Village Hotel & Leisure Club

What Village Hotel & Leisure Club does

Village Hotel & Leisure Club is a UK-based integrated hotel and leisure operator running 34-35 mid-scale hotels across England, Scotland, and Wales under the Village Hotels brand. Each property operates a multi-revenue 'everything under one roof' model combining accommodation (Standard and Club rooms from approximately £65-£90 per night), Pub & Grill food and beverage outlets, Village Health & Wellness fitness clubs with pools, VWorks coworking spaces, and meetings and events facilities. Supporting products include the Booking Revolution free membership programme, Village Rewards mobile app (offering 10% Pub & Grill discount), Darts Social entertainment, and party night packages.

The underlying technology stack is operational rather than AI-centric: TravelClick powers the booking engine with real-time availability, OpenTable handles restaurant reservations, LivePerson provides live chat support, and a Building Management System (BMS) is optimised in partnership with Accenture for energy efficiency. The company is owned by Blackstone Real Estate, which acquired full ownership from KSL Capital Partners in 2024 alongside an £82 million refurbishment and investment programme. Village serves two primary customer segments — leisure travelers (families, couples, weekend break guests) and business travelers and corporate clients (accommodation, meetings, VWorks coworking) — with a freemium direct-booking strategy and supplementary B2B distribution through Village for Business and OTAs including Expedia.

Name

Village Hotel & Leisure Club

Legal name

VUR Village Trading No.1 Limited

Website

https://village-hotels.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Village Hotel & Leisure Club operates 34-35 integrated mid-scale hotels across the UK, offering accommodation, dining, gyms, coworking, and events under one roof. Owned by Blackstone Real Estate, it serves leisure and business travelers with a freemium direct-booking model.

Ownership category

akta.pro rank

Product category

Hotel & Leisure Club Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Conference Retreat Hotels (THAGALAG), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation services
• Health and fitness clubs
• Business meeting venues
• Coworking and flexible workspaces
• Restaurant and bar dining

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Core revenue from overnight accommodation across 34 UK hotel locations. Room bookings available via direct website, members portal, and third-party OTAs. Revenue model includes standard rooms and Club room upgrades with premium amenities.
2. Food & Beverage (Pub & Grill): All-day dining restaurant serving seasonal menus, grills, pasta, curries, burgers, and bar drinks. Room service available. Village Rewards app provides exclusive discounts. Live sports viewing with big screen TVs.
3. Health & Wellness / Gym Memberships: Village Health & Wellness Club memberships including standard and Black Card (access at any Village location). Day passes available. Some hotel packages include leisure access. £5 entrance fee where not included in rate.
4. Meetings & Events: Meeting rooms, conference facilities, training spaces, and event venues for business customers. Online booking tool with live availability. VWorks coworking memberships and day passes.
5. Parties & Events: Private parties, weddings, Christmas events, tribute nights, and party nights. Package deals including B&B with entertainment and dinner.
6. VWorks Coworking Memberships: Flexible coworking memberships including day passes, local and national packages, hot desks, private pods, and meeting room access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Village Hotel & Leisure Club operates 34 hotels across the UK combining hotel accommodation, on-site Pub & Grill restaurants, Village Health & Wellness fitness clubs with pools, VWorks coworking spaces, and meetings/events facilities under one roof. The company also serves corporate clients through a dedicated Village for Business division with business accommodation, meeting rooms, and coworking memberships.

Product overview

Village Hotel & Leisure Club operates as an integrated hotel and leisure club chain offering accommodation, dining, fitness, coworking, and events services under one roof. The core portfolio includes Village Hotels Accommodation with standard and Club room tiers, the Pub & Grill restaurant brand, Village Health & Wellness fitness clubs with pools and gyms, and VWorks coworking spaces. Supporting services include Booking Revolution and Village Rewards loyalty programmes, Darts Social entertainment, and extensive meetings/events facilities. The company runs 34 hotels across the UK with a focus on the 'everything under one roof' model combining hospitality with health, wellness, and business services.

Differentiator

Problem solved

Functional benefit

Brands

• Village Health + Wellness: Health and wellness club offering gym facilities, swimming pools, fitness classes, and spa amenities at Village Hotel locations.
• VWorks
• Pub & Grill
• Booking Revolution
• Village Rewards
• My Village
• Village Green
• Darts Social

Products and services

• Village Hotels Accommodation
• Pub & Grill
• Village Health & Wellness Club
• VWorks Coworking
• Meetings & Events
• Parties & Private Events
• Booking Revolution Membership
• Village Rewards
• Darts Social
• 610 The Avenue Event Space
• Village Hotel Reading
• Village Hotel Sheffield
• Village Hotel Bracknell
• IONITY EV Charging

Quantifiable outcome

• Over 2,000 room nights donated to carers providing essential respite breaks valued at over £100,000
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Hospitality ActionminorStrategic or Co-development Partner · 1 January 2025New charity partnership for 2025. Supporting those working or who have worked in UK hospitality sector who find themselves in crisis or need additional support.
• Sheffield United Football ClubcoreGTM or Marketing Partner · 1 January 2025Official Hotel Partner for 2025/2026 and 2026/2027 football seasons. Provides accommodation for team, staff, and associated events.
• IONITYcoreStrategic or Co-development Partner · 13 November 2024Ultra-rapid EV charging partnership with European leader in sustainable mobility. 33 charging hubs planned across all Village Hotels (12 per site), providing up to 350kW charging. Chargers powered by 100% renewable electricity. Deal described as largest IONITY has agreed with a single UK operator. Already installed at 22+ locations.
• SensecoreStrategic or Co-development Partner · 1 January 2024National disability charity partnership. 33 Village Hotels uniting to raise funds. Team member workshops for disability awareness training, British Sign Language, and connecting through sport. Accessibility policy development. Donation of bedrooms and hosting breaks for disabled adults.
• Sue RydercoreStrategic or Co-development Partner · 1 January 2024Hospice and end-of-life care charity partnership. Launch of Grief Kind Spaces at all 33 Village Hotels - weekly meeting spaces for peer support. Fundraising activities and colleague support for those impacted by grief.
• Reading Football ClubminorGTM or Marketing Partner · 1 January 2024Partnership with Reading FC including charity spinathon events and community initiatives.
• ExpediacoreChannel Partner/ Reseller/ Distributor · 1 January 2024First UK domestic brand to join Expedia Optimised Distribution program for enhanced online travel distribution.
• Joe RootminorGTM or Marketing Partner · 1 January 2024England Cricket Captain ambassador. Joined local school children to launch community volunteering project at Village Hotel Leeds South to encourage youth cricket participation.
• BoxxercoreGTM or Marketing Partner · 1 January 2022Boxing promotions partnership. Sponsorship of major events including Amir Khan vs Kell Brook and Josh Taylor vs Jack Catterall. BOXXER-endorsed fitness class launching at Village Gym.
• Ascot RacecourseminorGTM or Marketing Partner · 1 January 2022Sponsor of Village Hotels Fillies' Handicap Stakes at Ascot Summer Mile Racing Weekend.
• Farmfoods Scottish ChallengeminorGTM or Marketing Partner · 1 January 2022Village Hotel Aberdeen named Official Hotel of 2022 Farmfoods Scottish Challenge supported by The R&A.
• CarefreecoreStrategic or Co-development Partner · 1 January 2019Break-Maker programme providing free respite breaks for unpaid carers. Committed 1,000 free hotel stays. Donated over 2,000 room nights in 2023/24 worth over £100,000. Carers access full Village experience including leisure facilities, Pub & Grill, and Starbucks.
• Young BristolminorStrategic or Co-development Partner · 1 January 2019Pledged 1,000 hours to support youth-driven charity providing activities and education for disadvantaged young people aged 8-19.
• SensecoreStrategic or Co-development Partner · 1 January 2019Initial partnership launched with Sense for fundraising and supporting people with complex disabilities. Expanded partnership in 2024.
• AccenturecoreStrategic or Co-development Partner · 1 January 2017Decarbonisation partnership for net zero strategy. Accenture provides building optimization service via BMS monitoring, energy consumption analysis, and carbon reduction planning. Working toward Science Based Targets and net zero by 2050.
• Cure LeukaemiaminorStrategic or Co-development PartnerPlatinum VWorks members at Village Hotel Solihull. National blood cancer charity. Fundraising through events including London 2 Paris cycling (raises £150,000 annually) and Tour 21.
• Baroness Karren BradyminorGTM or Marketing PartnerVillage Hotel Ambassador. Formidable businesswoman providing business knowledge to nurture and grow local businesses in the community.
• Green TourismminorStrategic or Co-development PartnerAccreditation programme for hotels and leisure operators. Village achieved Bronze at all locations, Silver at 2, Gold at Bristol.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Best Western Great Britain: UK hotel consortium of 200+ independently operated properties across midscale and upscale segments. Comparable on full-service UK-wide distribution, F&B, and meeting facilities, though Best Western's properties are largely independent vs. Village's standardised branded estate.
• Travelodge: UK-focused budget hotel operator with 600+ hotels, competing head-to-head with Village in the standard-room segment. Both target leisure and business travelers with no-frills, value-positioned accommodations across UK cities and commuter towns.
• Premier Inn (Whitbread): UK's largest budget hotel chain with 800+ hotels, directly competing with Village in the mid-to-economy segment. Comparable on rooms-focused offering, UK-wide distribution, and family/business traveler segments, though Premier Inn lacks Village's integrated gym, restaurant, and coworking amenities.
• De Vere Hotels: UK hotel operator focused on country house and estate-style properties with conference and event facilities. Comparable on the leisure-plus-meetings model and UK-domestic positioning, though De Vere's estate-style portfolio is more premium and resort-oriented.

Broad incumbents

• Hilton UK (Hampton by Hilton, DoubleTree): Global premium hotel brand with UK presence recently intersecting Village (Bracknell and Sheffield both former Hilton/DoubleTree properties). Comparable on full-service amenities, F&B, and meetings, though Hilton operates predominantly in the premium tier above Village's pricing.
• Marriott UK (Courtyard, Delta): Global hotel major with UK presence in the midscale-to-upscale segment. Comparable on business traveler focus, meeting facilities, and loyalty programmes, though positioning generally above Village's mid-market price points.
• Holiday Inn (IHG): Global mid-to-upscale hotel chain with strong UK presence (Holiday Inn, Holiday Inn Express). Comparable on the leisure-business traveler mix, on-site restaurants, and family-friendly positioning, though IHG operates a broader global portfolio.
• Accor UK (ibis, Novotel, Mercure): Global hospitality group with multiple UK-tier brands (ibis budget, Novotel midscale, Mercure upscale). Comparable on F&B, meetings, and leisure amenities, with overlapping UK city and leisure-destination presence.
• Whitbread (Premier Inn parent): FTSE-listed parent of Premier Inn and UK pub-restaurant brands. Comparable as a UK hospitality platform with diversified revenue streams (lodging + F&B), similarly focused on UK domestic travel and value-positioned customers.

Emerging players

• David Lloyd Leisure: UK premium health club and racquets chain with 100+ clubs, comparable to Village's Health & Wellness Club offering. Both target health-conscious families with premium memberships, pools, and classes, though David Lloyd is leisure-only without lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/village-hotel-&-leisure-club

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Hotel & Leisure Club