Vino Discount

What Vino Discount does

Vino Discount (legal entity VINO SARL) is an independent French wine and spirits merchant (caviste) headquartered in Quimperlé, Brittany, founded in 2011 and operating with approximately 85 employees. The business runs two physical retail caves in Quimperlé and Caudan and a nationwide e-commerce site (vino.bzh / vinodiscount.fr) that supports home delivery and point-relay shipping across metropolitan France, plus Click & Collect at both stores. The product catalog is organized by region and style across wines (reds, whites, rosés, sparkling, Champagne), spirits (whisky, rum, gin, arranged rums, liqueurs, premium spirits), and craft beers, with sub-categories for organic/biodynamic (Bio), non-alcoholic, large-format magnums, gift boxes, and a premium tier branded VINOLUXE. A Vinobox subscription service offers recurring curated deliveries on Passion and Premium tiers. The technology is a standard e-commerce storefront with SSL-secured checkout; no API, SDK, or AI/ML capabilities are disclosed. The business is led by founder Jérôme Cariou, a sommelier recognized as Caviste de l'année 2007 by La Revue du Vin de France, with the store itself receiving the Meilleure carte des vins de France 2017 award. Revenue is generated one-time at unit-per-bottle pricing in euros TTC, with promotions under the 'PRIX FOU!' banner and a positioning tagline of 'Pourquoi acheter plus cher?' targeting French individual consumers seeking curated, value-priced wines and spirits, alongside gifting and discovery use cases. The company is a privately held SARL with €1,000 minimum registered capital, no external investors, no parent company, no subsidiaries, and no disclosed funding rounds.

Name

Vino Discount

Legal name

VINO SARL

Website

https://vinodiscount.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Vino Discount is a French independent wine and spirits retailer operating two retail caves in Brittany and a nationwide e-commerce site, serving French individual consumers with curated wines, spirits, craft beers, organic selections, and a Vinobox subscription under founder-sommelier Jérôme Cariou.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine retail
• Spirits merchant
• Craft beer shop
• Online wine store
• Wine subscription

Headquarters

HQ city

Quimperlé

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Wines, Spirits, and Beers: Vino generates revenue through direct retail sales of wines (reds, whites, rosés, sparkling, premium VINOLUXE selections), spirits (whisky, rum, gin, arranged rums, cognac, armagnac, liqueurs), and craft beers via two physical cave locations and an online store. Orders are shipped across France with pricing displayed in euros TTC (all taxes included).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vino Discount is a French wine and spirits retailer (caviste) selling wines, spirits, craft beers, organic wines, premium selections, magnums, gift boxes, and a wine subscription service (Vinobox) through two physical caves in Brittany and a nationwide e-commerce site. The business emphasizes expert-curated, competitively priced bottles (\"Pourquoi acheter plus cher?\") with home delivery and Click & Collect options across metropolitan France.

Product overview

Vino Discount operates as an online wine and spirits retailer (e-commerce caviste) with two physical store locations in Quimperlé and Caudan, Brittany, France. The offering is a unified retail platform combining e-commerce with physical store presence. The core product portfolio centers on wines (organized by region and color), spirits (whisky, rum, gin, liqueurs), and craft beers. Sub-brands include VINOLUXE for premium selections, Bio for organic wines, and specialty formats like Magnums. Value-added services include Vinobox wine subscription, gift boxes (Coffrets Cadeaux), Click & Collect, and nationwide home delivery. The company is led by Jérôme Cariou, an experienced sommelier recognized as Caviste de l'Année 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Vins (Wines) Extensive selection of still and sparkling wines (reds, whites, ros\u00e9s, champagne, cr\u00e9mants) organized by French region and type, sold retail to individual consumers for personal consumption and gifting.
• Spiritueux (Spirits) Broad range of spirits including whisky from Ireland, Scotland, France, the US, Japan/Taiwan and other regions; rum from major world origins; arranged rums; gin; and other liqueurs, targeted at consumers and spirits collectors.
• Bi\u00e8res (Craft Beers) Selection of craft beers across styles (blonde, blanche, IPA, ambr\u00e9e, brune, and other specialties) from French and international breweries, sold to individual consumers.
• Bio (Organic Wines and Beers) Organic and biodynamic wines and beers certified under Bio and Demeter labels, including festive bubbles, whites, ros\u00e9s, reds, bag-in-box formats, and organic beers, for consumers seeking certified organic offerings.
• VINOLUXE (Premium Wine Selection) Premium wine sub-brand offering high-end Burgundy, Champagne, Alsace, Loire Valley, and Rh\u00f4ne Valley wines, including rare and prestigious appellations and large formats, targeted at connoisseurs and gifting occasions.
• Magnums (Large-Format Bottles) Large-format (1.5L magnum) bottles in sparkling, white, ros\u00e9, and red varieties for special occasions and celebrations.
• Coffrets Cadeaux (Gift Boxes) Pre-packaged gift box collections of wines and spirits for gifting occasions, offered to individual consumers.
• Vinobox (Wine Subscription) Subscription wine discovery service with two tiers (Passion and Premium) delivering curated selections on a recurring basis to subscribers in France.
• Sans Alcool (Non-Alcoholic) Alcohol-free alternatives including non-alcoholic wines and beers for designated drivers, moderation, and non-drinkers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vinatis: One of France's largest online wine and spirits retailers (acquired by Maison Castel), offering broad French and international wine, whisky, and beer ranges with competitive pricing and home delivery. Highly comparable DTC wine e-commerce model with similar 'value premium' positioning to Vino.
• Millésima: Major French online wine retailer headquartered in Bordeaux, shipping across France and internationally with a large curator-driven catalog spanning everyday to premium Bordeaux and Burgundy. Directly comparable to Vino on omnichannel model, sommelier-led curation, and premium assortment positioning.
• Le Petit Ballon: French wine subscription club founded by Jean-Michel Deluc, delivering curated monthly boxes to consumers with sommelier tasting notes. Direct overlap with Vino's Vinobox subscription offering and similar target customer (French wine enthusiast seeking expert curation).
• Lavinia: Leading French specialty wine retailer with flagship Paris store and additional physical locations plus a transactional e-commerce site. Closely mirrors Vino's omnichannel retail format with curated sommelier-style assortment and food-pairing expertise.
• Wineandco: French online wine specialist with broad catalog, gift packaging, and home delivery focused on connoisseur and gifting segments. Comparable to Vino on breadth of appellation coverage, gift box formats (Coffrets), and e-commerce DTC channel.

Regional players

• Majestic Wine: UK's largest specialist wine retailer with ~200 physical stores and a mature online offering, similar omnichannel specialist-retailer format. Comparable business model rather than geography; serves as a benchmark for what scaled specialist wine retail can become.
• The Whisky Exchange: UK specialist online retailer of whisky and other spirits with broad global selection, premium allocations, and gift formats comparable to Vino's spiritueux category. Similar high-SKU specialist-retailer model applied to spirits.

Broad incumbents

• Nicolas (Maison Nicolas): Largest specialty wine retail chain in France with hundreds of physical stores, owned by Carrefour. Operates broadly in the same retail category as Vino with much larger footprint and scale; serves as the dominant incumbent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vinodiscount

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vino Discount