VIGNA PETRUSSA

What VIGNA PETRUSSA does

Vigna Petrussa S.S. is a family-owned boutique winery (Azienda Agricola Vigna Petrussa) headquartered in Prepotto, in the Colli Orientali del Friuli DOC of Friuli-Venezia Giulia, Italy. The company cultivates indigenous Friulian grape varieties on Ponka terroir (marl and sandstone soils) and produces a portfolio of roughly 14 wines organized around four Schioppettino expressions (RiNera, Schioppettino di Prepotto, Riserva, Perla Nera), five white wines (Malvasia, Sauvignon, Friulano, Ribolla Gialla, Richenza), three reds (Cabernet Franc, Refosco dal Peduncolo Rosso, Rebusson), two dessert wines (Desiderio, Picolit DOCG), and select Magnum formats. Winemaking is traditional: native yeast fermentation (pied de cuve), appassimento drying, hand-harvested low-yield fruit, and aging in steel, wood, or barrique depending on the cuvée. SQNPI sustainability certification covers vineyard operations.

The business is operated by three generations of women — founder Giuseppina, Hilde Petrussa (who joined full-time in 1995 and co-founded the Schioppettino di Prepotto producers' association in 2002), and Francesca Mecchia (third generation, joined after 25 years to lead branding and image). The company sells through three channels: direct-to-consumer e-commerce from vignapetrussa.it with shipping across Italy and internationally; HORECA distribution to restaurants, hotels, and wine bars; and export sales generated through international trade fair participation (Vinitaly, Wine Paris, ProWine Singapore, ProWein) supported by ITA/ICE, PromosItalia, UNIDO ITPO, and regional Italian chambers of commerce. Pricing is unit-based retail at €15.50–€60 per 750ml bottle. The firm holds no external investment and operates with approximately 5 employees, with revenue not publicly disclosed.

Name

VIGNA PETRUSSA

Legal name

Vigna Petrussa S.S.

Website

https://vignapetrussa.it

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

1–10 employees

Short description

Vigna Petrussa is a family-owned boutique winery in Prepotto, Friuli-Venezia Giulia, producing indigenous Friulian wines — anchored by four Schioppettino expressions — for direct-to-consumer, HORECA, and international export customers across 14+ countries.

Ownership category

akta.pro rank

Product category

Boutique Winery (Indigenous Italian Wine Production)

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Indigenous Friulian wines
• Schioppettino production
• DOC Colli Orientali del Friuli
• Artisanal boutique winery
• Picolit dessert wine

Headquarters

HQ city

Prepotto (Udine)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Wine Sales: E-commerce sales of wines through their own online shop, selling to end consumers in Italy and internationally
2. HORECA Distribution: Sales to restaurants, hotels, wine bars and retailers through trade distribution channels
3. International Export: Export sales to international markets including Asia (Japan, Vietnam, Thailand, Singapore), Americas (Brazil), Europe (UK, Germany, Austria), and USA through trade fair participation and buyer relationships

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vigna Petrussa is a boutique Friulian winery that cultivates indigenous grape varieties and produces, ages, and bottles its own portfolio of DOC, DOCG, and IGT wines, organized around four expressions of Schioppettino plus white, red, dessert, and magnum-format bottlings. Its products are sold through direct-to-consumer e-commerce, HORECA distribution, and international export channels. The company controls production from vineyard (sustainable, hand-harvested, native-yeast fermentation on the Ponka terroir) through bottling under its own Vigna Petrussa label.

Product overview

Vigna Petrussa is a boutique winery producing indigenous Italian wines from the Colli Orientali del Friuli region, organized around four Schioppettini expressions (RiNera, Schioppettino di Prepotto, Riserva, Perla Nera), five white wines (Malvasia, Sauvignon, Friulano, Ribolla Gialla, Richenza), three red wines (Cabernet Franc, Refosco dal Peduncolo Rosso, Rebusson), and two dessert wines (Desiderio, Picolit). The portfolio is completed by Magnum format bottles of select wines. All products emphasize traditional winemaking with indigenous grapes, spontaneous fermentation, and respect for terroir.

Differentiator

Problem solved

Functional benefit

Products and services

• Schioppettino RiNera IGT Venezia Giulia red wine from indigenous Schioppettino grapes aged in steel, offering aromas of raspberry, strawberry, blackberry coulis, nutmeg, and black pepper; designed for immediate drinking. Targeted at wine enthusiasts seeking an accessible, youthful Friulian red.
• Schioppettino di Prepotto DOC Friuli Colli Orientali red wine from Schioppettino grapes, aged 24 months in wood and 12 months in bottle, featuring distinctive black pepper notes and intrinsic personality. Targeted at collectors, sommeliers, and HORECA buyers seeking a benchmark expression of the indigenous grape.
• Schioppettino di Prepotto Riserva Premium DOC Friuli Colli Orientali red from indigenous Schioppettino, produced only in exceptional vintages, aged 36 months in wood and 12 months in bottle for an aristocratic character. Targeted at fine-dining collectors and reserve-list programs.
• Perla Nera IGT Venezia Giulia red from surmature, manually selected Schioppettino grapes, macerated on skins and aged 18 months in barrique and 12 months in bottle. Described as a sweet but not sweet wine that honors family tradition. Targeted at collectors seeking a unique, appassimento-style Schioppettino expression.
• Malvasia DOC Friuli Colli Orientali white wine from indigenous Malvasia grapes, vinified partially in steel and partially in tonneaux, offering citrus, aromatic herbs, and exotic fruit notes with fresh acidity. Targeted at restaurants and consumers seeking a Friulian aromatic white.
• Sauvignon DOC Friuli Colli Orientali white wine from Sauvignon grapes, positioned as one of the finest expressions of this variety in Friuli's eastern hillside area. Targeted at HORECA buyers and consumers seeking a regional Sauvignon.
• Friulano DOC Friuli Colli Orientali white wine from Tocai Friulano grapes, vinified in steel and aged in wood, featuring characteristic almond notes, golden hues, and intense flavor. Targeted at traditional Friulian white wine consumers and Italian wine lists.
• Ribolla Gialla DOC Friuli Colli Orientali white wine from indigenous Ribolla Gialla grapes, known for freshness, spontaneity, and late-ripening character. Straw yellow with greenish reflections, dry and crisp. Targeted at consumers and HORECA seeking a signature Friulian indigenous white.
• Richenza IGT Venezia Giulia white cuvée created by Hilde Petrussa from old indigenous vines, producing an aristocratic golden-colored wine with fine, persistent, and harmonious aromatics. Awarded 93 points at Decanter DWWA 2026. Targeted at premium collectors and fine-dining programs.
• Cabernet Franc DOC Friuli Colli Orientali red wine from Cabernet Franc grapes, generous and fascinating with vivacious color, fruity fragrance, and notes of blueberry, raspberry, plum, and gentian. Targeted at entry-level red wine consumers and Italian-restaurant wine lists.
• Refosco dal Peduncolo Rosso DOC Friuli Colli Orientali red wine from indigenous Refosco grapes, an only child of their land, with full body and elegant softness, purple-violet color, and intense perfumes. Targeted at wine enthusiasts and collectors seeking indigenous Friulian reds.
• Rebusson IGT Venezia Giulia red blend from indigenous red grapes, a globe-trotter conceived by Hilde to experiment with the terroir, featuring brilliant red color and fragrant small red fruits on the nose. Targeted at international consumers and export markets.
• Desiderio IGT Venezia Giulia sweet white blend from indigenous grapes named after the last Lombard king. Golden color with amber reflections, with notes of dried fruit, acacia honey, smoky traces, and hazelnut. Targeted at dessert wine enthusiasts and Italian restaurant programs.
• Picolit DOCG Colli Orientali del Friuli sweet wine from rare indigenous Picolit grapes. Golden yellow with intense, liqueur-like bouquet featuring floral notes, exotic fruit, and melon. A meditation wine and conversation piece, awarded Gran Medaglia d'Oro at Città del Vino 2024. Targeted at collectors, fine-dining programs, and dessert wine enthusiasts.
• Magnum Collection Large-format 1.5L bottles including Richenza, Schioppettino di Prepotto, Refosco dal Peduncolo Rosso, and Schioppettino di Prepotto Riserva magnums, offered for extended aging and special occasions. Targeted at collectors, restaurants, and celebratory gifting.

Quantifiable outcome

• 93 points Decanter DWWA 2026 for Richenza 2022
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PromosItaliacoreGTM or Marketing Partner · 28 June 2026Collaboration for wine promotion activities in Vietnam and Thailand markets, including B2B meetings with local operators. PromosItalia supports Italian wine exporters in international market development.
• Italy-Vietnam Chamber of Commerce (ICHAM)coreGTM or Marketing Partner · 28 June 2026Partnership for Vietnam market promotion, facilitating B2B connections between Vigna Petrussa and Vietnamese wine operators during trade mission.
• Thai-Italian Chamber of Commerce (TICC)coreGTM or Marketing Partner · 28 June 2026Partnership for Thailand market promotion, facilitating B2B connections between Vigna Petrussa and Thai wine operators during trade mission.
• Associazione Italiana Sommelier (AIS) FVGminorGTM or Marketing Partner · 18 February 2026Partnership with AIS FVG for Gran Galà dei Vini TOP del Friuli Venezia Giulia event, showcasing wines to sommeliers and wine professionals.
• Freschi & BufanocoreChannel Partner/ Reseller/ Distributor · 28 January 2026French distribution partner representing Vigna Petrussa wines at Wine Paris 2026 and 2025 exhibitions at Hall 5.2 Stand A281 and Hall 6 K030 respectively.
• Confagricoltura FVGminorGTM or Marketing Partner · 19 April 2025Wine promotion program 'Wines Promotions 2023-2024' under Confagricoltura FVG initiative supporting regional wine exports.
• UNIDO ITPO ItalycoreGTM or Marketing Partner · 18 April 2025UNIDO ITPO Italy organized Japan trade mission for Expo Osaka 2025. Vigna Petrussa was the only wine company selected in the viticultural sector, participating in institutional and B2B meetings to create global partnerships.
• Regione Autonoma Friuli Venezia GiuliaminorGTM or Marketing Partner · 18 April 2025Regional government support for UNIDO trade mission to Japan, promoting regional industrial ecosystem and innovation partnerships.
• Italian Trade Agency (ITA/ICE)coreGTM or Marketing Partner · 5 March 2024Ongoing partnership with ITA for international trade fair participation and Borsa Vini events in multiple markets including Taiwan, South Korea, London, Germany, USA. ITA organizes buyer tastings and provides market access support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Venica & Venice: Established family-owned Friulian (Collio) winery producing premium whites and reds from indigenous and international varietals. Comparable in family-run structure, premium positioning, and export-led GTM.
• Marco Felluga: Family-run Friulian winery also producing Schioppettino, Refosco, Ribolla Gialla, and Picolit from the Colli Orientali and Collio DOC areas. Directly competes in the same appellations and indigenous varietal categories as Vigna Petrussa.
• Miani: Cult boutique Friulian producer known for extremely limited production of top-tier white and red wines from indigenous varietals. Direct benchmark for premium pricing and cult-following demand profile.
• Schiopetto: Boutique Friulian producer in Collio/Coglians, with deep expertise in Friulano, Ribolla Gialla, and indigenous whites. Shares a similar premium, terroir-expressive, low-volume positioning to Vigna Petrussa.
• Livio Felluga: Iconic Friulian winery also based in the Colli Orientali del Friuli, producing a comparable portfolio of indigenous varietals (Friulano, Ribolla Gialla, Picolit, Refosco, Schioppettino) at a premium boutique scale. Most direct regional benchmark for Vigna Petrussa's positioning and product mix.
• Jermann: Renowned Friulian winery based in Dolegna del Collio, focused on indigenous varietals and premium single-vineyard wines. Comparable in its terroir-driven, indigenous-grape philosophy and international fine-wine positioning.
• Ronco del Gnemiz: Highly regarded boutique Friulian winery in San Giovanni al Natisone producing low-volume, single-vineyard expressions of Friulano, Ribolla Gialla, Schioppettino and Refosco. Closely comparable in scale and quality-tier ambition.
• Bastianich: Friuli-based American-Italian premium winery producing indigenous varietals including Schioppettino, Friulano, and Ribolla Gialla. Competes for the same international fine-dining and wine-enthusiast customers.

Broad incumbents

• Planeta: Larger multi-region Sicilian wine producer with a broad indigenous varietal portfolio and well-developed international export and HORECA distribution. Comparable as a premium-positioned Italian family winery with strong export ambitions, though broader in scale and region.

Regional players

• Cantina Terlano: Cooperative winery in Alto Adige with a similarly strong portfolio of indigenous varietals (Terlano, Gewürztraminer, Lagrein) and international fine-wine reputation. Comparable in indigenous-varietal mastery and export focus, though serving a different Italian region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vignapetrussa
• Facebookfacebook.com/vignapetrussa
• LinkedInlinkedin.com/company/vigna-petrussa
• Instagraminstagram.com/vigna_petrussa
• Pinterestpinterest.it/VIGNAPETRUSSA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIGNA PETRUSSA