Vind-een-Kinesist.be

What Vind-een-Kinesist.be does

Vind-een-Kinesist.be is a Belgian online directory and referral platform that connects patients seeking physiotherapy with licensed kinesitherapists across Belgium. Operated by I-Publicity comm.v. (Belgian company number BE 0659.889.614, registered in Ghent) and managed by healthcare professionals, the platform enables patients to filter practitioners across approximately 90 conditions (e.g., low back pain, hernia, pregnancy-related issues), 60+ therapy forms (manual therapy, dry needling, perinatal kinesitherapy, etc.), target demographics, accessibility features (wheelchair access, public transport proximity), and 26 languages including Flemish sign language. Kinesitherapists create self-managed profiles with photos, specializations, fees, and practice details, while a credit-based course listing module allows practitioners and organizers to publish workshops and continuing-education training.

The underlying technology is a web-based directory platform with multi-criteria search powered by TypeSense, automatic facial-recognition photo cropping, contact-request processing via Postmark transactional email, Mollie-based payment processing supporting Bancontact/KBC/Belfius/cards, and Fathom Analytics chosen specifically for cookie-free GDPR compliance. A single account can manage profiles across six related sister directories (Vind-een-Osteopaat.be, Vind-een-Massage.be, VindeenTherapeut.be, Vind-een-Psycholoog.be, Vind-een-Coach.be, Vind-een-Alternatief.be), creating an ecosystem lock-in for multi-disciplinary practitioners. Marketing relies primarily on SEO dominance for Belgian physiotherapy queries, supplemented by Facebook/LinkedIn presence, practitioner word-of-mouth referrals with a colleague discount system, and offline card distribution through pharmacies.

The business model is built on three recurring and transactional revenue streams: (1) annual practitioner profile subscriptions at €163/year (1-year), €310 (2-year, 5% discount), or €430 (3-year, 12% discount), with €20 group-practice discounts for practices holding 4+ profiles at the same location; (2) organizer profile subscriptions at €45/€85/€125 for 1/2/3 years, each bundle including 15 complimentary course-posting credits; and (3) credit bundles sold in tiers of 15/30/60/100 credits at €30/€55/€100/€150, consumed when posting courses. All subscription fees are positioned as 100% tax-deductible for practitioners, with no automatic renewal. The 13-person team serves Belgium-only and targets two primary customer segments — patients (free users) and SMB kinesitherapists/organizers (paying users) — across all 11 Belgian provinces including Flanders, Wallonia, and Brussels.

Name

Vind-een-Kinesist.be

Legal name

I-Publicity comm.v.

Website

https://vind-een-kinesist.be

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vind-een-Kinesist.be is a Belgian online directory connecting patients with kinesitherapists across all 11 Belgian provinces, offering multi-criteria practitioner search by condition, therapy type, language, and accessibility. It monetizes via annual practitioner subscriptions (€163-€430) and credit-based course/training listings, operated by I-Publicity comm.v.

Ownership category

akta.pro rank

Product category

Healthcare Practitioner Directory

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLALALAI

Allied Health & Rehab Referral Platforms (PT/OT/SLP)

Healthcare & Life Sciences/Telehealth Platforms/Telehealth Marketplace & Referral Platforms

Keywords

• Physiotherapy directory services
• Healthcare practitioner search
• Online referral platform
• Kinesist search platform
• Professional profile listings

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kinesist Profile Subscriptions: Annual subscriptions for kinesists to maintain a searchable profile on the platform. Terms of 1, 2, or 3 years available with discounts for longer commitments. Fee is 100% tax-deductible for practitioners.
2. Organizer Profile Subscriptions: Annual subscriptions for organizations/course providers to list courses and training. Includes 15 free credits per year for course postings.
3. Course Credits: Credit-based system for posting courses, workshops, and training. Credits are purchased in bundles and deducted when posting activities. Credits are per-website.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Vind-een-Kinesist.be operates a Belgian online directory and referral platform that connects patients with kinesitherapists (physiotherapists) across all Belgian provinces. Kinesitherapists subscribe to maintain searchable profiles showcasing their specialties, therapy types, languages, and accessibility options, while patients use multi-criteria search filters to find suitable providers. The platform also hosts a course and training listings module with a credit-based placement system for continuing education providers.

Product overview

Vind-een-Kinesist.be is a Belgian online directory and referral platform that connects patients with kinesitherapists (physiotherapists). The platform operates as a search marketplace with two core offerings: practitioner profile listings that enable kinesitherapists to market their practices online, and a course/training listing system for continuing education. Practitioners can create comprehensive profiles with therapy types, specializations, languages, and accessibility options, while patients use multi-criteria search filters to find suitable providers. The platform also includes organizer profiles for training providers and a credit-based system for publishing courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinesist Profile Listings Personalized subscription-based web profiles for kinesitherapists enabling them to showcase their practice, specializations, therapy types, languages spoken (26 languages including Flemish Sign Language), accessibility options, conditions treated, and contact information for patient discovery. Includes contact request system for direct patient inquiries.
• Practitioner Search Platform Multi-criteria search engine allowing patients to find kinesitherapists by location/proximity (5-300 km radius), condition treated (e.g., back pain, sports injuries, pregnancy), therapy type (60+ modalities), target demographic (babies, children, adults, elderly, persons with disabilities), accessibility features, and language preferences.
• Course & Training Listings Platform module for kinesitherapists and organizers to publish workshops, courses, training sessions, and continuing education activities for kinesists. Operates on a credit-based placement system where credits are purchased in bundles and deducted per posting.
• Organizer Profiles Separate subscription profile type for organizations, training centers, and non-practicing kinesists to promote training programs, workshops, and educational activities to healthcare professionals. Includes 15 complimentary credits per year for course postings, with multi-year discounts available.

Quantifiable outcome

• Practitioners report 2-3 contact requests per week through the platform
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• MolliecoreOthersPayment service provider handling all online transactions. Processes payments via BanContact, KBC, Belfius, Visa, Mastercard, American Express, and bank transfer. Compliant with Authority Financial Markets requirements for secure transactions.
• Fathom AnalyticscoreTechnology or IntegrationPrivacy-focused web analytics platform. Chosen specifically because it doesn't use cookies or collect data that could identify users, aligning with GDPR requirements and privacy-first approach.
• PostmarkcoreTechnology or IntegrationEmail delivery service for transactional emails including contact requests, payment invitations, and invoices. Provides EU-specific privacy compliance.
• TypeSensecoreTechnology or IntegrationSearch infrastructure powering the fast, typo-tolerant search results for finding kinesists by location, specialty, and other filters.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Doctolib: Europe's largest healthcare practitioner booking platform, operating in France, Germany, Italy, Spain, the Netherlands, and Belgium. Directly comparable because it offers practitioner discovery and appointment booking across many specialties, with physiotherapy/provider-search functionality that overlaps Vind-een-Kinesist.be's discovery mission for the Belgian market.
• Doctena: Benelux-headquartered healthcare appointment-booking platform with strong presence in Belgium and Luxembourg. Comparable as a practitioner search-and-booking product for the same Belgian patient pool, though Doctena skews more toward medical specialists and appointment scheduling than specialty-filtered directory discovery.

Regional players

• Zorgkaart Nederland: Dutch national healthcare directory and quality-comparison platform operated by Patiëntenfederatie Nederland, enabling consumers to find, rate, and review healthcare providers including physiotherapists. Comparable for its directory-and-reviews model targeting allied-health discovery, though it serves the Netherlands rather than Belgium.

Broad incumbents

• WhatClinic: International clinic-comparison marketplace listing tens of thousands of clinics and practitioners across many specialties including physiotherapy. Comparable as a practitioner-discovery layer, but at much broader global scale and lower specialization in Belgian-specific kinesitherapy taxonomy.
• Treatwell: European online booking marketplace for beauty, wellness, and therapeutic treatments including massage and physiotherapy. Comparable as an adjacent practitioner-discovery and appointment layer with overlapping local-therapy demand, though its core category is beauty/wellness rather than regulated physiotherapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vind-een-kinesist-be

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vind-een-Kinesist.be