Vidarte

What Vidarte does

Vidarte B.V. is a Dutch private limited company founded in 2006 by Peter Dalmeijer and currently co-owned by Martijn van Vroonhoven and Jan-Willem Staadegaard. Operating from Villa Vidarte in Vught, North Brabant, the company is a training and coaching institute specializing in three methodology pillars: Neuro-Linguistic Programming (NLP), Systemic Constellation Work (family and organizational constellations), and HUNA (Hawaiian wisdom). Its curriculum integrates frameworks from Bert Hellinger, Franz Ruppert, Wilhelm Reich, Daniel Siegel, and Ubuntu philosophy, delivered through 300+ listed courses spanning free introductory sessions, multi-day workshops, and 10-18 day certification programs priced between €2,150 and €3,850 per participant.

The core product architecture is in-person and trainer-led. Flagship offerings include NLP Practitioner+ and Master Practitioner+, Familie- en Organisatieopstellingen (18 days), Systemisch Coachen+, Master Familieopstellingen (10 days), Systemisch Leiderschap, Systemisch Teamwerk, and the HUNA Driedaagse, supported by individual/partner coaching, a constellation-session service, alumni practice evenings, and the annual Plazadag community event. Credentials are issued under five accreditations: NRTO, CRKBO, ABNLP, IANLP, and NVNLP, with CRKBO registration enabling VAT-exempt education.

Vidarte serves two primary segments: corporate organizations and teams (with named clients including Philips, Rabobank, Atos, Coolblue, Vanderlande, and Gemeente Amsterdam), and individual professionals seeking certification or personal development. Revenue is generated through per-participant one-time fees for training programs, coaching services, and select paid workshops, with free inspiration mornings and practice evenings serving as low-friction acquisition channels. Go-to-market is event-driven: prospects are funneled from free introductory sessions into paid multi-day programs via the vidarte.nl website and direct phone/email consultation.

Name

Vidarte

Legal name

Vidarte B.V.

Website

https://vidarte.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vidarte is a Dutch private training institute operating from Villa Vidarte in Vught that delivers in-person NLP, systemic constellation, and HUNA certification programs, coaching, and workshops to corporate teams (Philips, Rabobank, Atos) and individual professionals seeking personal development.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAJAB

Mindfulness-Based Coaching & Training (MBSR/MBCT-style)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• NLP training programs
• Systemic constellation coaching
• Leadership development training
• Professional certification courses
• Personal development coaching

Headquarters

HQ city

Vught

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Programs and Certifications: Multi-day professional training programs ranging from 3-day workshops to 18-day comprehensive certifications. Programs include NLP Practitioner+, NLP Master Practitioner+, Systemisch Leiderschap (6 days), Systemisch Teamwork (6 days), Master Familieopstellingen (10 days), and Familie- en Organisatieopstellingen (18 days). Programs are priced per participant with payment options including installment plans.
2. Coaching Services: Individual and partner coaching services provided at Villa Vidarte, offering personalized guidance for personal and professional development.
3. Workshops and Events: Shorter-format workshops including practice evenings, inspiration mornings, and special events like the Plazadag. Some are free (NLP Oefenavonden, Inspiratieochtenden), while others have paid admission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Vidarte delivers certified professional training programs and personal coaching in Neuro-Linguistic Programming (NLP), Systemic Constellation Work, and HUNA Hawaiian wisdom. Offerings range from 3-day introductory workshops to 18-day comprehensive certifications, plus individual/partner coaching, family and organizational constellation sessions, and team/leadership development programs. The full portfolio is delivered primarily in person at Villa Vidarte in Vught, with select free online introductory sessions available.

Product overview

Vidarte is a Dutch personal and professional development institute offering a unified portfolio of coaching, training programs, and workshops centered on NLP (Neuro-Linguistic Programming), Systemisch Werk (Systemic Work), and HUNA (Hawaiian wisdom). The core product architecture consists of: (1) multiple NLP training programs (NLP Practitioner+, NLP Master Practitioner+, NLP Driedaagse, NLP Coach, and TOP Opleiding) that form the communication and change-management pillar; (2) a family of Systemisch Werk programs (Familieopstellingen, Organisatieopstellingen, Systemisch Coachen+, Master Familieopstellingen, Systemisch Leiderschap, Systemisch Teamwerk, and Systemisch Werk Driedaagse) covering systemic constellations, coaching, and leadership; (3) a HUNA Driedaagse program covering Hawaiian wisdom and spiritual practices; and (4) supplemental services including individual and partner coaching, workshops & events (NLP Oefenavond, Inspiratieochtenden, HUNA Introductiemiddag, Plazadag), Opstellingen sessions, Modules, and free Introductiepakketen. All programs are delivered at Villa Vidarte in Vught, with select online offerings available. The portfolio is primarily in-person, classroom-based training with no AI-driven digital products.

Differentiator

Problem solved

Functional benefit

Brands

• Villa Vidarte: The unique training location of Vidarte, situated in Vught, described as a special place hidden in green surroundings that feels like coming home.

Products and services

• NLP Practitioner+ Certified NLP practitioner training program teaching communication techniques, behavioral patterns, and personal development methodologies for individuals seeking NLP certification.
• NLP Master Practitioner+
• NLP Driedaagse
• NLP Coach
• Trainen, Opleiden en Presenteren (TOP) Opleiding
• Familie- en Organisatieopstellingen
• Systemisch Coachen+
• Familieopstellingen
• Organisatieopstellingen
• Master Familieopstellingen
• Systemisch Leiderschap
• Systemisch Teamwerk / Systemisch Teamcoaching
• Systemisch Werk Driedaagse
• HUNA Driedaagse
• Coaching (Individuele & Partner)
• Opstellingen (Familie & Organisatie)
• Workshops & Events

Quantifiable outcome

• Participants report high satisfaction ratings (8.5-9+ out of 10) for training programs
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NRTO (Nederlandse Raad voor Training en Opleiding)coreOthersVidarte is affiliated with the NRTO and conforms to the association's code of conduct. The NRTO represents training and education providers in the Netherlands and sets quality standards for the industry. Vidarte adheres to NRTO general conditions for both consumer and business markets.
• KTNO (Kwaliteitsteam voor NLP Opleidingen)coreOthersQuality assurance body for NLP training programs. Membership indicates adherence to quality standards for NLP education in the Netherlands.
• CRKBO (Centraal Register Kort Beroepsonderwijs)coreOthersCentral Register for Short Vocational Education. CRKBO registration allows institutions to offer VAT-exempt educational programs, benefiting participants.
• ABNLP (American Board of NLP)minorOthersInternational NLP certification body based in the United States. ABNLP certification provides international recognition for NLP practitioners trained at Vidarte.
• IANLP (International Association of NLP)minorOthersInternational professional association for NLP practitioners and trainers. Provides international standards and recognition for NLP professionals.
• NVNLP (Nederlandse Vereniging voor NLP)minorOthersDutch professional association for NLP. Registers students who receive formal certification from Vidarte, providing credential verification for graduates.
• Hotel Van der Valk VughtminorOthersAdjacent hotel partner providing parking facilities for Villa Vidarte participants. Free parking for first 3 hours on the secure premises behind a barrier, with exit passes provided for longer stays.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen)minorOthersDutch employee insurance institution. In many cases, UWV reimburses part of training investments for individuals receiving benefits (WW, Wajong, WIA). Vidarte offers free study advisory conversations to explore UWV funding options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tad James Co. Internationally recognized NLP and hypnosis training brand offering certified NLP training tracks globally; comparable to Vidarte's NLP Practitioner+ / Master Practitioner+ offerings for an international cohort of practitioners.
• Ken Blanchard Companies: Large global provider of leadership, team, and coaching training programs to enterprise buyers (including Dutch multinationals), partially overlapping with Vidarte's corporate leadership and team development offerings.
• FranklinCovey: Global leadership and personal effectiveness training incumbent delivering enterprise leadership programs across large multinationals — overlaps with Vidarte's Systemisch Leiderschap / team coaching offerings from the leadership-training angle.

Direct peers

• Schouten & Nelissen: Largest Dutch personal and leadership development training group; offers NLP, coaching, and systemic programs to enterprise and individual buyers across the Netherlands, making it the closest direct peer to Vidarte in methodology, customer base, and channel.
• Systemic Management (Bert Hellinger-inspired): European training organization delivering Systemic Constellation work and organizational constellation certifications — directly comparable to Vidarte's Master Familieopstellingen and Systemisch Coachen+ programs.
• Phoenix Opleidingen: Dutch coach-training and NLP provider running multi-day certified programs for individual professionals, directly overlapping with Vidarte's Practitioner, Master Practitioner, and coaching certifications on home soil.
• Hellinger Instituut / Bert Hellinger Stichting: The originating body for Family and Organization Constellations methodology (the core of Vidarte's Systemisch Werk portfolio); offers competing constellation training and certification tracks at international scale.
• NLP Academy: UK-based NLP training and certification provider offering Practitioner, Master, and systemic programs online and in-person; overlapping with Vidarte on methodology and aspiring international audiences.
• ITS International Training & Support: European NLP and management training provider offering certified NLP Practitioner, Master Practitioner, and systemic coaching tracks — competing head-on for the same individual professional and corporate training budget that Vidarte addresses.

Emerging players

• Forum voor Systemisch Werk: Specialist Dutch community and training hub for systemic constellation practitioners — a smaller, niche operator that overlaps on the Systemisch Werk side of Vidarte's portfolio but lacks its full NLP stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/vidarte

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidarte