Burton Menswear

What Burton Menswear does

Burton Menswear is a UK-based direct-to-consumer menswear retailer founded in 1903, operating as a private brand within the Boohoo Group plc (LSE: BOO) portfolio under the legal entity Debenhams.com Online Limited. The company sells through its owned e-commerce storefront at burton.co.uk and native iOS and Android mobile applications, offering a broad assortment spanning formal suits, shirts, trousers, knitwear, casualwear, outerwear, footwear, accessories, and adjacent categories including wedding attire, activewear, loungewear, workwear, partywear, big & tall sizing, grooming and fragrance, home goods, fitness equipment, and football gear. The merchant is UK-only with no international storefronts.

The technology foundation is a standard direct-to-consumer e-commerce platform with mobile app parity, integrated payment options including Visa, Mastercard, American Express, PayPal, Klarna, ClearPay, Apple Pay, Google Pay, Debenhams Pay+, and Debenhams Mastercard, plus student discount integrations via Student Beans and UNiDAYS. Burton also offers a visual search feature on the storefront and an annual unlimited delivery subscription called Burton Deliver+. The product page surfaces third-party premium brands (Armani Exchange, Aquascutum, Emporio Armani, French Connection, Gant, KG Kurt Geiger, Racing Green, Ray-Ban, Ted Baker, Tom Ford) alongside its own-label range, indicating a hybrid own-label plus marketplace-style merchandising approach within the Debenhams Brands ecosystem.

The business model is direct retail sales at unit pricing across multiple price tiers, ranging from £25 essentials to premium suits, with promotional markdowns up to 70-75%. Revenue mechanics are a mix of one-time purchases and the Burton Deliver+ recurring subscription. The primary customer segment is UK men of all ages purchasing for professional, formal, wedding, and casual occasions, with secondary segments for corporate/professional wear, wedding parties, and big & tall. Distribution is exclusively online via owned channels, and the brand is operated as a concession within Boohoo Group's broader Debenhams Brands e-commerce infrastructure rather than as a standalone corporate entity with disclosed P&L.

Name

Burton Menswear

Legal name

Debenhams.com Online Limited

Website

https://burton.co.uk

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Burton Menswear is a UK-based, online-only heritage menswear retailer selling suits, casualwear, footwear, and accessories direct to consumers via burton.co.uk and mobile apps, operating as a brand within Boohoo Group's Debenhams Brands portfolio.

Ownership category

akta.pro rank

Product category

Men's Clothing Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Dress & Formal Footwear Retail (CRAAADAC), Ties, Bow Ties & Pocket Squares (CRAAAJAH), Leather Handbags & Totes (CRAKAEAA), Dress & Formal Footwear (CRAAACAC)

Keywords

• Menswear retail
• Formal suits
• Casual clothing
• Men's accessories
• Wedding attire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel

Revenue model

1. Direct Retail Sales: Burton generates revenue through direct-to-consumer retail sales of menswear including suits, shirts, trousers, knitwear, outerwear, shoes, and accessories. Products are sold through owned e-commerce website and mobile application with delivery and returns services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Burton Menswear is a UK-based direct-to-consumer retailer of men's clothing, footwear, and accessories sold exclusively online via its own website (burton.co.uk) and native iOS/Android apps. The product range spans formal attire (2-piece, 3-piece, slim, tailored, skinny, regular, double-breasted suits, tuxedos), shirts, trousers, jeans, knitwear, coats and jackets, shoes and boots, and accessories (ties, cufflinks, watches, bags, wallets), alongside sub-collections for weddings, activewear, loungewear, workwear, partywear, big & tall, grooming, and home goods. Sales are fulfilled through UK delivery services including a paid unlimited delivery subscription (Burton Deliver+) and same-day delivery options.

Product overview

Burton Menswear is a UK-based menswear retailer offering a comprehensive range of men's clothing, footwear, and accessories. The core product portfolio centers on formal attire (suits, shirts, formal trousers) and casual wear (T-shirts, jeans, knitwear, hoodies). Key product categories include suits (2-piece, 3-piece, various fits), shirts (formal, casual, Oxford, linen), T-shirts & tops, trousers & chinos, jeans, knitwear, coats & jackets, shoes & boots, and accessories (watches, ties, bags). The offering extends to specialized collections including wedding attire, activewear/sportswear, loungewear, workwear, big & tall sizes, grooming products, and home goods. The company operates primarily as an e-commerce platform with mobile apps for iOS and Android. Burton is part of the Boohoo Group and operates under the Debenhams brand umbrella following the Debenhams acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Suits Collection Formal and smart-casual suits for UK men, including 2-piece, 3-piece, double-breasted, tuxedo, and dinner jacket options across slim, tailored, skinny, regular, and big & tall fits; targeted at grooms, wedding guests, office workers, and customers needing occasionwear.
• Shirts Collection Formal and casual shirts for UK men including formal, Oxford, check, white, linen, tailored, slim fit, short sleeve, and long sleeve variants; designed for office, occasion, and everyday wear.
• T-Shirts, Polos and Tops Casual tops for UK men including T-shirts, polo shirts, knitted polos, hoodies, sweatshirts, and quarter zips, covering everyday casual and smart-casual wear.
• Trousers and Chinos Formal and casual trousers including dress trousers, chinos, joggers, cargo trousers, and smart trousers across slim, skinny, tailored, and regular fits for UK male customers.
• Jeans Collection Denim jeans in multiple fits including slim, straight leg, skinny, tapered, and bootcut for everyday casual wear.
• Knitwear and Jumpers Knitwear including jumpers and knitted polo shirts used for layering in smart-casual and cold-weather outfits.
• Coats and Jackets Outerwear including blazers, overcoats, trench coats, lightweight jackets, leather jackets, and performance suits for office, occasion, and cold-weather wear.
• Shoes and Boots Formal and casual men's footwear including boots (Chelsea, chukka, desert, lace-up), brogues, derby shoes, loafers, Oxford shoes, boat shoes, trainers, sandals, and wellies.
• Accessories Menswear accessories including watches, ties, pocket squares, cufflinks, belts, socks, bags, wallets, cardholders, hats, caps, and scarves used to complete formal, business, and casual outfits.
• Wedding Collection Wedding-focused collection of special occasion suits, formal shirts, ties, and accessories designed for grooms, groomsmen, and wedding guests.
• Activewear and Sports Sportswear and activewear covering gym wear, sports tops, sports shorts, sports trousers, football boots, running, cycling, yoga, boxing, rugby, and swimming gear.
• Loungewear Comfortable homewear including loungewear bottoms and tops designed for relaxation at home.
• Workwear Professional work attire designed to combine smart style with practicality for the workplace.
• Partywear Special occasion outfits including tuxedos, velvet suits, double-breasted suits, and evening wear for parties and events.
• Big and Tall Range Extended size range specifically designed for larger and taller men, including big and tall suits, shirts, trousers, knitwear, jeans, coats, jackets, and shoes.
• Grooming and Fragrance Men's personal care including skincare, beard care, fragrances (Eau de Parfum, Eau de Toilette), grooming electricals (beard trimmers, hair clippers, shavers, electric toothbrushes), and grooming gift sets.
• Home Collection Home goods including bedding, duvets, pillows, furniture, soft furnishings, kitchenware, tableware, electrical appliances, lighting, candles, garden items, curtains, and rugs.
• Winter Collection Seasonal cold weather collection including winter coats, jumpers, knitwear, boots, bags, hats, gloves, scarves, and winter sports gear.
• Summer Collection Seasonal warm weather clothing including linen shirts, shorts, lightweight jackets, summer suits, holiday attire, and summer accessories.
• Football Range Football equipment and apparel including football boots, astro trainers, shorts, tops, socks, accessories, boot bags, and football bags, targeted at players and supporters.
• Fitness Equipment Home gym equipment including weights, exercise mats, home gyms, exercise machines, resistance bands, and smart watches for at-home training.
• Gift Cards Digital gift cards available for purchase and redemption on burton.co.uk to be given as presents.
• Burton Mobile App Native iOS and Android shopping application that lets UK customers browse and purchase the full Burton menswear catalogue on mobile devices.
• Burton Deliver+ Subscription Annual subscription offering unlimited standard delivery on burton.co.uk orders, designed for frequent UK shoppers of Burton menswear.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

One partnership is on record.

• Debenhams Brands LimitedcoreTechnology or IntegrationBurton is operated by Debenhams Brands Limited, part of the boohoo group. The brand utilizes Debenhams' e-commerce infrastructure, customer accounts, and payment systems including Visa, Mastercard, PayPal, Klarna, ClearPay, Apple Pay, and Google Pay. The brand is listed alongside other Debenhams family brands including Dorothy Perkins, Wallis, Oasis, Coast, MissPap, Warehouse, and NastyGal.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASOS: UK-based global pure-play e-commerce fashion retailer with a large menswear offering. Directly comparable to Burton as a digital-first, multi-brand menswear destination targeting young UK consumers.
• boohooMAN: Boohoo Group's menswear brand, a direct group sibling to Burton. Targets younger, trend-led male shoppers online — directly comparable on customer base, digital channel, and price point.
• Moss Bros: UK specialist in formal menswear and occasionwear including suits and wedding hire. Directly comparable to Burton's suits and wedding collections, with similar occasion-driven customer base.
• Charles Tyrwhitt: UK-origin D2C specialist in shirts, suits, and formal menswear. Comparable on product focus (shirts and suits), multi-channel model, and emphasis on fit and quality at accessible price points.
• TM Lewin: UK heritage shirt and formalwear brand now repositioned online after store closures. Closely comparable to Burton on formal shirt heritage, fit range, and shift to digital-first D2C.
• Topman: Youth-oriented UK menswear brand operating as a digital-first retailer. Comparable to Burton's casual and trend-led ranges, particularly for younger male shoppers.

Broad incumbents

• Marks & Spencer: UK incumbent with a significant menswear business spanning suits, casualwear, and accessories. Comparable on suit heritage, multi-channel presence, and broad menswear assortment, though M&S operates at much larger scale across many categories.
• Next: UK broadline retailer with a strong menswear, formalwear, and home assortment. Comparable as a UK digital-first general merchandise incumbent competing for similar wardrobe spend.

Emerging players

• Suitsupply: Dutch D2C tailoring brand with UK presence, focused on made-to-measure and off-the-rack suits at premium price points. Comparable on tailored suit assortment, fit innovation, and growing digital presence.

Others

• Debenhams: Boohoo-owned online department store brand under which Burton operates. Adjacent ecosystem partner that hosts Burton's e-commerce, payments, and customer accounts — directly comparable on infrastructure and shared customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Burton_Menswear
• Facebookfacebook.com/BurtonMenswear
• LinkedInlinkedin.com/company/arcadia-group-ltd---burton-menswear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burton Menswear