Ville de Magog
Ville de Magog is a Quebec municipal government serving 26,560 residents with full-spectrum public services including utilities (Hydro-Magog electricity, water, sewer), public safety, infrastructure, recreation, library, and digital citizen services through the Portail citoyen platform.
- Company typePrivate
- Founded2002
- HeadquartersMagog, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Ville de Magog does
Ville de Magog is a municipal government incorporated under Quebec law, serving approximately 26,560 residents in the Estrie region of Quebec, Canada. The entity was formed on October 9, 2002 through the merger of Canton de Magog, Village d'Omerville, and the prior Ville de Magog. It operates as a general-purpose municipality providing the full spectrum of public services: public safety (through a jointly-administered Régie de police de Memphr\u00e9magog and fire services), infrastructure management (290 km of roads, 55.4 km of sidewalks, 266 km water distribution, 248 km sewer, 112 municipal buildings), water/wastewater treatment, waste collection and recycling, parks and recreation, public library services, economic development, and urban planning. The city also owns and operates Hydro-Magog, a wholly-owned municipal electric utility providing power generation and distribution. The 2024-2030 Strategic Plan frames operations under the vision 'Entre lacs et montagnes, oser le d\u00e9veloppement durable d'un milieu de vie tiss\u00e9 serr\u00e9 tout en pr\u00e9servant notre nature'.
The operating technology stack is conventional municipal: a WordPress-based corporate website (ville.magog.qc.ca), the B-Citi-powered Portail citoyen Magog for personalized citizen notifications and service access, Service GO! for digital service requests and complaints, the open-source Koha integrated library system for Bibliothèque Memphr\u00e9magog catalog and lending, and Pretnumerique.ca for digital e-book/audiobook lending. Google Analytics and Google Ads support web analytics and digital advertising. Channels include Facebook, LinkedIn, Instagram, YouTube, TikTok, email newsletters, press releases, and a NousTV Magog partnership for live broadcast of council meetings.
Revenue is generated through multiple streams: property taxes (payable in 6 annual installments for bills of $300+), Hydro-Magog electricity rates, water/sewer usage-based fees, permits and licensing (one-time fees), recreation and culture program fees, parking transaction fees, and provincial/federal government transfers. The city operates on an annual operating budget rather than commercial revenue, with strategic capital projects funded through borrowing (e.g., the $17M Règlement 3522-2026 for Hydro-Magog equipment and dam repair). The 2025-2029 council is led by Mairesse Nathalie Pelletier with eight district councillors, and day-to-day operations are managed by a director general and municipal departments (157 employees). Customers are citizens, property owners, local businesses, and visitors/tourists within Magog's boundaries — a captive and geographically concentrated user base.
Ville de Magog firmographics
Firmographics- Name
- Ville de Magog
- Legal name
- Ville de Magog
- Website
- https://ville.magog.qc.ca
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ville de Magog is a Quebec municipal government serving 26,560 residents with full-spectrum public services including utilities (Hydro-Magog electricity, water, sewer), public safety, infrastructure, recreation, library, and digital citizen services through the Portail citoyen platform.
- Ownership category
- akta.pro rank
Ville de Magog industry classification
Industry- Product category
- Municipal Government Services / Public Administration
- NAICS
- Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Environmental Quality Programs (9241), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Sanitary Services (4950), Refuse Systems (4953), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Public Works / In-House Municipal Collection Operations (EUAIAAAF), Municipal Solid Waste Collection (Residential/Commercial) (IMAIAFAA)
Keywords
Where Ville de Magog is headquartered
LocationHeadquarters
- HQ city
- Magog
- HQ country
- Canada
- HQ region
- North America
Offices13 records
Markets served
Ville de Magog business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Property Taxation (Taxation municipale): Annual property taxes levied on real estate properties within the municipality. Accounts of $300 and over are payable in 6 equal installments annually.
- Hydro-Magog Electric Utility: Municipal electricity utility providing power generation and distribution services to residents and businesses, generating revenue through electricity rates
- Permits and Licenses: Revenue from construction permits, inspection fees, and various municipal licenses
- Recreation Programs: Fees for cultural, sports, and community programs including library services, arena access, and activity registrations
- Parking Services: Revenue from municipal parking lots and metered parking including annual, monthly, daily, and weekly permits
- Water and Sewer Services: Water production and distribution, wastewater treatment services billed to users
- Government Transfers: Provincial and federal government transfers and subsidies for municipal services and infrastructure projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Municipal Property Taxes - 6 installments for accounts $300+ |
| Unit Pricing | Pay-as-you-go | Recreation programs and activities |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
Ville de Magog product offering
Product offeringCore offering
Ville de Magog operates as a municipal government providing public administration and essential services to approximately 26,560 residents in the City of Magog, Quebec. Its core offerings include property taxation, electricity distribution through wholly-owned Hydro-Magog, water and wastewater treatment, public safety, urban planning and permits, road maintenance, recreational and cultural programming, and waste management. The municipality also operates digital citizen services through the Portail citoyen Magog and Service GO! request platform.
Product overview
Ville de Magog operates as a municipal government providing a diverse portfolio of public services to its residents. The city's service offering includes traditional municipal services (public works, sanitation, public safety, urban planning) and digital citizen services such as the Portail citoyen Magog for online municipal access, the Service GO! for citizen request management, and Bibliothèque Memphrémagog for public library services. The library operates on the open-source Koha platform and offers both physical and digital lending through pretnumerique.ca. The city maintains a comprehensive website providing access to news, services, and community information.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydro-Magog Electric Utility Wholly-owned municipal electricity distribution and billing service providing power generation and distribution to residents and businesses within Magog.
- Bibliothèque Memphrémagog Public library offering book lending, digital lending, audiovisual materials, internet access, reference services, and community programs for all ages.
- Portail citoyen Magog (Citizen Portal) Online platform providing residents access to municipal information, services, and personalized notifications about city news and updates.
- Service GO! Request System Online request and complaint management system allowing citizens to submit service requests to the municipality.
- Prêt numérique (Pretnumerique.ca) Digital lending platform for e-books and digital audiobooks accessible to Bibliothèque Memphrémagog members.
- Catalogue Koha Open-source library management system used for the Bibliothèque Memphrémagog's catalog, enabling member self-service for account management and book reservations.
- Permits and Inspection Services Revenue-generating service for construction permits, inspection fees, and various municipal licenses issued to property owners and developers.
- Parking Services Revenue from municipal parking lots and metered parking including annual, monthly, daily, and weekly permits.
- Water and Sewer Services Water production and distribution, wastewater treatment services billed to users across the municipal network.
- Aréna de Magog Sports arena and recreational facility offering ice rentals, sports programming, and community activities.
- Waste Management and Recycling Services Waste collection, recycling, and composting services delivered through the ÉcoCentre and partnerships with regional intermunicipal waste management authorities.
- Public Safety Services Police services through the Régie de police de Memphrémagog and fire safety/public security measures delivered by the municipality.
- Recreation and Community Programs Fees-based cultural, sports, and community programs including day camps, arena access, library memberships, and community center activities.
- Property Taxation Annual property taxes levied on real estate properties within the municipality, billed in 6 equal installments annually for accounts of $300 and over.
Companies that use Ville de Magog
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ville de Magog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ville de Magog partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- NousTV MagogcoreNousTV Magog produces and broadcasts live council meetings, public consultations, and municipal programming. Partnership includes production on channel HD 555 and Epico 100 for citizen access to democratic proceedings.
- Magog TechnopolecoreEconomic development organization with the Mayor serving as an ex-officio member. Supports industrial, commercial, technological and tourism development for the region.
- MRC de MemphrémagogcoreMunicipal Regional County representing the Memphrémagog region. Regular council meetings held at MRC administrative center. Mayor serves on MRC council.
- Régie intermunicipale de gestion des déchets solides de la région de CoaticookcoreIntermunicipal waste management authority handling solid waste disposal for Magog and surrounding municipalities. Compost from organic waste distributed free to citizens May-September.
- Régie de récupération de l'EstriecoreRegional recycling authority handling recyclable materials collected in Magog. Supports the blue bin recycling program for recoverable materials.
- Régie de police de MemphrémagogcoreRegional police service providing public safety for Magog and surrounding municipalities. Administered jointly with partner municipalities.
- Chambre de commerce, d'industrie et du tourisme MemphrémagogcoreChamber of commerce organizing golf tournament in partnership with municipal council. Joint initiatives for economic development and tourism promotion.
- Association du Marais-de-la-Rivière-aux-Cerises (LAMRAC)minorNon-profit organization managing the Marais marshland. Council representative serves as organization liaison.
- Magog Sport (Excellence sportive Estrie)minorRegional sports excellence organization with council representative on board, supporting athletic development in the region.
- Club de golf du Mont-OrfordminorGolf course hosting the annual municipal golf tournament fundraising event for community organizations.
- Google (Google Analytics, Google Ads)coreGoogle provides web analytics (Google Analytics) for traffic analysis and demographic statistics, and Google Ads for municipal service advertising and promotion.
Scale indicators11 records
Recent moves7 records
Expansion highlights4 records
Ville de Magog competitors and assessment
Company assessmentDirect peers
- Ville de Sherbrooke: The largest municipality in the Estrie region, providing a comparable full municipal service portfolio including utilities, public works, recreation, and digital citizen services. Operates under the same Quebec municipal governance framework and is a direct regional peer.
- Ville de Granby: Nearby Quebec municipality in the Montérégie/Estrie corridor with a similar mid-sized population profile, full municipal service mandate, and own utilities. Comparable operating model and scale.
- Ville de Saint-Hyacinthe: Quebec municipality of comparable size providing full municipal services including utilities, recreation, and digital citizen services. Shares Quebec regulatory and taxation framework.
- Ville de Drummondville: Mid-sized Quebec municipality with similar population range, offering a comparable portfolio of municipal services including public works, recreation, and water/sewer utilities under the same Quebec governance structure.
- Ville de Bromont: Tourism-focused Quebec municipality near Mont Brome with comparable small population, recreational/tourism revenue mix, and similar municipal service portfolio. Particularly comparable on tourism diversification.
- Ville de Cowansville: Nearby municipality in the Brome-Missisquoi MRC with similar small-city profile providing comparable municipal services. Direct geographic and demographic peer.
- Ville de Victoriaville: Quebec municipality of similar size providing comparable municipal services, including utilities, recreation, and public works. Operates under the same Quebec Municipal Powers Act and taxation framework.
- Ville de Lac-Mégantic: Small Quebec municipality with comparable population profile and full municipal service mandate. Direct peer for the small-city Quebec municipal governance model.
Broad incumbents
- Hydro-Québec: Provincial electric utility that operates as a broad incumbent in the same electricity distribution space as Hydro-Magog. Provides regulatory framework and grid interconnection for Magog's municipal utility.
Regional players
- MRC de Memphrémagog: The regional county municipality that includes Magog and surrounding municipalities. Provides regional planning, intermunicipal services, and coordination functions that complement Ville de Magog's municipal operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ville de Magog social profiles
Digital presenceVille de Magog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ville de Magog leadership team
Management profileNumber of profiles
Profiles9 records
Ville de Magog subsidiaries and ownership
Company hierarchySubsidiaries5 records
Ville de Magog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ville de Magog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ville de Magog
What does Ville de Magog do?
Ville de Magog operates as a municipal government providing public administration and essential services to approximately 26,560 residents in the City of Magog, Quebec. Its core offerings include property taxation, electricity distribution through wholly-owned Hydro-Magog, water and wastewater treatment, public safety, urban planning and permits, road maintenance, recreational and cultural programming, and waste management. The municipality also operates digital citizen services through the Portail citoyen Magog and Service GO! request platform.
Is Ville de Magog a public or private company?
Ville de Magog is a private company. It is classified as state government owned and is currently operating.
When was Ville de Magog founded?
Ville de Magog was founded in 2002. It employs 101 to 250 people.
Where is Ville de Magog based?
Ville de Magog is headquartered in Magog, Canada, in the North America region.
How does Ville de Magog make money?
Seven revenue lines are on record. Property Taxation (Taxation municipale) is the primary driver. The others are hydro-Magog Electric Utility, permits and Licenses, recreation Programs, parking Services, water and Sewer Services and government Transfers.
Who are Ville de Magog's main competitors?
Direct peers on record are Ville de Sherbrooke, Ville de Granby, Ville de Saint-Hyacinthe, Ville de Drummondville, Ville de Bromont, Ville de Cowansville, Ville de Victoriaville and Ville de Lac-Mégantic. Hydro-Québec is listed as a broad incumbent. MRC de Memphrémagog is listed as a regional player.
Does Ville de Magog have an API?
No public API is recorded for Ville de Magog.
What industry is Ville de Magog in?
Ville de Magog's product category is Municipal Government Services / Public Administration. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities). Its NAICS code is 925 and its SIC code is 4950.