Västerås IK

What Västerås IK does

Västerås IK is a Swedish non-profit ice hockey association (ideell förening) headquartered at ABB Arena Nord in Västerås, Sweden. Originally founded in 1913 and operating its hockey program since 1939, the club runs one of Sweden's largest ice hockey associations with approximately 800 active players across 35 teams in 17 age groups, supported by 250 volunteer leaders and coaches, plus a women's team in Division 1 and a men's elite team competing in HockeyAllsvenskan, the second-highest Swedish hockey league. The club is steered by an elected board under chairman Caroline Moselius, with a commercial team led by a Commercial Manager, Sales Manager, and dedicated account staff, operating from a 56-person full-time headcount.

The business model is a multi-stream community sports monetization engine. Direct-to-consumer revenue comes from season tickets across five tiers (from Iron at 2,574 SEK to Gold at 5,250 SEK) sold through Tickster, three-tier memberships (Bas 400 SEK, Medium 1,000 SEK, Large 2,000 SEK), individual match tickets, and merchandise via the VIK web shop. Corporate revenue is structured as a six-tier partnership model ranging from Gulsvart Partner at >10,000 SEK to Huvudpartner at >750,000 SEK, supplemented by Club 2000 tiers (2,000-9,995 SEK), premium hospitality loges (8-30 persons at 14,000-50,000 SEK), and the VIK-verket business network (145 member companies at 35,000 SEK each). Additional revenue includes youth camps, Fantasy Camp, Training Camp, and corporate hockey experiences starting at 25,000 SEK.

The technology layer is intentionally light: Sportality powers team management and statistics, Tickster handles ticketing and season ticket administration, and a VIK mobile app (being replaced for 2026/27 with a new version planned by 2027/28) supports member and ticket holder engagement. The club's social sustainability platform, Ett Gulsvart Hjärta (A Yellow-Black Heart), runs values education with Stiftelsen Friends, conflict resolution with Rädda Barnen (Save the Children), the Återväxten youth attendance program (free admission for ages 0-17 with an adult), equipment lending, and Try Hockey outreach in partnership with Västerås Stad. The men's team has produced notable NHL alumni including Nicklas Lidström, Tommy Salo, and Mikael Backlund, which underpins regional brand strength.

Name

Västerås IK

Legal name

VÄSTERÅS ISHOCKEYKLUBB

Website

https://vik.se

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Västerås IK is a Swedish non-profit ice hockey association founded in 1913, running one of Sweden's largest youth-to-elite hockey programs with 800+ active players and a men's team in HockeyAllsvenskan, monetizing through season tickets, memberships, tiered corporate sponsorships, and a 145-company business network.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Ice hockey club
• Youth hockey development
• Sports entertainment
• Corporate sponsorship
• Season ticket sales

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Individual match tickets sold through Tickster platform and box office. Prices vary by section, match type, and opponent.
2. Season Tickets: Season ticket packages (seriekort) providing access to all pre-season and regular season matches with discounts up to 55% compared to individual tickets. Multiple tiers from Gold (5,250 SEK) to Iron (2,574 SEK) for seats, and standing room options starting at 1,399 SEK.
3. Memberships: Three-tier membership model: Bas (400 SEK/year), Medium (1,000 SEK/year), and Large (2,000 SEK/year). Revenue supports player budget and club operations.
4. Corporate Sponsorship: Tiered partnership model: Huvudpartner (>750,000 SEK), Diamantpartner (>400,000 SEK), Guldpartner (>250,000 SEK), Silverpartner (>100,000 SEK), Bronspartner (>50,000 SEK), and Gulsvart Partner (>10,000 SEK). Includes exposure rights, hospitality access, and networking benefits.
5. Hospitality and Events: Match hospitality including loges (8-30 persons at 14,000-40,000 SEK), Business Club (12,000 SEK), Coppersmiths Rinkside Bar (450 SEK/bilet), and custom event packages.
6. VIK-verket Business Network: Corporate networking membership at 35,000 SEK offering access to lounge, match tickets, business meetings, and VIK golf tournament participation. Grown from 79 to 145 member companies in three years.
7. Youth Camps and Hockey School: Summer hockey camps including Hockeyskoj (2,000 SEK), Västerås Hockey League (3,800 SEK), Tjejcamp (2,000 SEK), and Hockeyskola with subsidized fees through Salboheds partnership.
8. Corporate Hockey Experiences: Company hockey events including ice time, equipment, referees, and officials starting at 25,000 SEK for up to 30 participants.
9. VIK Shop: Web-based merchandise store at vik.partsverige.se selling official VIK merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

Västerås IK operates a professional ice hockey club providing elite men's hockey in HockeyAllsvenskan, a women's team in Division 1, and a 35-team youth development program across 17 age groups. The club sells match tickets, season tickets, and tiered memberships to fans, while generating corporate revenue through tiered sponsorships, the VIK-verket business network, corporate suites, and hospitality at ABB Arena Nord. It also runs youth hockey schools, summer camps, adult Fantasy/Training Camps, and a merchandise e-commerce shop.

Product overview

Västerås IK is an ice hockey club with a multi-tiered product portfolio built around its core sport. The offering includes match attendance products (season tickets and memberships at Bas/Medium/Large tiers), youth development programs (Salboheds Hockeyskola, Cuper & Camper camps), adult fitness and networking products (Fantasy Camp, Training Camp, VIK-verket business network), and corporate hospitality (Business Club, corporate suites, food & beverage services). The club's CSR initiative 'Ett Gulsvart Hjärta' encompasses youth accessibility programs like Återväxten, equipment lending, and education partnerships. The portfolio is unified by the gulsvart (yellow-black) brand identity and anchored at ABB Arena Nord in Västerås.

Differentiator

Problem solved

Functional benefit

Brands

• Ett Gulsvart Hjärta: The club's social sustainability and CSR program launched in 2019, focusing on youth development, inclusivity, diversity, and value-based education for players, leaders, and parents.
• VIK-Verket
• Återväxten
• Salboheds Hockeyskola
• VIK-dagen

Products and services

• Season Tickets (Seriekort) Annual season ticket packages providing access to all preseason and regular season matches at ABB Arena Nord, with tiered seating from Guld (5,250 SEK) to Järn (2,574 SEK) and standing room from 1,399 SEK. Discounts up to 55% versus single-match tickets, with Klarna installment payment available.
• Membership (Medlemskap) Three-tier annual membership: Bas (400 SEK/year), Medium (1,000 SEK/year), and Large (2,000 SEK/year). Includes voting rights at the annual meeting and tiered perks including Gulsvart Lounge access and priority on season ticket renewal.
• Corporate Sponsorship Tiers Tiered corporate partnership packages: Huvudpartner (>750,000 SEK), Diamantpartner (>400,000 SEK), Guldpartner (>250,000 SEK), Silverpartner (>100,000 SEK), Bronspartner (>50,000 SEK), and Gulsvart Partner (>10,000 SEK). Includes brand exposure, hospitality, and networking benefits.
• VIK-verket Business Network Corporate business networking membership at 35,000 SEK providing access to lounge, match tickets, business meetings, and VIK golf tournament participation.
• Club 2000 Partner Program Tiered program offering tickets, branding, and networking access: Bas (2,000 SEK), Brons (3,995 SEK), Silver (6,995 SEK), and Guld (9,995 SEK).
• Corporate Suites (Loger) Premium hospitality suites including AVANS (8 persons, 15,000 SEK), ALFAGLAS (24 persons, 40,000 SEK), Vardagsrummet (10 persons, 14,000 SEK), and Mosaic Lounge (30 persons, 30,000 SEK), with buffet dining and exclusive arena views.
• Business Club Corporate hospitality membership (12,000 SEK) with buffet dining before each home match, access to pre-match talks with team representatives, and bar access during intermissions.
• Corporate Hockey (Företagshockey) Corporate team-building package from 25,000 SEK offering ice time, full equipment rental, referees, and custom match events for company groups of up to 30 participants.
• Salboheds Hockeyskola (Hockey School) Beginner hockey school program for children born 2020 or earlier, teaching skating and hockey basics through play. First four weekends are free trial, followed by subsidized membership with Salboheds partnership.
• Youth Hockey Camps (Cuper & Camper) Summer youth hockey camps: Hockeyskoj (2,000 SEK, 3-day for players born 2017-2019), Västerås Hockey League (3,800 SEK, 5-day for players born 2015-2017), and Tjejcamp (2,000 SEK, 3-day for girls born 2014-2019), each with ice sessions, lunch, snacks, and t-shirt.
• Fantasy Camp Adult hockey experience program (15,000 SEK) offering 30+ ice sessions with former VIK player appearances, Warrior training clothes, equipment lending, Intersport discount, and networking matches against other business networks.
• Training Camp Fitness training program (10,000 SEK) in partnership with BBros Fit and William Lindgren, offering bi-weekly group training, personal training plans, 20+ group sessions, and 10 individual programs.
• VIK Shop (Merchandise) Online merchandise store at vik.partsverige.se selling official VIK merchandise, apparel, and accessories.

Quantifiable outcome

• 3,200+ average attendance per home match in Hockeyallsvenskan
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Stiftelsen FriendscoreStrategic or Co-development Partner · 1 January 2019Partnership since 2019 for values education and safe environment programs. Includes annual mentor training for male and female players, parent education, leader training, and safety/trust surveys. Part of the Ett Gulsvart Hjärta CSR initiative.
• Rädda Barnen (Save the Children)coreStrategic or Co-development PartnerPartnership on 'High Five' project for conflict resolution and intervention when problems occur. Part of the safety and well-being framework for youth.
• SalbohedscoreGTM or Marketing PartnerMain partner of Salboheds Hockeyskola (Hockey School). Subsidizes the entire player fee for both girls and boys, making it free after initial 4 free trial weekends. Includes long-term support for the hockey school program.
• Hitachi EnergycoreGTM or Marketing PartnerPartner for Flickdagar (Girl Days) - events to recruit more girls to hockey. Hitachi Energy sponsors the girl recruitment initiative with themed days for different age groups.
• Corem / KlövernminorGTM or Marketing PartnerPartner to Återväxten (Youth Ticket Program) supporting free youth attendance at matches.
• MimerminorGTM or Marketing PartnerPartner to Återväxten supporting youth ticket program.
• NordeaminorGTM or Marketing PartnerPartner to Återväxten supporting youth ticket program.
• SEBminorGTM or Marketing PartnerPartner to Återväxten supporting youth ticket program.
• ABBcoreGTM or Marketing PartnerDiamond partner providing arena naming rights (ABB Arena Nord) and significant sponsorship support.
• LF InvestcoreGTM or Marketing PartnerMain partner since 2016. Part of Stå upp för Gulsvart campaign that raised 3.5 million SEK to stabilize finances. Parent company of Harry Berglund Förvaltning and related entities.
• AlfabcoreGTM or Marketing PartnerMain partner (Huvudpartner) since 2023. Market leader in horse trucks and Liebherr cranes. Family company in second generation.
• AlfaglascoreGTM or Marketing PartnerMain partner since 2023. Complete supplier of windows, doors, and glass solutions.
• Hisstech ABcoreGTM or Marketing PartnerMain partner since 2024. Full-service company for elevators, stairs, doors, and similar systems. Celebrating 10-year anniversary in 2024.
• HygienteknikcoreGTM or Marketing PartnerMain partner since 2025. Focus on sustainable cleaning with environmentally certified products aligned with UN Global Sustainability Goals.
• WarriorcoreGTM or Marketing PartnerMain partner since 2026. American sports brand from Detroit (est. 1992), now owned by New Balance. Hockey equipment supplier with NHL players like Henrik Zetterberg.
• Svenska Ishockeyförbundet (Swedish Ice Hockey Association)coreOthersAffiliated federation through which the club participates in competitions and receives athlete development guidelines.
• Sveriges Riksidrottsförbund (RF) (Swedish Sports Confederation)coreOthersOverarching sports federation providing organizational framework and guidelines for Swedish sports associations.
• KinnarpsminorGTM or Marketing PartnerDiamond partner providing Kinnarps Lounge access for VIK-verket members and conference facilities.
• Coppersmith'sminorGTM or Marketing PartnerLocal brewery partner for beer tastings, brewery tours, and Rinkside Bar. Includes chocolate and beer pairing events.
• Steam HotelminorGTM or Marketing PartnerExperience destination partner offering Matchens Ånga (Match of the Day) competition for free hotel nights at each home game.
• ChampagneExpertenminorGTM or Marketing PartnerLocal Västerås company providing champagne tasting experiences as hospitality add-on.
• SmaksinnetminorGTM or Marketing PartnerVästerås wine import company providing wine tasting experiences as hospitality add-on.
• GoProfessionalminorGTM or Marketing PartnerPartner presenting 'Insidan av VIK' (Inside VIK) - behind-the-scenes match experiences for visitors.
• BBros Fit och William LindgrenminorStrategic or Co-development PartnerClub's fitness trainers providing Training Camp program for fans to train like VIK players.
• Västerås Stad (City of Västerås)minorStrategic or Co-development PartnerPartnership for Try Hockey (Prova på hockey) initiatives at Råby and Skultuna locations during school breaks. Summer and winter camp programs.
• SponsorkonsulternaminorChannel Partner/ Reseller/ DistributorProfessional sponsor sales company helping recruit new partners for Club 2000 and other sponsorship tiers.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AIK Hockey: Stockholm-based HockeyAllsvenskan club with substantial youth participation, tiered corporate partnerships, and similar matchday hospitality products. Comparable in operating model and product breadth (memberships, camps, hospitality), though located in a larger metro.
• Almtuna IS: Uppsala-based HockeyAllsvenskan club operating in a comparable university/regional city context. Similar product structure around tickets, memberships, and corporate partnerships, with shared league and tiered commercial offers.
• IF Björklöven: Umeå-based HockeyAllsvenskan club with a comparable profile: mid-tier Swedish hockey city, strong regional fan base, community-driven youth programs, and tiered corporate sponsorship structure. Most directly comparable in scale, league, and business model.
• MoDo Hockey: Örnsköldsvik-based HockeyAllsvenskan club with a regional community-driven profile analogous to VIK. Operates a similar ecosystem of season tickets, youth development, and corporate partnerships in a mid-sized Swedish city.
• Örebro HK: Örebro-based HockeyAllsvenskan/SHL-ambition club with parallel tier-jump profile and similar mid-sized Swedish city catchment. Comparable in product portfolio (memberships, hospitality, youth camps) and pursuit of elite license promotion.
• Södertälje SportKlubb (SSK): HockeyAllsvenskan club in Södertälje with similar league positioning, multi-tier membership/season ticket structure, and significant youth academy operations. Closely comparable in revenue model mix (tickets, sponsors, hospitality, youth).

Broad incumbents

• Brynäs IF: Traditional Swedish hockey club in Gävle competing in SHL. Operates the same core sports club products (season tickets, memberships, corporate partnerships, youth academy) at a larger scale in the top tier, providing a benchmark for what scaled operations look like.
• Färjestad BK: Karlstad-based SHL club, one of Sweden's most established hockey organizations. Comparable ecosystem (youth development, corporate tiers, hospitality) at significantly larger scale; useful benchmark for partnership pricing and revenue mix.
• Djurgårdens IF Hockey: Major Stockholm-based SHL club with extensive youth programs, premium hospitality, and high-value corporate partnerships. Larger and more established than VIK but offers a relevant benchmark for tier-up potential and product monetization depth.

Others

• Svenska Ishockeyförbundet (Swedish Ice Hockey Association): The national governing body to which VIK is affiliated; sets competition rules, league participation, athlete development guidelines, and licensing requirements that directly govern VIK's HockeyAllsvenskan/SHL operations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDbvuJSAlqTpHZJKkA1eu7w
• LinkedInlinkedin.com/company/vasteras-ik

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Västerås IK