VICstairs
VICstairs is a Netherlands-based manufacturer of patented stair renovation systems (Rigid SPC/WPC, LVT Dryback, Rigid Click) using its StepVue folded-tread technology. It sells through 2,500+ European flooring dealers and licenses its patents globally via i4F.
- Company typePrivate
- Founded1970
- HeadquartersWaalwijk, North Brabant, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What VICstairs does
VICstairs (Vic Stairs B.V.) is a Netherlands-based manufacturer of patented stair renovation solutions, headquartered and producing in Waalwijk, North Brabant, with over 50 years of operating history in stair renovation. The company designs and produces stair tread systems that integrate seamlessly with modern flooring materials — Rigid Stairs (SPC/WPC), LVT Dryback Stairs, and Rigid Click Stairnosing — using its patented StepVue technology, which employs double and triple-folded construction to eliminate visible aluminum profiles and create continuous floor-to-stair transitions.
The core technology is a one-piece folded stair tread system compatible with SPC, WPC, LVT, laminate, and wood flooring from major manufacturers including Tarkett, Forbo, Hebeta, Floer, mFlor, and Allura. VICstairs operates a wholly-owned Linostairs sub-brand developed with Forbo Flooring that applies Marmoleum linoleum to stairs, and a VIC Collection distributed via INTR in the Netherlands. Pricing is quote-driven and not publicly disclosed.
VICstairs monetizes through four streams: (1) wholesale hardware sales of stair tread systems, (2) licensing royalties on its patented StepVue technology through i4F, (3) private label manufacturing for flooring brands, and (4) custom Specials project work. The company reaches end customers through a network of 2,500+ flooring dealers across Benelux, Germany, France, and the UK, supplemented by global licensing via i4F. The company is privately held by owner Philus van Laarhoven, with no external funding raised and a headcount of approximately 6 employees.
VICstairs firmographics
Firmographics- Name
- VICstairs
- Legal name
- Vic Stairs B.V.
- Website
- https://vicstairs.nl
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VICstairs is a Netherlands-based manufacturer of patented stair renovation systems (Rigid SPC/WPC, LVT Dryback, Rigid Click) using its StepVue folded-tread technology. It sells through 2,500+ European flooring dealers and licenses its patents globally via i4F.
- Ownership category
- akta.pro rank
VICstairs industry classification
Industry- Product category
- Stair Renovation Systems
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
- akta.pro secondary industries
- Staircase & Railing Remodeling (Interior) (HSAPAFAF), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)
Keywords
Where VICstairs is headquartered
LocationHeadquarters
- HQ city
- Waalwijk, North Brabant
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
VICstairs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Stair Renovation Products: Direct sales of patented stair tread systems including Rigid Stairs (SPC/WPC), LVT Dryback Stairs, and Rigid Click Stairnosing. Products are sold through wholesale distribution networks and directly to installers.
- Licensing Royalties: Through i4F partnership, VICstairs technology is licensed to manufacturers and partners globally, generating licensing revenue for its patented stair tread technology.
- Private Label: Custom branded stair renovation solutions available for flooring manufacturers and partners under private label arrangements.
- Specials & Custom Projects: Custom stair solutions tailored to local market needs including bespoke heights, custom lengths, unique materials, and specialized applications for exclusive projects.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
VICstairs product offering
Product offeringCore offering
VICstairs manufactures and sells patented stair renovation systems, including Rigid Stairs (SPC & WPC), LVT Dryback Stairs, and Rigid Click Stairnosing, designed to integrate seamlessly with modern flooring materials without visible aluminum profiles. The company also licenses its StepVue stair tread technology globally through i4F and produces the Linostairs Marmoleum-based sub-brand in partnership with Forbo Flooring, serving professional installers, dealers, distributors, and flooring manufacturers across Europe.
Product overview
VICstairs is a manufacturer of patented stair solutions based in Waalwijk, Netherlands, with over 50 years of experience in stair renovation. The product portfolio centers on the StepVue patented technology — a seamless one-piece stair profile system that enables floors and walls to flow seamlessly into stairs without visible transitions or complex profiles. The core offerings include: Rigid Stairs (SPC & WPC) for the rapidly growing rigid flooring market; LVT Stairs (Dryback) combining LVT decor with rigid core boards; and Rigid Click Stairnosing for profile-free click PVC systems. A Licensing program enables international expansion through i4F patent licensing. Specials provides custom project solutions for specialized requirements. Linostairs is a sub-brand (developed with Forbo Flooring) applying Marmoleum linoleum to stairs for the Dutch market. Accessories include matching risers, side panels, and profile elements in coordinated decor finishes.
Differentiator
Problem solved
Functional benefit
Brands
- Linostairs: An exclusive concept developed in partnership with Forbo Flooring, applying Marmoleum to stairs. Linostairs combines the premium design of Marmoleum with a sustainable stair renovation solution, featuring a specially developed integrated stair nosing made of multi-layered wood.
- VIC Collection
Products and services
- Rigid Stairs (SPC & WPC) Stair renovation system for rigid SPC and WPC flooring materials, utilizing double or triple folding technology for high-strength stair nosing. Enables seamless floor-to-stair transitions in both single and double stair applications, with matching accessories (risers, side panels, profiles) in the same décor finish. Also available in Private Label.
- LVT Stairs (Dryback) Stair system combining dryback LVT décor layer bonded to a rigid wood-based core board (MDF carrier). Delivers high impact resistance and long-term durability through industrial lamination and triple folding technology. Suitable for straight and open stair constructions with slip-resistant, water-resistant surfaces.
- Rigid Click Stairnosing Profile-free stair renovation solution for rigid click PVC flooring systems. Eliminates visible aluminum trims or separate stair profiles, creating clean continuous floor-to-stair design. Compatible with rigid click planks and tiles from all brands, featuring integrated stair nosing and slip-resistant, water-resistant surface.
- Specials (Projects & Custom Made) Custom stair solutions tailored to local market needs, project-specific requirements, and specialized applications. Includes commission-based delivery, custom heights, bespoke lengths, unique materials (e.g., leather, Marmoleum), and specialized project applications.
- Licensing (StepVue Patent Licensing via i4F) International patent licensing program for VICstairs' patented StepVue stair tread technology, managed through i4F. Enables manufacturers and partners globally to produce, sell, and develop a complete stair portfolio using SPC, WPC, LVT, laminate, and wood materials with seamless floor-to-stair integration.
- Linostairs (Marmoleum Stair Sub-Brand) Exclusive sub-brand applying Forbo Marmoleum linoleum to stairs through a specially developed wooden overlay tread system. Combines Marmoleum design with multi-layered wood stair nosing for a sustainable, durable solution. Targets Dutch trade and retail sector for new-build and renovation projects.
- VIC Collection (Premium Dryback Stair Portfolio) Premium selection of dryback LVT stair portfolio, distributed via INTR in the Netherlands and abroad. Features a high-quality LVT dryback floor collection developed with focus on quality, design, and practical applicability in both residential and commercial projects, including core products from Tarkett.
Companies that use VICstairs
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
VICstairs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VICstairs partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered regional, core, major, flagship, founding and minor.
- CotapregionalLaunching license partner in 2026, introducing 10 premium designs with the objective to add stair renovation to the core flooring portfolio.
- i4FcoreStrategic patent partnership where i4F gained exclusive licensing rights to VICstairs' patented stair tread technology (StepVue). i4F licenses this technology globally to manufacturers in the flooring industry. This partnership enables VICstairs to reach international markets through i4F's established network of flooring manufacturers.
- Finished Edge Technologycorei4F's partnership with Finished Edge Technology (FET) for global stair tread technologies complements the VICstairs European partnership. FET provides patented stair tread solutions made from SPC, WPC, laminate, and wood materials.
- INTRcoreKey wholesale partner of VICstairs Premium Collection offering nationwide coverage through INTR Points network in the Netherlands. Supported by experienced sales professionals, INTR is a leading player in Dutch flooring distribution.
- TarkettmajorPremium flooring manufacturer playing an important role within the VICstairs network. Tarkett collections and core products are brought together in the premium VIC Collection for seamless stair renovation solutions.
- Forbo Flooring (Linostairs)flagshipJoint development of Linostairs, combining Forbo's Marmoleum with VICstairs technology for sustainable stair renovation. A dedicated business unit focuses on bringing this unique concept to customers and professionals.
- HebetafoundingFounding partner of VICstairs that played a key role in introducing dryback stair renovation. Offers a broad portfolio of over 20 decors in both dryback and rigid solutions.
- FloermajorFloer and VICstairs jointly refined the stair renovation concept into a flexible and scalable solution. Today, Floer's complete flooring collection is available through VICstairs technology.
- MontiniquefoundingOne of the launching partners of VICstairs, offering a carefully curated collection of premium decors for both dryback and rigid stair renovation solutions through its network of selected dealers.
- TherdexmajorEarly supporter of VICstairs that recognized the value of stair renovation as part of complete interior solutions. Premium collections are seamlessly integrated into the VICstairs overlay system.
- PPC (Plintenen Profielen Centrale)majorLaunching partner for VICstairs rigid stair renovation solutions, supporting growth across Benelux and international markets with a premium collection of over 20 modern decors.
- HolzTuscheregionalLaunching distribution partner in Germany, playing an important role in introducing the VICstairs Premium Collection to the German market. Also offers its own branded stair renovation solution based on VICstairs technology.
- Douwes DekkerminorPortfolio offering 20 decors in Rigid stair renovation available in Benelux and abroad.
- Otium at HomeminorOffering rigid stair renovation in 10 decors, supplied in Benelux and abroad.
- VIC CollectionflagshipPremium selection of dryback stair portfolio, distributed via INTR in the Netherlands and abroad. Features premium selection of designs from Tarkett.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
VICstairs competitors and assessment
Company assessmentDirect peers
- Schlüter Systems: Schlüter Systems is a German manufacturer of profile systems for tile and floor installations, including a dedicated range of stair nosing and stair profile solutions. Comparable as a European specialty manufacturer of stair transition profiles integrated with modern flooring materials.
- Küberit: Küberit is a German manufacturer of high-quality aluminum and stair nosing profiles for the flooring industry. Comparable as a European specialty producer of stair transition and nosing products for commercial and residential flooring installations.
- Profilitec: Profilitec is an Italian manufacturer of technical profiles for floors, walls, and stairs, including stair nosings and trim solutions for ceramic, wood, LVT, and resilient flooring. Comparable as a European specialty profile manufacturer targeting the same floor-to-stair transition category.
- Finished Edge Technology (FET): FET is a stair tread technology company partnered with i4F for global stair tread solutions in SPC, WPC, laminate, and wood. It is the closest direct peer to VICstairs, offering nearly identical patented stair tread technology through the same i4F distribution channel.
Broad incumbents
- Forbo Flooring Systems: Forbo is a global manufacturer of Marmoleum and other resilient flooring, and co-develops the Linostairs sub-brand with VICstairs. Comparable as a major incumbent flooring brand pursuing integrated stair solutions, either as a partner or potentially as a future self-supplier.
- Tarkett: Tarkett is a global flooring manufacturer whose LVT, vinyl, and rigid collections are integrated with VICstairs through the premium VIC Collection. Comparable as a major incumbent in residential and commercial flooring that increasingly offers integrated stair solutions, either with VICstairs or in-house.
- Berry Alloc: Berry Alloc produces laminate, vinyl, and parquet flooring and offers matching stair accessories for its collections. Comparable as a European flooring brand with stair accessory offerings that directly compete for the same dealer and consumer segment as VICstairs.
- Unilin (Mohawk) / Quick-Step: Unilin/Mohawk, owner of Quick-Step, is a global flooring incumbent offering laminate, vinyl, and rigid flooring with integrated stair accessories. Comparable as a vertically integrated flooring major with the scale to either license VICstairs IP or develop competing stair systems.
Emerging players
- Stair-Treads.com / Stair Tread Specialists: A specialty North American stair tread and stair nosing retailer/installer serving residential renovation demand. Comparable as a niche stair-focused specialist competing in the same renovation use case, though operating in a different geographic market.
- i4F Technologies: i4F is a global flooring technology licensing company that holds exclusive worldwide rights to VICstairs' StepVue technology. Comparable as a licensor of stair tread IP and adjacent flooring technologies (click systems, surface technologies), shaping the competitive landscape for stair renovation IP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VICstairs social profiles
Digital presenceVICstairs compliance and trust
Trust signalCompliance1 record
VICstairs financial estimates
Financial estimateRevenue estimate
Valuation estimate
VICstairs leadership team
Management profileNumber of profiles
Profiles1 record
VICstairs subsidiaries and ownership
Company hierarchySubsidiaries1 record
VICstairs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VICstairs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VICstairs
What does VICstairs do?
VICstairs manufactures and sells patented stair renovation systems, including Rigid Stairs (SPC & WPC), LVT Dryback Stairs, and Rigid Click Stairnosing, designed to integrate seamlessly with modern flooring materials without visible aluminum profiles. The company also licenses its StepVue stair tread technology globally through i4F and produces the Linostairs Marmoleum-based sub-brand in partnership with Forbo Flooring, serving professional installers, dealers, distributors, and flooring manufacturers across Europe.
Is VICstairs a public or private company?
VICstairs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VICstairs founded?
VICstairs was founded in 1970. It employs 1 to 10 people.
Where is VICstairs based?
VICstairs is headquartered in Waalwijk, North Brabant, Netherlands, in the Europe region.
How does VICstairs make money?
Four revenue lines are on record. Stair Renovation Products are the primary driver. The others are licensing Royalties, private Label and specials & Custom Projects.
Who are VICstairs's main competitors?
Direct peers on record are Schlüter Systems, Küberit, Profilitec and Finished Edge Technology (FET). Broad incumbents are Forbo Flooring Systems, Tarkett, Berry Alloc and Unilin (Mohawk) / Quick-Step. Emerging players are Stair-Treads.com / Stair Tread Specialists and i4F Technologies.
Does VICstairs have an API?
No public API is recorded for VICstairs.
What industry is VICstairs in?
VICstairs's product category is Stair Renovation Systems. Its primary akta.pro industry code is IMADAJAL, Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions), with a secondary code of HSAPAFAF, Staircase & Railing Remodeling (Interior). Its NAICS code is 337212 and its SIC code is 2430.