What Viatges Viñolas does

Viatges Viñolas Societat Anònima is a family-owned Catalan travel agency founded in 1962 and headquartered in Roses, Spain, operating under the corporate structure of a Societad Anònima (SA) with legal representatives Jordi Viñolas Rom and Jose Viñolas Simon. The company's core business is the design, packaging, and sale of travel experiences, organized around two principal offerings: custom-designed individual travel (viatges a mida) and accompanied group travel (viatges en grup), with group packages including dedicated Viñolas guides, transfers, accommodations, and travel insurance.

The company maintains a regional Catalonia distribution footprint through 7 physical office locations (Roses, Figueres, Girona, Olot, Torroella de Montgrí, Manresa, Tortosa) and an online booking platform powered by TravelTool.es (viatgesvinolas.traveltool.es). The technology stack is built on commodity components: WordPress with Elementor for the website, HubSpot for marketing automation, and standard Google and Cloudflare integrations for analytics and security. A vertically integrated subsidiary ecosystem (Autocars Viñolas for ground transport, Viñolas Incoming for inbound tourism, 3TBooking.com for online booking, and Viajesacanada.es for Canada destination specialization) operates under the Grup Viñolas umbrella.

Revenue is generated through transaction-fee model on travel package sales, with per-person pricing ranging from approximately €1,400 for short European trips to €7,500 for premium long-haul destinations (Japan, Argentina, Kenya safari). Customer segments span individual travelers, families, couples, seniors, students, and corporate clients, with IATA accreditation (license GCMD000222) and awarded status on the Generalitat de Catalunya Framework Agreement for Travel Management Services serving as primary regulatory anchors. The agency serves customers globally with packages covering destinations across Africa, North/Central/South America, Asia, Europe, and the Middle East, while maintaining a Catalonia-concentrated customer acquisition footprint.

Name

Viatges Viñolas

Legal name

Viatges Viñolas Societat Anònima

Website

https://viatgesvinolas.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned Catalan travel agency founded in 1962, operating 7 offices across Catalonia to sell custom and accompanied group travel packages worldwide, with IATA accreditation and a Generalitat de Catalunya government framework agreement.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Cultural/Heritage Multi-Day Tour Operators (THAKADAF), Luxury Multi-Day Tour Operators (THAKADAE), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Travel agency services
• Group tour packages
• Custom travel planning
• Corporate travel management
• Boutique cruise packages

Headquarters

HQ city

Roses

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Travel Package Sales: Revenue generated from selling complete travel packages including group tours, custom trips, cruises, and travel services. Packages are priced as all-inclusive or modular offerings with pricing ranging from approximately €1,400 to €7,500 per person depending on destination and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Viatges Viñolas is a Catalan travel agency that designs and sells custom itineraries and organized group trips across 35+ countries worldwide. It complements these core offerings with corporate travel, honeymoon packages, boutique cruises, student trips, and day excursions, distributing them through 7 physical offices in Catalonia, a TravelTool-powered online booking platform, and a dedicated corporate sales channel.

Product overview

Viatges Viñolas is a travel agency founded in 1962, operating as a family business with 7 travel agent teams across Catalonia. The company offers a comprehensive portfolio of travel services centered around two core products: custom-designed travel (viatges a mida) and organized group travel (viatges en grup). Supporting modules include business travel, honeymoon packages, boutique cruises, student travel, and day excursions. The Viñolas Group also operates subsidiary brands including Autocars Viñolas (coach services) and Viñolas Incoming (incoming tourism), with online booking available through TravelTool.es integration.

Differentiator

Problem solved

Functional benefit

Brands

• Viñolas Incoming: Incoming travel services for international travelers visiting Spain and Catalonia
• Autocars Viñolas
• 3TBooking.com
• Viajesacanada.es
• Experiències ElNacional.cat

Products and services

• Custom Travel (Viatges a mida) Bespoke travel itineraries designed around each traveler's preferences, interests, and budget, covering destinations worldwide including Africa, the Americas, Asia, Europe, and the Middle East. Targeted at individual travelers, couples, families, and small groups who want a personalized trip.
• Group Travel (Viatges en grup) Organized group trips with accompanying Viñolas guides from departure to return, traveling by plane, high-speed train, or coach and including transfers, accommodation, guided tours, and insurance. Departures from Roses, Figueres, Girona, Olot, Manresa, Torroella de Montgrí, and Tortosa.
• Business & Incentive Travel (Viatges d'empresa) Corporate travel management and incentive trips for businesses, including meetings and events organization. Recognized as an awarded agency on the Generalitat de Catalunya Framework Agreement for the Provision of Travel Management and Assistance Services.
• Honeymoon Travel (Viatges de noces) Specialized romantic travel packages and honeymoons with custom touches, designed for couples seeking memorable, hassle-free getaways.
• Boutique Cruises (Creuers Boutique) Curated cruise experiences including Mediterranean sailings, Norwegian fjords, Greek islands, Patagonia, and boutique sailboat cruises, plus larger mainstream cruises via the online booking platform.
• Student Travel (Viatges per a estudiants) Educational travel programs and supervised group trips designed for student and youth travelers, with budget-appropriate itineraries and group coordination.
• Day Trips & Shows (Excursions i espectacles) One-day excursions and show or event experiences for travelers seeking short-duration activities near their Catalan home base.
• Experiències ElNacional.cat (Cultural Trips) Themed cultural group trips designed and accompanied by writer and university professor Marc Pons Barrachina, covering destinations such as Granada, Glasgow & Edinburgh, the Dordogne, Puglia, and Palermo.
• Online Booking Platform (Reserves Online) Self-service online booking engine via TravelTool.es for vacation packages, cruises, hotels, car rentals, and getaways, complementing the in-office consultation channel.
• Viñolas Incoming (Inbound Tourism Services) Incoming tourism services for international visitors to Catalonia and Spain, operated as a wholly-owned subsidiary within Grup Viñolas.
• Autocars Viñolas (Coach Transport Services) In-house bus and coach transportation services operated by Grup Viñolas, used to transfer travelers during group packages and departures.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Autocars ViñolascoreStrategic or Co-development PartnerSister company within Grup Viñolas providing ground transportation and coach services for travel packages.
• Viñolas IncomingcoreStrategic or Co-development PartnerIncoming services division of Grup Viñolas handling inbound tourism to the region.
• ElNacional.catminorChannel Partner/ Reseller/ DistributorCollaboration for cultural travel experiences branded 'Experiències ElNacional.cat' - cultural trips designed and accompanied by writer and university professor Marc Pons Barrachina.
• IATAcoreTechnology or IntegrationInternational Air Transport Association membership, indicating official accreditation for air ticketing and airline partnerships.
• Patronat de Turisme Costa BravaminorGTM or Marketing PartnerRegional tourism board membership for Costa Brava destination promotion.
• Generalitat de CatalunyacoreChannel Partner/ Reseller/ DistributorOfficial framework agreement partner for government employee travel services.
• Viajesacanada.esminorChannel Partner/ Reseller/ DistributorSpecialized destination portal for Canada travel, part of Grup Viñolas network.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Viajes Carrefour: Spanish travel agency chain selling leisure packages, group tours, and corporate travel through retail outlets and online. Closely comparable operating model and customer overlap with Viñolas.
• Nautalia Viajes: Spanish travel agency group offering leisure packages, group tours, cruises, and corporate travel. Operates a hybrid retail/online model similar to Viñolas with comparable product breadth across Europe and long-haul destinations.
• Viajes El Corte Inglés: Spain's largest traditional travel agency chain, offering both custom and group travel across all major destinations. Directly comparable to Viñolas as a multi-channel (retail + corporate) Spanish travel agency serving leisure and enterprise customers with similar package structures.
• Catai Tours: Spanish tour operator specializing in escorted group tours and long-haul packages to Asia, Africa, and the Americas. Directly comparable to Viñolas on the group-tour, multi-country circuit operator dimension.
• Club de Vacaciones: Spanish retail travel agency network focused on group and customized leisure travel. Comparable to Viñolas on retail-led distribution and group-tour focus targeting the Spanish domestic market.
• Halcón Viajes (Grupo Ávoris): Major Spanish retail travel agency with a large franchise network offering package holidays, group tours, and corporate travel. Comparable in operating model (physical retail + online) and customer base (Spanish leisure travelers and SMEs) to Viñolas.

Broad incumbents

• TUI España: Spanish arm of European tourism major TUI, offering package holidays, cruises, and escorted tours. Competes with Viñolas in packaged European and long-haul travel but at substantially larger scale and with proprietary tour-operator infrastructure.
• eDreams OdigeO: One of Europe's largest OTAs, headquartered in Spain. Competes with Viñolas for the same Spanish leisure traveler across flights, hotels, and packages, but at vastly greater scale and with proprietary digital technology.
• Logitravel: Major Spanish online travel agency (part of logitravel Group) offering packages, cruises, and hotels. Comparable on product mix (especially cruise + multi-day packages) but operates as a digital-first OTA versus Viñolas' retail-led model.

Others

• Patronat de Turisme Costa Brava: Catalan regional tourism board that Viñolas partners with for destination promotion. Related as an ecosystem partner that drives inbound demand to the Catalonia region where Viñolas has its core office footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ6KC8Gmk0_HbiVLIVNlHWg
• Facebookfacebook.com/agenciaviatgesvinolas
• LinkedInlinkedin.com/company/viatges-vi%C3%B1olas
• Instagraminstagram.com/viatgesvinolas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viatges Viñolas