Vida Fit
Vida Fit is a Brazilian web-based marketplace that connects CREF-certified personal trainers with students seeking personal training services, operating on a subscription model with self-serve onboarding.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Vida Fit does
Vida Fit is a Brazilian web-based fitness marketplace platform founded in 2014 that connects CREF-certified personal trainers ("Professores") with students ("Alunos") seeking personal training services. The company's sole disclosed product, VidafitApp, functions as a two-sided platform where instructors access a dedicated portal requiring CREF (Conselho Regional de Educação Física) verification, and students submit lead forms that are routed through the VidaFit team via WhatsApp for follow-up. The platform is web-based with mobile-responsive design and incorporates standard SaaS functionality including user authentication, password reset, and email confirmation flows. A secondary domain, personalvidafit.com.br, is also operated and appears to direct users to personal training services, suggesting a related product or sub-brand under the Vida Fit umbrella.
The business model is built on subscription-based recurring revenue with a self-serve go-to-market motion, though specific pricing tiers, transaction fees, or take rates are not publicly disclosed. Vida Fit maintains a deliberately small operating footprint of approximately 7 employees and operates exclusively within Brazil, with no documented international expansion, partnerships, M&A activity, or external funding rounds in the available data. The CREF verification gate functions as a quality-control and regulatory-compliance mechanism, positioning the platform as a curated directory rather than an open marketplace.
No management team bios, board composition, investor base, or named enterprise customers are disclosed in the input data. The platform remains in active operating status, but absent any disclosed growth metrics, user counts, or revenue figures, the scale and momentum of the business cannot be verified from public sources. The company profile is consistent with a small, bootstrapped lifestyle-business-stage venture rather than a venture-backed scale-stage platform.
Vida Fit firmographics
Firmographics- Name
- Vida Fit
- Legal name
- Vida Fit
- Website
- https://vidafit.net.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vida Fit is a Brazilian web-based marketplace that connects CREF-certified personal trainers with students seeking personal training services, operating on a subscription model with self-serve onboarding.
- Ownership category
- akta.pro rank
Vida Fit industry classification
Industry- Product category
- Fitness Training Platform
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Vida Fit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Fitness Training Platform Services: Platform connecting certified fitness instructors (Professores) with students (Alunos) for training services in Brazil. The platform facilitates the training relationship through registration, login, and communication features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Instructor and Student plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Vida Fit product offering
Product offeringCore offering
Vida Fit operates a Brazilian fitness training platform (VidafitApp) that connects certified fitness instructors (Professores) with students (Alunos) for personal training services. The platform provides separate registration flows requiring CREF (Brazilian fitness professional certification) for instructors, while students can sign up through lead forms to be contacted by the VidaFit team. The platform includes authentication, account management, and WhatsApp-based direct communication features.
Product overview
Vida Fit offers a single unified fitness training platform called VidafitApp that connects personal trainers with their students. The platform provides separate interfaces for personal trainers (Professores) who manage their training services through a dedicated registration system requiring CREF (fitness professional certification), and for students (Alunos) who can sign up to access training programs. The platform includes user authentication, password reset, and confirmation email functionality for both user types.
Differentiator
Problem solved
Functional benefit
Brands
- VidafitApp: Mobile application brand for the VidaFit fitness platform
Products and services
- VidafitApp
Companies that use Vida Fit
Customer profileSegments2 records
Ideal customer profiles2 records
Vida Fit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vida Fit partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Vida Fit competitors and assessment
Company assessmentDirect peers
- Future: Future is a subscription platform that pairs users with certified personal trainers for remote, personalized fitness coaching. It directly parallels Vida Fit's model of connecting certified trainers with paying students via a subscription digital platform.
Broad incumbents
- ClassPass: ClassPass is a global fitness subscription platform offering access to studios, gyms, and personal training sessions. It is comparable to Vida Fit as a subscription-based fitness marketplace connecting consumers with trainers and studios, though operating at much larger scale.
- Wellhub (formerly Gympass): Wellhub is a large, well-funded corporate wellness and fitness benefits platform operating in Brazil and globally. It connects employees to gyms, studios, and personal trainers — directly overlapping Vida Fit's marketplace model for personal training services in Brazil.
- Nike Training Club: Nike Training Club is a free/premium fitness training app offering guided workouts and training programs. It is comparable to Vida Fit as a digital fitness training platform, though Nike's offering is brand-driven content rather than a certified-trainer marketplace.
Emerging players
- Trainiac (now part of Whoop): Trainiac offered online personal training with certified coaches on a subscription basis. It is comparable to Vida Fit as a subscription platform pairing certified trainers with students seeking structured fitness programming.
- Freeletics: Freeletics is an AI-driven personal training and fitness coaching app. It is comparable as a digital personal training platform with subscription recurring revenue, though it relies on AI coaching rather than connecting certified human trainers.
Regional players
- TotalPass: TotalPass is a Brazilian corporate fitness benefits platform similar to Wellhub/Gympass, providing access to gyms and trainers. It is a relevant regional peer competing for the same Brazilian fitness market as Vida Fit, though focused on corporate subscriptions.
- Queima Diária: Queima Diária is a Brazilian online fitness and weight-loss program with subscription offerings. It is comparable to Vida Fit as a Brazilian subscription-based fitness training platform targeting consumers seeking guided training.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Vida Fit social profiles
Digital presenceVida Fit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vida Fit leadership team
Management profileNumber of profiles
Vida Fit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vida Fit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vida Fit
What does Vida Fit do?
Vida Fit operates a Brazilian fitness training platform (VidafitApp) that connects certified fitness instructors (Professores) with students (Alunos) for personal training services. The platform provides separate registration flows requiring CREF (Brazilian fitness professional certification) for instructors, while students can sign up through lead forms to be contacted by the VidaFit team. The platform includes authentication, account management, and WhatsApp-based direct communication features.
Is Vida Fit a public or private company?
Vida Fit is a private company. It is classified as unknown and is currently operating.
When was Vida Fit founded?
Vida Fit was founded in -1. It employs 1 to 10 people.
How does Vida Fit make money?
One revenue line is on record: fitness Training Platform Services.
Who are Vida Fit's main competitors?
Future is listed as a direct peer. Broad incumbents are ClassPass, Wellhub (formerly Gympass) and Nike Training Club. Emerging players are Trainiac (now part of Whoop) and Freeletics. Regional players are TotalPass and Queima Diária.
Does Vida Fit have an API?
No public API is recorded for Vida Fit.
What industry is Vida Fit in?
Vida Fit's product category is Fitness Training Platform. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 61162 and its SIC code is 7997.