Viewpoint Research CIC

Name

Viewpoint Research CIC

Legal name

Viewpoint Research CIC

Website

https://viewpoint-research.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

akta.pro secondary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Survey research services
• Customer feedback research
• Tenant satisfaction surveys
• Social enterprise research
• Market research services

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Customer Feedback Research Services: End-to-end survey and research services including survey design, fieldwork, data collection and analysis. Services are delivered across multiple methodologies (telephone, online, face-to-face, postal) to provide comprehensive customer feedback solutions for businesses, charities, public sector organisations, and housing providers
2. Tenant Satisfaction Measures (TSM) Surveys: Specialised compliance-focused survey services for housing providers, measuring tenant satisfaction across property condition, maintenance response, and customer service
3. Employee Survey Services: Confidential employee surveys measuring staff satisfaction, engagement, and wellbeing with tailored solutions for organisations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Viewpoint Research CIC provides B2B customer feedback and survey research services to organizations across the UK, including housing providers, charities, public sector bodies, and commercial businesses. The firm designs and delivers multi-channel surveys (face-to-face, telephone, online, email/SMS, postal) measuring NPS, CSAT, CES, TSM, employee and member satisfaction, and provides customer profiling plus Power BI dashboard reporting.

Product overview

Viewpoint Research CIC is a UK-based social enterprise providing end-to-end customer feedback and market research services. Their offering is a unified portfolio of survey solutions encompassing multiple survey types (NPS, CSAT, CES, TSM, tenant, member, and employee surveys), various contact methodologies (face-to-face, telephone, online, email/SMS, and postal), and associated research services (customer profiling, survey planning, and results analysis). The core product is their multi-channel feedback platform with API integration capabilities, which delivers surveys across multiple channels and produces Power BI dashboards for data visualisation. They specialise in reaching hard-to-reach audiences and provide both quantitative and qualitative research outputs.

Differentiator

Problem solved

Functional benefit

Brands

• Viewpoint Hubs: Satellite offices set up in partnership with councils where local residents conduct surveys, creating employment opportunities in local communities.

Products and services

• NPS Surveys
• CSAT Surveys
• CES Surveys
• TSM Surveys
• Employee Surveys
• Member Surveys
• Tenant Surveys
• Customer and Tenant Profiling
• Multi-Channel Feedback Platform

Quantifiable outcome

• 50,000 surveys completed annually
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Royal National Institute of Blind People (RNIB)coreStrategic or Co-development Partner · 1 January 2013Partnership with RNIB to establish the Leeds Viewpoint Hub, a specialist office where employees are partially sighted or blind. The hub was set up in conjunction with RNIB approximately 10 years ago through an apprenticeship programme. This partnership enables the company to provide employment opportunities for visually impaired individuals while conducting telephone research using adaptive technology (text-to-speech software).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos UK: Global research incumbent with a large UK public-sector and CX practice; competes with Viewpoint for TSM, citizen, and customer experience contracts but at significantly greater scale and breadth.
• Kantar UK: Major global research group with extensive UK public-sector framework presence; offers CX, brand, and citizen research services that overlap materially with Viewpoint's portfolio.
• YouGov: Online-panel research leader serving enterprises, public sector, and media clients with brand tracking, customer satisfaction, and public opinion research — a competitor for any client evaluating a digital-first alternative to Viewpoint's mixed-mode approach.

Direct peers

• Yonder Consulting: UK-based insight and research agency serving public sector and enterprise clients with customer experience, employee, and stakeholder research — closely comparable in client mix and methodology to Viewpoint.
• Censuswide: UK research agency delivering customer, employee, and brand research for enterprises and public-sector clients via online and telephone methodologies, directly overlapping Viewpoint's NPS/CSAT/CES and tenant survey offering.
• ICM Research: Long-established UK research agency with strong public-sector and consumer research credentials; competes for similar customer satisfaction, employee, and stakeholder survey mandates.
• Basis Research: Boutique UK research agency offering bespoke qualitative and quantitative research for public sector, charity, and commercial clients — comparable in size, methodology mix, and client profile to Viewpoint.
• DJS Research: UK-based full-service market research agency offering similar bespoke survey, customer feedback, and public-sector research services, with comparable scale and methodology mix to Viewpoint.
• Savanta: UK-based data, research, and insights agency offering employee engagement, CX, and brand tracking across enterprise and public-sector clients, directly comparable in services and target segments.

Emerging players

• ResearchBods: UK online panel and consumer research provider serving enterprise clients; competes for the digital-survey portion of Viewpoint's work and overlaps on customer feedback programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viewpoint-research-cic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viewpoint Research CIC