What Schanner Eishockeyartikel does

Schanner Eishockeyartikel GmbH + Co. KG is a privately held German specialty distributor of ice hockey, inline and skate-sports equipment, founded in 1986 and headquartered in Füssen — the home of the German Ice Hockey Performance Center. The company operates an exclusive multi-country Bauer Hockey distributorship covering Germany, Austria, Italy, and Slovenia (with Croatia referenced in secondary sources) and carries roughly 14 brands and 7,000+ articles from a ~7,000 square-meter warehouse facility. Brands include Bauer (market leader), Prosharp-Bauer, Sherwood, Vaughn, Fila, Head, Tempish, Mission, Hyper Wheels, Labeda, Superfeet, Howies, Safe Jawz, Sisu, and Blue Sports, spanning skates, sticks, protective gear, goaltending equipment, apparel, accessories, training aids, sharpening equipment, and insoles.

Revenue is generated through three primary channels: B2B wholesale to a network of authorized sport specialty retailers (Fachhandel) via a B2B e-commerce portal (shop.schanner.de) with quote-based pricing and standard terms (3% skonto within 10 days, net 30, €50 minimum order, €500 freight-free threshold within Germany and Austria); direct equipment-supply contracts — including bundled marketing packages and personal team-manager support — with 70+ professional and semi-professional teams across the DEL, DEL2, Oberliga, ICE Hockey League, and youth programs (notably a German National Team premium partnership running through 2027); and a smaller rental (Verleih) program. Custom fitting services (MyBauer FitLab, MyBauer Sticks, MyBauer Goal) and Prosharp skate-sharpening service distribution extend the offering beyond pure resale.

Distribution, sales, and marketing are led from Füssen by owner-managing director Marc Meier, with Mathias Angele responsible for Sales & Marketing; the firm has 11–50 employees. The company added a consumer-facing digital layer in late 2025 via the Home-of-Hockey.de content and dealer-locator platform, participates annually in Bauer's World trade show with Pro-Shop partners, and has continued to extend long-term team and distributor partnerships through 2026.

Name

Schanner Eishockeyartikel

Legal name

Schanner Eishockeyartikel GmbH + Co.KG

Website

https://schanner.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Schanner Eishockeyartikel is a privately held German specialty distributor (founded 1986, Füssen) and exclusive Bauer Hockey distributor for Germany, Austria, Italy and Slovenia, supplying 7,000+ SKUs across 14 brands to sport specialty retailers and 70+ professional hockey teams.

Ownership category

akta.pro rank

Product category

Ice Hockey Equipment Distribution

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Ice hockey equipment
• Sporting goods distribution
• Hockey gear wholesale
• Team equipment supply
• Skate sharpening services

Headquarters

HQ city

Füssen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution: Schanner operates as a wholesale distributor purchasing products from brand manufacturers (Bauer, Sherwood, Vaughn, Prosharp, etc.) and reselling to sport specialty retailers and professional teams. Revenue generated through margin on product sales across 7,000+ articles.
2. Team Equipment Supply Contracts: Long-term equipment supply contracts with professional and amateur hockey teams. Provides complete on-ice equipment, off-ice clothing, and selected merchandise products. Includes personal team manager support.
3. Equipment Rental Services: Rental services for hockey equipment to customers through the Verleih program.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Schanner Eishockeyartikel GmbH + Co. KG is a wholesale distributor of ice hockey equipment, importing and reselling products from leading brands (led by exclusive partner Bauer) to sport specialty retailers and professional hockey teams across Germany, Austria, Italy, and Slovenia. The company distributes over 7,000 product articles from a 6,000+ sqm facility in Füssen, Germany, and also provides digital services (Home-of-Hockey.de platform), custom equipment fitting (MyBauer programs), equipment rental (Verleih), and Prosharp skate sharpening distribution.

Product overview

Schanner Eishockeyartikel is a leading European distributor and importer of hockey equipment, founded in 1986 and headquartered in Füssen, Germany. The company operates as a multi-brand distribution platform offering over 7,000 articles across 14+ brands spanning ice hockey, inline skating, and skate sports. Core brands include Bauer (market leader, exclusive distribution in DACH region), Prosharp-Bauer (sharpening services), Sherwood, Vaughn, and others. The company provides physical equipment (skates, sticks, protective gear, goalie equipment, apparel) through a network of authorized dealers, and has expanded into digital services including the Home-of-Hockey.de platform, MyBauer custom fitting programs (FitLab for skates, Sticks, Goal), and a B2B dealer portal. They serve over 70 professional teams and the German national team, operating from 6,000+ square meters with approximately 7,000 square meters of warehouse capacity.

Differentiator

Problem solved

Functional benefit

Brands

• Home-of-Hockey.de: Digital product platform for hockey players, coaches and parents featuring detailed product information, 360-degree views, videos and a comprehensive guide area.

Products and services

• Bauer Hockey Equipment Distribution

Quantifiable outcome

• 70+ professional teams equipped including German National Team
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, strategic and supporting.

• Adler MannheimcoreStrategic or Co-development Partner · 12 May 2026Long-term equipment supply partnership including complete on-ice equipment, off-ice clothing, and comprehensive marketing package. One of the most successful DEL clubs and multiple German champions.
• Schwenninger WILD WINGScoreStrategic or Co-development Partner · 28 April 2026Long-term equipment partnership including Bauer brands. HP Sport Shop from Villingen-Schwenningen integrated as local retail partner for coordination.
• Grizzlys WolfsburgcoreStrategic or Co-development Partner · 7 April 2026Long-term equipment partnership since 2009. Supplies Bauer, Prosharp-Bauer, Sherwood, and Vaughn for complete on-ice equipment, off-ice clothing, and merchandising products.
• Steinbach Black Wings LinzcoreStrategic or Co-development Partner · 30 March 2026Equipment partnership since 2022/23 season with ICE Hockey League team. Long-term, sustainability-focused partnership providing Bauer brands and off-ice clothing.
• Augsburger Panther & AEVcoreStrategic or Co-development Partner · 26 March 2026Long-term partnership since the 1990s, the oldest collaboration with a DEL team. Now includes youth (U17/U20) of Augsburg Eislaufverein. Marketing package included.
• Vienna CapitalscoreStrategic or Co-development Partner · 23 March 2026Equipment supplier for ICE Hockey League team including Bauer, Prosharp-Bauer, Sherwood, and Vaughn products. Long-term partnership continuation.
• Fischtown Pinguins BremerhavencoreStrategic or Co-development Partner · 16 March 2026Premature and long-term partnership extension. Established DEL team known for sporting success and professional operations.
• Bauer HockeycoreChannel Partner/ Reseller/ Distributor · 22 September 2025Exclusive Bauer distributor for Germany, Austria, Italy, and Slovenia (20+ year partnership). Participated in Bauer World 2025 in Miami with Pro-Shop partners. Received Bauer Distributor of the Year 2020.
• Kölner JunghaiecoreStrategic or Co-development Partner · 6 March 2025Youth development teams (U20 and U17) partnership extension alongside Kölner Haie. Long-term cooperation with Bauer brands and off-ice clothing.
• Kölner HaiecoreStrategic or Co-development Partner · 4 November 2024Equipment supplier since 2009 with official premium partner status. Includes marketing package, on-ice equipment, off-ice clothing, and merchandising products. Also covers youth teams (Junghaie).
• Sportdeutschland.TV / DOSB New MediastrategicGTM or Marketing Partner · 23 October 2024Exclusive equipment partner for DEL2 broadcasts on Sportdeutschland.TV. BAUER supplies all production teams with uniforms. Extended from successful Eishockey-WM cooperation.
• Ravensburg TowerstarscoreStrategic or Co-development Partner · 22 March 2024DEL2 team equipment partnership with Bauer, Sherwood, and Vaughn products. Long-term continuation of partnership.
• Montana SportsupportingTechnology or Integration · 30 May 2022Exclusive machine service provider for Prosharp automated skate sharpening machines in Germany, Austria, Italy, and Slovenia following Bauer Hockey's acquisition of Prosharp.
• German Ice Hockey Association (DEB)coreStrategic or Co-development Partner · 1 January 2008Premium Partner and official equipment supplier for DEB and its national teams. Partnership runs until 2027, providing Bauer equipment to all German national teams including senior and youth programs.
• Fischtown Pinguins BremerhavencoreStrategic or Co-development PartnerEquipment supplier providing Bauer, Prosharp-Bauer, Sherwood, and Vaughn products including on-ice equipment, off-ice clothing, and merchandising products. DEL team.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• TRUE Hockey: TRUE Hockey is an emerging challenger brand that has rapidly gained share in North American hockey equipment. As a newer brand competing with Bauer, it represents a credible emerging threat for distribution and dealer mindshare relevant to Schanner's brand portfolio strategy.
• HockeyShot: HockeyShot is an emerging niche player specializing in off-ice hockey training equipment, distributed by Schanner in Europe. Comparable as a focused hockey equipment brand building direct relationships with players and increasingly relevant adjacent category for dealers.

Direct peers

• Total Hockey: Total Hockey is a leading US multi-brand hockey equipment retailer/distributor with broad SKU coverage and a strong team/pro-shop supply business. Direct functional peer to Schanner's Fachhandel and team supply operations, despite geographic focus on North America.
• Pure Hockey: Pure Hockey is the largest US specialty hockey equipment retailer and multi-brand distributor, operating a vertically integrated brick-and-mortar and online model. Highly comparable to Schanner as a dedicated multi-brand ice hockey specialty channel serving both consumers and pro/team accounts.
• Perani's Hockey World: Perani's is one of the oldest North American specialty hockey retailers/distributors with deep team-supply relationships and multi-brand assortment. Operates as a regional specialty channel similar to Schanner's Fachhandel model, especially on the team-sales side.

Others

• Amer Sports: Amer Sports owns Wilson, Salomon, Arc'teryx, Atomic, and other sporting goods brands and operates a wholesale/retail sports platform. Thematically comparable as a multi-brand sports equipment owner and distribution platform for adjacent categories like winter sports and inline.

Regional players

• Play It Again Sports: Play It Again Sports is a North American sporting goods resale franchise network that also resells new hockey equipment. Functions as an adjacent regional channel for new hockey gear distribution comparable to parts of the Fachhandel model.

Broad incumbents

• Intersport: Intersport is the world's largest sporting goods retail and buying group. As a broad incumbent, it competes for the specialty dealer footprint through its Intersport redblue partner program and serves as a comparable wholesale/retail channel for hockey equipment in Europe.
• Bauer Hockey: Bauer is the global market-leading ice hockey equipment manufacturer and Schanner's exclusive distribution partner across DACH/Italy/Slovenia/Croatia. As the principal brand principal that defines Schanner's assortment and revenue base, Bauer is the most strategically comparable counterparty and the dominant incumbent in the same product category.
• CCM Hockey: CCM is the second-largest global ice hockey equipment manufacturer and the principal direct competitor to Bauer. As a brand principal competing for distribution shelf space, CCM is a strategic comparable counterparty in the same hockey equipment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SchannerEishockey
• LinkedInlinkedin.com/company/schanner
• Instagraminstagram.com/bauerhockeydeutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schanner Eishockeyartikel