Guy Hoquet Vertou - Sud-Loire

What Guy Hoquet Vertou - Sud-Loire does

Guy Hoquet Vertou - Sud-Loire is a franchised real estate brokerage operating from a single office at 344 route de Clisson in Vertou (44120), in the Loire-Atlantique department of France. The agency serves the greater Nantes metropolitan area, including Nantes, Saint-Herblain, Rezé, Orvault, Carquefou, La Chapelle-Sur-Erdre, Bouguenais, and Sainte-Luce-Sur-Loire, and operates Monday-Friday 09:00-12:00 and 14:00-18:00 with Saturday service by appointment only. It is one of 580+ agencies in the Guy Hoquet l'Immobilier franchise network, which the source describes as France's 3rd largest franchise real estate network, itself operating under the Arche parent group since the network was founded in 1994. The local agency is staffed by approximately 12 employees, led by a designated Directeur d'agence and supported by named conseillers immobiliers.

The agency's core offering covers the full residential real estate transaction lifecycle: property purchasing (apartments, houses T1-T5), sales, rentals, investment advisory, and ongoing property management. Beyond standard brokerage, the location distributes network-level guarantees (Protection Revente, Garantie Loyers Impayés, Garantie Bailleur, Prix de Vente Garanti) and ancillary services including patrimony/wealth audits, insurance solutions, financing negotiation (leveraging the network's 33,800 annual transactions for preferential bank terms via a Meilleurtaux partnership), diagnostics coordination, and commercial property brokerage through the Hoquet Business division. Technology stack is standard for franchise real estate: the national Guy-Hoquet.com listings platform for property distribution, Matterport-powered 3D virtual property tours deployed since July 2020, and an Opinion System-backed review collection mechanism with triple AFNOR certification (29 verified client reviews for this location).

Revenue mechanics combine transaction-based commissions on sales and rentals with recurring property management fees and professional service charges. The franchise operates under a sales-led go-to-market motion, with customer acquisition driven primarily by physical agency presence, local referrals, and the national brand's marketing platform. No revenue, pricing tiers, or transaction volume are publicly disclosed at the agency or network level. The network itself has invested in adjacent growth vectors in 2023-2026, including the Hoquet Business commercial real estate division, the GH Business School training institution, the Pass Acquéreur GH product, an April 2026 international expansion into Quebec, Canada, and AI-powered training partnerships with Brainsonic, signaling that the Vertou franchise benefits from ongoing franchise-level product and capability investment.

Name

Guy Hoquet Vertou - Sud-Loire

Legal name

GUY HOQUET L'IMMOBILIER

Website

https://vertou.guy-hoquet.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Guy Hoquet Vertou - Sud-Loire is a franchised residential and commercial real estate agency in Vertou, France, serving the greater Nantes metropolitan area as part of Guy Hoquet l'Immobilier, France's 3rd largest franchise real estate network, offering buying, selling, rental, and property management services with network-level guarantees and financing support.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Residential real estate services
• Property management
• Real estate brokerage
• Rental services
• Property valuation

Headquarters

HQ city

Vertou

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Sales Commission: Agency earns commission on completed property sales transactions. Services include buying, selling residential properties (apartments, houses), commercial real estate, and land transactions.
2. Property Management Fees: Ongoing property management services for landlords including tenant management, rent collection, and property maintenance coordination.
3. Rental Services: Rental placement and management services including property listings and tenant screening.
4. Additional Services: Ancillary services including property valuation, property diagnostics coordination, financing assistance, and home staging referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guy Hoquet Vertou - Sud-Loire is a franchised real estate agency located in Vertou, France, part of the Guy Hoquet l'Immobilier network (France's 3rd largest franchise real estate brand). The agency offers residential property buying, selling, renting, investment advisory, and property management services, alongside commercial real estate transactions through the Hoquet Business division, serving Vertou, Saint-Sébastien-sur-Loire, and the greater Nantes metropolitan area.

Product overview

Guy Hoquet Vertou - Sud-Loire is a franchised real estate agency operating as part of the Guy Hoquet network, France's 3rd largest franchise real estate network. The agency offers a comprehensive suite of real estate services organized around three pillars: core transaction services (buying, selling, renting, investing), guarantees (resale protection, unpaid rent insurance, landlord protection, price guarantee), and advisory services (patrimony management, insurance, property management, diagnostics expertise, and financing). The network also operates specialized divisions including Hoquet Business for commercial real estate and GH Business School for professional training. The May 2026 launch of 'Pass Acquéreur GH' introduced a new financial serenity product standardized across the network.

Differentiator

Problem solved

Functional benefit

Brands

• Hoquet Business: Division dedicated to commercial real estate, business premises and professional property transactions, launched in March 2023.
• GH Business School (Guy Hoquet Business School)

Products and services

• Property Purchase Services (Achat immobilier)
• Property Sales Services (Vendre)
• Rental Services (Location immobilière)
• Real Estate Investment Advisory (Investir)
• Property Management (Faire gérer)
• Rental Valuation (Estimation Locative)
• Pass Acquéreur Guy Hoquet (Buyer Pass)
• Commercial Real Estate (Hoquet Business)
• Heritage and Wealth Advisory (Patrimoine)
• Insurance Solutions (Assurance)
• Diagnostics Expertise (Expertise)
• Financing Assistance (Financement)

Quantifiable outcome

• 29 verified client reviews with AFNOR triple certification through Opinion System

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• CrediProminorStrategic or Co-development Partner · 30 January 2025Hoquet Business (commercial real estate division of Guy Hoquet) partnered with CrediPro to facilitate financing solutions for commercial and business property transactions. CrediPro provides commercial credit brokerage services supporting client transactions.
• MeilleurtauxminorStrategic or Co-development Partner · 14 February 2024Partnership with Meilleurtaux (major French mortgage comparison platform) to provide financing solutions for property buyers. Facilitates mortgage comparison and better rate negotiation for clients.
• FNAIMcoreOthers · 28 September 2023Guy Hoquet and FNAIM (Fédération Nationale de l'Immobilier) announced a 'militant membership' partnership, positioning the network within France's largest real estate professional federation.
• ArchecoreOthers · 18 September 2023Arche is the parent company/group of the Guy Hoquet l'Immobilier network. The franchise operates under the Arche corporate umbrella.
• Opinion SystemcoreOthersOpinion System provides independent client review collection with triple AFNOR certification. All 29 agency reviews are verified through this platform, enhancing credibility and trust signals for prospective clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Orpi: Major French real estate cooperative network with 1,300+ agencies. Competes directly with Guy Hoquet in residential brokerage, rental, and property management across France, including the Nantes metropolitan area.
• CapiFrance: French real estate network specializing in prestige and high-end properties, part of the Arche group (same parent as Guy Hoquet). Adjacent competitor with overlap in premium residential segments.
• Century 21 France: One of the largest franchise real estate networks in France with thousands of agencies nationwide. Direct competitor offering residential sales, rental, and management services under a national brand, very similar business model to Guy Hoquet.
• IAD France: Leading French network of independent real estate agents (mandataires) with 18,000+ advisors. Competes with Guy Hoquet for the same residential clients in the Nantes area but uses a different agent model (independent contractors rather than salaried franchise staff).
• Laforêt: Established French real estate franchise network offering buying, selling, rental, and management services. Direct competitor in the same local agency category with similar commission-based economics.
• Stéphane Plaza Immobilier: Fast-growing French real estate franchise leveraging TV brand recognition, with 600+ agencies. Direct competitor in the residential brokerage franchise model, particularly active in mid-sized French cities like Nantes.
• OptimHome: French real estate network with independent agents, competing in residential sales and rental across France. Operates with a similar geographic and customer overlap to Guy Hoquet agencies.

Broad incumbents

• Foncia: France's largest property management and real estate services group. While much larger and broader in scope, Foncia competes directly in the rental and property management services that Guy Hoquet Vertou offers.
• SeLoger: Leading French online real estate listings platform. Indirect competitor that influences the agency's listing distribution strategy and challenges the value proposition of traditional agencies by enabling direct buyer-seller connections.
• LeBoncoin Immobilier: Major French classifieds platform with a dominant real estate vertical. Provides a low-cost alternative channel that competes with the agency for lead generation and could pressure the traditional commission-based model over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guy-hoquet-sud-loire

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guy Hoquet Vertou - Sud-Loire