Villages

What Villages does

Villages Brewery is an independent, founder-owned craft brewery founded in 2016 and headquartered in Deptford, South East London, operating from historic railway arches at 21-22 Resolution Way (SE8 4NT). The company produces a core range anchored by RODEO Pale Ale (4.6%) and RAFIKI Session IPA (4.3%), supplemented by a seasonally evolving unfiltered lager (YARN, traditionally lagered for over six weeks) and BIG SALAD NEIPA, alongside limited experimental, collaboration, and seasonal one-off releases. All beers are vegan-friendly and certain SKUs (RAFIKI, YARN) are brewed gluten-free; hops are rotated seasonally to complement the calendar. Production scale is small, supported by an 8-person team, and is operated on a batch/seasonal cadence from a single site. No external investors, parent company, or funding rounds are disclosed.

The business operates four distinct revenue channels. Direct-to-consumer sales run through an owned e-commerce webstore with nationwide mainland UK delivery via logistics partner DPD, supplemented by a subscription product (Villages Beer Club, launched 2020) that delivers cases at customer-selected cadences of 2, 4, 6, or 8 weeks at a 15% discount to member pricing. Wholesale distribution targets London bars, restaurants, bottle shops, and retailers, accessible via a new-customer form routed to [email protected]. A physical taproom in Deptford operates Thursday through Sunday, pouring draft beer plus wine and cider curated by partner Hop Burns & Black. A merchandise line extends the surface area with limited-edition RISO art prints (printed by Page Masters), branded caps, t-shirts tied to festival collaborations, a branded chess board, and gift vouchers (£40, £60, £100 denominations). Case pricing typically ranges from £29 (single-product RODEO Pale Ale) to £54-£59.50 (mixed cases), with a £6.99 standard delivery charge.

Customer segmentation is horizontal: individual craft-beer enthusiasts across London and the wider UK (primary persona), wholesale/trade accounts in London hospitality and retail, and on-site taproom visitors. Marketing channels are predominantly organic—Instagram, Twitter, Facebook, and an email newsletter—augmented by taproom events, collaborations with artists and other breweries (e.g., Hop Burns & Black, The Hastings Project for FULL BLOOM 2025, and THE MOVING FACE for DAS HARVEST FEST 2025), and a standard Shopify checkout with full card and digital-wallet support. No AI, proprietary software, app, or data-driven differentiation is evident; growth is community- and brand-led rather than technology-led.

Name

Villages

Legal name

Villages Brewery

Website

https://villagesbrewery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Villages Brewery is an independent craft brewery founded in 2016 in Deptford, South East London, producing RODEO Pale Ale and RAFIKI Session IPA plus seasonal beers, sold via nationwide UK e-commerce, a subscription Beer Club, London wholesale accounts, and an on-site taproom.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Brewing & Craft Brewing (AFAFAAAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Beer subscription service
• Craft brewery taproom
• Wholesale beer distribution
• Brewery merchandise sales

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Beer Sales: Online sales of canned and kegged beer to consumers via webstore with nationwide UK delivery through DPD
2. Beer Club Subscription: Recurring subscription service offering 15% discount on regular beer cases delivered at customer-selected intervals (2, 4, 6, or 8 weeks). Launched in 2020.
3. Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, caps), art prints (RISO prints), chess boards, and gift vouchers
4. Wholesale/Trade: Bulk sales to wholesale and trade customers including bars, restaurants, and retailers. Contact process via new customer form and email to [email protected]
5. Taproom Sales: On-site beer sales at brewery taproom in Deptford, with draft pours and cans to take home. Also offers wine and cider from Hop Burns & Black

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Villages Brewery is a craft brewery that brews and sells a core range of fresh, vegan-friendly beer (RODEO Pale Ale, RAFIKI Session IPA) alongside seasonal and experimental beers, available via its own webstore with nationwide UK delivery. It also operates a subscription service (VILLAGES BEER CLUB), a brewery taproom in Deptford, wholesale distribution to bars and retailers, and limited-edition merchandise including art prints, apparel, and gift vouchers.

Product overview

Villages Brewery is a craft brewery founded in 2016 in Deptford, South East London, operating from historic railway arches. The company offers a portfolio of beer products and merchandise. Core beer products include RODEO Pale Ale and RAFIKI Session IPA (both available since 2016), complemented by seasonal offerings like YARN Unfiltered Lager and BIG SALAD NEIPA. The company provides mixed case options (REGULARS, VILLAGES, PALES, NEIPA PACK, HALF N' HALF) and operates a subscription service called VILLAGES BEER CLUB (launched 2020) offering 15% discounts on regular deliveries. Additional revenue streams include merchandise (limited edition RISO art prints, branded caps, event T-shirts, chess boards) and a physical taproom experience. The company also serves wholesale and trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

• RODEO Pale Ale 4.6% Core Range hazy pale ale brewed with Citra and Idaho 7 hops for tropical fruit aromas, available year-round in cans and kegs for individual beer consumers.
• RAFIKI Session IPA 4.3% Core Range session IPA hopped with Mosaic, Ekuanot, Chinook, and Centennial for grapefruit, pine, citrus, and stone fruit aromas; brewed gluten-free for individual beer consumers.
• YARN Unfiltered Lager 4.5% Seasonally evolving unfiltered lager traditionally lagered for over six weeks in tank, with rotating hops and yeast to complement each season; brewed gluten-free.
• BIG SALAD NEIPA 5.8% Seasonal hop-rotating NEIPA with low bitterness delivering big tropical, citrus, and stone fruit aromas for individual beer consumers.
• SESHSUN Seasonal 12-Pack Seasonal 12-pack of session beers curated for outdoor and social occasions, assembled from rotating single-batch beers.
• HALF N' HALF Mixed Case 24-can mixed case combining the two core beers (RODEO and RAFIKI) for individual beer consumers.
• REGULARS Mixed Case (24 cans) 24-can mixed case featuring Villages' core and seasonal staples (RODEO, RAFIKI, YARN, BIG SALAD) for individual beer consumers.
• VILLAGES Mixed Case (24 cans) 24-can ever-changing mixed case featuring Villages' freshest beers, including core, seasonal, and one-off brews for individual beer consumers.
• PALES Mixed Case (24 cans) 24-can ever-changing mixed case featuring Villages' freshest pale ales and one-off pale ale brews.
• NEIPA PACK (440ml cans) 440ml-can mixed case of BIG SALAD NEIPA or seasonal one-off NEIPAs for individual beer consumers seeking hop-forward offerings.
• VILLAGES BEER CLUB Subscription Beer subscription service delivering freshest Villages cases at 15% discount on a customer-selected cadence (every 2, 4, 6, or 8 weeks).
• BREWERY TAPROOM In-person taproom at the Deptford brewery (21-22 Resolution Way) offering Villages beer on draft, takeaway cans, and a curated wine and cider list from Hop Burns & Black.
• WHOLESALE/TRADE Supply Service Wholesale beer supply service for bars, restaurants, bottle shops, and retailers across London, with onboarding via a new customer form and price list.
• Limited Edition RISO Art Prints Limited edition RISO art prints and chess board produced in collaboration with PAGE MASTERS and guest artists, sold as branded merchandise.
• VILLAGES Branded Caps and T-Shirts Limited edition Villages branded caps and screen-printed T-shirts, including collaborations with The Hastings Project, Hop Burns & Black, and The Moving Face for festival events.
• VILLAGES Gift Vouchers Email-delivered gift vouchers in £40, £60, and £100 denominations for purchasing beer and merchandise on the Villages webstore.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Hastings ProjectcoreStrategic or Co-development Partner · 1 January 2025Collaboration on FULL BLOOM 2025 limited edition t-shirt. The Hastings Project is a partner in creating exclusive merchandise for the Full Bloom festival, featuring artwork and joint branding.
• Hop Burns & Black (Collaboration)coreStrategic or Co-development Partner · 1 January 2025Collaboration on DAS HARVEST FEST 2025 limited edition t-shirt. Hop Burns & Black is a local bottleshop and community partner for this annual festival collaboration.
• THE MOVING FACEminorStrategic or Co-development Partner · 1 January 2025Artist featured in DAS HARVEST FEST 2025 collaboration with Villages and Hop Burns & Black. THE MOVING FACE provides artwork for the limited edition festival merchandise.
• Hop Burns & BlackcoreStrategic or Co-development PartnerLocal bottleshop that curates and supplies the wine and cider menu for Villages taproom. This is a local strategic partnership providing complementary beverage offerings at the taproom.
• Page MastersminorStrategic or Co-development PartnerPrint partner for RISO art prints. Page Masters prints various limited edition artwork prints sold as Villages merchandise including DARK MATTER prints, BUMPS prints, and other artistic collaborations.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Five Points Brewing: East London craft brewery with a taproom, core/seasonal range, and broad on-premise distribution. Comparable multi-channel model and craft positioning to Villages.
• Anspach & Hobday: Independent South East London craft brewery known for IPAs and pales, with a taproom and DTC sales. Closely matched to Villages on geography, scale, and craft beer product positioning.
• Hackney Brewery: East London craft brewery with taproom, DTC webstore, and wholesale distribution. Similar size, channel mix, and urban craft positioning to Villages.
• Brew By Numbers (BBNo): Independent London craft brewery producing core pales/IPAs and seasonal releases, with a taproom and DTC webstore. Closely comparable to Villages on scale, multi-channel model, and South East London craft positioning.
• Partizan Brewing: South East London craft microbrewery producing pales, lagers, and experimental releases, with taproom and DTC. Highly comparable on geography, scale, and experimental ethos.
• The Kernel Brewery: Pioneering London craft brewery producing pale ales, IPAs, and lagers for wholesale and on-premise. Similar artisanal, brewer-led model with rotating seasonal releases and minimal marketing spend.
• Beavertown Brewery: London craft brewery (now part of Heineken) with a strong core range, seasonal lineup, DTC, and extensive on-premise distribution. Directly comparable product portfolio and channel mix, though significantly larger and better capitalised.
• Pressure Drop Brewing: East London craft brewery with a taproom, strong pale/IPA portfolio, and on-premise presence. Comparable in product mix and DTC/wholesale strategy.

Broad incumbents

• Camden Town Brewery: Major London craft brewery owned by AB InBev with national distribution, multiple taprooms, and a broad lager/pale portfolio. Same core category but materially larger scale and corporate backing.

Emerging players

• Northern Monk: Leeds-based craft brewery with a taproom, DTC subscription, and growing UK-wide distribution. Comparable subscription and multi-channel model, with a larger but still independent scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/VillagesBrewery
• Facebookfacebook.com/villagesbrewery
• Instagraminstagram.com/villagesbrewery
• LinkedInlinkedin.com/company/villages-brewery-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villages