The Village Vet - Toorak

What The Village Vet - Toorak does

The Village Vet - Toorak is a single-location, founder-owned veterinary clinic in Toorak, Victoria, Australia, established in 1993 by Dr Rod Graham and operating continuously for over 30 years. The clinic provides comprehensive small-animal veterinary care — clinical examinations, vaccinations, desexing, dental, general surgery, in-house digital x-ray, in-house blood testing, laser therapy, and emergency services — for cats, dogs, rabbits, and guinea pigs. A defining operational feature is the stress-reduced facility design, with physically separate waiting areas, consultation rooms, and hospital wards for cats and dogs. Capacity is approximately six staff, including four veterinarians (with a fifth joining in February 2026), a practice manager, veterinary nurses, and receptionists.\n\nThe clinic's technology stack is conventional veterinary clinical equipment: digital radiography, in-house hematology, laser therapy (photobiomodulation), and visiting-specialist ultrasound via Insight Mobile Veterinary Diagnostics. Patient-facing tools include online booking and a Wix-hosted website. There is no proprietary software, AI/ML tooling, or app product.\n\nRevenue is generated primarily through fee-for-service professional consultations and procedures, supplemented by cat boarding (Village Vet Cattery), dog grooming operated on premises by Tails of Toorak (Shelly Forbes), referral arrangements with Kip dog boarding and Pawssum at-home euthanasia, an affiliate partnership with Vets Love Pets online pet supplies (5% client discount), a Vet Direct recurring flea/worm treatment delivery service, and discounted desexing via the National Desexing Network. Pricing is quote-based and not publicly disclosed. The go-to-market is direct-to-consumer via the physical clinic, the website, Facebook, and Instagram, with community partnerships (Wildlife Victoria, APWF, Save-A-Dog Scheme, Victoria University) supporting word-of-mouth. The clinic is privately held with no external investors.

Name

The Village Vet - Toorak

Legal name

The Village Vet - Toorak

Website

https://villagevet.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The Village Vet - Toorak is a founder-owned, single-location veterinary clinic in Toorak, Victoria, established in 1993, providing comprehensive small-animal clinical care, surgery, diagnostics, cat boarding, and on-site dog grooming for pet owners in Toorak and South Yarra.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Veterinary-Affiliated/Medical Boarding (HSANADAG), Dental & Oral Surgery Veterinary Clinics (HLAMAAAK), Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH)

Keywords

• Veterinary services
• Pet healthcare
• Veterinary clinic
• Cat boarding
• Pet diagnostics

Headquarters

HQ city

Toorak

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Veterinary Consultation and Treatment: General clinical examinations, vaccinations, surgeries, dental health services, and emergency care for cats, dogs, rabbits, and guinea pigs
2. Cat Boarding (Village Vet Cattery): In-clinic cat boarding service with daily medication administration, feeding, and care by veterinary staff
3. Dog Grooming: Dog grooming services provided by Tails of Toorak operating from the clinic premises
4. Pet Supplies (Vets Love Pets): Online pet supply store partnership offering 5% discount to clinic clients with free shipping over $49
5. Vet Direct: Monthly flea and worming treatment delivered directly to pet owners at no added cost

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Village Vet - Toorak is a single-location veterinary clinic providing comprehensive pet healthcare services including clinical examinations, vaccinations, desexing, dental care, in-house blood testing, digital radiography, general surgery, emergency care, and laser therapy. The clinic also offers ancillary services such as in-clinic cat boarding (Village Vet Cattery), dog grooming through a partner on-site, visiting ultrasound specialists, and a monthly flea/worming treatment delivery service (Vet Direct).

Product overview

The Village Vet - Toorak is a single-location veterinary clinic offering a comprehensive suite of pet healthcare services. The core clinical services include general examination, vaccination, desexing, dental health, blood testing, digital radiography, general surgery, emergency care, and laser therapy. The clinic provides specialized add-on services including cat boarding (Village Vet Cattery), dog grooming (Tails of Toorak), ultrasound diagnostics (via Insight MVD), dog boarding coordination (via Kip), at-home euthanasia (via Pawssum), and an online pet supply shop (Vets Love Pets). Additional offerings include pet insurance assistance, a Vet Direct medication delivery service, and participation in the National Desexing Network. The clinic operates a calm clinic environment with separate cat and dog facilities, and partners with Wildlife Victoria for wildlife rehabilitation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Examination
• Vaccination
• Desexing Surgery
• Digital X-Ray (Radiograph)
• In-House Blood Testing
• General Surgery
• Dental Health Services
• Emergency Veterinary Services
• Laser Therapy
• Village Vet Cattery (Cat Boarding)
• Vet Direct (Monthly Flea and Worming Delivery)
• Dog Grooming (Tails of Toorak)

Quantifiable outcome

• Stress-reduced pet visits through separate cat/dog areas
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Wildlife VictoriacoreStrategic or Co-development PartnerVillage Vet works closely alongside Wildlife Victoria to assess, stabilise and provide care for injured wildlife. The clinic assesses all wildlife individuals handed in and rehabilitates them when possible.
• Australian Pet Welfare Foundation (APWF)coreGTM or Marketing PartnerVillage Vet donates $500 monthly to APWF, which is committed to reducing the number of animals being euthanised in shelters and pounds through evidence-based solutions and community advocacy.
• Save-A-Dog SchememinorGTM or Marketing PartnerNo-kill shelter in Glen Iris housing cats and dogs needing forever homes. Village Vet supports through donations and has a donation box at reception.
• Victoria UniversitycoreStrategic or Co-development PartnerVillage Vet donates $6,000 annually to Victoria University to help underprivileged students acquire education.
• National Desexing Network (NDN)coreStrategic or Co-development PartnerVillage Vet is a proud participant offering discounted desexing surgery rates to pet owners with financial limitations through NDN vouchers.
• Kip (formerly Vern Ryans Pet Resort)coreChannel Partner/ Reseller/ DistributorKip provides dog and cat boarding services. Village Vet acts as pickup and dropoff point, making boarding access convenient for clients.
• Insight Mobile Veterinary Diagnostics (Insight MVD)coreTechnology or IntegrationDr Clint Yudelman provides specialist-quality ultrasound scans of abdomen and heart, endoscopy, and sample collection services at Village Vet with complete thorough reports.
• Vets Love PetscoreChannel Partner/ Reseller/ DistributorAustralian-owned online pet store. Village Vet clients receive 5% discount on all purchases. Village Vet acts as referral partner driving customers to the platform.
• Tails of Toorak (Shelly Forbes)coreChannel Partner/ Reseller/ DistributorIndependent dog grooming service operated by Shelly Forbes from Village Vet premises. Provides dog grooming services using positive reinforcement approach.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Greencross Vets: Australia's largest veterinary network with clinics across most suburbs. Operates the same companion animal clinical offering (vaccination, desexing, surgery, dental) but at scale, with corporate back-office, group purchasing, and 24/7 specialist referral capacity The Village Vet cannot match.
• Petbarn Veterinary Services: National pet retail chain with in-store veterinary clinics and grooming. Comparable as a one-stop pet care destination that bundles clinical services with retail and grooming, similar to Village Vet's bundled offering.
• Animal Referral Hospital (ARH): Multi-location specialist and emergency veterinary hospital in Melbourne. Comparable offering in advanced diagnostics and specialist services that Village Vet accesses through visiting consultants but operates at specialty referral scale.
• Lort Smith Animal Hospital: Iconic Melbourne veterinary institution offering full clinical services to companion animals with a strong welfare and community focus. Comparable in community ethos and broad service range, but operates at much larger scale with multiple departments and dedicated facilities.

Direct peers

• Port Melbourne Veterinary Clinic: Independent inner-Melbourne veterinary clinic providing clinical, surgical, and preventive care for companion animals. Directly comparable as a single-location suburban GP practice targeting pet owners in an urban Melbourne catchment.
• Bayside Veterinary Hospital: Independent Melbourne-area companion animal clinic offering general practice, surgery, dental, and boarding services for cats, dogs, and small pets. Highly comparable independent boutique model serving an affluent suburb in the same metro area.

Emerging players

• Kip (formerly Vern Ryans Pet Resort): Premium pet boarding operator. Partner of Village Vet for dog boarding pickup/drop-off and an adjacent competitor in the pet-care services cluster Village Vet offers through its cattery and partners.
• Pawssum: Mobile veterinary service offering in-home consultations and euthanasia. Material overlap as a Village Vet partner and a direct competitor for at-home services, but with a fundamentally different mobile-first delivery model.
• Vets on Call: On-demand mobile veterinary platform offering in-home consultations across Melbourne. Comparable in target customer (urban pet owners) but competes via doorstep delivery rather than a physical clinic experience.

Others

• Tails of Toorak: Independent dog grooming service operating from Village Vet's premises. Direct ecosystem partner rather than competitor; illustrates the adjacency between the clinic and the local pet services network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VillageVetAu
• Instagraminstagram.com/villagevet_toorak
• LinkedInlinkedin.com/company/the-village-vet---toorak

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Village Vet - Toorak