ViBERi New Zealand

What ViBERi New Zealand does

ViBERi New Zealand is a privately held, family-run organic blackcurrant producer founded by Tony and Afsaneh Howey in South Canterbury, New Zealand. The company operates a single certified-organic orchard near Pleasant Point in the Canterbury region, where unique Southern Alps growing conditions produce blackcurrants with anthocyanin levels approximately double those of European varieties (336-850 mg/100mL versus 170-310 mg/100mL). Berries are processed on-site using freeze-drying technology that preserves nutrients, color, and flavor without additives, yielding consumer products (powders in 50g-450g formats, freeze-dried whole berries in 40g and 120g sizes) and wholesale ingredient formats (powder, freeze-dried, soft dried, frozen IQF, concentrate, puree, high-anthocyanin extract). The company holds organic certifications across multiple jurisdictions including IFOAM, Europe, USA, Canada, Japan, Korea, and Taiwan, plus NZGAP and HACCP food safety certifications.

ViBERi operates a hybrid business model across three primary revenue streams. Direct-to-consumer sales run through a Shopify-powered e-commerce storefront (viberi.com) offering USD and NZD pricing, subscription options with 15-20% discounts, and a 30-day wellness guarantee; the company also maintains Amazon marketplace listings in the USA and Australia. A B2B wholesale channel supplies bulk organic blackcurrant ingredients to food manufacturers, nutraceutical brands, beverage companies, and food service distributors internationally, with digital ordering via the Upstock platform. International distribution is executed through named regional partners including Time Health (UK), Wholesum Japan, Qutto (Singapore), and Good Health Products (South Africa/Namibia). Domestically, products are stocked in over 100 New Zealand retail outlets including New World, Fresh Choice, Commonsense Organics, and Bin Inn stores. Customer segments span health-conscious consumers, athletes and fitness enthusiasts, and enterprise B2B buyers in food, beverage, and nutraceutical industries. Marketing combines content (recipes, health benefits), social media (Instagram, Facebook, YouTube), earned media (TVNZ Country Calendar, NZ Woman's Weekly, Radio NZ CountryLife), and the McCormick 2026 Flavor of the Year industry tailwind for blackcurrants.

Name

ViBERi New Zealand

Legal name

Viberi New Zealand Limited

Website

https://viberi.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ViBERi New Zealand is a family-run organic blackcurrant producer operating a single certified-organic orchard in South Canterbury. The company sells freeze-dried berry products and powders direct-to-consumer via e-commerce, through international distributors in six countries, and as bulk B2B ingredients.

Ownership category

akta.pro rank

Product category

Organic Blackcurrant Products

NAICS

Other Noncitrus Fruit Farming (111339), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

akta.pro secondary industries

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Fresh Herbs & Microgreens Wholesale (AFAIACAC)

Keywords

• Organic blackcurrant products
• Freeze-dried berries
• Superfood supplements
• Bulk fruit ingredients
• Organic fruit farming

Headquarters

HQ city

Timaru

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly through company e-commerce website (viberi.com) with pricing in USD, NZD, and other currencies. Includes one-time purchases and subscription options with 15-20% discounts.
2. Wholesale/B2B Bulk Ingredients: Bulk supply of organic blackcurrants and blackcurrant ingredients (powder, freeze-dried, soft dried, frozen, concentrate, puree, high-anthocyanin extract) to international food manufacturers, nutraceutical brands, beverage companies, and food service businesses.
3. Marketplace Sales: Products sold through Amazon marketplaces in USA and Australia, providing additional revenue stream and international customer reach beyond direct website sales.
4. International Distribution Partnerships: Products distributed through international stockists including Time Health (UK), Wholesum Japan, Qutto (Singapore), and Good Health Products (South Africa).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

ViBERi grows certified organic blackcurrants on its family orchard in South Canterbury, New Zealand, then processes them via freeze-drying into consumer powders and whole-berry snacks sold direct-to-consumer via its own e-commerce site and Amazon. It also sells bulk ingredient formats — powder, freeze-dried, soft-dried, IQF frozen, concentrate, puree, and high-anthocyanin extract — to food manufacturers and nutraceutical brands globally.

Product overview

ViBERi New Zealand is an organic blackcurrant food and wellness company operating as a single-brand producer of premium berry products. The product portfolio centers on organic blackcurrant powders (available in 50g, 180g, 200g, and 450g formats including sachet options) and freeze-dried whole blackcurrant berries (40g and 120g sizes), with bundles including the ViBERi Starter Pack and Country Calendar Bundle. The company also operates a substantial wholesale division supplying bulk organic blackcurrant ingredients (powder, freeze-dried, soft dried, frozen, concentrate, puree, and high-anthocyanin extract) to food manufacturers, nutraceutical brands, beverage companies, and food service distributors internationally. Products are marketed for their high Vitamin C content, anthocyanins, and antioxidant properties supporting immunity, sports performance, and general wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Blackcurrant Powder (consumer) Freeze-dried organic blackcurrant powder sold in 50g, 180g, 200g, and 450g consumer pack sizes via direct e-commerce and Amazon for health-conscious consumers and athletes seeking a high-antioxidant organic superfood supplement.
• Freeze Dried Organic Blackcurrants (consumer) Freeze-dried whole organic blackcurrant berries sold in 40g and 120g consumer pack sizes as a clean-label, high-antioxidant snack via direct e-commerce and Amazon.
• ViBERi Starter Pack Starter bundle of ViBERi consumer products designed to introduce new customers to the freeze-dried organic blackcurrant powder and whole-berry range.
• Country Calendar Bundle Country Calendar-themed consumer bundle of ViBERi organic blackcurrant products, marketed around the brand's television feature.
• Bulk Organic Blackcurrant Powder (wholesale) Bulk freeze-dried organic blackcurrant powder supplied in wholesale quantities to food, beverage, and nutraceutical manufacturers for ingredient use.
• Bulk Freeze Dried Blackcurrants (wholesale) Wholesale whole-berry freeze-dried organic blackcurrants supplied to food manufacturers and snack producers as a high-antioxidant ingredient.
• Soft Dried Blackcurrants (wholesale) Soft-dried organic blackcurrant ingredient format supplied wholesale to food manufacturers for use in baking, cereals, and snack applications.
• Frozen IQF Blackcurrants (wholesale) Individually quick-frozen (IQF) organic blackcurrants sold wholesale to food manufacturers as a frozen fruit ingredient for further processing.
• Blackcurrant Concentrate (wholesale) Bulk organic blackcurrant concentrate supplied wholesale to beverage and food manufacturers as a liquid ingredient format.
• Blackcurrant Puree (wholesale) Bulk organic blackcurrant puree supplied wholesale to food and beverage manufacturers for use in smoothies, desserts, and formulated products.
• High-Anthocyanin Blackcurrant Extract (wholesale) High-anthocyanin organic blackcurrant extract supplied wholesale to nutraceutical and supplement manufacturers for use in functional and health-positioned formulations.

Quantifiable outcome

• 2.5% increase in sports performance linked to blackcurrant consumption (University of Chichester studies)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Time Health (UK)coreChannel Partner/ Reseller/ DistributorUK-based health products distributor offering ViBERi organic blackcurrant products to UK consumers through their online store.
• Wholesum JapancoreChannel Partner/ Reseller/ DistributorJapanese online store specializing in health foods, distributing ViBERi organic blackcurrant products in Japan.
• Qutto (Singapore)coreChannel Partner/ Reseller/ DistributorSingapore-based retailer distributing ViBERi organic blackcurrant products in the Singapore market.
• Good Health Products Pty Ltd (South Africa)coreChannel Partner/ Reseller/ DistributorSouth African health products distributor with office in Cape Town (+27 21 701 5000), distributing ViBERi products in South Africa and Namibia.
• Amazon (USA)coreChannel Partner/ Reseller/ DistributorMarketplace listing on Amazon.com enabling US consumers to purchase ViBERi organic blackcurrant products with free shipping.
• Amazon AustraliacoreChannel Partner/ Reseller/ DistributorMarketplace listing on Amazon Australia enabling Australian consumers to purchase ViBERi products.
• Food ManufacturerscoreChannel Partner/ Reseller/ DistributorB2B wholesale customers using ViBERi organic blackcurrant ingredients in food product manufacturing.
• Nutraceutical BrandscoreChannel Partner/ Reseller/ DistributorHealth supplement brands sourcing organic blackcurrant extracts and powders for nutraceutical products.
• Beverage CompaniescoreChannel Partner/ Reseller/ DistributorBeverage companies using ViBERi organic blackcurrant ingredients for functional drinks and health beverages.
• Food Service DistributorsminorChannel Partner/ Reseller/ DistributorDistribution channels supplying ViBERi organic blackcurrant products to food service businesses.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Artemis International: Canadian bulk berry-based ingredient supplier providing extracts, powders, and concentrates to nutraceutical and functional food manufacturers. Most direct peer for ViBERi's B2B wholesale ingredient business targeting supplement and food manufacturers.
• Natierra: US-based freeze-dried fruit snack and superfood brand with global retail distribution. Uses identical freeze-drying preservation technology and competes for the same health-conscious consumer wallet share as ViBERi's freeze-dried blackcurrant SKUs.
• Ceres Organics: New Zealand organic food brand selling certified-organic pantry and wellness products through supermarkets, specialty stores, and DTC channels. Shares ViBERi's NZ organic certification positioning, multi-format product strategy, and over-100 domestic stockist footprint.
• Comvita: New Zealand-based premium natural health products company known for mānuka honey and bee-derived wellness products. Operates a similar vertically-integrated 'NZ-grown organic' premium positioning with international distribution and combines DTC, retail, and ingredient supply models.

Regional players

• Good Health Products: South African health and wellness products distributor with offices in Cape Town that already partners with ViBERi. Comparable product portfolio in natural health, vitamin, and superfood categories for the Southern African market.

Broad incumbents

• Blackmores: Australia's largest natural health supplements brand with broad international distribution across Asia and beyond. Offers overlapping capability through anthocyanin and antioxidant supplement lines but operates across many ingredients rather than specializing in blackcurrant.
• Manuka Health: Established New Zealand premium health products company (mānuka honey and complementary wellness SKUs) with mature international distribution across Asia, North America, and Europe. Comparable premium 'NZ-sourced' go-to-market motion and B2B ingredient supply structure.

Emerging players

• Sond: UK-based supplement brand built around blackcurrant-derived anthocyanin extracts for sports performance and recovery. Targets the same athletic and wellness consumer proposition anchored on blackcurrant anthocyanin research cited by ViBERi.

Others

• Time Health (UK): UK-based health supplements retailer and distributor currently serving as ViBERi's UK channel partner. An adjacent reseller rather than a competitor, but a useful comparable on international distribution patterns and channel economics for premium health brands.
• Wholesum Japan: Japanese health food e-commerce retailer serving as ViBERi's Japanese channel partner. Useful comparable for understanding premium imported health food positioning in the Japanese market, where price-conscious consumers expect verified provenance and certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCN70uCmPVdO0AJeoK0nvtsQ
• Facebookfacebook.com/ViberiNZ
• Instagraminstagram.com/viberi_organic
• LinkedInlinkedin.com/company/viberi-new-zealand

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViBERi New Zealand