VETEMENTS CHARLES SAS

What VETEMENTS CHARLES SAS does

Vêtements Charles SAS is a family-owned independent menswear retailer operating under the trade name "La Maison CHARLES" since 1909, currently in its fourth generation of family ownership. The business is headquartered in Oullins (Rhône, France) and operates two physical boutiques (Oullins and Saint-Genis-Laval) serving the Lyon metropolitan area, alongside a PrestaShop-powered e-commerce site with nationwide French delivery and free in-store click-and-collect. The retail concept is a curated multi-brand menswear assortment covering formal attire (suits, dress shirts), business wear, and urban-chic casual clothing, complemented by footwear, leather goods, and accessories, sourced from over 70 brands including BOSS, LACOSTE, Tommy Hilfiger, DIGEL, Meyer, Olymp, Seidensticker, Delahaye, Le Temps des Cerises, and Benson & Cherry.

The core product mix is organized into tops (shirts, t-shirts, polos, sweatshirts, jackets, coats), bottoms (pants, jeans, chinos, shorts), suits, footwear, and accessories, with a dedicated 400m2 wedding space ("Espace Mariage") within the Oullins boutique targeting grooms, fathers, witnesses, and guests. The company also sells gift cards starting at €30 with 12-month validity for both in-store and online use. The underlying technology stack is conventional: a PrestaShop e-commerce platform with Monetico payment processing, 72-hour delivery, and a 14-day return policy, supported by social media presence on Facebook and Instagram.

The business model is direct-to-consumer retail across two channels (physical stores and own e-commerce), generating revenue through one-time product sales, gift card sales, and complementary services. The customer base is individual consumers in the B2C segment, segmented by use case into grooms and wedding parties, business professionals, and urban chic casual buyers. Pricing is positioned across the mid-market, with products ranging from approximately €30 to €280 depending on category and brand. With only 7 employees, the company is a small specialty retailer, and although financial details are not publicly disclosed, the operational footprint and headcount are consistent with a stable, mature local business rather than a high-growth enterprise.

Name

VETEMENTS CHARLES SAS

Legal name

VETEMENTS CHARLES SAS

Website

https://vetementscharles.fr

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1–10 employees

Short description

Vêtements Charles SAS is a family-owned multi-brand menswear retailer founded in 1909, operating two boutiques in the Lyon metropolitan area (Oullins and Saint-Genis-Laval) and an e-commerce site, serving individual consumers seeking formal, business, and casual attire across 70+ brands.

Ownership category

akta.pro rank

Product category

Men's Clothing Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Leather Travel Goods & Luggage (CRAKAEAC), Luxury Accessories & Leather Goods Department Stores (CRAGADAE)

Keywords

• Men's clothing retail
• Formal menswear
• Wedding attire
• Multi-brand boutique
• Urban menswear

Headquarters

HQ city

OULLINS, RHONE

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Physical store sales of multi-brand men's clothing and accessories across two boutique locations in the Lyon metropolitan area.
2. E-commerce Sales: Online sales through the company's PrestaShop-powered website with 72-hour delivery and secure payment processing via Monetico.
3. Gift Cards: Gift cards (Cartes Cadeaux) sold starting at €30, valid for 12 months from creation date, usable both in-store and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

VETEMENTS CHARLES SAS operates a multi-brand men's clothing retail business under the name Charles, founded in 1909 in the Lyon region of France. The company sells men's tops, bottoms, suits, footwear, and accessories drawn from more than 70 brands, and supplements its core assortment with a dedicated wedding space (Espace Mariage), an outlet/promotions section, and gift cards (Carte Cadeau). Customers can shop through two physical stores in Oullins and St-Genis-Laval, or via the company e-commerce website with home delivery and in-store pickup options.

Product overview

Vêtements Charles is a multi-brand men's clothing boutique operating as a unified retail concept with two physical stores in the Lyon area (Oullins and St-Genis-Laval) and an e-commerce platform. The offering comprises a curated portfolio of branded men's clothing and accessories organized into core product categories: tops (shirts, tee-shirts, polos, sweats, jackets, coats), bottoms (pants, jeans, chinos, shorts), suits, footwear, and accessories (belts, leather goods, socks, hats). The company also operates a dedicated wedding space and offers gift cards. The business specializes in quality menswear from over 60 international and French brands including DIGEL, BOSS, LACOSTE, Tommy Hilfiger, DELAHAYE, MEYER, Teddy Smith, OLYMP, SEIDENSTICKER, BENSON & CHERRY, HAFNIUM, MR HECTOR, and Le Temps des Cerises, positioning itself as a reference for quality clothing with a focus on formal/business attire and urban chic styles.

Differentiator

Problem solved

Functional benefit

Products and services

• Hauts (Tops)
• Bas (Bottoms) Retail assortment of men's lower-body garments (trousers, jeans, shorts, etc.) offered to individual consumers.
• Costume (Suits) Retail assortment of men's suits and formal suit separates sold to individual consumers for business, ceremonial, and dress wear.
• Chaussures (Footwear) Retail assortment of men's footwear (dress, casual, sneakers, boots) offered to individual consumers.
• Accessoires (Accessories) Retail assortment of men's accessories and complementary items sold to individual consumers.
• Espace Mariage (Wedding Space) Specialty retail service within the Charles boutiques providing curated wedding outfits, formal suits, and accessories for grooms and wedding parties, complemented by in-store personalized styling.
• Carte Cadeau (Gift Card) Physical or digital gift card issued by VETEMENTS CHARLES SAS that can be redeemed against purchases in the Charles stores and website, targeted at consumers purchasing a present.
• Promotions / Outlet Discounted retail assortment of past-season and overstock men's clothing, footwear, and accessories offered at reduced prices.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Devred: Established French menswear chain offering suits, business attire, and casual wear across regional France. Comparable assortment philosophy (formal + business + casual) and similar customer demographic.
• La Redoute: Major French apparel and home retailer with strong menswear assortment online. Comparable as a multi-brand French menswear seller; significantly larger and broader assortment, but overlaps on the same target customer and occasion-driven purchases.
• Jules: French menswear chain (part of Happychic/Mulliez group) operating dozens of stores nationwide. Directly comparable as a multi-brand men's apparel retailer serving similar formal and casual wardrobing needs.
• Brice: French menswear chain specializing in accessible urban and casual men's clothing. Comparable as a multi-store multi-brand menswear retailer targeting French men, though with a more mass-market positioning than CHARLES.
• Celio: Largest French specialty menswear chain with hundreds of stores and a strong e-commerce site. Comparable because both target French men seeking mid-market multi-brand apparel, but Celio operates at national scale versus CHARLES's local boutique model.

Emerging players

• Bonne Gueule: France's leading independent men's fashion media and curated e-commerce platform. Comparable because it curates multi-brand menswear for style-conscious French men and competes for the same digitally engaged customer segment.

Regional players

• Burton Menswear: UK-based multi-brand menswear chain offering suits and casual wear. Comparable assortment model (formal, business, casual menswear across multiple brands), but geographically distinct (UK vs. France).

Others

• Lacoste: French heritage menswear and lifestyle brand. Comparable as a supplier to CHARLES (one of its top carried brands) and as a competitor for the same French menswear customer, but operates its own DTC and retail network rather than multi-brand retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vetementscharles
• Instagraminstagram.com/charles_vetements_homme
• LinkedInlinkedin.com/company/vetements-charles-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETEMENTS CHARLES SAS