Village Orthodontics

What Village Orthodontics does

Village Orthodontics is a privately-held, multi-location orthodontic practice operating seven clinics across Southern Ontario, Canada, including two Mississauga locations (Square One and Erin Mills Town Centre), Brampton, Oakville, Guelph, Niagara Falls, and Yorkville (Toronto). The practice provides professional orthodontic services for children, teens, and adults, with a treatment portfolio spanning traditional metal braces, ceramic/translucent braces, self-ligating braces, coloured braces, Invisalign clear aligners (including Invisalign Teen), palatal expansion, custom retainers, sports mouthguards, and sleep apnea and airway orthodontics. Supporting technology includes the iTero 3D digital scanner for impressionless imaging and treatment visualization; no proprietary technology platform is disclosed.

The practice is staffed by six orthodontists (Dr. Frederick Murrell, Dr. Rebecca Doucet, Dr. Jillian Gordon, Dr. Suzanna Lekht, Dr. Maryam Elyasi, and Dr. Anuraj Kochhar) plus approximately 45 total employees, with revenue generated through per-case treatment fees, flexible payment plans, and insurance billing. Go-to-market is sales-led and multi-channel: direct walk-ins and booked consultations at the seven clinics, a free virtual consultation booking flow, a formal general-dentist referral program, community sponsorships (hockey arenas, sports teams), and content marketing via a 90+ article educational blog. Patient-retention infrastructure includes a Smile Rewards loyalty program and a Treatment Cost Calculator.

The business claims 40,000+ smile transformations and 45+ years of orthodontic care delivery, operating as an independent, orthodontist-owned practice with no disclosed parent company, private equity sponsorship, or venture funding. There are no public filings, audited revenue disclosures, M&A events, or external capital raises in the available data. The practice is differentiated primarily by its specialty talent bench, multi-clinic regional convenience, and longevity-based brand equity rather than by proprietary technology or AI capabilities.

Name

Village Orthodontics

Legal name

Village Orthodontics

Website

https://villageortho.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Village Orthodontics is a privately-held, multi-location orthodontic practice operating seven clinics across Southern Ontario that provides braces, Invisalign, and airway orthodontics for children, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Braces and orthodontic appliances
• Early orthodontic intervention
• Sleep apnea orthodontics

Headquarters

HQ city

Mississauga (Square One)

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal, ceramic, self-ligating) and Invisalign clear aligners. Revenue is generated through treatment fees that vary based on case complexity, treatment type, and duration. Payment plans and financing options are offered to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Village Orthodontics provides professional orthodontic treatment services, including Invisalign clear aligners and multiple types of braces (metal, ceramic/translucent, self-ligating, and coloured), along with palatal expansion, custom retainers, sports mouth guards, sleep apnea and airway orthodontics, and emergency orthodontic care. Services are delivered through seven physical clinic locations across Southern Ontario for children, teens, and adults.

Product overview

Village Orthodontics is a multi-location orthodontic practice offering a comprehensive portfolio of orthodontic treatments and services for children, teens, and adults across Southern Ontario. The core treatment offerings include Invisalign Clear Aligners (removable clear plastic aligners for discreet teeth straightening) and various types of braces (traditional metal, ceramic/translucent, self-ligating, and coloured). The practice also provides specialized services including palatal expansion for early childhood intervention, sports mouth guards, custom retainers, and sleep apnea/airway orthodontic treatments. Supporting technology includes the iTero 3D Scanner for digital impressions. Patient resources include a treatment cost calculator, emergency services, and a Smile Rewards loyalty program. The practice operates seven locations across Ontario (Mississauga-Square One, Mississauga-Erin Mills, Brampton, Oakville, Guelph, Niagara Falls, and Yorkville).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40,000+ successful smile transformations
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company targeting the same adult orthodontic segment as Village Orthodontics with a lower-priced, no-in-office model.
• SmileDirectClub Canada: Canadian operation of SmileDirectClub offering direct-to-consumer clear aligner therapy; competes for the same price-sensitive adult patient segment in Ontario.

Broad incumbents

• Altima Dental Canada: Canadian multi-location dental services provider offering general and specialty dental care including orthodontic treatment across multiple provinces.
• 123Dentist: Canadian dental support organization with multiple locations including orthodontic services; comparable multi-location dental practice model in Canada.
• Align Technology (Invisalign): Global manufacturer of Invisalign clear aligners and iTero scanners; Village Orthodontics is an Invisalign provider dependent on Align's product platform and brand.
• Dental Corp (Canada): Canada's largest dental support organization with hundreds of practice locations including orthodontic services; comparable multi-location Canadian dental platform.

Direct peers

• Dr. Brad Elkins / Smiles by Elkins: A multi-location orthodontic practice in Ontario offering Invisalign and braces services comparable to Village Orthodontics, with similar patient demographic focus and provider model.
• Grey Bruce Orthodontics: Ontario-based orthodontic clinic offering braces and Invisalign services to children, teens, and adults; comparable regional multi-doctor orthodontic practice.
• Barrie Orthodontics: Canadian orthodontic practice offering braces and clear aligner treatments with a comparable patient demographic and treatment portfolio.

Regional players

• Drs. Sacks & Sacks Orthodontics: Toronto-area orthodontic practice offering Invisalign and braces; comparable suburban Ontario orthodontic peer with similar service offerings.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VillageOrtho
• Instagraminstagram.com/villageortho_
• LinkedInlinkedin.com/company/village-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Orthodontics