Veritas High School

What Veritas High School does

Veritas High School is a public, tuition-free charter high school established in 2001 and authorized by the University of Wisconsin-Milwaukee, operating as part of the Seeds Schools network under Seeds of Health, Inc., a 501(c)(3) nonprofit founded in 1983. The school serves approximately 250 students annually at its Veritas West campus in Milwaukee, Wisconsin (3025 W Oklahoma Ave), with a mission to prepare students for postsecondary success through a rigorous college-prep curriculum in a small-school environment. Core academic offerings include eight Advanced Placement courses (earning an AP Bronze Honor Roll Award in 2025), a dual enrollment partnership with Mount Mary University for college credit, and a Youth Apprenticeship program providing 80+ occupational pathways in coordination with the Wisconsin Department of Workforce Development.

The school operates on per-pupil state aid funding from the Wisconsin Department of Public Instruction, supplemented by an $800,000 Expansion and Planning Subgrant (2026) for a second campus, Veritas East, opening in the 2027-28 school year and projected to reach 275 students by 2030-31. Technology infrastructure consists of standard EdTech integrations: Clever (single sign-on), Skyward (student information system), ParentSquare (family communication), Parchment (transcripts), and Edlio (website CMS) — with no proprietary technology platform. Student outcomes include a 100% graduation rate for continuing students with a postsecondary plan and $3.3 million+ in scholarships secured by the Class of 2026.

The school's go-to-market relies on an open enrollment lottery with year-round applications and waitlist management, distributed through community partnerships, social media (Instagram), enrollment events, and direct family outreach. The institution differentiates through an ecosystem of community partnerships (Big Brothers Big Sisters Mentor2.0, Jewish Family Services onsite mental health, All-In Milwaukee college completion, Centers for Independence food service via Community Eligibility Provision) and a novel Justification of Graduation (JOG) capstone presentation requirement. Leadership transitioned in 2024-2025 with Heather Swanson becoming Principal after Sherry Tolkan's retirement following 28 years of Seeds of Health service.

Name

Veritas High School

Legal name

Veritas High School

Website

https://veritas.seedsofhealth.org

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Veritas High School is a public, tuition-free charter high school in Milwaukee, Wisconsin, established in 2001 and authorized by the University of Wisconsin-Milwaukee, serving approximately 250 students annually with a college-preparatory curriculum and AP, dual enrollment, and Youth Apprenticeship programs.

Ownership category

akta.pro rank

Product category

Charter High School Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public High Schools (EDAJAAAD)

Keywords

• Charter high school
• College preparatory
• Advanced placement courses
• Dual enrollment program
• Public secondary education

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Per-Pupil State Funding: Public charter school funded through per-pupil state aid from Wisconsin Department of Public Instruction based on enrollment. Authorized by University of Wisconsin-Milwaukee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Veritas High School is a public, tuition-free charter high school established in 2001 in Milwaukee, Wisconsin, authorized by the University of Wisconsin-Milwaukee. The school serves approximately 250 students annually with a rigorous college-preparatory curriculum including Advanced Placement (AP) courses, dual enrollment with Mount Mary University, and a youth apprenticeship program. It operates within the Seeds Schools network of Seeds of Health, Inc., a 501(c)(3) nonprofit organization, and offers comprehensive student support services including mental health services, athletics, free meals through Community Eligibility Provision, and a proprietary Justification of Graduation (JOG) presentation requirement.

Product overview

Veritas High School is a public, tuition-free charter high school established in 2001 and authorized by the University of Wisconsin-Milwaukee. The school is part of the Seeds Schools network operated by Seeds of Health, Inc. and is expanding with a second campus (Veritas East) opening in 2027-28. The institution serves approximately 250 students annually with a focus on post-secondary readiness in a small-school environment. Core academic offerings include Advanced Placement (AP) courses and a Dual Enrollment program in partnership with Mount Mary University. The school also offers a Youth Apprenticeship program for career exploration. Beyond academics, the school provides athletics through the Tenor Veritas Athletics Program (WIAA sports), diverse clubs and extracurricular activities, comprehensive student services including special education and counseling, and a food service program providing free meals to all students through a Community Eligibility Provision partnership. Safety is supported through an anonymous tip line powered by Speak Up, Speak Out Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Veritas High School West Campus (Main Campus) Original charter high school campus of Veritas High School located at 3025 W Oklahoma Ave, Milwaukee. Serves approximately 250 students annually with a focus on postsecondary readiness in a small-school environment, offering rigorous college-preparatory curriculum with 4-Star Exceeds Expectations rating from Wisconsin DPI.
• Veritas East Campus Second campus of Veritas High School located in the former Grandview High School building at 2745 S. 13th St., Milwaukee, providing additional capacity for students seeking college-preparatory education in a small-school environment with the same Veritas curriculum and support services.
• Advanced Placement (AP) Courses College-level courses offered to high school students including AP US Government & Politics, AP Calculus AB, AP English Literature and Composition, AP Psychology, AP Computer Science, AP Environmental Science, AP Pre-Calculus, and AP Spanish Language & Culture. School earned AP Bronze Honor Roll Award in 2025.
• Dual Enrollment Program Partnership with Mount Mary University offering Biology 100: Intro to Cell and Molecular Biology as a dual credit course, allowing students to earn both high school and college credit simultaneously.
• Youth Apprenticeship Program Rigorous elective opportunity for high school juniors and seniors designed to explore potential career paths. One or two year earn-while-you-learn program consisting of on-the-job training and related classroom instruction across more than 80 occupational pathways. Participants receive a state Certificate of Occupational Proficiency from the Wisconsin Department of Workforce Development upon completion.
• Tenor Veritas Athletics Program WIAA athletics program offering sports including girls tennis, boys soccer, girls volleyball, girls and boys basketball, wrestling, track and field, and girls soccer. Students from multiple Seeds Schools compete together. $45 sports fee per sport played.
• Clubs and Extracurricular Activities School-sponsored teams, clubs, and organizations helping students develop skills in leadership, communication, teamwork, and decision-making. Activities include Knit Whits, Mock Trial, Thundercat Cafe, Engineering Team, Art Club, Cooking Club, Gaming Club, Chess Club, Spirit Committee, Travel Club, Comic Book Club, and Experience Exchange.
• Student Services

Quantifiable outcome

• 100% graduation rate for students who remain through senior year
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered supporting and core.

• TEALS (Technology Education and Literacy in Schools) - Microsoft PhilanthropiessupportingStrategic or Co-development Partner · 1 January 2017Computer science classes delivered through TEALS program using community volunteers to help teach courses. Part of Microsoft Philanthropies.
• Mount Mary UniversitycoreStrategic or Co-development PartnerDual credit partnership offering Biology 100: Intro to Cell and Molecular Biology. Students earn both high school and college credit simultaneously through this collaboration.
• Big Brothers Big Sisters of Metro MilwaukeecoreStrategic or Co-development PartnerMentor2.0 program providing college-educated, career-focused mentors working with students beginning in 9th grade through high school and into first year of college. Students among first in country to use this model.
• Jewish Family ServicescoreStrategic or Co-development PartnerOnsite mental health support services for students through agency partnership, providing access to therapeutic services during school hours.
• Centers for Independence (CFI)coreStrategic or Co-development PartnerProvides free and nutritious breakfast and lunch options daily. CFI has served greater Milwaukee area for 80+ years with menus meeting USDA and DPI nutrition standards. Schools participate in Community Eligibility Provision (CEP).
• Wisconsin Department of Workforce DevelopmentsupportingStrategic or Co-development PartnerYouth Apprenticeship program collaboration. One or two year earn-while-you-learn program for juniors and seniors in 80+ occupational pathways. Students receive state Certificate of Occupational Proficiency upon completion.
• University of Wisconsin-MilwaukeecoreStrategic or Co-development PartnerVeritas High School authorized by UWM's Office of Charter Schools. Received five-year contract renewal from UW System Board of Regents. First K-12 charter school agency in Wisconsin.
• All-In MilwaukeecoreStrategic or Co-development PartnerCollege completion program providing financial aid, advising, program, and career support to high-potential Milwaukee students. Five Veritas students accepted into 2026 cohort.
• CESA 1supportingStrategic or Co-development PartnerCollaborative partnership for Youth Apprenticeship program delivery alongside Department of Workforce Development.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Milwaukee College Prep: Multi-campus charter school network in Milwaukee serving primarily K-8 (with planned high school expansion). Comparable to Veritas as a charter operator in the same city navigating Wisconsin's per-pupil funding system and DPI oversight.
• Carmen High School of Science and Technology: Milwaukee-area charter high school network with a STEM-focused college-prep mission. Comparable to Veritas as a small, tuition-free urban charter with similar outcome-tracking language and a similar student demographic in the Milwaukee market.
• Seeds of Health Elementary: K-8 charter school within the same Seeds of Health, Inc. network as Veritas. Comparable as a sister school sharing back-office, food service, and central administration, and as a feeder pipeline for Veritas High School.
• HOPE Christian Schools: Milwaukee-based charter school network serving K-12 students with a faith-informed, college-prep mission. Comparable to Veritas as a tuition-free urban charter serving a similar Milwaukee student population with emphasis on postsecondary readiness.
• Escuela Verde: Public charter high school in Milwaukee (formerly Loyola Academy) with project-based, small-school orientation. Comparable to Veritas as a small charter high school in the same Milwaukee market with a project-based/alternative education model.
• Tenor High School: Sister charter high school within the Seeds of Health, Inc. network, also authorized by UW-Milwaukee and sharing the Tenor Veritas Athletics program. Operates a similar small-school, college-prep charter model in Milwaukee and is the closest operational and governance peer to Veritas.

Broad incumbents

• Rocketship Education: National charter school network focused on elementary education with similar college-readiness mission and a multi-campus growth strategy. Comparable to Veritas in the broader charter operating playbook and shared administrative scaling, though focused on a different grade band.
• KIPP Wisconsin: Wisconsin arm of the KIPP national charter network, operating tuition-free public schools in Milwaukee with a similar college-prep mission. Comparable to Veritas as a peer charter operator in the same city but operates at significantly larger scale as part of a national network.

Regional players

• Blackstone Academy: Independent charter high school in Milwaukee with a small-school, college-prep model. Comparable to Veritas as a small Milwaukee charter high school with a similar student demographic and relationship-based approach, though operating independently of the Seeds of Health network.

Others

• University of Wisconsin-Milwaukee Office of Charter Schools: Charter authorizer for Veritas and sister Seeds Schools in Wisconsin. Not a peer operator, but a key counterpart organization that determines charter authorization, contract renewals, and capacity for Veritas' expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/veritas_high_school
• LinkedInlinkedin.com/school/veritas-high-school

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veritas High School