Vinchio Vaglio

What Vinchio Vaglio does

Vinchio Vaglio (legal name: VITICOLTORI ASSOCIATI DI VINCHIO & VAGLIO SERRA E Z.L. S.C.A.) is an Italian wine cooperative founded in 1959 by 19 winegrowers in Vinchio, Piedmont, in response to punitive economic conditions for individual producers. Today the cooperative has approximately 200 member winegrowers who collectively own nearly 500 hectares of vineyards in the Monferrato hills, conferring 100% of grapes to the cantina under a democratic one-member-one-vote governance model. All production is consolidated at a single winery facility in Vinchio (AT), supported by 11 employees and equipped with temperature-controlled tanks, modern bottling lines, and an Industry 4.0 grape receiving facility.

The product portfolio centers on Barbera d'Asti DOCG, anchored by the Vigne Vecchie project (initiated 1985) that preserves vineyards over 50 years old and yielded the Gambera Rosso Tre Bicchieri 2026 award-winning Vigne Vecchie 50 2023. The range spans premium selections (Sei Vigne Insynthesis Nizza Riserva DOCG, Laudana Nizza DOCG, I Tre Vescovi), classic Barbera, regional varietals (Dolcetto, Cortese, Grignolino, Nebbiolo, Brachetto, Moscato, Freisa, Bonarda, plus international varieties), sparkling and sweet wines, spirits (grappa, vermouth, gin), and Bag in Box formats (3L and 10L). Production integrates sustainability infrastructure including a 200 kWp photovoltaic system (installed 2011), lightweight bottle selection (90% under 558g), and precision viticulture protocols.

The business model combines direct-to-consumer sales (physical winery store, online shop at vinchio.com with 85+ products), wholesale distribution to Italian HORECA and retail, international export (11% of revenue across 15+ countries), and wine tourism (tastings, Masterclass, Picnic al Casotto, Cantine Aperte, literary trails tied to the Davide Lajolo heritage). Pricing spans EUR 6.50 (entry-level Rive Rosse) to EUR 37.90 (premium Vigne Vecchie). Revenue is not publicly disclosed; the cooperative is registered as a Società Cooperativa Agricola a Responsabilità Limitata (SCARL) with social capital of EUR 621,060.90 and has no parent company or subsidiaries.

Name

Vinchio Vaglio

Legal name

VITICOLTORI ASSOCIATI DI VINCHIO & VAGLIO SERRA E Z.L. S.C.A.

Website

https://vinchio.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinchio Vaglio is a 1959-founded Italian wine cooperative in Piedmont with ~200 member winegrowers and ~500 hectares of vineyards, producing a portfolio centered on Barbera d'Asti DOCG and sold through DTC, HORECA, exports to 15+ countries, and wine tourism.

Ownership category

akta.pro rank

Product category

Italian Wine Production

NAICS

Wineries (31213), Wineries (312130), Distilleries (31214), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Italian red wine
• Barbera d'Asti
• Wine cooperative
• Piedmont wines
• DOCG wines

Headquarters

HQ city

Vinchio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Sale of still wines (Barbera selections, classic Barbera, territorial wines, everyday wines, sparkling wines, sweet wines), Bag in Box formats (3L and 10L), and spirits including grappa, vermouth and gin. Over 85 products sold through online shop and physical store.
2. Wine Tourism Experiences: Revenue from guided cellar tastings, tasting experiences, and events including Masterclass, Picnic al Casotto, Cantine Aperte, and other wine tourism activities.
3. Gift Cards: Gift cards sold in denominations of EUR 60, 100, 150, and 200, valid for one year, allowing recipients to choose wines from the online shop or physical store.
4. International Export: Export sales to 15+ countries representing 11% of total revenue, primarily Barbera d'Asti, Barbera Superiore DOCG and Piemonte DOC Barbera.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vinchio Vaglio is a wine cooperative that produces and sells a portfolio of over 85 wines built around Barbera d'Asti DOCG, including premium old-vine selections, classic Barbera, regional Piedmont varietals, everyday wines, sparkling and sweet wines, spirits, and Bag in Box formats. The cooperative sells through its own winery store, online shop, HORECA distribution in Italy, and international export to 15+ countries, complemented by wine tourism experiences and cultural events.

Product overview

Vinchio Vaglio is a wine cooperative founded in 1959 in the Monferrato hills of Piedmont, Italy, with approximately 200 member winegrowers cultivating nearly 500 hectares of vineyards. The cooperative produces a diverse portfolio centered on Barbera d'Asti DOCG wines, including premium selections (Sei Vigne Insynthesis, Vigne Vecchie, Vigne Vecchie 50°, Laudana, I Tre Vescovi), classic Barbera lines, regional varietal wines (Dolcetto, Cortese, Grignolino, Nebbiolo, Brachetto, Moscato, Freisa, Bonarda), international varieties (Pinot Noir, Chardonnay, Sauvignon, Viognier), sparkling wines, sweet wines, and spirits. Products are available in standard bottles, Bag in Box formats (3L and 10L), and gift packaging. The cooperative also offers wine tasting experiences, cellar tours, and cultural events at their facilities, with a focus on sustainable winemaking practices dating back to 1985's Vigne Vecchie project.

Differentiator

Problem solved

Functional benefit

Brands

• Vigne Vecchie: Premium Barbera selection from old vines over 50 years old
• Vigne Vecchie 50°
• Laudana
• I Tre Vescovi
• Sei Vigne Insynthesis
• Bag in Box

Products and services

• Sei Vigne Insynthesis (Nizza Riserva DOCG)

Quantifiable outcome

• Gambero Rosso Tre Bicchieri 2026 awarded to Barbera d'Asti Vigne Vecchie 50 2023
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CELNULAT Project / Regione Piemonte FEASRminorStrategic or Co-development Partner · 1 January 2021Partner in CELNULAT project funded by Regione Piemonte FEASR (European Agricultural Fund for Rural Development) under PSR 2014-2020, Measure 16.2.1, Action 2 - Pilot projects for biotechnology platform.
• Consorzio Barbera d'Asti e vini del MonferratocoreStrategic or Co-development PartnerActive partnership with the regional consortium for Barbera d'Asti and Monferrato wines, supporting collective promotion and protection of DOCG designations. The cooperative's existence helped prevent many local winegrowers from being forced to uproot vines when economic conditions became challenging.
• Associazione Davide LajolocoreStrategic or Co-development PartnerPartnership with the Davide Lajolo Association for preservation of literary heritage. The association grants access to Lajolo's works, letters, poems, and photographs for permanent exhibitions in the winery's barrel cellar, as well as access to Sergio Unia's artwork for the 'Armonia e forme' exhibition.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Araldica Castelvero: Large Italian cooperative-style producer with broad Piedmont portfolio and significant UK and European export presence. Comparable as a cooperative peer with similar scale of grower base, multi-tier pricing, and export-led GTM.

Direct peers

• Marchesi di Grésy: Piedmont estate producing premium DOCG wines including Barbera d'Asti. Comparable in premium positioning, single-region focus, and export-led distribution model.
• Elvio Pertinace: Piedmont producer specializing in Barbera d'Asti DOCG. Direct competitor in the same DOCG appellation with overlapping customer base in HORECA and Italian retail.
• Cantine Volpi: Italian cooperative-style wine producer with broad multi-regional portfolio and direct-to-consumer and export channels. Comparable in structure, export orientation, and broad SKU range of everyday and premium Italian wines.
• Vietti: Historic Piedmont producer (now part of Krause Holdings) with strong Barbera d'Asti and Nizza DOCG portfolio. Comparable in premium single-vineyard Barbera positioning and export-oriented GTM.
• Cantina Produttori del Barbaresco: Long-established Piedmont wine cooperative producing premium DOCG wines from member-grower grapes. Same cooperative structure, similar multi-generational grower base, and direct overlap in Piedmont premium red wine markets with Vinchio Vaglio.
• La Spinetta: Premium Piedmont winery known for Barbera and other indigenous varieties with significant international export footprint. Comparable in Barbera premium positioning and export-driven business model.
• Michele Chiarlo: Premium Piedmont producer with strong Barbera d'Asti and Nizza DOCG positioning. Direct competitor in the high-end Barbera category where Vinchio Vaglio's Vigne Vecchie competes for awards and shelf space.
• Bersano: Major Piedmont wine producer with deep Barbera d'Asti and Nizza DOCG portfolio across premium and accessible tiers. Comparable in Barbera-centric product mix, multi-tier pricing, and broad Italian retail and HORECA distribution.

Broad incumbents

• Consorzio Barbera d'Asti e Vini del Monferrato: Regional consortium protecting and promoting Barbera d'Asti and Monferrato DOC/DOCG wines. Vinchio Vaglio is an active member; the consortium is comparable as a coordinating body shaping category dynamics, branding, and collective promotion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCo1NO7OUUl70g_xLPlw3dig
• Facebookfacebook.com/VinchioVaglioSerra
• LinkedInlinkedin.com/company/vinchiovaglio
• Instagraminstagram.com/vinchiovaglio

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinchio Vaglio