Villa Sully

What Villa Sully does

Villa Sully is a privately held French senior-living residence services brand operating under parent Maison Gobertier (legal entity GDP Vendôme, RCS Paris B 377 689 641). It runs two purpose-built senior residences — Annecy-Seynod with 97 apartments and Grenoble with 86 apartments — totaling approximately 183 furnished units (T1 to T3) located in city centers in the Auvergne-Rhône-Alpes region. The company targets autonomous and semi-autonomous seniors aged roughly 60+ who want to retain independence while having optional on-site care and hotel services available.

The core product is a fully furnished, accessible apartment rented on a monthly subscription basis, equipped with last-generation domotics including 24/7 concierge call buttons, motion-activated bathroom lighting, centralized shutter/light management, and teleassistance bracelets with optional fall detection. Around this housing core, Villa Sully layers three on-demand revenue lines: Villa Sully Domicile (an in-house SAAD providing domestic help, personal assistance, and care coordination), hotel services (on-site restaurant Le Sully in Annecy, partner restaurant Le 26 in Grenoble, laundry, and wellness), and a short-stay 'prêt à vivre' discovery program that lets prospects trial the residence before committing.

The business model combines recurring monthly rent (publicly disclosed, ranging from €884 to €2,018 depending on apartment type and city) with usage-based ancillary services billed on consumption. Go-to-market is direct-to-consumer and primarily inbound: SEO-optimized location and apartment pages, a senior-living blog, prominent phone numbers, and a multi-field contact form driving discovery-stay bookings, scheduled visits, and quote requests. Marketing is owned by the parent ([email protected]) and the site is hosted by Scaleway in France, with Macrofox as web developer. Pricing is offset for eligible residents by APL housing assistance and a 50% tax credit on home-care services, and home-care can be funded via APA, PCH, pension funds, or mutual insurance.

Name

Villa Sully

Legal name

GDP Vendôme

Website

https://villasully.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Villa Sully operates two senior living residences in Annecy-Seynod and Grenoble, France, renting approximately 183 furnished, domotics-equipped apartments to autonomous seniors aged 60+, complemented by in-home care, hotel services, and 24/7 teleassistance.

Ownership category

akta.pro rank

Product category

Senior Living Residences

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

akta.pro secondary industries

Luxury serviced apartments (premium) (THAMACAE), Luxury / High-End Assisted Living Communities (HLADABAD), Senior & Assisted Living Residential Property Management (BPAJAFAE)

Keywords

• Senior living residences
• Assisted living apartments
• Home care services
• Teleassistance services
• Smart senior apartments

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Apartment Rental: Monthly rental of furnished and equipped apartments (T1, T1 bis, T2, T3) in Annecy and Grenoble residences. Rental includes base rent plus service charges (charges locatives) and CSNI (specific non-individualizable service charges). Prices vary by residence location and apartment size.
2. Individualized Home Care Services (Villa Sully Domicile): On-demand, personalized home care services including domestic help, meal preparation, personal assistance, well-being services, and teleassistance. Billed based on services consumed. Eligible for 50% tax credit (crédit d'impôt) and potential funding from APA, PCH, pension funds, or health insurance.
3. Hotel & Hospitality Services: On-demand hotel services including restaurant meals (Le Sully), room service, laundry/pressing, well-being services (aesthetics, hairdressing), and guest apartments. All services are consumed on an ad-hoc basis with no mandatory packages.
4. Discovery Stays: Fully furnished 'prêt à vivre' (ready-to-live) apartments available for short-term trial stays including linen, full board (pension complète), and full access to services and communal spaces. Allows prospective residents to experience the residence before committing to a long-term lease.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Villa Sully operates senior living residences offering furnished, equipped rental apartments (T1 to T3) with built-in smart home technology (domotics) for autonomous and semi-autonomous seniors. Residents can layer on-demand home care services through Villa Sully Domicile (a registered SAAD covering domestic help, personal assistance, and care coordination), hotel services including the on-site restaurant Le Sully, and 24/7 teleassistance. The model is sold through monthly rent plus usage-based service fees across two residences in Annecy-Seynod and Grenoble, with no entry fee or mandatory long-term commitment.

Product overview

Villa Sully is a senior living residence services company operating two locations in Annecy-Seynod and Grenoble, France. The core offering consists of furnished and equipped rental apartments (T1 to T3) designed for autonomous seniors with domotics and accessibility features. The portfolio is complemented by Villa Sully Domicile (home care and assistance services), hotel services including restaurant 'Le Sully', and 24/7 teleassistance. The company targets autonomous seniors seeking to maintain independence while benefiting from personalized support services.

Differentiator

Problem solved

Functional benefit

Brands

• Villa Sully Domicile: Service d'aide et d'accompagnement à domicile (SAAD) providing in-home assistance services including domestic help, personal assistance, and teleassistance for residents of Villa Sully residences.

Products and services

• Villa Sully Annecy-Seynod Residence Senior living residence in Annecy-Seynod offering 97 furnished and equipped apartments (T1 to T3) in a hotel-style setting with on-site restaurant Le Sully, 24/7 concierge, and access to home care and hotel services, designed for autonomous and semi-autonomous seniors.
• Villa Sully Grenoble Residence Senior living residence in Grenoble (32 rue Thiers) offering 86 furnished and equipped apartments (T1 and T2) in a hotel-style setting, with dining provided in partnership with restaurant Le 26 and access to home care and hotel services, for autonomous and semi-autonomous seniors.
• Villa Sully Domicile (Home Care Services) Registered SAAD (Service d'Aide et d'Accompagnement à Domicile) providing on-demand personalized home care for residents: evaluation of needs, domestic help (cleaning, meal preparation, grocery delivery), personal assistance, well-being services, teleassistance, and coordination with external healthcare professionals. Eligible for a 50% French tax credit and potential APA, PCH, pension fund, or health insurance financing.
• Hotel Services Hotel-style services available to residents at the residences: restaurant Le Sully with daily chef-prepared menus, breakfast and tea room, bed and toilet linen provision, laundry and pressing services, and well-being services (aesthetics, hairdressing, massage) delivered by partner professionals on site or in residents' apartments.
• Teleassistance Service 24/7 teleassistance service via bracelet or medallion connected to a professional external assistance platform, with an optional fall detector, enabling immediate emergency response for residents.
• Discovery Stays (Séjours Découvertes) Short-term trial stays in fully furnished "prêt à vivre" guest apartments including linen, full board (pension complète), WiFi, unlimited calls, and full access to residence services and communal spaces, allowing prospective seniors and their families to experience the residence before committing to a long-term lease.

Quantifiable outcome

• Home care services eligible for 50% tax credit under French law
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ScalewayminorOthersScaleway is the web hosting provider for the villasully.fr website. Data is hosted in France (Scaleway, 8 rue de la Ville l'Evêque, 75008 Paris). This is an infrastructure services relationship.
• Restaurant Le 26 (Grenoble)coreStrategic or Co-development PartnerVilla Sully Grenoble is in partnership with traditional restaurant 'Le 26' which provides privileged dining formulas to residents and their guests. This partnership complements the residence's own hotel service model.
• Healthcare Professional Network (Doctors, Physiotherapists, Nurses, SSIAD, HAD, PSAD)coreStrategic or Co-development PartnerVilla Sully Domicile maintains a permanent network of city doctors, medical and paramedical practitioners, hospital practitioners, and health establishments. The care manager coordinates resident access to healthcare at home or through external consultations.
• Wellness Service Providers (Aestheticians, Hairdressers)minorStrategic or Co-development PartnerExternal wellness professionals (aestheticians, hairdressers, massage therapists) provide services to residents either in their apartments or at the professional's cabinet, coordinated by Villa Sully residence teams.
• Teleassistance Service PartnerscoreTechnology or IntegrationVilla Sully partners with external teleassistance service providers for its 24/7 bracelet/medallion monitoring system. The partner operates the assistance platform connected to the resident's teleassistance device, with optional fall detection capability.
• MacrofoxminorImplementation/ SI/ Consulting PartnerMacrofox (38790 Saint-Georges d'Espéranche, www.macrofox.fr) designed and developed the Villa Sully website. This is a website development and digital services engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Domitys: France's largest residence services seniors (RSS) operator, offering furnished independent-living apartments with on-demand services for autonomous seniors — the same core business model as Villa Sully, just at vastly greater national scale.
• Les Senioriales: Pierre & Vacances-owned operator of independent senior residences across France, providing furnished apartments, services, and activities for autonomous seniors — directly comparable positioning to Villa Sully's premium independent living offer.
• Les Jardins d'Arcadie: Independent French operator of residence services seniors offering non-medicalized apartments with hotel and care services — a directly comparable business model to Villa Sully across multiple French cities.
• OVELIA (VINCI Immobilier): VINCI Immobilier's senior residence brand running multiple RSS sites across France with furnished apartments, restaurant, and on-demand services, targeting the same autonomous-senior segment as Villa Sully.

Emerging players

• Ages & Vie: French operator of shared housing and services for seniors, particularly in rural and mid-sized towns; a comparable but differentiated model focused on smaller-scale shared residences with in-house caregivers.

Broad incumbents

• Clariane (formerly Korian): One of Europe's largest senior care and living groups, operating nursing homes, assisted living, and senior residences across France and beyond; competes for the same customer and the same senior-living service revenue, but at vastly greater scale and with a much broader portfolio.
• Emeis (formerly Orpea): Major French-headquartered senior care operator with a large network of nursing homes, assisted living, and senior residences across Europe; overlaps with Villa Sully in the broader senior-living category even though its center of gravity is more medicalized care.
• DomusVi: French private operator of nursing homes, assisted living, and senior residences; comparable in offering senior-living services to autonomous and semi-autonomous seniors, though with a heavier emphasis on medicalized care.
• Colisée: European senior care operator (France, Italy, Belgium, Spain, China) with nursing homes, assisted living, and home care services; competes in adjacent tiers of senior care and could expand into Villa Sully's premium independent-living segment.

Others

• Nemea (Appart'City group): French serviced-residence operator (Nemea Appart'Hotels) running furnished, serviced apartments with hotel services — adjacent to Villa Sully's apartment-plus-services model, though targeting a broader (non-senior) customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/villasully

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Sully