Trainiac

What Trainiac does

Trainiac, founded in 2016 in Seattle, operates an iOS-exclusive online personal training application that connects individual users with nationally certified personal trainers (ACSM, NSCA, ACE, NASM) for 1-on-1 coaching via text, audio, and video messaging. The platform delivers weekly customized workout programs adapted to the user's fitness level, equipment availability, and schedule, accompanied by HD video demonstrations, live group training sessions, and progress tracking integrated with Apple HealthKit and Google Health Connect. Following its acquisition by Gympass (now Wellhub), Trainiac is no longer offered as a standalone direct-to-consumer subscription; it is distributed exclusively as a benefit within select Wellhub corporate membership plans, positioning the service as a B2B2C employee wellness offering rather than an independent consumer product.

The company was founded by Akshay Ahooja (CEO) and Jing (Frank) Fan (CTO), both former Facebook and Microsoft product/engineering leaders, after they observed that algorithmic workout apps failed to produce lasting habits. Trainiac employs a small team of 1-10 people and operates under the legal entity Gympass US, LLC, with operational presence documented in the United States, Brazil, the United Kingdom, and the Netherlands. Revenue mechanics are subscription-recurring, historically priced at $50-99 per month per user with promotional discounts, but post-acquisition monetization flows through Wellhub's employer-sponsored corporate wellness membership tiers rather than direct billing. The service has been featured by Apple in the App Store and covered in major publications including WebMD, The Telegraph, the Wall Street Journal, SELF, Women's Health, and Insider.

Name

Trainiac

Legal name

Gympass US, LLC

Website

https://trainiacfit.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1–10 employees

Short description

Trainiac is a Seattle-based iOS app offering 1-on-1 online personal training with certified coaches, distributed exclusively through Wellhub (formerly Gympass) corporate wellness memberships to employees of partner companies.

Ownership category

akta.pro rank

Product category

Online Personal Training / Fitness Mobile Applications

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Online personal training
• Fitness coaching app
• Corporate wellness
• Personalized workout programs
• Virtual fitness coaching

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscription (Wellhub): Trainiac is available exclusively to Wellhub (formerly Gympass) members through select membership plans. Revenue flows through the Wellhub corporate wellness platform where employers provide fitness benefits to employees.
2. Direct Consumer Subscription: Individual consumers can subscribe directly to Trainiac through the iOS app, paying a monthly subscription fee for 1-on-1 coaching, unlimited workouts, and progress tracking. The service was previously available at $50-99/month with promotional 50% first-month discounts.
3. Corporate Wellness Partnerships: Trainiac is offered as part of corporate wellness programs through Wellhub, enabling employers to provide personalized fitness coaching as an employee benefit, positioning Trainiac as a B2B2C offering within the corporate wellness market.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Trainiac provides 1-on-1 online personal training through an iOS app, connecting users with nationally certified personal trainers who deliver customized weekly workout programs, ongoing coaching via text/audio/video messaging, live group training sessions, and progress tracking integrated with Apple Health. The service is offered exclusively through Wellhub (formerly Gympass) corporate wellness memberships, positioning it as an employee fitness benefit, and is also accessible to direct consumers via the App Store.

Product overview

Trainiac by Wellhub is a human-trainer-based online personal training platform structured as a unified coaching service rather than a modular product suite. The core offering is the Trainiac iOS app delivering 1-on-1 online personal training with certified trainers, augmented by live group training sessions, progress tracking with Apple Health integration, and multi-channel messaging support. The service is distributed exclusively through Wellhub (formerly Gympass) corporate wellness memberships, positioning Trainiac as an employee benefit rather than a direct-to-consumer product. Trainers provide fully customized weekly workout programs with HD video instruction, and all personalization is delivered by human coaches — the company explicitly differentiates itself from AI/algorithmic competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Trainiac by Wellhub (iOS App) iOS mobile application delivering individualized weekly workouts and 1-on-1 coaching from a certified personal trainer, available exclusively for Wellhub members and via direct App Store access. Includes on-demand HD video workouts, Apple Health sync, progress tracking, and text/audio/video messaging with a dedicated trainer.
• Weighted Workouts Program Customized strength-training and resistance-based workout programs delivered through the Trainiac app, supporting kettlebells, dumbbells, barbells, resistance bands, and landmine equipment for clients with home or full-gym setups.

Quantifiable outcome

• Cost reduction vs in-person training: Trainiac offers equivalent service at $50-99/month vs $460-840 for 8 sessions at major gyms (Equinox, LA Fitness, 24hr Fitness)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Wellhub (formerly Gympass)coreChannel Partner/ Reseller/ DistributorTrainiac was acquired by Gympass (now Wellhub) to expand global reach. Trainiac is now exclusively available as a Wellhub member benefit. The acquisition enables Trainiac to 'share this service with the world, working together to make wellbeing universal.' This is a full acquisition, making Wellhub the parent company and primary distribution channel.
• Apple Inc.coreTechnology or IntegrationTrainiac integrates with Apple HealthKit for bi-directional health data sync. The integration brings body measurements, activity data, heart rate, and workout logs from 50+ apps into Trainiac, enabling trainers to adjust programs based on comprehensive fitness data. Trainiac has been featured by Apple in the App Store.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Future: Future is the closest direct competitor to Trainiac: a subscription app pairing users with a dedicated, certified personal trainer who delivers customized workout programming and in-app messaging. Both compete for the same busy-professional persona seeking 1-on-1 remote coaching rather than classes or AI coaching.
• Aaptiv: Aaptiv is a digital fitness subscription offering audio and video workouts with trainer-led programming, positioned for users who want flexible, on-demand coaching. It targets a similar flexible-scheduling persona to Trainiac but uses prerecorded content rather than live 1-on-1 coaching.
• Caliber: Caliber is a strength-focused fitness app delivering personalized training programs from certified coaches with progress tracking. It directly competes with Trainiac's strength and conditioning programming through a similar 1-on-1 remote coaching model.

Broad incumbents

• Apple Fitness+: Apple Fitness+ is a workout-video subscription bundled into the Apple ecosystem and integrated with Apple Watch; it competes for the same iOS-first fitness subscribers as Trainiac but delivers prerecorded instructor-led classes rather than 1-on-1 personalized coaching.
• Peloton: Peloton is a connected fitness platform offering live and on-demand trainer-led classes via its app and equipment. While primarily hardware-anchored, the Peloton App competes with Trainiac for subscribers seeking structured trainer-led programming, though it lacks 1-on-1 personalization.

Emerging players

• Freeletics: Freeletics delivers AI-generated, personalized strength and conditioning workout programming via its mobile app. It is the leading AI-coaching alternative to Trainiac's human-coach model and competes directly for users who want tailored programming at lower price points.
• Sweat: Sweat is a women's-focused digital fitness app delivering trainer-led structured programs (BBG, PWR, FIERCE) with HD video workouts. It overlaps with Trainiac on individualized strength and conditioning programming but uses celebrity-style trainer content rather than 1-on-1 coaching.
• BetterMe: BetterMe is a health and fitness coaching app offering personalized workout and nutrition plans via AI-driven customization. It competes with Trainiac for the broader personalized-fitness segment at lower price points and serves a similar weight-loss and habit-formation audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trainiac