Vietbeauty Show

What Vietbeauty Show does

Vietbeauty Show is a B2B beauty trade exhibition operated by Informa Markets Vietnam, a division of Informa plc (LSE: INF). Founded in 2016 and headquartered in Ho Chi Minh City, the show runs annually at the Saigon Exhibition and Convention Center (SECC), with the 2026 edition scheduled for July 23-25 spanning 17,600 sqm and projecting 15,000+ visitors, 750+ exhibitors, 3,500+ brands, and 25+ participating countries. The exhibition serves manufacturers, distributors, and buyers in the cosmetics, skincare, personal care, and OEM/ODM segments, providing a regional gateway into the Vietnamese and broader Southeast Asian beauty market.

The platform is built around four co-located shows — Vietbeauty, Cosmobeauté Vietnam, Beautycare Plus, and Beautycare Expo Hanoi — augmented by an international B2B Buyer Program, a new Cosmobeauté Live Zone for livestream commerce activations, and an educational program delivered with standardization and certification partners including ECOCERT, COSMOSCIENE, SIHUB, and MEDiCARE. Operationally, the show is supported by Informa Markets' global exhibition infrastructure, with only 9 dedicated employees in the local unit, indicating heavy reliance on shared parent-company capabilities for sales, marketing, and event delivery.

Revenue is generated through booth sales to exhibitors, fees from the Cosmobeauté Live Zone and B2B Buyer Program, and sponsorship arrangements (e.g., Green SM as Official Mobility Partner, ZAFAGO for livestream commerce). Customer acquisition is event-driven and pull-based, targeting both Vietnamese domestic beauty buyers and international brands seeking distribution into Vietnam. Revenue is not separately disclosed by Informa plc.

Name

Vietbeauty Show

Legal name

Vietbeauty Show

Website

https://vietbeautyshow.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vietbeauty Show is an annual B2B beauty trade exhibition operated by Informa Markets Vietnam, serving manufacturers, distributors, and buyers across the cosmetics and personal care sectors with 750+ exhibitors and 3,500+ brands from 25+ countries.

Ownership category

akta.pro rank

Product category

Beauty Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Lifestyle, Home & Garden Shows (MPAGAFAB), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Beauty trade exhibitions
• B2B matchmaking programs
• Trade show organization
• Cosmetic industry events
• Livestream commerce platforms

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Booth Sales: Revenue generated from selling exhibition booth space to beauty industry companies including cosmetics brands, manufacturers, OEM/ODM providers, equipment suppliers, and beauty service businesses. Booth pricing varies by location (central vs peripheral) with early registration prioritized for prime spots.
2. Cosmobeauté Live Zone Participation: Fees charged for livestream commerce participation at the exhibition: USD 75 for existing 2026 exhibitors, USD 150 for non-exhibiting companies (excluding 8% VAT). Includes TikTok Shop integration, KOL/KOC collaboration, and affiliate marketing setup.
3. B2B Buyer Program: Sponsored buyer support including complimentary accommodation, business matching services, and VIP privileges for qualified international and domestic buyers.
4. Sponsorship & Advertising: Sponsorship opportunities including mobility partnerships (Green SM), strategic partnerships (MEDiCARE), and advertising across exhibition materials and digital channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vietbeauty Show organizes Vietnam's largest international beauty trade exhibition held annually over three days at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City. The exhibition co-locates three shows (Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus) covering cosmetics, skincare, aesthetic equipment, OEM/ODM manufacturing, packaging, and beauty services. Supporting offerings include a B2B Buyer Program, Hosted Buyer Program, paid Cosmobeauté Live Zone livestream commerce participation, and an Online Exhibitor Manual for booth logistics.

Product overview

Vietbeauty Show operates as an integrated multi-platform beauty trade exhibition ecosystem comprising the core Vietbeauty exhibition, co-located Cosmobeauté Vietnam and Beautycare Plus exhibitions, and the digital Cosmobeauté Live Zone livestream commerce platform. The portfolio includes B2B business matching programs (B2B Buyer Program, Hosted Buyer Program), lead generation tools (LeadGrab), professional knowledge programs (Industry Conferences, Beauté Talks, Seminars), competition events (International Nail Competition, Master Beauty Awards), sustainability initiatives (Waste to Wealth, Beauty Heart Corner), and experiential programs (Retail Tours). Together, these offerings provide a comprehensive business platform connecting exhibitors with domestic and international buyers across the entire beauty value chain.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmobeauté Vietnam: International beauty trade exhibition co-located with Vietbeauty, focusing on finished beauty products
• Beautycare Plus
• Beautycare Expo
• Beauté Talks
• Cosmobeauté Live Zone

Products and services

• Vietbeauty Exhibition Vietnam's largest international beauty trade exhibition covering cosmetics, skincare, aesthetic equipment, nail, hair, spa, and plastic surgery solutions, with booth space sold to beauty manufacturers, brands, and OEMs at the SECC in Ho Chi Minh City.
• Cosmobeauté Vietnam Exhibition Southeast Asia's premier beauty trade exhibition co-located with Vietbeauty, focused on finished beauty products including skincare, cosmetics, haircare, and aesthetic devices for distribution buyers.
• Beautycare Plus Exhibition Dedicated beauty supply chain zone within the Vietbeauty event showcasing ingredients, packaging, OEM/ODM manufacturing services, and private label production solutions for beauty brands and contract manufacturers.
• Cosmobeauté Live Zone Paid livestream commerce platform enabling exhibiting brands to transform physical booth presence into hybrid sales channels combining face-to-face engagement with real-time TikTok Shop selling, including KOL/KOC collaboration and affiliate marketing setup.
• B2B Buyer Program Organizer-managed program providing pre-arranged 1-on-1 business matching meetings between qualified buyers and exhibitors, including VIP buyer cards, exhibitor profile previews, and dedicated networking support during the exhibition.
• Hosted Buyer Program Sponsored buyer support program for qualified domestic and international buyers, offering complimentary accommodation, airfare, dedicated business matching scheduling, and VIP privileges during the exhibition.
• LeadGrab Lead capture and management tool for exhibitors to collect, organize, and follow up with visitor leads generated during the Vietbeauty exhibition.

Quantifiable outcome

• 15,000+ professional visitors expected per edition
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Green SMcoreGTM or Marketing Partner · 9 July 2026Official Mobility Partner providing exclusive transportation benefits including up to 20% off (max VND 50,000) for international buyers, VIP guests, and pre-registered visitors; 15% off for trade visitors, exhibitors, and contractors. Promotes sustainable mobility through electric vehicle fleet supporting green living values.
• ZAFAGOcoreTechnology or Integration · 25 June 2026Strategic collaboration for Cosmobeauté Live Zone - a livestream commerce platform enabling exhibitors to transform physical booth presence into hybrid sales channel combining face-to-face engagement with real-time TikTok Shop selling. ZAFAGO provides e-commerce, livestream commerce, and digital marketing solutions with KOL/KOC and affiliate marketing ecosystem support.
• GrabminorGTM or Marketing PartnerMobility partner for GrabForBusiness program offering transportation benefits to exhibition attendees traveling to SECC venue.
• MEDiCAREcoreStrategic or Co-development PartnerStrategic partner involved in B2B Buyer Program and retail tours. MEDiCARE Vietnam's Commercial Director Bart Verheyen participates in ESG and sustainability forums at the exhibition.
• SIHUB (Startup and Innovation Hub of Ho Chi Minh City)coreStrategic or Co-development PartnerCo-organizer of the 'Standardize to Scale' seminar series supporting Vietnamese beauty enterprises in building internationally aligned governance systems. SIHUB is under Ho Chi Minh City Department of Science and Technology.
• ECOCERT GroupcoreStrategic or Co-development PartnerCo-organizer providing international certification expertise for standardization seminars covering COSMOS, organic standards, and sustainable development for beauty industry compliance.
• COSMOSCIENEcoreStrategic or Co-development PartnerCo-organizer providing scientific and regulatory consultancy supporting cosmetic enterprises in dossier standardization, technical compliance, and international regulations.
• Global Beauty Connections (GBC)coreStrategic or Co-development PartnerCo-organizer of Beauté Talks and Global Aesthetic Science Conference (IGBC) 2026, bringing together global thought leaders to discuss transformative beauty trends.
• Getz-B BeautycoreStrategic or Co-development PartnerCo-organizer of Beauty Expert Awards 2026, a spotlight competition recognizing excellence in the beauty industry.
• Informa Markets VietnamcoreOthersParent organization and primary event organizer. Informa Markets Vietnam is a leading B2B exhibition organizer committed to connecting international businesses with Vietnam's dynamic beauty market and broader Southeast Asian region.
• International Conference AlertsminorGTM or Marketing PartnerMedia partner providing promotional support and conference listing services for exhibition awareness.
• FeedforceminorGTM or Marketing PartnerMobility and marketing partner supporting exhibition promotion and transportation services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBE China Beauty Expo: One of Asia's largest beauty trade shows held in Shanghai, covering cosmetics, skincare, and beauty supply chain. Competes for international brand attention and Chinese exhibitor participation across the broader Asia-Pacific beauty exhibition circuit.
• Cosmopack Asia: Co-located with Cosmoprof Asia, Cosmopack focuses on the beauty supply chain — packaging, OEM/ODM, machinery, and ingredients. Overlaps meaningfully with Vietbeauty's Beautycare Plus zone, serving a similar B2B contract-manufacturing audience.

Direct peers

• Cosmobeauté Indonesia: Sister Informa Markets beauty trade exhibition in Indonesia targeting Southeast Asian distributors and manufacturers. Competes directly with Vietbeauty for international brands choosing between regional beauty exhibition investments in SEA.
• Cosmoprof North America: B2B beauty exhibition in Las Vegas operated by Informa Markets / BolognaFiere joint venture. Serves a similar exhibitor base (beauty brands, OEMs, packaging suppliers) seeking distribution partnerships, though geographically focused on the Americas.
• Beautyworld Middle East: Largest B2B beauty trade exhibition in the Middle East organized by Messe Frankfurt. Targets the same international beauty brand exhibitor cohort and serves distributors/spa owners, providing a regional alternative for brands prioritizing MENA over SEA markets.
• Cosmoprof Asia (Hong Kong): Asia's flagship B2B beauty exhibition, also operated by Informa Markets alongside Cosmoprof Worldwide Bologna. Vietbeauty competes for international beauty brand budgets and serves a similar exhibitor and buyer base focused on Asia-Pacific beauty distribution.
• Cosmoprof Worldwide Bologna: The global benchmark B2B beauty trade show organized by BolognaFiere, covering the entire beauty value chain from cosmetics to packaging. Vietbeauty positions itself as the SEA gateway mirroring Cosmoprof's full-value-chain model, attracting overlapping international exhibitors.
• Beyond Beauty ASEAN: Informa Markets-organized beauty and cosmetics trade exhibition covering ASEAN. Directly competes with Vietbeauty for Southeast Asian distribution partnerships, exhibitor marketing budgets, and hosted buyer programs.

Emerging players

• in-cosmetics Asia: B2B exhibition focused specifically on personal care ingredients, R&D and formulation. Adjacent to Vietbeauty's Beautycare Plus supply chain zone but narrower in scope, serving formulators and R&D teams rather than finished-product brands.

Regional players

• InterCHARM: Major B2B beauty and cosmetics exhibition serving Russia and CIS markets. Operates in a similar exhibition format targeting distributors, manufacturers and retailers, though geographically distinct from Vietbeauty's Southeast Asian focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vietbeauty-exhibition

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietbeauty Show