Vinarija Deurić

What Vinarija Deurić does

Vinarija Deurić is a Serbian boutique winery operated as Atos Fructum doo Mala Remeta, founded in 2014 and based in the village of Mala Remeta on the southern, sun-exposed slopes of Fruška Gora mountain at 250m altitude. The company produces a portfolio of wines organized across four lines: the ultra-premium La Rem selection, the premium Aksiom line, the classic Estate Line (Chardonnay, Sauvignon Blanc, Pinot Noir, Merlot, Probus, Morava, and others), and the THE Sparkling Winery range. Production uses traditional winemaking with barrique aging, and the company markets its wines as carrying the imprint of the Fruška Gora terroir.

Beyond wine production, Vinarija Deurić operates a vertically integrated wine tourism estate that includes an on-site restaurant, a four-hour sommelier-led wine school (Škola vina) with gift vouchers, overnight accommodation (Prenoćište), wedding hosting, corporate team-building programs, and a tasting room. Distribution runs through three layers: direct sales at the winery and via the shop.vinarijadeuric.com e-commerce storefront, more than 25 specialty wine retailers and wine bars across Belgrade, Novi Sad, and Zemun, and international export through nine importer partners covering the USA (Novovino Wine Co.), the UK (NIKO Preston, Majestic Wine Warehouses), Denmark, Russia, Switzerland, Montenegro, Bosnia and Herzegovina, and Kenya. Adjacent revenue lines include CalvaDOG apple brandy and EVA apple juice in bag-in-box format, leveraging on-site apple orchards.

The customer base spans wine enthusiasts and tourists visiting Fruška Gora, domestic retail and wine-bar accounts, and international importers. Pricing is set in Serbian dinars per bottle, ranging from approximately 840 RSD for entry-level products up to 3,600 RSD for La Rem Chardonnay. Marketing is conducted primarily through the company website, Facebook, Instagram, and TripAdvisor reviews, supported by word-of-mouth from on-site tourism experiences.

Name

Vinarija Deurić

Legal name

Atos Fructum doo Mala Remeta

Website

https://vinarijadeuric.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinarija Deurić is a Serbian boutique winery on Fruška Gora mountain producing four wine lines (THE sparkling, Estate, Aksiom premium, La Rem ultra-premium), plus apple brandy and juice, serving domestic wine retailers, nine international export markets, and wine tourism visitors through its on-site restaurant, wine school, and accommodation.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Wine tourism services
• Sparkling wine making
• Wine retail distribution
• Vineyard hospitality

Headquarters

HQ city

Mala Remeta

HQ country

Serbia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct sales of wines through the winery's physical location, online shop (shop.vinarijadeuric.com), and wine tourism experiences including tastings
2. Restaurant Services: On-site restaurant services at the winery with food and wine pairing experiences
3. Accommodation (Prenoćište): Overnight accommodation services on the winery estate surrounded by vineyards and apple orchards
4. Wine School: Wine education programs lasting four hours, conducted by certified sommelier, with gift vouchers available for purchase
5. Wholesale to Retailers: Distribution of wines through wine shops and wine bars in Belgrade, Novi Sad, and Zemun, as well as international export through various importers

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Vinarija Deurić is a Serbian family winery that produces and sells estate-bottled wines across multiple tiers (sparkling, classic, premium, and ultra-premium reserve) from vineyards located on the southern, sunny slopes of Fruška Gora mountain at 250m altitude. The company also operates wine tourism experiences including a restaurant, wine school led by a certified sommelier, on-site accommodation, tastings, and team-building events, and sells ancillary products such as apple brandy (CalvaDOG) and apple juice (EVA).

Product overview

Vinarija Deurić is a Serbian winery offering a diversified portfolio of wines across multiple product lines: THE Sparkling Winery (premium sparkling wines), Estate Line (classic varietal wines), Premium Line (Aksiom selection), and La Rem Line (ultra-premium reserve wines). Beyond wine production, the company operates wine tourism services including a restaurant, wine school, accommodation, and team building programs. Additional products include apple brandy (CalvaDOG) and apple juice (EVA). The winery is located on Fruška Gora mountain in Mala Remeta, Serbia.

Differentiator

Problem solved

Functional benefit

Brands

• THE Sparkling Winery: Premium sparkling wine line including THE Chardonnay, THE BLANC DE NOIRS, and THE MORAVA
• Estate Line
• Premium Line
• La Rem Line

Products and services

• THE Sparkling Winery Line Premium sparkling wines including THE Chardonnay, THE Blanc de Noirs (Pinot Noir), and THE Morava, priced from 1,920 to 3,000 RSD per bottle.
• Estate Line (Estate Linia) Classic varietal and blended wines including Chardonnay Classic, Sauvignon Blanc, Severna Morava, Pinot Noir, Merlot, Probus 276, and Dolce Vita, priced from 1,080 to 1,560 RSD per bottle.
• Premium Line (Aksiom) Premium wines including Aksiom Red (Cabernet Sauvignon blend) starting at 1,970 RSD and Aksiom White.
• La Rem Line Ultra-premium reserve wines including La Rem Chardonnay 2023 (13.5% vol, 3,600 RSD), La Rem Morava 2023, La Rem Pinot Noir 2020 (14.5% vol), La Rem Probus 2018 (15% vol), and La Rem Marselan 2019 (15% vol).
• Wine Tourism Experience Wine tourism experiences including vineyard visits, winery tours, and wine tastings at the estate on Fruška Gora mountain.
• Wine School (Škola vina) Four-hour wine education program led by a certified sommelier, covering wine history, production technology, tasting techniques, and food pairing, with gift vouchers available for purchase.
• On-Site Restaurant On-site restaurant offering seasonal menu with wine pairing recommendations at the winery in Mala Remeta.
• Accommodation (Prenoćište) Guesthouse accommodation surrounded by vineyards and apple orchards on Fruška Gora, available for overnight stays.
• Team Building Programs Corporate team building programs hosted at the winery estate.
• CalvaDOG (Pulinero) Apple Brandy Apple brandy (rakia) produced by Vinarija Deurić, priced at 2,700 RSD.
• EVA Apple Juice Apple juice packaged in bag-in-box 5L format, priced at 840 RSD.
• Wine School Gift Voucher Purchasable gift voucher for the weekend wine school program, sold through the online shop.

Quantifiable outcome

• Wines served at specialty wine shops and wine bars in Belgrade, Novi Sad, and exported to multiple countries including USA, UK, Russia, Switzerland, Denmark, Kenya, Montenegro, and BIH

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Novovino Wine Co.coreChannel Partner/ Reseller/ DistributorUSA-based importer for Vinarija Deurić wines. Located at 235 N Paulina Street, Chicago, IL 60612. Handles distribution and sales of Deurić wines in the United States market.
• NECOTRADE d.o.o.coreChannel Partner/ Reseller/ DistributorBosnia and Herzegovina importer for Vinarija Deurić wines. Located at Kralja A. I Karađorđevića 47a, 78000 Banja Luka. Handles distribution in BIH market.
• Glud VincoreChannel Partner/ Reseller/ DistributorDenmark importer for Vinarija Deurić wines. Located at Nikkelvej 1, 8940 Randers SW, Denmark. Handles distribution in Danish market.
• NIKO Preston LimitedcoreChannel Partner/ Reseller/ DistributorUnited Kingdom importer for Vinarija Deurić wines. Located at 10 Guildhall Street, PR1 3NU Preston, UK. Handles distribution in UK market.
• LLC Wine Trade Company FORTcoreChannel Partner/ Reseller/ DistributorRussia importer for Vinarija Deurić wines. Located at PEROVSKOE SHOSSE 9/1, 109202 MOSCOW, RUSSIA. Handles distribution in Russian market.
• Mojevino GmbHcoreChannel Partner/ Reseller/ DistributorSwitzerland importer for Vinarija Deurić wines. Located at Genossenschaftsstrasse 13, 8050 Cirih, Switzerland. Handles distribution in Swiss market.
• GALINA AGENCIEScoreChannel Partner/ Reseller/ DistributorKenya importer for Vinarija Deurić wines. Located at P.O BOX 16558-00620, MUTHAIGA, Nairobi, Kenya. Handles distribution in Kenyan market.
• Majestic Wine Warehouses Ltd.coreChannel Partner/ Reseller/ DistributorUK importer for Vinarija Deurić wines. Located at HEMEL DC, HEMEL GATEWAY A, BOUNDARY WAY, HEMEL HEMPSTEAD, HP2 7GY, UK.
• West Point doocoreChannel Partner/ Reseller/ DistributorMontenegro importer for Vinarija Deurić wines. Located at Dalmatinska br. 2, 81000 Podgorica, Montenegro.
• Compania de Vinos Montenegro d.o.o.minorChannel Partner/ Reseller/ DistributorMontenegro-based company serving as importer for juice products (not wine). Located at 85 338 Morinj, Boka Kotorska, Montenegro.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Badel 1862: Croatia's leading wine producer with broad portfolio across price tiers and regional distribution. Larger-scale incumbent operating in the same Adriatic/Balkans wine category with overlapping export channels.

Direct peers

• Zvonko Bogdan Wine Cellar: Premium Serbian winery also operating in Vojvodina with a multi-tier product portfolio, on-site restaurant, wine tourism experiences, and export distribution. Closely comparable business model combining wine production with hospitality.
• Klet Brda: Slovenian premium cooperative winery combining estate production with wine tourism, restaurant, and tastings. Closely matches Deurić's estate-and-hospitality operating model at slightly larger scale.
• Erdevik Winery: Serbian boutique winery located in Erdevik, Fruška Gora region. Most direct peer — produces premium wines from the same wine region with comparable estate-scale operations and domestic/on-trade distribution focus.
• Château Kamnik: Boutique winery in North Macedonia combining estate production with on-site restaurant, wine tasting, and hospitality. Closely matches Deurić's premium family-winery-with-wine-tourism model.
• Wente Vineyards: Family-owned US estate winery combining estate wine production with on-site restaurant, tasting room, and event spaces. Highly comparable business model — diversified estate revenue across wine, hospitality, and tourism.

Regional players

• Tbilvino: Georgian premium winery with multi-tier portfolio and export focus to European markets. Comparable as an emerging Eastern European origin story leveraging terroir and authenticity in export positioning.
• Cramele Recaș: One of Romania's largest wineries, based in the Banat region near the Serbian border. Regional peer with similar grape varieties and a comparable multi-tier product strategy, though at substantially larger scale.
• Tikveš Winery: Largest winery in North Macedonia, with premium and sparkling wine lines plus export to European markets. Comparable as a Balkans/SEE regional competitor pursuing premium positioning and international distribution.
• Murfatlar Vineyards: Major Romanian winery producing a wide range of still and sparkling wines with export reach. Comparable as a Southeast European producer operating across multiple price tiers in similar export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vinarijadeuric
• Instagraminstagram.com/vinarijadeuric
• LinkedInlinkedin.com/company/vinarija-deuri%C4%87

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinarija Deurić