VIE®

What VIE® does

VIE Magazine is a privately held, founder-led lifestyle media brand founded in 2008 and headquartered in Santa Rosa Beach, Florida, with a 47-person team under CEO and Editor-in-Chief Lisa Marie Burwell. The company publishes a monthly print magazine covering art and culture, fashion, food and drink, home and decor, travel, and celebrity events, with editorial roots in the Florida Emerald Coast and 30A corridor and growing coverage of South Florida and international luxury destinations. Its core technology is a standard digital publishing platform comprising a CMS-backed website (viemagazine.com), email newsletter systems, podcast distribution channels, an Issuu-hosted digital flipbook edition, and a Shopify-style e-commerce shop; there is no disclosed proprietary technology or AI/ML capability.

The business operates on a multi-stream revenue model that combines print and digital subscriptions, display and native advertising, sponsored content, brand partnerships with luxury real estate, hospitality, jewelry, and lifestyle advertisers (e.g., Alys Beach, Grand Bay Construction, McCaskill & Company), event sponsorships and ticket sales (including signature events such as SEASIDE SCHOOL's Dancing with the Emerald Coast Stars), and merchandise sales through the VIE Shop. Distribution spans regional print subscription, global digital reach via Issuu and the website, podcasts (VIE Speaks and VIE Book Club), and a multi-channel social presence on Facebook, Instagram, X, YouTube, and Pinterest. The company has no disclosed funding rounds, no parent company, and no public financials, operating as an independent, bootstrapped lifestyle media property.

Name

VIE®

Legal name

VIE Magazine

Website

https://viemagazine.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

VIE Magazine is a privately held lifestyle media brand covering art, fashion, home, travel, and events for affluent Gulf Coast readers, monetizing through print and digital subscriptions, luxury brand advertising, signature community events, podcasts, and merchandise.

Ownership category

akta.pro rank

Product category

Luxury Lifestyle Magazine

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Travel & Outdoors Magazines (MPAJAEAH), Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Luxury lifestyle magazine
• Regional lifestyle publishing
• Digital magazine subscription
• Lifestyle print publication
• Premium content publishing

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue: VIE Magazine generates revenue through print and digital magazine subscriptions, with a dedicated shop for merchandise and magazine purchases.
2. Advertising & Sponsorship: The magazine monetizes through display advertising, sponsored content, and brand partnerships with advertisers including luxury real estate, hospitality, jewelry, and lifestyle brands along the Gulf Coast.
3. Events: VIE Magazine hosts and sponsors events including the SEASIDE SCHOOL Presents Dancing with the Emerald Coast Stars and maintains an event calendar, generating revenue through sponsorships and ticket sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VIE Magazine is a monthly luxury lifestyle publication covering art and culture, fashion, food and drink, home and decor, travel, and celebrity events, distributed in print and digital formats and anchored in the Florida Emerald Coast and 30A corridor. The brand extends its editorial content through two podcasts (VIE Speaks and VIE Book Club), a digital flipbook edition, a subscriber newsletter, an annual event calendar, the C'est la VIE curated shopping collection, and the La Scène entertainment section, all serving affluent readers and regional luxury advertisers.

Product overview

VIE Magazine is a lifestyle publication that operates as a multi-platform media brand. The core offering is the VIE Magazine publication covering art & culture, fashion, food & drink, home & decor, travel, and celebrities/events. The brand extends through complementary products including the VIE Speaks Podcast (conversations with inspiring individuals) and VIE Book Club Podcast (literary discussions), plus the Digital Edition via Issuu, the annual Event Calendar, the C'est la VIE Curated Collection shopping feature, and the La Scène entertainment/lifestyle section. The publication celebrates its 18th year and archives issues from 2008 to present, demonstrating over 17 years of publishing history.

Differentiator

Problem solved

Functional benefit

Brands

• VIE Speaks: Conversations with Heart & Soul podcast featuring interviews with notable personalities across various industries.
• VIE Book Club
• C'est la VIE
• La Scène

Products and services

• VIE Magazine (print and digital monthly publication) Monthly luxury lifestyle magazine available in print and digital editions, covering art and culture, fashion, food and drink, home and decor, travel, and celebrity events for affluent readers, particularly in the Florida Emerald Coast and 30A corridor.
• VIE Speaks Podcast Podcast series featuring conversations with inspiring individuals on topics including health, wellness, design, and personal stories, hosted by Lisa Marie Burwell.
• VIE Book Club Podcast Podcast featuring book discussions, literary content, and author interviews.
• Digital Edition via Issuu Digital flipbook edition of VIE Magazine published on the Issuu platform, including special issues such as the Luxury Real Estate Issue.
• VIE Event Calendar Annual curated calendar of charity balls, fashion shows, galas, and community fundraising events along the Emerald Coast.
• C'est la VIE Curated Collection Annual curated shopping collection featuring fashion, accessories, home goods, and lifestyle products from various brands.
• VIE Shop Online storefront selling branded merchandise, cookbooks, and VIE Magazine subscriptions and back issues.
• VIE Newsletter Subscriber email newsletter providing exclusive updates on stories, events, and new issues of VIE Magazine.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Grand Bay ConstructionminorGTM or Marketing PartnerFeatured sponsor and advertiser on VIE Magazine's website, representing construction and renovation services in the Gulf Coast region.
• Alys BeachminorGTM or Marketing PartnerLuxury beach community and merchant partner advertising with VIE Magazine, representing one of the premier developments along 30A.
• SEASIDE SCHOOLcoreStrategic or Co-development PartnerVIE Magazine partners with SEASIDE SCHOOL for signature fundraising events including Dancing with the Emerald Coast Stars, representing a core community partnership.
• Caring & Sharing of South WaltoncoreStrategic or Co-development PartnerVIE Magazine supports the nonprofit through event coverage and partnership for fashion shows and charity events.
• McCaskill & CompanyminorGTM or Marketing PartnerLuxury jewelry and watches retailer advertising as a sponsor on VIE Magazine's digital platform.
• Burwell AssociatesminorGTM or Marketing PartnerFeatured advertiser representing professional services along the Emerald Coast.
• The Shops at The HubminorGTM or Marketing PartnerShopping destination in 30A featured as an advertiser and wellness partner in VIE Magazine content.
• Scout Sports TavernminorGTM or Marketing PartnerRestaurant and hospitality advertiser featured in VIE Magazine's dining and lifestyle coverage.
• The Idea BoutiqueminorImplementation/ SI/ Consulting PartnerCreative agency credited for website design, indicating a long-term design and development partnership.
• ARS Digital MarketingminorImplementation/ SI/ Consulting PartnerDigital marketing agency collaborating on website design and digital presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DuJour Magazine: Luxury lifestyle print and digital magazine covering travel, fashion, design, and culture for affluent readers. Comparable to VIE in positioning, advertiser mix (luxury/real estate/jewelry), and multi-platform content strategy.
• Hamptons Magazine: Luxury regional lifestyle publication covering real estate, fashion, and culture for affluent residents and visitors of the Hamptons. Comparable business model of regional luxury print + digital + events for an exclusive vacation-home market.
• Garden & Gun: Southern luxury lifestyle magazine covering culture, food, travel, and home with a strong regional identity. Comparable to VIE as a regionally-rooted, editorially driven lifestyle title monetizing print, digital, events, and brand partnerships with affluent audiences.
• Coastal Living: National lifestyle magazine focused on coastal living, interior design, and beach culture. Closest like-for-like category competitor to VIE's Gulf Coast focus on waterfront homes, design, and vacation lifestyle.
• Palm Beach Illustrated: Regional luxury lifestyle magazine serving Florida's Palm Beach market with content on real estate, design, dining, and culture. Direct geographic and category peer to VIE's Emerald Coast/30A affluent-coastal niche.
• Naples Illustrated: Luxury lifestyle magazine covering Florida's Naples/Paradise Coast market for affluent readers, with a mix of print, digital, and events. Closely comparable to VIE in business model, Florida-coastal focus, and luxury advertiser relationships.
• Cape Cod Life: Regional lifestyle publication serving an affluent coastal community with print magazine, digital content, and events. Directly comparable to VIE as a long-running, independently operated regional luxury lifestyle media brand.
• Sarasota Magazine: Florida Gulf Coast regional lifestyle magazine serving an affluent Sarasota audience with content on real estate, dining, design, and culture. Closely comparable in scope, regional scope, and advertiser base to VIE.

Broad incumbents

• Departures Magazine: Established national luxury lifestyle title covering travel, real estate, fashion, and culture with a high-net-worth readership. Comparable to VIE's affluent audience and luxury-brand advertiser mix, but operating at national scale as part of a larger media company.
• Southern Living: Iconic regional lifestyle magazine covering Southern culture, home, food, and travel. Overlaps with VIE's lifestyle coverage of Southern/coastal markets but at much greater scale and with a national publishing platform behind it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VIEmagazine
• YouTubeyoutube.com/user/VIEtelevision
• Facebookfacebook.com/VIEmagazine
• Instagraminstagram.com/viemagazine
• Pinterestpinterest.com/viemagazine
• LinkedInlinkedin.com/company/viemagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIE®