VetGruppen
VetGruppen A/S operates a 54-clinic veterinary network across Denmark, providing consultations, surgery, diagnostics, 24/7 emergency care, and subscription preventive health packages (VetCare) to individual dog, cat, and horse owners.
- Company typePrivate
- Founded2019
- HeadquartersBirkerød, Capital Region, Denmark
- Headcount101–250
- GTM typeB2C
- OfferingServices
What VetGruppen does
VetGruppen A/S is a Danish veterinary clinic network operating 54 physical locations across Sjælland, Fyn, and Jylland, serving individual pet owners in Denmark with small-animal (dogs, cats) and equine (horse) care. Core services include general consultations, vaccinations, surgical procedures, and preventive health check-ups, delivered through a direct-to-consumer model with walk-in and appointment-based clinic visits. The network also provides 24/7 emergency veterinary services (Dyrlægevagt) in Copenhagen, North Zealand, Sjælland, and Sønderjylland, home consultations for pets that do not travel well, and a subscription-style preventive care product (VetCare) that bundles recurring health maintenance into monthly packages.
The clinical footprint is supported by on-site advanced diagnostic equipment including laboratory, X-ray, dental X-ray, ultrasound, CT scanner, and laser surgery, enabling rapid diagnosis and treatment without external referrals. The company is registered as a Danish Aktieselskab (CVR 40490485) with headquarters at Hovedvejen 3C, 2600 Glostrup, and a secondary address in Birkerød. VetGruppen is privately held with no disclosed parent, private equity sponsor, or institutional investor; ownership appears independent.
VetGruppen's revenue is generated primarily through transactional fees for consultations, diagnostics, surgery, and emergency care, supplemented by recurring revenue from VetCare preventive health packages. The company also operates a partnership program (VG Partnerskab) that onboards independent veterinarians into the network, and uses content marketing (breed guides, health articles, newsletter) and Trustpilot reviews to drive organic customer acquisition. No AI, software platform, or app-based offerings are disclosed; the business is fundamentally an asset-heavy clinical services roll-up rather than a technology company.
VetGruppen firmographics
Firmographics- Name
- VetGruppen
- Legal name
- VetGruppen A/S
- Website
- https://vetgruppen.dk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VetGruppen A/S operates a 54-clinic veterinary network across Denmark, providing consultations, surgery, diagnostics, 24/7 emergency care, and subscription preventive health packages (VetCare) to individual dog, cat, and horse owners.
- Ownership category
- akta.pro rank
VetGruppen industry classification
Industry- Product category
- Veterinary Healthcare Services
- NAICS
- Veterinary Services (541940)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industries
- Veterinary Emergency & Critical Care Hospitals (HLAMACAA), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK)
Keywords
Where VetGruppen is headquartered
LocationHeadquarters
- HQ city
- Birkerød, Capital Region
- HQ country
- Denmark
- HQ region
- Europe
Offices8 records
Markets served
VetGruppen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Veterinary Consultation Services: Fees charged for veterinary consultations, examinations, and treatments for small animals (dogs, cats) and horses across 54 clinics
- Diagnostic Services: Revenue from laboratory tests, X-rays, ultrasound, CT scans, and other diagnostic procedures
- VetCare Health Packages: Subscription-like health packages offering preventive care coverage for pets
- Emergency and After-hours Care: Premium-priced 24/7 emergency veterinary services
- Surgical Procedures: Surgical interventions including laser surgery, with pricing based on complexity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VetCare health packages for preventive pet care |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
VetGruppen product offering
Product offeringCore offering
VetGruppen operates a network of 54 veterinary clinics across Denmark (Sjælland, Fyn, and Jylland) delivering clinical consultations, diagnostics, surgery, vaccinations, and preventive care for small animals (dogs, cats) and horses. The offering is anchored by a 24/7 emergency service (Dyrlægevagt) in Copenhagen, North Zealand, Sjælland, and Sønderjylland, supported by on-site advanced diagnostics (CT scanner, X-ray, dental X-ray, ultrasound, laboratory) and laser surgery. Subscribers can purchase VetCare health packages for ongoing preventive care.
Product overview
VetGruppen is a network of 54 veterinary clinics across Denmark offering comprehensive animal healthcare services. The core offering centers on veterinary clinic services for small animals (dogs and cats) and horses, supplemented by 24-hour emergency care (Dyrlægevagt) in major regions. Additional services include VetCare health packages (subscription preventive care), home consultation services, and advanced on-site diagnostics including laboratory, X-ray, ultrasound, CT scanner, and laser surgery. The company also provides educational resources on pet breeds and operates a partnership program (VG Partnerskab) for veterinarians joining the network.
Differentiator
Problem solved
Functional benefit
Brands
- VetCare: A health package program offering pet owners certainty about their pet's health with package pricing.
- VG Partnerskab
Products and services
- Veterinary Clinic Services
- Dyrlægevagt (24-Hour Emergency Services)
- VetCare Health Packages
- Home Consultation Services
- Advanced Diagnostic and Surgical Services
Companies that use VetGruppen
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
VetGruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VetGruppen partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
VetGruppen competitors and assessment
Company assessmentEmerging players
- FirstVet: FirstVet is a Scandinavian-founded digital veterinary consultation platform that partners with pet insurers and clinics. Relevant as an adjacent/emerging player whose telemedicine model could either complement or threaten parts of VetGruppen's traditional clinic and home-visit services.
- Modern Animal: Modern Animal is a U.S.-based veterinary clinic chain offering membership-based pet care with technology-enabled booking and modern clinic design. Its subscription model and tech-forward member experience are a strategic comparable to VetGruppen's VetCare subscription program.
- Bond Vet: Bond Vet is a U.S. veterinary clinic operator combining primary care with tech-enabled booking and modern retail-style clinic formats. Comparable to VetGruppen in offering modernized, multi-clinic companion animal care with a focus on customer experience and accessibility.
Direct peers
- IVC Evidensia: IVC Evidensia is the largest veterinary care provider in Europe, operating thousands of clinics across the continent including Denmark. It pursues an aggressive roll-up strategy of independent veterinary practices — directly comparable to VetGruppen's clinic network model and a primary competitive and consolidation peer.
- VetPartners (UK): VetPartners is a UK-based veterinary group operating hundreds of small animal clinics, equine practices, and referral hospitals. It shares VetGruppen's multi-region, multi-species model with a focus on retaining local clinic identity under a centralized support structure.
- AniCura: AniCura is one of the largest veterinary clinic networks in Europe, founded in Sweden and now owned by Mars Petcare. It operates across multiple Northern European countries including Denmark, offering companion animal and specialty veterinary services — directly comparable to VetGruppen's model of multi-clinic, multi-region general practice with advanced diagnostics.
Broad incumbents
- Banfield Pet Hospital: Banfield is the largest veterinary chain in the United States with over 1,000 locations, owned by Mars Petcare. While U.S.-focused, it shares VetGruppen's standardized multi-clinic model, preventive wellness plans (Optimum Wellness), and emphasis on recurring preventive revenue.
- Mars Petcare / Royal Canin parent: Mars Petcare owns AniCura, Banfield, VCA, and Linnaeus — giving it the broadest veterinary and pet care footprint globally. As the parent of multiple direct competitors, it is the most likely strategic acquirer of a national chain like VetGruppen.
Regional players
- Dyrlægehuset: Dyrlægehuset is a Danish veterinary clinic group providing companion animal care across multiple locations in Denmark. It is a domestic peer competing for the same pet-owner customer base and partnership pipeline that VetGruppen targets through VG Partnerskab.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VetGruppen social profiles
Digital presenceVetGruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
VetGruppen leadership team
Management profileNumber of profiles
VetGruppen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VetGruppen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VetGruppen
What does VetGruppen do?
VetGruppen operates a network of 54 veterinary clinics across Denmark (Sjælland, Fyn, and Jylland) delivering clinical consultations, diagnostics, surgery, vaccinations, and preventive care for small animals (dogs, cats) and horses. The offering is anchored by a 24/7 emergency service (Dyrlægevagt) in Copenhagen, North Zealand, Sjælland, and Sønderjylland, supported by on-site advanced diagnostics (CT scanner, X-ray, dental X-ray, ultrasound, laboratory) and laser surgery. Subscribers can purchase VetCare health packages for ongoing preventive care.
Is VetGruppen a public or private company?
VetGruppen is a private company. It is classified as unknown and is currently operating.
When was VetGruppen founded?
VetGruppen was founded in 2019. It employs 101 to 250 people.
Where is VetGruppen based?
VetGruppen is headquartered in Birkerød, Capital Region, Denmark, in the Europe region.
How does VetGruppen make money?
Five revenue lines are on record. Veterinary Consultation Services are the primary driver. The others are diagnostic Services, vetCare Health Packages, emergency and After-hours Care and surgical Procedures.
Who are VetGruppen's main competitors?
Emerging players on record are FirstVet, Modern Animal and Bond Vet. Direct peers are IVC Evidensia, VetPartners (UK) and AniCura. Broad incumbents are Banfield Pet Hospital and Mars Petcare / Royal Canin parent. Dyrlægehuset is listed as a regional player.
Does VetGruppen have an API?
No public API is recorded for VetGruppen.
What industry is VetGruppen in?
VetGruppen's product category is Veterinary Healthcare Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of HLAMACAA, Veterinary Emergency & Critical Care Hospitals. Its NAICS code is 541940 and its SIC code is 8000.