What Joensuun Maila does

Joensuun Maila is a Finnish pesäpallo (Finnish baseball) sports club founded in 1958 and headquartered in Joensuu, Finland. It operates men's and women's teams in the top-tier Superpesis league, an extensive junior development pipeline spanning children from age 3 (Pesisliikkari) through C-juniors, plus adult recreational leagues (Lady-pesis, Äijä-pesis) and adaptive programming. The organization is structured under a dual-entity model: Joensuun Maila Ry (registered association for amateur/junior operations) and Super-JoMa Oy (professional men's team operations), with the women's team operated under a separate wholly-owned subsidiary, JoMa Supernaiset Oy.

The club's core assets are physical: Ilosaarirock Stadion, a 3,700-capacity modern venue opened in 2018 with 2,500 covered seats, 8 VIP boxes, LED systems, and high-quality audio; and JoMa Center on Hiiskoskentie 9, which houses the fan shop, ticket office, indoor training hall, and sauna/event spaces. Operations are supported by Ticketmaster for ticketing, Paytrail for payment processing, myClub for participant registration, and the WiseEvent platform for website, match calendar, and statistics. The online store (kauppa.joensuunmaila.fi) sells fan merchandise and gift cards.

Joensuun Maila's revenue model is a multi-stream portfolio anchored by sponsorship and ticket sales. Day-of-match ticketing (€17 regular, €8.50 youth/student, free for under-11 and over-75 via partner sponsorships) is supplemented by annual season passes, VIP box rentals (€1,000–€1,200+VAT per match), and venue rental for events. A network of 350+ business partners — including main partners such as Abloy, Fennia, LähiTapiola, Broman, and Endomines — drives sponsorship revenue via logo placement, Kunnariklubi membership, and cross-promotional benefits for season-ticket holders. Junior programming (Pesisliikkari €70/season, Junnupesistreenit €50/season, day camps, upper-secondary-school camps at €350) and ancillary programs (adaptive Pesispörriäiset, women's sports seminars) provide additional, lower-magnitude streams.

Name

Joensuun Maila

Legal name

Joensuun Maila Ry

Website

https://joensuunmaila.fi

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Joensuun Maila is a Joensuu-based Finnish pesäpallo (Finnish baseball) sports club operating men's and women's teams in the top-tier Superpesis league, a full junior development pipeline from age 3 through senior play, and adult recreational programs. It monetizes matchday ticketing, VIP hospitality, a 350+ partner sponsorship network, merchandise, and venue rental at the 3,700-capacity Ilosaarirock Stadion.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Finnish baseball club
• Pesäpallo Superpesis
• Youth sports programs
• Sports facility rental
• Team merchandise sales

Headquarters

HQ city

Joensuu

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from matchday tickets sold via Ticketmaster. Regular tickets 17€, youth/students 8.50€, with S-Etukortti discount 50%. VIP tickets also available.
2. Season Passes: Annual season tickets (kausikortit) for access to all regular season home games.
3. VIP Boxes (Aitiot): Rental of VIP boxes at Ilosaarirock Stadion for corporate hospitality. Regular season 1000€+VAT, playoffs 1200€+VAT, special matches 1200€+VAT.
4. Sponsorships: Partnership agreements with 350+ businesses including main partners Abloy, Varaosamaailma, Broman, BusinessJoensuu, Eero Reijonen, Endomines, Fennia, Fittari, Intersport, Joensuu City, Kakkonen Yhtiöt, Kiilax, Lähitapiola, Lämpökarelia, Omasp, Okauto, OPPO Pohjois-Karjala, PKO, PKS, Primatimber, Ravintola Pepe, Scanpole, Varpunen, Viherkaste, Ilosaarirock, JPH. Includes Kunnariklubi for business partners and logo placements.
5. Venue Rental: Rental of JoMa Center facilities including training hall (harjoitushalli) and sauna spaces. Training hall 15-40€/h depending on time and membership. Sauna rental 300-400€ per event.
6. Merchandise Sales: Fan products sold through JoMa Center shop and online store (kauppa.joensuunmaila.fi). Products include T-shirts, hoodies, shorts, outdoor gear, accessories, and fan shirts. Also gift cards available (20€, 50€, 100€).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Joensuun Maila operates men's and women's Superpesis (Finnish baseball) representative teams competing in Finland's top-tier pesäpallo league, alongside a comprehensive youth development program from ages 3 to 18. The club runs two primary venues — Ilosaarirock Stadion (3,700 capacity) and JoMa Center (training hall, shop, sauna) — and sells match tickets, season passes, fan merchandise, VIP hospitality boxes, and venue rental services to fans, families, junior athletes, and corporate partners in the Joensuu / North Karelia region.

Product overview

Joensuun Maila operates a unified sports club structure comprising the men's and women's Superpesis (Finnish baseball) representative teams, a comprehensive junior development program spanning ages 5-15 across multiple competitive teams (G-juniors through C-juniors), and adult recreational programs including Lady-Pesis and Äijä-Pesis. The club manages two key facilities: the 2018-built Ilosaarirock Stadion (capacity 3,700) and JoMa Center on Hiiskoskentie 9, which houses the fan merchandise store, ticket office, hitting practice hall, and sauna/meeting facilities. Revenue streams include match ticket sales (via Ticketmaster), season passes, merchandise (online store at kauppa.joensuunmaila.fi), VIP hospitality boxes, facility rentals, and youth programming including Pesisliikkari (ages 3-6), Junnupesistreenit, day camps, and major camps. The women's team operates under Joma Supernaiset Oy while the men's team operates under Super-JoMa Oy, with the broader junior program under Joensuun Maila Ry. All operations are supported by WiseEvent/WiseNetwork for event management and myClub for participant registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Superpesis Team (Joensuun Mailan miehet) The club's men's representative team competing in the top-tier Superpesis league, the premier Finnish pesäpallo (Finnish baseball) championship. Operated under Super-JoMa Oy.
• Women's Superpesis Team (Joensuun Maila Naiset) The women's representative team competing in Naisten Superpesis (Women's Superpesis), operating under Joma Supernaiset Oy (Y: 3582710-4).
• Junior Teams Program Comprehensive youth development program spanning G-juniors through C-juniors (approximately ages 5-15) including Innostamo (younger) and Jalostamo (older) divisions, featuring competitive teams and introductory programs.
• Ilosaarirock Stadion The club's home stadium completed in 2018. Features 2,500 covered seats, 8 luxury boxes (aitiot), VIP restaurant, modern LED lighting, high-quality audio, and total capacity of 3,700. Audience record 4,500 (2018). Located 1km from Joensuu city center.
• JoMa Center Multi-purpose facility at Hiiskoskentie 9 combining fan merchandise store, ticket office, indoor hitting practice hall (harjoitushalli), and sauna and meeting facilities for events, corporate functions, and rental. Located in Käpykangas area, ~3km from city center.
• Online Store (Verkkokauppa) E-commerce platform selling fan merchandise including T-shirts, hoodies, shorts, outdoor gear, accessories, caps, scarves, socks, game-worn jerseys, and gift cards. Supports home pickup or postal delivery with payment processing via Paytrail.
• Season Tickets (Kausikortit) Annual passes granting access to all regular season home games for both men's and women's teams. Includes partner benefits such as 10% off at JoMa Shop, Hohtominigolf, Fittari, LadyLine, and €1 off pizza at Pizzeria Roihu.
• Aitio (Luxury VIP Boxes) VIP hospitality suites at Ilosaarirock Stadion accommodating up to 20 guests. Men's Superpesis box rental from €1,000 (+VAT) regular season, €1,200 (+VAT) for semifinals and special matches. Includes match tickets, box rental, and host services; food and beverages billed separately.
• Kunnariketun Pesisliikkari (Movement Play School) Movement play school for ages 3-6 introducing pesäpallo basics through play. Held outdoors at Niinivaara artificial turf on Mondays during summer season. €70/season (1.6.-24.8.2026) includes guided activities and Pesispassi with insurance; optional €30 membership with JoMa cap.
• Junnupesistreenit (Junior Training) Low-threshold pesäpallo training for elementary school-aged children interested in baseball. Sessions held at various locations across Joensuu on Tuesdays and Thursdays during summer season. €50/season includes Pesispassi with insurance and free admission to Superpesis regular season matches. Requires 10 participants minimum.
• Day Camp (Päiväleiri) 2026 Summer day camp for grades 1-3 (ages 7-9) scheduled June 15-18, 2026. Multi-sport activities including pesäpallo basics, warm lunch included. €30 includes guided activities and Pesispassi with insurance.
• Suurleiri (Major Camp) 2027 National pesäpallo major camp scheduled July 5-10, 2027 in Joensuu, hosting approximately 130 teams, 1,800 pesäpallo players (ages 12-13), and 300+ team staff. Teams accommodated in school housing with thousands of supporters expected.
• Lady-Pesis (Women's Recreational Team) Women's recreational pesäpallo team for adult women interested in playing pesäpallo in a fun, non-competitive environment. Part of the club's hobby sports offerings.
• Äijä-Pesis (Men's Recreational Team) Men's recreational pesäpallo team for adult men seeking casual pesäpallo participation. One of the club's hobby sports programs.
• Pesispörriäiset (Adaptive Pesäpallo) Adaptive pesäpallo group for children who have not found mainstream recreational activities suitable. Focuses on movement joy, ball handling, throwing, hitting, and social skills in a safe, supportive environment for grades 1-2 (ages 7-8). €60 includes guided activities, insurance Pesispassi, and JoMa cap.
• Gift Cards (Lahjakortit) Gift vouchers in €20, €50, and €100 denominations for purchasing products from Joensuun Maila's online store. Valid for one year from purchase date, usable in full or partial amounts.
• Upper Secondary School Camps (Yläkoululeirit) Olympic Committee-affiliated pesäpallo camps for grades 7-9 combining school studies with elite training. Operated in partnership with Itä-Suomen Liikuntaopisto. Includes accommodation, meals, coaching, and academic instruction at €350/camp.
• Training Hall Rental (Harjoitushalli) Hourly rental of the JoMa Center indoor hitting practice hall. Members of Joensuun Maila Ry: €15/h (7-15), €20/h (15-21), €15/h (21-23). Non-members: €30/h (7-15), €40/h (15-21), €30/h (21-23). Minimum 30-minute booking.
• Sauna Rental Event sauna rental at JoMa Center with premium facilities including outdoor pool. Weekday rental €300, weekend €400, jacuzzi add-on €100. Includes meeting room and optional training hall access at €40/h.

Quantifiable outcome

• 350+ business partnerships
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

33 partnerships are on record, tiered core and minor.

• AbloycoreGTM or Marketing PartnerMain partner 2026. Lock and security solutions company. Logo placement and marketing partnership.
• VaraosamaailmacoreGTM or Marketing PartnerMain partner 2026. Auto parts retailer. Logo placement and marketing partnership.
• Broman GroupcoreGTM or Marketing PartnerMain partner 2026. Vehicle and transport solutions. Logo placement and marketing partnership.
• BusinessJoensuucoreGTM or Marketing PartnerMain partner 2026. Regional business development organization. Logo placement and marketing partnership.
• Eero ReijonencoreGTM or Marketing PartnerMain partner 2026. Logo placement and marketing partnership.
• EndominescoreGTM or Marketing PartnerMain partner 2026. Mining company. Logo placement and marketing partnership. Provides free admission for children under 11 at matches.
• FenniacoreGTM or Marketing PartnerMain partner 2026. Insurance company. Logo placement and marketing partnership.
• FittaricoreGTM or Marketing PartnerMain partner 2026. Fitness center chain. Logo placement, marketing partnership, and 10% discount for season ticket holders.
• Intersport JoensuucoreGTM or Marketing PartnerMain partner 2026. Sports retailer. Logo placement and marketing partnership.
• Kakkonen YhtiötcoreGTM or Marketing PartnerMain partner 2026. Logo placement and marketing partnership.
• KiilaxcoreGTM or Marketing PartnerMain partner 2026. Logo placement and marketing partnership.
• LähitapiolacoreGTM or Marketing PartnerMain partner 2026. Insurance company. Logo placement and marketing partnership.
• LämpökareliacoreGTM or Marketing PartnerMain partner 2026. Heating solutions. Logo placement and marketing partnership.
• OmaspcoreGTM or Marketing PartnerMain partner 2026. Logo placement and marketing partnership.
• OkautocoreGTM or Marketing PartnerMain partner 2026. Auto parts. Logo placement and marketing partnership.
• OPPO Pohjois-KarjalacoreGTM or Marketing PartnerMain partner 2026. Electronics retailer. Logo placement and marketing partnership.
• Pohjois-Karjalan Osuuskauppa (PKO)coreGTM or Marketing PartnerMain partner 2026. Regional cooperative. Logo placement and marketing partnership.
• PKS (Pohjois-Karjalan Sähkö)coreGTM or Marketing PartnerMain partner 2026. Energy company. Logo placement and marketing partnership.
• PrimatimbercoreGTM or Marketing PartnerMain partner 2026. Wood products. Logo placement and marketing partnership.
• Ravintola PepecoreGTM or Marketing PartnerMain partner 2026. Restaurant. Logo placement and marketing partnership.
• ScanpolecoreGTM or Marketing PartnerMain partner 2026. Logo placement and marketing partnership.
• VarpunencoreGTM or Marketing PartnerMain partner 2026. Logo placement and marketing partnership.
• ViherkastecoreGTM or Marketing PartnerMain partner 2026. Logo placement and marketing partnership.
• IlosaarirockcoreStrategic or Co-development PartnerMain partner 2026. Music festival organization. Co-branding of Ilosaarirock Stadion venue. Joint event opportunities.
• JPH (JPH-Maanrakennus)coreGTM or Marketing PartnerMain partner 2026. Construction company. Logo placement and marketing partnership.
• PihlajalinnaminorGTM or Marketing PartnerBonus program partnership. Supporters can join Pihlajalinna health services and support the team through the bonus program.
• Savon VoimaminorGTM or Marketing PartnerPartner for Kunnariketun pesisliikkari (ages 3-6). Enabling low-threshold physical activity for children.
• Ticketmaster FinlandcoreChannel Partner/ Reseller/ DistributorOfficial ticket sales partner for all JoMa home matches via ticketmaster.fi.
• Paytrail OyjcoreTechnology or IntegrationPayment services provider for JoMa online store. Handles payment processing including bank payments, credit cards, mobile payments, and invoicing.
• Suomen OlympiakomiteaminorStrategic or Co-development PartnerUpper secondary school camps (yläkoululeirit) are part of Finnish Olympic Committee's sports academy program.
• Itä-Suomen LiikuntaopistominorStrategic or Co-development PartnerCo-organizer of upper secondary school camps. Provides education and accommodation for youth athletes.
• Joensuun kaupunkiminorStrategic or Co-development PartnerCo-organizer of upper secondary school camps. City of Joensuu partnership.
• SuperpesiscoreOthersNational pesäpallo league organization. JoMa participates in men's and women's Superpesis competitions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rauman Fera: Women's Superpesis club from Rauma, mentioned in JoMa Naiset player transfer announcements. Direct competitive peer at the same elite women's tier.
• Kirittäret (Jyväskylän Kiri): Top women's Superpesis club referenced in recent JoMa Naiset match coverage; a direct competitor in Naisten Superpesis with comparable dual-team club infrastructure.
• Vimpelin Veto: Long-established Superpesis men's club from Vimpeli, referenced in JoMa's premium VIP pricing (€1,200 special matches). Operates at the same competitive tier with similar regional-club structure.
• Kouvolan Pallonlyöjät: Superpesis men's club based in Kouvola, named in JoMa's recent match reports and VIP pricing. Direct league competitor with similar large-city regional footprint.
• Seinäjoen Maila-Jussit: Superpesis men's club from Seinäjoki with comparable provincial-city club structure, dual-team presence (men's + women's) and similar community-embedded sponsorship model.
• Hyvinkään Tahko: Superpesis men's club from Hyvinkää, scheduled as JoMa's next home opponent. Direct competitive peer in the same top-flight league.
• Kiteen Pallo -90: Superpesis men's club from Kitee included in JoMa's premium VIP pricing tier. Direct league competitor with similar small-town regional sports club structure.
• Sotkamon Jymy: The historically dominant Superpesis club based in Sotkamo; directly competes with Joensuun Maila in the men's top tier, including in the 2019 finals referenced in JoMa's records. Closest comparable in sport, tier, and operational model.
• Tampereen Palloilijat: Superpesis men's club from Tampere, also flagged in JoMa's special-match VIP pricing. Direct competitor in the same national top tier.
• Porin Pesäkarhut: Top Women's Superpesis club from Pori, scheduled as JoMa Naiset's next home opponent. Direct peer for the women's team operating under a similarly structured limited company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joensuunmaila
• YouTubeyoutube.com/channel/UCfIkP0kp55ipT1NiYHASGNw
• Facebookfacebook.com/JomaJuniorit
• Instagraminstagram.com/joensuunmaila
• LinkedInlinkedin.com/company/joensuun-maila

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joensuun Maila