What Công ty Cổ phần Siêu thị VinMart does

Công ty Cổ phần Siêu thị VinMart operates one of Vietnam's largest modern supermarket chains under VinCommerce, the retail arm of Vingroup conglomerate. The company runs 114-115 physical supermarket locations across Vietnam spanning Northern, Southern, and Central regions, complemented by 2,200+ convenience stores when combined with the VinMart+ format. Product assortment covers fresh food, frozen goods, produce, dairy, beverages, snacks, household items, beauty products, mother & baby care, and fashion, supplemented by private label lines (VinMart Home, VinMart Cook) and the VinEco clean agricultural brand.

VinMart's revenue mechanics are transaction-based across four distribution channels: physical supermarket retail, the Adayroi e-commerce platform (integrated with the Vingroup digital property of the same name), the VinMart 4.0 virtual store concept using QR codes placed in public locations (bus stations, hospitals, school gates, apartment lobbies), and home delivery for orders exceeding 300,000 VND fulfilled within 2-4 hours. The VinID mobile app powers Scan & Go self-checkout, loyalty point accumulation with up to 3% cashback, and cross-brand rewards usable across Vinpearl, Vinmec, Vinschool, Vinhomes, and Vinfast. The customer base is Vietnamese individual consumers and families seeking daily groceries with an emphasis on food safety, quality assurance, and value pricing through member-exclusive discounts of 6-50%.

Operationally, VinMart is a subsidiary of Vingroup, with VinCommerce as the registered operating entity founded in 2010 (business registration code 0104918404). The VinMart brand itself launched in 2015 as part of Vingroup's retail diversification strategy, with technology-enabled innovation accelerating in 2019 through Scan & Go and VinMart 4.0. The company is recognized as Vietnam's first virtual supermarket operator and earned the Asian Prestige Award. Headcount is reported at 400 (likely covering corporate/HQ roles only given the multi-thousand store-level workforce implied by the 2,200-store network).

Name

Công ty Cổ phần Siêu thị VinMart

Legal name

Công ty Cổ phần Dịch vụ Thương mại Tổng hợp VinCommerce

Website

https://vinmart.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

VinMart is a Vietnamese supermarket chain operated by VinCommerce (Vingroup subsidiary), running 114+ physical stores and a combined 2,200+ store network with VinMart+, serving individual Vietnamese consumers and families with groceries, fresh food, and household essentials via physical retail, e-commerce, and virtual store channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Sales: VinMart generates revenue through retail sales of consumer goods including fresh food, groceries, beverages, household items, beauty products, and more. Transaction-based sales at physical supermarket locations.
2. E-commerce Sales via Adayroi: Online sales through the Adayroi e-commerce platform integration, allowing customers to purchase VinMart products online for delivery.
3. Membership Program (VinID): VinID loyalty program enables members to earn points on purchases with cashback of up to 3% credited to their cards. Used across VinMart, Adayroi, and other Vingroup properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VinMart is a Vietnamese supermarket chain that sells fresh food, frozen goods, produce, dairy, beverages, snacks, household items, beauty products, and mother-and-baby care products through 114+ physical stores nationwide. It supplements physical retail with the Adayroi e-commerce platform, home delivery, and technology-enabled shopping formats (VinMart 4.0 virtual store and VinMart Scan & Go via the VinID mobile app). It also operates private-label lines such as VinMart Home and VinMart Cook, and supplies VinEco clean agricultural products.

Product overview

VinMart is a Vietnamese supermarket chain operated by VinCommerce (Công ty Cổ phần Dịch vụ Thương mại Tổng hợp VinCommerce), part of Vingroup. The retail ecosystem includes physical supermarkets (VinMart), convenience stores (VinMart+), an e-commerce platform (Adayroi.com), and virtual store concepts (VinMart 4.0). Products span fresh food, frozen goods, produce, rice and agricultural products, dairy, confectionery, beverages, spices, ready-to-eat items, beauty products, fashion, home goods, and mother & baby care. The company offers technology-enabled shopping features including Scan & Go mobile checkout via the VinID app.

Differentiator

Problem solved

Functional benefit

Brands

• VinMart 4.0: Virtual Store - Vietnam's first virtual supermarket concept using QR code technology for contactless shopping
• VinMart+

Products and services

• VinMart Supermarket Chain Chain of 114+ physical supermarkets across Vietnam selling fresh food, frozen goods, produce, dairy, beverages, snacks, household items, beauty products, and mother-and-baby care items to individual consumers and families.
• VinMart+ Convenience Stores Convenience store format operating under the VinMart brand, providing daily essential products in accessible neighbourhood locations as part of the combined 2,200+ store VinMart/VinMart+ network.
• VinMart 4.0 Virtual Store Vietnam's first virtual supermarket offering where product images with QR codes are placed in public spaces; customers scan QR codes through the VinID app to purchase, pay digitally, and receive home delivery within 2–4 hours.
• VinMart Scan & Go Mobile self-checkout shopping feature in the VinID app that lets users scan QR codes or barcodes on product price tags, pay through the app, and pick up at priority counters or receive home delivery within 2–4 hours.
• VinMart Home (Private Label) VinMart's private label line of household and daily essential products including tissue paper, floor cleaner, and other home care items sold through VinMart stores.
• VinMart Cook VinMart's ready-to-cook and prepared food product line offering quick meal solutions with the tagline 'Just 5 minutes for a delicious meal for the whole family.'
• VinEco Clean Agricultural Products VinEco is the clean agricultural products brand supplying organic and clean produce to VinMart, marketed with the tagline 'Nông sản sạch cho mọi nhà' (Clean agricultural products for every home).
• Home Delivery Service Home delivery service for VinMart orders above 300,000 VND, providing 2–4 hour delivery across Hanoi, Ho Chi Minh City, and areas within 10 km of VinMart stores.
• VinID Loyalty Program Membership loyalty program accessible via the VinID app that lets members earn points and receive up to 3% cashback on purchases across VinMart, Adayroi, and other Vingroup properties.
• Adayroi E-commerce Storefront E-commerce platform operated by Vingroup that retails VinMart products online, with cross-promoted campaigns and home delivery integration.

Quantifiable outcome

• Fast delivery within 2-4 hours for orders over 300,000 VND
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VinCommerce (Công ty Cổ phần Dịch vụ Thương mại Tổng hợp VinCommerce)coreOthersVinCommerce is the parent company and registered operator of the VinMart retail chain. The company is a member of Vingroup and operates all VinMart and VinMart+ supermarkets.
• VingroupcoreStrategic or Co-development PartnerVingroup is the parent conglomerate of VinMart. VinMart operates as part of the Vingroup ecosystem with cross-promotional opportunities across Vinpearl (entertainment), Vinmec (healthcare), Vinschool (education), Vinhomes (real estate), Vinfast (automotive), and other Vingroup brands.
• VinIDcoreTechnology or IntegrationVinID is the loyalty program and mobile app ecosystem used by VinMart for the Scan & Go feature, membership registration, and point accumulation. Integration enables QR code scanning, mobile payments, and cross-brand loyalty rewards.
• AdayroicoreChannel Partner/ Reseller/ DistributorAdayroi is the e-commerce platform through which VinMart products are sold online. The website redirects to adayroi.com for online purchases, and promotional campaigns are cross-promoted between platforms.
• VinEcominorStrategic or Co-development PartnerVinEco supplies organic and clean agricultural products to VinMart. Featured as a partner for clean produce sourcing with 'Nông sản sạch cho mọi nhà' (Clean produce for every family) messaging.
• VinMart+coreChannel Partner/ Reseller/ DistributorVinMart+ is a convenience store format under the same parent company VinCommerce. The combined network of VinMart supermarkets and VinMart+ convenience stores totals 2,200+ locations serving Vietnamese consumers.
• Blueberry Association of America (Hiệp hội Việt Quất Hoa Kỳ)minorStrategic or Co-development PartnerVinMart and VinMart+ became the first Vietnamese retailers licensed to directly import blueberries from the American Blueberry Association, establishing exclusive import partnerships for premium produce.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saigon Co.op (Coopmart): Vietnam's largest domestic supermarket chain and VinMart's most direct competitor. Operates Coopmart hypermarkets and Co.op Food convenience stores nationwide, with a similar product mix spanning fresh produce, groceries, and household goods.
• Aeon Vietnam: Japanese hypermarket and supermarket operator with a growing presence in Vietnam, offering groceries, household goods, and fashion under one roof. Direct competitor in modern supermarket retail.
• Big C Vietnam (Central Retail): One of Vietnam's leading hypermarket chains, operating under Thailand's Central Group. Directly comparable to VinMart as a multi-category modern grocery retailer with a national store footprint.
• Lotte Mart Vietnam: Korean hypermarket chain with a meaningful footprint in Vietnam, directly competing with VinMart on supermarket format, fresh food assortment, and promotional pricing.

Broad incumbents

• Emart Vietnam: Korean hypermarket brand operating in Vietnam, providing a comparable full-assortment supermarket offering. A broader incumbent that overlaps with VinMart's product categories and customer base.

Regional players

• Ministop Vietnam: Japanese convenience store brand operating in Vietnam. Another small-format competitor to VinMart+ in the urban convenience segment.
• 7-Eleven Vietnam: International convenience store chain operated in Vietnam under franchise. Competes with the VinMart+ convenience format for small-basket, on-demand purchases in urban locations.
• Circle K Vietnam: Major convenience store chain in Vietnam with a wide urban footprint. Directly comparable to VinMart+ on format, assortment, and target customer.

Others

• VinMart+: VinMart's sister convenience store format under VinCommerce. While part of the same parent, VinMart+ competes with the dedicated convenience store chains below in the small-basket, frequent-trip segment.

Emerging players

• Bach Hoa Xanh: A fast-growing small-format grocery chain from Mobile World that has rapidly scaled in Vietnam, focusing on fresh produce and household essentials in neighborhood locations. Competes with both VinMart and VinMart+ via superior unit economics in fresh categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sieuthivinmart
• LinkedInlinkedin.com/company/c%C3%B4ng-ty-c%E1%BB%95-ph%E1%BA%A7n-si%C3%AAu-th%E1%BB%8B-vinmart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Công ty Cổ phần Siêu thị VinMart