VIENNA DRUG CENTER INC

What VIENNA DRUG CENTER INC does

Vienna Drug Center Inc (operating as Vienna Rexall Drug Center) is a family-owned independent community pharmacy located at 150 Maple Ave W in Vienna, Virginia. Founded in 1965 by Bob Borgatti, Sr. and now owned by his son Robert Borgatti, Jr., the pharmacy has served the Vienna community for over 55 years across three generations of family ownership. The single-location operation employs 7 staff members and is open seven days a week, offering a comprehensive suite of pharmacy services including prescription filling and transfers, non-sterile compounding, immunizations, medication therapy management (MTM), durable medical equipment (DME), the SyncRx medication synchronization program, and CBD products carried under the Ananda Professional brand. The pharmacy also carries over-the-counter medications, vitamins, supplements, and general merchandise including gifts and greeting cards.

The underlying technology is light and largely third-party: a PocketRx mobile application (provided via Digital Pharmacist) for 24/7 prescription refills, pill reminders, and patient profile management, complemented by a Digital Pharmacist web portal for online refills and prescription transfers. The pharmacy uses no proprietary software platforms, AI/ML capabilities, or APIs. Patient engagement is supported through in-store signage, an email newsletter, the mobile app, and the refill portal. Marketing is locally oriented, relying on community presence, word-of-mouth, and the Borgatti family reputation.

The business model is a traditional retail pharmacy revenue stack: prescription filling generates revenue through PBM reimbursements and patient copays, while OTC, DME, CBD, gifts, compounding (professional services), and immunization revenues come from point-of-sale transactions. Customers are predominantly community residents and patients with chronic conditions requiring multiple maintenance medications, with secondary segments for patients needing compounded/specialized formulations and CBD/wellness product buyers. Customer acquisition occurs through walk-in traffic, prescription transfer service, and the digital patient portal. There are no disclosed enterprise contracts, no listed customer logos, and no publicly disclosed pricing.

Name

VIENNA DRUG CENTER INC

Legal name

Vienna Rexall Drug Center

Website

https://viennarexall.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Vienna Drug Center Inc is a family-owned independent community pharmacy in Vienna, Virginia, founded in 1965. It serves local residents with prescription filling, compounding, immunizations, medication therapy management, durable medical equipment, and CBD products through a single retail storefront.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

• Community pharmacy
• Prescription compounding
• Medication synchronization
• Immunization services
• Durable medical equipment

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure

Revenue model

1. Prescription Filling: Traditional prescription filling services for branded and generic medications. Revenue generated through pharmacy benefit manager reimbursements and patient copays.
2. Over-the-Counter Products: Sale of OTC medications, vitamins, supplements, personal care products, cosmetics, first aid items, infant care, and other retail merchandise.
3. Gifts and General Merchandise: Sale of home decor, greeting cards, seasonal gifts, toys, candles, gift cards, and accessories like scarves, purses, and tote bags.
4. Durable Medical Equipment: Sale and provision of medical equipment including walkers, bathroom equipment, orthopedic supplies, nebulizers, diabetic supplies, incontinence and ostomy supplies.
5. CBD Products: Sale of Ananda Professional CBD products for humans and pets, including various formulations and dosing options.
6. Immunizations: Administration of vaccines including flu, pneumococcal, shingles, Hep B/A, Tdap, meningococcal, and HPV vaccines.
7. Compounding Services: Customized medication preparation services for patients with specific needs such as custom dosages, dye-free, preservative-free, or flavoring options.
8. Medication Therapy Management: Consultative services to help patients manage medications and health conditions, including medication reviews and health outcome optimization.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vienna Drug Center (DBA Vienna Rexall Drug Center) is a single-location independent community pharmacy in Vienna, Virginia that fills prescriptions, accepts prescription transfers, and provides clinical and retail pharmacy services. Beyond dispensing, it operates a non-sterile compounding lab, administers immunizations, sells durable medical equipment and Ananda Professional CBD products, and offers medication therapy management plus its SyncRx medication synchronization adherence program. The pharmacy is family-owned and sources digital refill capabilities through a third-party mobile app and online portal.

Product overview

Vienna Drug Center (Vienna Rexall Drug Center) is a locally-owned independent community pharmacy established in 1965. The company operates as a single-location pharmacy offering a comprehensive range of pharmaceutical and retail services. Core offerings include prescription filling and transfers, compounding, immunizations, medication therapy management, and the SyncRx medication synchronization program. Retail operations encompass CBD products (Ananda Professional line), durable medical equipment, over-the-counter medications, and general merchandise. The pharmacy also provides a mobile application (PocketRx) for prescription management. All services are delivered through the physical pharmacy location with no software-as-a-service or technology platform components.

Differentiator

Problem solved

Functional benefit

Brands

• SyncRx: Premiere medication synchronization service that synchronizes all maintenance medications to the same day each month for improved adherence and fewer pharmacy visits.
• Ananda Professional CBD Products

Products and services

• Prescription Filling and Pharmacy Services Core prescription dispensing services at the Vienna, VA storefront, including prescription filling, prescription transfers from other pharmacies, Medicare open enrollment support, and consultation with pharmacists. For walk-in patients and local community residents seeking personalized pharmaceutical care.
• Compounding Non-sterile pharmacy compounding service producing customized dosage forms of medications tailored to individual patient requirements, including alternative dosage forms, dye-free, preservative-free, alcohol-free, and sugar-free formulations, and prescription flavoring. For patients (human and veterinary) whose needs cannot be met by standard manufactured medications.
• Immunizations In-pharmacy vaccination service for flu, pneumococcal, shingles, Hep B or Hep A/B, Tdap/TD, meningococcal, and HPV vaccines, administered by qualified pharmacy staff. For local community members seeking convenient access to preventive vaccines.
• CBD Products (Ananda Professional) Retail sale of Ananda Professional CBD product line for humans and pets, including Ananda Pets+, Ananda Touch: Bliss, and THC-free formulations. Distributed with educational materials including a CBD Dosing Journal and dosing presentations. For consumers seeking alternative wellness options for themselves or their pets.
• SyncRx Medication Synchronization Medication adherence program that synchronizes all of a patient's maintenance medications to a single pickup day each month, eliminating the need for multiple monthly pharmacy visits. For patients on multiple chronic-condition medications.
• Medication Therapy Management Clinical medication review and adherence service in which pharmacists help patients manage medications and health conditions, including medication review, adherence support, and optimization of health outcomes. For patients managing multiple medications or chronic conditions.
• Durable Medical Equipment Sale and provision of medical equipment and home health supplies including walking aids, bathroom equipment, orthopedic supplies, nebulizers, diabetic supplies, incontinence supplies, ostomy supplies, compression stockings, and transfer chairs. For patients needing mobility, bathroom, or home-health support.
• Over-the-Counter Products Retail OTC merchandise including pain medication, cold and allergy medication, vitamins and supplements, oral health products, feminine hygiene, first aid items, cosmetics, infant care, and personal care products. For walk-in retail customers and patients filling prescriptions to complete their shopping.
• Gift Items and General Merchandise Retail gift merchandise including home decor, greeting cards, special occasion items, seasonal gifts, toys, candles, gift cards, and fashion accessories such as scarves, purses, and tote bags. For walk-in retail customers seeking gifts or general merchandise alongside prescription and OTC purchases.
• PocketRx Mobile App Free mobile application for prescription management, enabling 24/7 on-the-go refills, pill reminders for medication adherence, and secure user profile storage for prescription and medication list information. Available on iOS and Android. For existing pharmacy patients who want mobile convenience and adherence support.

Quantifiable outcome

• Medication synchronization reduces monthly pharmacy visits to one
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Digital PharmacistcoreTechnology or IntegrationDigital Pharmacist provides the pharmacy's online prescription refill portal and patient account management system. Patients use the portal at portal.digitalpharmacist.com for prescription refills and account access. This partnership enables the pharmacy's digital prescription management capabilities.
• Ananda Professional (CBD Products)coreChannel Partner/ Reseller/ DistributorAnanda Professional supplies CBD products including Ananda Pets+, Ananda Touch: Bliss, and other CBD formulations for humans and pets. Vienna Drug Center is a retailer of Ananda Professional's CBD product lines, including THC-free options. The pharmacy also distributes educational materials and dosing journals for these products.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• Avella Specialty Pharmacy: Specialty and compounding pharmacy focused on complex therapies and customized formulations. Comparable to Vienna Drug Center's compounding service line but operating at national scale with accreditation for higher-complexity sterile and non-sterile preparations.
• Amazon Pharmacy: Digital-first mail-order pharmacy (including PillPack integration) targeting prescription refills with home delivery and transparent pricing. Represents the most disruptive threat to independent community pharmacies by removing the local-store moat for routine refills.

Broad incumbents

• CVS Pharmacy: Largest U.S. retail pharmacy chain operating thousands of locations nationwide, offering prescription dispensing, immunizations, and MTM at massive scale. Serves the same Vienna-area patients but competes on convenience, hours, and pricing rather than personalized service.
• Walmart Pharmacy: High-volume, low-price retail pharmacy inside Walmart stores; competes on dispensing convenience and $4 generic pricing rather than personalization, putting pricing pressure on independent community pharmacies in suburban markets like Vienna.
• Walgreens: National retail pharmacy chain with broad prescription, immunization, and health services portfolio. Directly competes with Vienna Drug Center for prescription volume in the Vienna, VA market and represents the chain-pharmacy benchmark for service and pricing pressure.

Direct peers

• People's Pharmacy: Independent community pharmacy chain emphasizing compounding, wellness, and personalized service — a near-direct analog to Vienna Drug Center's model of multi-service independent retail pharmacy with strong local brand identity.
• Good Neighbor Pharmacy: A network of thousands of independent community pharmacies affiliated with AmerisourceBergen, offering the same independent-retail-pharmacy value proposition (personalized service, compounding, MTM) as Vienna Drug Center but with buying-group scale, branding, and operational support.
• Health Mart: McKesson-owned network of independent community pharmacies that compete in the same retail pharmacy niche, providing independents with branding, technology, and procurement leverage analogous to what a standalone operator like Vienna Drug Center must build on its own.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vienna-drug-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIENNA DRUG CENTER INC