ViaVie Welzijn

What ViaVie Welzijn does

ViaVie Welzijn is a private Dutch social welfare organization (welzijnsorganisatie) headquartered in Rijssen-Holten, Netherlands, serving as the principal commissioned welfare provider for the municipality of Rijssen-Holten. Founded in 2014 through the merger of three predecessor entities (Stichting Sociaal Cultureel Werk Holten, Stichting Welzijn Ouderen Rijssen-Holten, and Peuterspeelzaal Roezemoes), the organization employs 31 professionals supported by 200-250 volunteers across two physical offices in Holten (Kulturhus) and Rijssen (Rozengaarde).

The organization delivers a broad portfolio of community welfare services segmented across lifecycle stages: youth and adolescent programming (Jeugd- en Jongerenwerk, HOPPA! Dagen summer activities, Roefeldag career exploration, Tienersoos); senior services (SOEK home visits at age 83, Beweegmakelaar exercise matching, walking groups, Voorliggende Dagvoorziening day care); refugee integration support (Vluchtelingenwerk with 22 dedicated volunteers); adult literacy and Dutch-as-second-language programming (CBCT-certified Taalpunt); neighborhood mediation (Buurtbemiddeling); cultural education delivery to all primary schools (Cultuuronderwijs with 119 offerings); and community building (BuurtKracht, BuurtKlusKracht). Sub-brands include ViaVorsa volunteer placement, Kuierdeur walking groups, BuurtBand music project, KNTSLClub crafts, and the 2025-launched DoeDenkMaak-Pact creative maker spaces. The organization holds ANBI charitable status, CBCT quality certification (Taalpunt, valid through 2026), erkend leerbedrijf vocational training status, and meldcode child-protection compliance.

Revenue mechanics are anchored by municipal government subsidies from Gemeente Rijssen-Holten (the primary client and commissioning party), supplemented by ANBI-qualifying individual and organizational donations (e.g., Kringloopwinkel 'n Roondgank, Protestantse Gemeente Open Hof) routed through a separate Sociaal Noodfonds subsidiary, plus minimal participant fees (€3 per koersbal session, €10 per HOPPA! day, €12.50 per cooking workshop, €25/year Roefeldag business membership). The organization is governed by a Raad van Toezicht (Supervisory Board) chaired by Marja de Jong, with Benjamin Beerthuis serving as Directeur-bestuurder. The business model is subscription-recurring in nature through multi-year municipal commissioning, with no venture capital or external equity exposure.

Name

ViaVie Welzijn

Legal name

ViaVie Welzijn

Website

https://viaviewelzijn.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ViaVie Welzijn is a Dutch municipal welfare organization in Rijssen-Holten delivering youth, senior, refugee, literacy, and community services to all residents, funded primarily by the local municipality and supported by 31 staff and 200-250 volunteers.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Financial Assistance & Benefits Navigation Services (BPAGAEAK), Housing Assistance & Homeless Services (BPAGAEAB), Family & Community Support Services (Case Management, Referrals) (EDAJAIAK)

Keywords

• Social welfare services
• Youth community programs
• Senior care support
• Literacy coaching
• Refugee integration

Headquarters

HQ city

Rijssen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Municipal Government Funding: Primary funding from the municipality of Rijssen-Holten, which is the main client and commissioner of welfare services.
2. Social Emergency Fund Donations: Donations from individuals and organizations (Kringloopwinkel 'n Roondgank, Protestantse Gemeente Open Hof, anonymous donors) to support emergency financial assistance.
3. Volunteer Services: Over 250 volunteers provide services across all programs, from youth work to refugee assistance to senior support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ViaVie Welzijn is a Dutch welfare foundation providing community-based social services to all residents of the municipality of Rijssen-Holten. Its core offerings span youth development (Jeugd- en Jongerenwerk, Roefeldag, HOPPA! Dagen), senior support (SOEK home visits, Beweegmakelaar exercise matching, walking groups, day care), refugee integration (Vluchtelingenwerk), literacy and Dutch language coaching (Taalpunt, Taalcafé), neighborhood mediation (Buurtbemiddeling), cultural education for primary schools (Cultuuronderwijs), caregiver respite support (Mantelzorgondersteuning), and a Social Emergency Fund (Sociaal Noodfonds) for residents in financial distress.

Product overview

ViaVie Welzijn is a broad welfare organization for the municipality of Rijssen-Holten, providing comprehensive social services across all age groups. The organization emerged from a 2014 fusion of three entities and operates various interconnected programs: Youth and Youth Work (Jeugd- en Jongerenwerk) with activities like Roefeldag and HOPPA! Dagen; Buurtbemiddeling for neighborhood conflict resolution; Taalpunt for literacy and language support (CBCT certified); Vluchtelingenwerk for refugee integration; Cultuuronderwijs cultural education program with 119 offerings; BuurtKracht and BuurtKlusKracht for community building; SOEK for senior home visits; Voorliggende Dagvoorziening day care; Beweegmakelaar exercise matching; and various senior services including walking groups, social gatherings, and the Vind Gezelschap digital platform. The organization is governed by a Raad van Toezicht (Supervisory Board) and works with over 200 volunteers alongside 31 professional staff members.

Differentiator

Problem solved

Functional benefit

Brands

• BuurtKracht Rijssen-Holten: Network approach connecting people in neighborhoods, supporting community initiatives and projects.
• Buurtbemiddeling
• Taalpunt
• HOPPA! Dagen
• BuurtBand
• BuurtKlusKracht
• Kuierdeur
• KNTSLClub
• Creatief Lab HLTN
• Voorliggende dagvoorziening
• Creatieve Broedplaatsen (DoeDenkMaak-Pact)

Products and services

• Jeugd- en Jongerenwerk (Youth and Youth Work) Youth development services for children and teenagers (ages 4-18) in Rijssen-Holten, including street corner work, listening ear support, educational presentations (WhatsHappy!, social media awareness, sexting/grooming prevention), summer activities (HOPPA! Dagen), career exploration day (Roefeldag with 175-200 participating children and 35 businesses), teen center (Tienersoos), and Jongerencentrum Hole-10.
• Buurtbemiddeling (Neighborhood Mediation) Neighborhood conflict resolution service where trained volunteer mediators facilitate dialogue between residents to resolve disputes with neighbors and reach mutually acceptable solutions. Free service for all Rijssen-Holten residents.
• Taalpunt (Language and Literacy Point) Literacy and Dutch language support service for adults with reading/writing/numeracy challenges or Dutch as a second language, including Taalcafé group sessions, one-on-one volunteer coaching, and digital skills assistance. CBCT quality certified in June 2022 (valid four years). Serves an estimated 3,450-3,500 residents with literacy challenges.
• Vluchtelingenwerk (Refugee Integration Services) Integration support services for refugees, asylum seekers, and immigrants including integration coaching, language and homework assistance for refugee children via trained volunteers, interpreter services, and guidance for statushouders (recognized refugees), Oekraïense vluchtelingen (Ukrainian refugees), and asielzoekers (asylum seekers). 22 active volunteers support the program.
• Cultuuronderwijs (Cultural Education Program) Cultural education program for primary schools in Rijssen-Holten municipality, delivering 119 programs across three categories: Leerlijnen en reeksen (17 learning paths), Holocaust Onderwijs (7 programs), and Activiteiten (95 activities). Delivered at basisscholen (primary schools).
• Voorliggende Dagvoorziening (Day Care Facility) Day care facility for people seeking social contact and meaningful daily activities without requiring a WMO indication. Operates at 'De Paraplu' in Rijssen and Hole-10 in Holten.
• SOEK (Senioren Op Eigen Kracht - Senior Home Visit Program) Home visit program for 83-year-old seniors conducted by trained volunteers to discuss their experiences of aging, promote self-reliance, and identify support requirements. Free service for seniors.
• Beweegmakelaar (Exercise Broker) Physical activity matching service that connects individuals with suitable sports clubs and exercise initiatives by assessing their preferences, abilities, and interests in their neighborhood. Targets seniors, people with disabilities, and residents needing movement support.
• Vind Gezelschap (Find Companionship Digital Platform) Digital platform connecting people aged 30-60 and 50-plus who have limited social networks to meet new people in a low-threshold manner. Addresses loneliness and social isolation.
• BuurtKracht / BuurtKlusKracht (Neighborhood Community Programs) Neighborhood-based community building programs. BuurtKracht connects residents in neighborhoods and supports community initiatives (community gardens, street libraries, joint cleanup days). BuurtKlusKracht connects volunteers with residents needing help with odd jobs and provides work/learning placements for those reintegrating into society.
• Mantelzorgondersteuning (Caregiver Support) Respite support service for informal caregivers, providing day care options and temporary relief from caregiving duties.
• Sociaal Noodfonds (Social Emergency Fund) One-time bridging loan fund for Rijssen-Holten residents in financial distress. Funded by donations from individuals and organizations including Kringloopwinkel 'n Roondgank, Protestantse Gemeente Open Hof, and anonymous donors.
• Thuisadministratie (Home Administration Support) Administrative support service where volunteers help individuals organize and maintain their administrative affairs and finances.
• VVE Thuis (Home-based Early Childhood Education) Home-based early childhood education program for parents of children aged 2.5-4 years with an indication for Voor- en Vroegschoolse Educatie, supporting developmental stimulation at home.

Quantifiable outcome

• Serves 3,450+ people with literacy challenges in the municipality
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Duurzaam HoltenminorStrategic or Co-development Partner · 1 January 2025Partner in DoeDenkMaak-Pact creative broedplaatsen initiative for Holten.
• Kulturhus HoltenminorStrategic or Co-development Partner · 1 January 2025Partner in DoeDenkMaak-Pact creative broedplaatsen initiative; provides physical location.
• Bibliotheek Rijssen-HoltencoreStrategic or Co-development Partner · 1 January 2022Partnership for Taalpunt services; libraries serve as locations for language support and literacy programs. Also partner in DoeDenkMaak-Pact creative initiative.
• ROC van TwentecoreStrategic or Co-development Partner · 1 January 2022Educational partner in Taalpunt network, supporting literacy and language development programs.
• Stichting Lezen & SchrijvencoreStrategic or Co-development Partner · 1 January 2022National foundation partner for Taalpunt, supporting adult literacy initiatives and campaigns.
• Gemeente Rijssen-HoltencoreOthers · 1 January 2014Primary client and commissioner of welfare services. The municipality funds and oversees ViaVie Welzijn's operations as the main welfare provider for the municipality.
• Sociaal Werk NederlandminorOthersNational welfare organization affiliation providing network and resources.
• ParticipatiepactminorOthersPartnership network for social participation initiatives.
• BuurtKracht Rijssen-HoltencoreStrategic or Co-development PartnerStrong partnership in neighborhood-based community development. ViaVie Welzijn is active within BuurtKracht network approach for local community building.
• Christelijke Mantelzorghulp RijssenminorStrategic or Co-development PartnerPartner in Gebakjesactie to combat loneliness.
• EvenmensminorStrategic or Co-development PartnerPartner providing informal care support and in Gebakjesactie collaboration.
• GGD TwenteminorOthersPublic health service partner for senior monitoring and SOEK program data processing.
• JOGG TwenteminorStrategic or Co-development PartnerHealthy youth initiative partner for 'Wij kiezen groente & fruit' campaign and youth health programs.
• 35 Local Businesses (Roefeldag)minorChannel Partner/ Reseller/ Distributor35 Holtense companies participate in annual Roefeldag, hosting children for career exploration.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Cordaan: Major Amsterdam-based welfare and care organization operating across social assistance, elderly care, and youth services. Comparable in mission to ViaVie but operates across many municipalities at significantly larger scale.
• Kwintes: Dutch provider of social support, housing, and welfare services for vulnerable populations across multiple regions. Comparable to ViaVie's vulnerable-population work but at substantially greater geographic and financial scale.
• Sociaal Werk Nederland: National industry association for Dutch welfare and social work organizations. Affiliated with ViaVie and represents the broader sector in which ViaVie operates, providing industry standards, advocacy, and peer benchmarking.
• Leger des Heils Nederland: Salvation Army's Dutch arm, a much larger welfare and social-services operator running shelter, youth, and reintegration programs nationwide. Comparable in mission and service breadth but materially larger in scale.

Direct peers

• Welzijnskwartier: Municipal welfare organization (welzijnsorganisatie) serving the Zutphen area in the Netherlands. Closely comparable to ViaVie as a small, municipally-funded welfare provider delivering community programming across youth, seniors, and social support.
• Versa Welzijn: Regional Dutch welzijnsorganisatie delivering youth work, senior services, and community welfare across central Netherlands municipalities. Mirrors ViaVie's multi-program welfare delivery funded by local government contracts.
• Stichting Welsa: Welfare organization based in Apeldoorn that operates a similar community-based welzijn model with volunteer engagement, youth/senior programs, and municipal funding — directly comparable to ViaVie's Twente-region operations.

Regional players

• Philadelphia Zorg: Large Dutch care provider focused on disability support, including adapted sports and social activities that overlap with ViaVie's SKIK! and Swing & Dans programs for people with intellectual disabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viavie-welzijn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViaVie Welzijn