Vind-een-Psycholoog.be

What Vind-een-Psycholoog.be does

Vind-een-Psycholoog.be, operated by I-Publicity comm.v. (a Belgian private limited company registered in Ghent, enterprise number BE 0659.889.614), is an online referral marketplace that connects individuals seeking psychological support with licensed psychologists and psychotherapists across Belgium. Founded in 2010 and headquartered in Gent, the platform self-describes as the largest and most-visited psychologist referral site in Belgium, with reported traffic of approximately 90,000 monthly visits, 1,500+ daily visits, and 530,000+ annual visits. It operates a two-sided marketplace: psychologists and psychotherapists pay annual subscription fees for listing profiles, while end clients search and contact practitioners for free, with filtering across specialty, therapy type, language, accessibility, age group, and all 11 Belgian provinces.

The platform is a custom-built full-stack web application with a tech stack that includes TypeSense for search, Fathom Analytics for privacy-focused analytics, Mollie for payment processing, Postmark for transactional email delivery, Mailchimp for newsletters, and TinyPNG for image optimization. A notable proprietary feature is facial-recognition-based photo auto-cropping to ensure consistent profile presentation, plus a 6-month profile reactivation system that preserves Google ranking equity for lapsed subscribers. Revenue is generated through practitioner subscriptions (€163/year, €310/2 years, €430/3 years, with a €20 group practice discount per profile from 4+ profiles at the same location) and a separate credit-based organizer subscription (€45-€125/year including 15 free credits, with additional credits priced at €30 for 15 to €150 for 100) for courses, workshops, and training placements. The platform sits within the broader I-Publicity network of vertical referral sites (Vind-een-Therapeut.be, Vind-een-Coach.be, Vind-een-Kinesist.be, Vind-een-Osteopaat.be, Vind-een-Massage.be, Vind-een-Alternatief.be).

The company is bootstrapped with approximately 11 employees, no disclosed venture capital or external funding, and no public listing. Its go-to-market motion is product-led growth driven by SEO dominance: it ranks #1 in Google for the core Belgian search terms 'psycholoog', 'psycholoog Gent', 'psycholoog Antwerpen', 'psycholoog Brussel', 'kinderpsycholoog', 'psycholoog angst', and 'psycholoog stress'. Practitioner acquisition is supplemented by Facebook, LinkedIn, offline flyers distributed through practitioner locations, trade show presence, and a colleague referral program. GDPR compliance is operationalized through 4-week auto-deletion of client contact requests, Dutch server hosting, and cookie-free analytics via Fathom.

Name

Vind-een-Psycholoog.be

Legal name

I-Publicity comm.v.

Website

https://vind-een-psycholoog.be

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Vind-een-Psycholoog.be is a Belgian online referral marketplace connecting individuals seeking psychological support with licensed psychologists and psychotherapists nationwide, operating a two-sided model where practitioners pay subscription fees for listings and clients search for free.

Ownership category

akta.pro rank

Product category

Mental Health Referral Platform

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYHLALALAJ

Mental Health Therapist Marketplaces

Healthcare & Life Sciences/Telehealth Platforms/Telehealth Marketplace & Referral Platforms

Keywords

• Psychologist referral platform
• Mental health directory
• Therapist search engine
• Online psychologist listings
• Mental health marketplace

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Psychologist listing subscriptions: Psychologists and psychotherapists pay an annual, biennial, or triennial subscription fee to have a personal profile page on the platform. This is the primary revenue stream. Fees are excl. VAT and 100% tax-deductible for professionals. No additional fees per contact or extra functionality.
2. Course/activity credit purchases: Organizers (and psychologists who organize courses) purchase credits to publish courses, workshops, and training sessions. Credits are consumed per activity placement and per website. Additional credit bundles are available for purchase separately.
3. Organizer subscriptions: Organizations that want to publish courses, workshops, or training activities pay a separate subscription (€45/yr, €85/2yr, €125/3yr) with 15 free credits included per year. Additional credits are purchased in bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vind-een-Psycholoog.be operates Belgium's largest online referral platform connecting individuals seeking mental health support with psychologists and psychotherapists. Clients search and contact practitioners for free through a filterable directory, while psychologists pay annual subscription fees for profile listings that provide online visibility. The platform also hosts course and training listings from mental health organizers through a separate subscription with credit-based posting.

Product overview

Vind-een-Psycholoog.be is a healthcare referral platform that connects clients with psychologists and psychotherapists across Belgium. The platform consists of a psychologist search engine (Psycholoog Zoeken), a course/training search (Cursus Zoeken), and provider profiles that enable psychologists to market their practice online. Additionally, the platform offers organizer profiles for training organizations to list professional development courses using a credit-based system. The platform serves as both a directory and a practice marketing tool for mental health professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychologist Profile Subscription Annual subscription service (1, 2, or 3 year terms) that provides psychologists and psychotherapists with a search-optimized profile listing on Belgium's largest referral platform. Standard and extended profile options are available, with pricing at €163/year, €310 for 2 years, and €430 for 3 years. Designed for solo practitioners and group practices in Belgium seeking online visibility and client referrals.
• Organizer Profile Subscription Annual subscription (starting at €45/year) that provides training organizers in the Belgian mental health sector with a profile on the platform and access to course-listing tools. Designed for individuals and organizations running courses, workshops, and training events for psychologists and therapists.
• Course Listing Credits Pay-as-you-go credits for training organizers to publish courses, workshops, and training activities on the platform. Available in bundles of 5, 10, 20, or 50 credits, enabling organizers to reach an audience of approximately 750 annual course registrants.

Quantifiable outcome

• Psychologists report regular client inquiries through the platform — 'nog steeds vindt een groot aantal van de nieuwe cliënten de weg via Vind-een-Psycholoog'
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• AIHP vzwminorStrategic or Co-development PartnerAIHP vzw (Association for Integrative and Humanistic Psychology) has organized a 4-year training in integrative and humanistic psychotherapy since 1978, recognized by the European Association for Psychotherapy. They also offer day trainings, year programs, masterclasses, and professional supervision. AIHP vzw is listed as a partner on Vind-een-Psycholoog.be, likely in the context of practitioner training and professional development.
• Educatieve AcademieminorStrategic or Co-development PartnerEducatieve Academie offers training and workshops for psychotherapists, teachers, and caregivers, including a 4-year therapist training in 'Interactionele Vormgeving' (I.V.), year programs, and training for emotional and relational growth. Listed as a partner on Vind-een-Psycholoog.be for professional development of practitioners.
• Focus on emotionsminorStrategic or Co-development PartnerFocus on emotions is a training center for experiential, emotion-focused and existential psychotherapy, counseling and coaching. Listed as a partner on Vind-een-Psycholoog.be, likely for professional development and training of listed psychologists.
• VidendeminorStrategic or Co-development PartnerVidende is a growth space based on systemic work and (family) constellations for individuals, teams, and organizations, offering personal development and training for professionals in systemic work and constellation work. Listed as a partner on Vind-een-Psycholoog.be.
• Centrum Oost AcademyminorStrategic or Co-development PartnerCentrum Oost Academy's core mission is to elevate professionals' practice as helpers to a higher level. Their training programs are interactive, experiential, and delivered by experts with extensive sector experience. Listed as a partner on Vind-een-Psycholoog.be.
• Postmark (by Wildbit)coreTechnology or IntegrationPostmark is used for sending automated emails including contact requests, newsletters, and billing notifications. The service is relied upon for secure and reliable email delivery to both practitioners and clients. Their EU privacy policy is referenced in the platform's privacy policy.
• MolliecoreTechnology or IntegrationMollie is the payment provider used for processing online payments for psychologist subscriptions and course credit purchases. Referenced in both the terms of service and privacy policy.
• Fathom AnalyticscoreTechnology or IntegrationFathom Analytics is used for website traffic analytics as a privacy-focused alternative to Google Analytics. It does not use cookies and collects no personally identifiable information. The platform specifically chose Fathom for GDPR compliance and privacy protection.
• TypeSensecoreTechnology or IntegrationTypeSense is used for the search functionality on the platform, enabling fast and relevant search results for clients looking for psychologists.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vind-een-Coach.be: Another I-Publicity sister site for finding life and executive coaches in Belgium, sharing infrastructure, the credit system, and customer base with Vind-een-Psycholoog.be. Closest comparable in operating model and monetization.
• VindeenTherapeut.be: Sister site under the same I-Publicity operator offering a broader therapist referral directory (psychologists, psychotherapists, coaches) in Belgium. Directly comparable business model, technology stack, and pricing structure, and is even cross-linked from Vind-een-Psycholoog.be course listings.
• Doctena: Belgium- and Luxembourg-headquartered healthcare booking platform operating across multiple European countries with embedded online scheduling for doctors, dentists, and allied health professionals including psychologists. Directly competes in Belgian healthcare practitioner discovery and offers more transactional functionality than Vind-een-Psycholoog.be.
• Vind-een-Kinesist.be: Sister I-Publicity site for finding physiotherapists in Belgium. Closely comparable business model, pricing, and customer base — useful for understanding the broader I-Publicity platform strategy and cross-vertical expansion optionality.

Broad incumbents

• Psychology Today Directory (Find a Therapist): Global therapy directory with paid therapist listings and a similar SEO-led referral model, including limited Belgium/Flanders coverage. Comparable as a broader, incumbent version of the same mental health marketplace model but operating at much larger scale and with editorial content as an additional draw.
• Zocdoc: US healthcare marketplace allowing patients to find and book doctors and specialists including mental health providers. Comparable as a scaled, broader health-provider marketplace with subscription-based provider listings, but operating in the US and with integrated booking/payments that Vind-een-Psycholoog.be lacks.
• Practo: India- and Southeast Asia-headquartered digital healthcare platform offering practitioner discovery, booking, and telehealth. Comparable as a broader health-provider marketplace with subscription revenue and SEO-led demand, though at vastly greater scale and scope than Vind-een-Psycholoog.be.

Regional players

• Therapie.de: Largest therapist directory in Germany with psychologist/coach listings and search by specialty, insurance, and location. Comparable as a regional European therapy marketplace leader with similar SEO-driven demand capture, but focused on the DACH market rather than Belgium.

Peers

• BookYourCare: Belgian online booking and directory platform for healthcare providers including psychologists, with similar SEO-led marketplace positioning. Directly comparable in target audience, geographic market, and supply-side subscription model.

Emerging players

• Opencare: North American online marketplace connecting patients with vetted healthcare providers including therapists, with a focus on curated matches and booking. Comparable marketplace model targeting mental health professionals, though operating in a different geography.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vindeenpsycholoog.be
• LinkedInlinkedin.com/company/vind-een-psycholoog-be

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vind-een-Psycholoog.be