What Videns does

Videns (legal name: Videns; DBA: VIDENS New Media) is a privately held animation and postproduction studio headquartered in Guadalajara, Jalisco, Mexico. Founded in 2000 and led by CEO Francisco Arias, the studio operates with a core team of approximately 15 employees and a flexible extended workforce of 40+ on large-scale productions. Videns specializes in high-end 3D animation, VFX compositing, motion graphics, editing, HDR/SDR color grading, and storyboards/animatics, delivered as a full end-to-end postproduction pipeline under one roof. The studio differentiates through a handcrafted aesthetic — particularly cut-out animation and photoreal particle/fluid simulation — marketed as a counterpoint to automated content.

Videns generates revenue through project-based professional services engagements, primarily with US-based advertising agencies and consumer brands. The studio's go-to-market is enterprise field sales driven by website portfolio and direct contact inquiries, supplemented by a small e-commerce shop offering fixed-price creative packages (Creatividad at MXN $50,000 and Concepto Creativo at MXN $20,000). Customer segments are horizontal, targeting advertising agencies and global consumer brands across verticals including language learning, financial services, confectionery, beverage, retail, and wine. Named enterprise clients include Babbel, Hershey's, Mizuho, Cirkul, Coppel, Monster, Power Crunch, Firstleaf, StartEngine, Public, and Snoopy/Peanuts.

The most strategically significant relationship is the exclusive postproduction partnership with Quirk Creative, a New York-based award-winning agency, which has been in place since 2014 and has produced over 1,200 commercials together. Operating geographies are explicitly Mexico and the United States, and the studio positions itself as a nearshore provider delivering Hollywood-grade quality with US time-zone alignment at Latin American cost efficiency. The company is founder/owner-operated, with no disclosed institutional investment, parent company, or M&A activity.

Name

Videns

Legal name

Videns

Website

https://videns.mx

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Videns is a privately held animation and postproduction studio in Guadalajara, Mexico, delivering high-end 3D animation, VFX compositing, and motion graphics as project-based services primarily to US advertising agencies and global consumer brands.

Ownership category

akta.pro rank

Product category

Animation and Postproduction Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Advertising Agencies (541810)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• 3D animation services
• Visual effects production
• Postproduction services
• Motion graphics design
• Commercial video postproduction

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project-Based Postproduction Services: Videns generates revenue through project-based commercial production engagements with advertising agencies and brands. Services include 3D animation, VFX, compositing, motion graphics, editing, and color grading for TV spots, digital campaigns, and social media content. The company offers full-service postproduction under one roof.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Videns is an animation and postproduction studio in Guadalajara, Mexico, that delivers 3D animation, motion graphics, VFX and compositing, editing and color grading, and storyboards/animatics for advertising agencies and global brands. The studio positions itself as a nearshore partner offering Hollywood-grade quality at Latin American cost efficiency, with a cloud-based workflow for real-time collaboration with US clients. It has been the exclusive postproduction arm of New York agency Quirk Creative since 2014, having produced more than 1,200 commercials together.

Product overview

Videns is a postproduction and animation studio based in Guadalajara, Mexico, offering a comprehensive suite of creative services under one roof. The core offerings include 3D Animation (photoreal products, character animation, liquid and particle FX), Motion Graphics (2D/3D logo animation, kinetic typography, data-driven visuals), VFX & Compositing (set extensions, CG integration, screen replacements, clean-ups), Editing & Color (offline/online editorial, HDR/SDR color grading), and Storyboards & Animatics. The company also operates an e-commerce shop selling fixed-service products including Creatividad ($50,000) and Concepto Creativo ($20,000). Videns serves advertising agencies and brands globally, with a specialization in commercial postproduction from ingest through final QC delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Animation Photoreal product renderings, character animation, liquid and particle FX, and stylized world creation for broadcast and digital commercials, product launches, and out-of-home spectaculars.
• Motion Graphics 2D/3D logo animation, kinetic typography, and data-driven visual animations for social videos, brand idents, and explainer content.
• VFX & Compositing Set extensions, CG integration, screen replacements, and clean-ups for live-action commercials and feature sequences, providing seamless visual effects composition.
• Editing & Color Offline and online editorial, conform, and color grading services in both HDR and SDR formats for commercial postproduction.
• Storyboards & Animatics Pitch boards, motion test reels, and pre-visualization services to plan and preview animation sequences before full production.
• End-to-End Post for Commercials Full postproduction pipeline from media ingest to final quality control delivery for commercial projects.
• Creatividad Fixed-price creative services package sold through the Videns online shop at 50,000 MXN.
• Concepto Creativo: Segmentación, Investigación, Insights, Bajada Creativa Fixed-price creative conceptualization package covering segmentation, research, insights, and creative strategy with visualizations and storyboards, sold through the Videns online shop at 20,000 MXN.

Quantifiable outcome

• 1200+ commercials delivered for global brands
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Quirk CreativecoreStrategic or Co-development Partner · 1 January 2014Since 2014, VIDENS has been the exclusive postproduction arm of Quirk Creative, an award-winning New York-based creative agency. Together they've delivered 1200+ commercials for global brands. Quirk handles creative direction while Videns provides full postproduction services including 3D animation, VFX, compositing, and motion graphics. The partnership leverages a seamless cloud-based workflow maintaining creative alignment across time zones.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• El Santo: Mexico-based animation and VFX studio producing high-end commercials, content, and series for global brands. The most geographically proximate direct peer to Videns, with a highly comparable service mix and similar nearshore positioning serving US clients.
• Sarofsky: Chicago-based design-driven postproduction and VFX studio serving advertising agencies on title sequences, commercials, and brand content. Closely comparable end-to-end post offering and agency-centric GTM, with similar boutique positioning and award-winning creative reputation.
• Elastic: Boutique creative studio specializing in design, animation, and VFX for commercials, broadcast, and digital content. Closely comparable service mix and agency-client focus to Videns, with a similar craft-led differentiation model and comparable boutique scale.
• Psyop: Creative production company known for high-end animation, VFX, and design for advertising campaigns and branded content. Comparable in craft specialization (3D animation, VFX for commercials) and agency client base, with similar boutique-but-premium positioning.
• B-Reel: Independent creative studio producing commercials, branded content, and interactive experiences with strong animation and postproduction capabilities. Comparable offering for global brand and agency clients, with similar cross-discipline creative model.
• Digital Kitchen: Boutique creative studio producing design, motion graphics, and film content for advertising and brand clients. Comparable in service mix (motion graphics, animation, post for commercials) and in operating as a small, craft-led studio serving major brands and agencies.
• Ntropic: VFX and postproduction studio with offices in the US and Latin America, producing commercials and branded content for global agencies and brands. Direct comparable in service line (VFX, 3D, color, finishing) and in leveraging LATAM-based production for US agency demand.

Broad incumbents

• The Mill: Global VFX and creative postproduction studio serving advertising agencies and brands on TV commercials, digital content, and brand experiences. Directly comparable offering in commercial VFX/animation, but at significantly greater scale and geographic footprint than Videns.
• Framestore: Award-winning VFX and postproduction house with a dedicated commercials division producing high-end 3D animation, VFX, and color for global brands. Comparable craft and service line, but materially larger scale and broader entertainment footprint than Videns.
• MPC (Moving Picture Company): Global VFX and postproduction studio with a major commercials practice serving agencies and brands. Overlaps directly with Videns on 3D animation, VFX compositing, and color grading for advertising, though MPC operates at substantially greater scale across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/videns

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videns