What Matinique does

Matinique is a Danish menswear brand founded in 1973 by Niels Martinsen in Copenhagen, currently operated as a brand within the DK Company A/S fashion conglomerate headquartered in Ikast, Denmark. The company sells men's apparel — outerwear, suits, blazers, shirts, knitwear, t-shirts, pants, jeans, shorts, vests, shoes, and accessories — through a direct-to-consumer channel comprising the matinique.com e-commerce platform and a network of physical concept stores, with fulfillment by DHL across the EU in 4–6 working days. Payments are processed via Visa, Mastercard, Maestro, and PayPal.

The business operates a transactional retail model with unit-based pricing: t-shirts €29.95–€49.95, shirts €69.95–€169.95, trousers €89.95–€159.95, blazers €229–€269, and accessories from €29.97. There is no proprietary AI/ML, API, or developer-facing platform; the storefront runs on a standard e-commerce stack with assets served via a DK Company group CDN. Customer engagement is built around the MATINIQUE Members loyalty program (8 points per euro spent, with birthday gifts and exclusive offers), a newsletter signup offering 10% off first order, and an organic social media presence on Facebook and Instagram under a joint data-controller relationship with Meta.

Matinique targets modern urban men seeking versatile smart-casual wardrobe solutions for city life, professional wear, and everyday occasions. The company runs seasonal promotional campaigns (including '2 FOR 120' bundles and up to 40% off summer sales) and rotates collections seasonally, with the HS2026 collection currently featured. The brand is GDPR- and CCPA-compliant under DK Company A/S data-controller oversight. With 101–250 employees at the parent level and no public revenue disclosure, Matinique's individual financial contribution to DK Company A/S is not isolated in the available sources.

Name

Matinique

Legal name

DK Company A/S

Website

https://matinique.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Matinique is a Danish menswear brand founded in 1973 and operated within DK Company A/S, selling jackets, suits, blazers, shirts, knitwear, pants, jeans, shoes, and accessories to modern urban men across the EU through the matinique.com DTC webshop and physical concept stores.

Ownership category

akta.pro rank

Product category

Men's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Modest & Religious Apparel Retail (CRAAABAK), Ties, Bow Ties & Pocket Squares (CRAAAJAH)

Keywords

• Men's apparel
• Menswear fashion
• Designer clothing
• Fashion ecommerce
• Urban menswear

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Product Sales: Matinique generates revenue through direct retail sales of menswear products. Customers purchase individual items at fixed retail prices through their e-commerce platform and physical concept stores. The company offers a loyalty program (MATINIQUE Members) where members earn points on purchases that convert to vouchers, incentivizing repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Matinique designs and retails a complete men's wardrobe under its own brand, including jackets, coats, suits, blazers, shirts, knitwear, t-shirts, poloshirts, overshirts, pants, jeans, shorts, swimwear, vests, shoes, and accessories. Products are sold primarily through the brand's direct-to-consumer e-commerce website matinique.com and complemented by physical concept stores, with delivery fulfilled via DHL across the EU.

Product overview

Matinique is a Danish men's fashion brand founded in 1973 by Niels Martinsen, now part of DK Company A/S. The company operates the Matinique Official Webshop as its primary e-commerce platform, complemented by physical Concept Stores. The product portfolio includes: outerwear (Jackets & Coats), formal tailoring (Suits & Blazers), tops (Shirts, T-Shirts, Poloshirts, Knitwear, Overshirts), bottoms (Pants, Jeans, Shorts, Swimwear), footwear (Shoes), and accessories (Trunks, Socks, Ties, Belts, Bags, Vests). Key named products include the MAhart Trousers, MAbucket Hat, MARugbo Pullover, MAwesley Trousers, MAb Brent Trousers, MAcharles Blazer, MARC Shirt, MAsalvatore Vest, MASweatio Pullover, VINCENT Trousers, JONATHAN Blazer, and MALELAND M73 Jeans. The ecosystem includes the Matinique Members loyalty program offering points-based rewards (8 points per euro spent), birthday gifts, and exclusive member access. Marketing channels include newsletter subscription with first-order discount, and social media presence on Facebook and Instagram via Meta.

Differentiator

Problem solved

Functional benefit

Products and services

• Jackets & Coats Men's outerwear category including jackets and coats designed for the modern urban man.
• Suits & Blazers Men's formal tailoring category including full suits and blazers for professional and formal occasions.
• Shirts & Knitwear Men's tops category including dress shirts, casual shirts, knitwear pullovers, and cardigans.
• T-Shirts & Poloshirts Men's casual tops category including t-shirts and polo shirts for everyday wear.
• Pants & Jeans Men's bottoms category including trousers, chinos, and jeans priced €89.95–€159.95.
• Overshirts Men's layering shirts designed to be worn over t-shirts as an outer layer.
• Shorts & Swimwear Men's casual shorts and swimwear category.
• Vests Men's vest garments including puffer vests and gilets for transitional layering.
• Shoes Men's footwear collection to complement the Matinique wardrobe.
• Accessories (Trunks, Socks, Ties, Belts, Bags) Men's accessories category including underwear/trunks, socks, ties, belts, and bags.
• MATINIQUE Members Loyalty Program Free points-based loyalty program where members earn 8 points per euro spent, receive a 10% voucher after 30 days, get a birthday gift, and gain exclusive access to competitions and member-only offers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Solid (Solid Brands): Norwegian menswear brand specializing in shirts, knitwear, jackets and trousers with a similar smart-casual positioning and DTC online presence in Northern European markets.
• Tiger of Sweden: Swedish heritage menswear brand with comparable smart-casual positioning, full-wardrobe assortment (tailoring, knitwear, outerwear, accessories) and DTC e-commerce presence in the EU market at similar price tiers.
• Suitsupply: DTC menswear specialist focused on tailored clothing, shirts, knitwear and accessories, operating owned stores and a strong e-commerce channel in Europe at a comparable price band to Matinique's suiting category.
• State of Art: Dutch menswear brand offering a similar smart-casual assortment (shirts, jackets, knitwear, trousers) at overlapping mid-market prices with DTC and wholesale distribution across Northern Europe.
• Selected Homme: Direct sibling brand under the same DK Company A/S parent, offering comparable smart-casual menswear (shirts, blazers, trousers, knitwear) at overlapping mid-market price points through DTC e-commerce and concept stores across Europe.
• Massimo Dutti: Inditex-owned smart-casual menswear label with overlapping categories (blazers, shirts, trousers, knitwear, accessories), strong DTC e-commerce footprint across Europe and similar mid-premium price positioning for the urban male shopper.
• Samsøe Samsøe: Danish contemporary menswear and womenswear brand offering shirts, knitwear, outerwear and trousers through DTC e-commerce and concept stores at a comparable modern-urban price band, targeting a similar European customer.
• Lerros: German heritage menswear brand offering casual and smart-casual shirts, knitwear, jackets and trousers through DTC e-commerce and concept stores at comparable mid-market price points to Matinique.
• Scotch & Soda: Dutch heritage-inspired menswear brand offering smart-casual shirts, jackets, knitwear and accessories via DTC e-commerce and concept stores across Europe at overlapping price points.

Broad incumbents

• Hugo Boss: Global premium menswear incumbent offering overlapping categories (tailoring, shirts, knitwear, accessories) at higher price tiers; competes for the same urban professional customer in the smart-casual segment.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/matinique
• Instagraminstagram.com/matiniqueofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matinique