Vinovore

What Vinovore does

Vinovore is an independently owned, Los Angeles-based specialty wine retailer that curates natural wines produced exclusively by women winemakers. The company operates two physical storefronts — Eagle Rock (4627 York Blvd.) and Silver Lake (616 N. Hoover St.) — alongside a Shopify-powered e-commerce site that supports local delivery, in-store pickup, and FedEx shipping of alcohol to approximately 19 permitted U.S. states. Its assortment spans red, white, rosé, orange, sparkling wines, plus sake, beer, cider, alcohol-free options, and a long tail of complementary lifestyle goods (cheese, charcuterie, pantry items, candles, books, apparel, gifting products), with a proprietary "Spirit Animal" taste-preference taxonomy used to guide customer selection.

The business model is a hybrid of one-time retail sales and recurring subscription revenue through the Wolfpack Wine Club, which is fulfilled via Cratejoy and offers Hair Of The Dog and Party Animal membership tiers. Distribution is omnichannel: own retail, own e-commerce, FedEx for out-of-state shipping, and third-party alcohol delivery partnerships with DoorDash and Caviar. Pricing is unit-based ($4–$68 per bottle) with a 10% bulk discount on orders of 6+ bottles and tiered local delivery fees, while content marketing is executed primarily through Instagram, an email newsletter, and the WINEsplaining podcast.

Vinovore operates with a lean team of approximately 6 employees, has no disclosed outside funding, no patents or trademarks on file, and reports no M&A activity. The company is privately held and based in California, with operational scope concentrated in Los Angeles retail and a federally constrained (state-by-state) DTC shipping footprint.

Name

Vinovore

Legal name

VINOVORE

Website

https://vino-vore.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinovore is an independently owned Los Angeles specialty wine retailer operating two storefronts (Eagle Rock and Silver Lake) and a Shopify e-commerce site, focused on natural wines made by women winemakers, with a subscription wine club, nationwide FedEx shipping, and on-demand delivery via DoorDash and Caviar.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Natural wine retail
• Wine club subscription
• Specialty beverage shop
• Curated wine ecommerce
• Artisan food retail

Headquarters

HQ city

Los Angeles - Eagle Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Wine Sales: In-store and online sales of natural wines made by women, including red, white, rosé, orange, and sparkling varieties. Also includes beer, cider, sake, and alcohol-free options.
2. Wine Club Subscriptions: The Wolfpack Wine Club membership offering recurring wine deliveries including 'Hair of the Dog' and 'Party Animal' membership tiers.
3. Food and Goods Sales: Sale of complementary products including cheese, charcuterie, tinned fish, pantry items, candles, gifts, and specialty goods.
4. Gift Boxes and Gifting Products: Pre-packaged and build-your-own gift boxes available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Vinovore is a specialty wine retailer that curates and sells natural wines exclusively made by women winemakers, alongside complementary food items, gift boxes, and lifestyle goods. The business operates two physical retail locations in Los Angeles (Eagle Rock and Silver Lake) plus a Shopify-powered online store, and runs a recurring wine club subscription (Wolfpack Wine Club) with monthly delivery tiers.

Product overview

Vinovore is a specialty wine retailer focused on natural, women-made wines. The business operates as a unified retail platform combining an e-commerce storefront with physical store locations in Eagle Rock and Silver Lake, Los Angeles. The core offering centers on curated wines across categories (red, white, rosé, orange, sparkling, sake, alcohol-free) paired with complementary food items (cheese, charcuterie, pantry goods) and lifestyle products (candles, books, games, adult products). The company operates subscription-based wine clubs (Wolfpack Wine Club via Cratejoy), offers local delivery and FedEx shipping, and provides event services for private parties. All products are unified under the Vinovore brand with no separate platform or module architecture.

Differentiator

Problem solved

Functional benefit

Brands

• The Wolfpack Wine Club: Wine subscription/membership club offered by Vinovore featuring curated natural wines from women winemakers. Includes Hair Of The Dog Membership and Party Animal Membership tiers.
• WINEsplaining Podcast
• Girl Crush

Products and services

• All Wine (Natural Wines)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partner available every day during business hours for local delivery of wines and products to customers.
• CaviarminorChannel Partner/ Reseller/ DistributorThird-party delivery partner available every day during business hours for local delivery of wines and products to customers.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the online store. Shopify provides the technology infrastructure enabling online sales, payment processing, and order management.
• FedExminorChannel Partner/ Reseller/ DistributorShipping carrier for nationwide delivery of orders. Alcohol shipping limited to specific states: AK, CA, CT, DC, FL, ID, LA, ND, NE, NH, NJ, NM, NV, NY, OR, TX, VA, WV, WY.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wine.com: Wine.com is the largest US online wine retailer with broad selection, gift options and subscriptions. A scaled incumbent in the same end markets as Vinovore (retail wine, gift boxes, club memberships) but without Vinovore's women-made natural wine specialization.
• Vivino: Vivino is a wine marketplace and app combining community ratings with online bottle sales. Comparable as a digital wine retail and discovery platform overlapping with Vinovore's e-commerce store and content-driven customer education.
• Total Wine & More: Total Wine is a large multi-category alcohol retail chain with broad wine, beer and spirits assortments. Competes with Vinovore on convenience and price but at vastly larger scale and without a natural-women-wine specialization.

Direct peers

• Winc: Winc is a DTC wine club that delivers curated wines to subscribers, including natural and women-made selections. Overlaps directly with Vinovore's Wolfpack Wine Club subscription model and curated-bottle DTC strategy, but at much larger scale.
• Firstleaf: Firstleaf is a venture-backed wine subscription club offering curated bottles and gifting. Direct competitor in the curated wine subscription space where Vinovore also competes with the Wolfpack Wine Club.
• Bright Cellars: Bright Cellars is a wine subscription service that uses a taste-quiz to match customers with bottles. Comparable to Vinovore in using a personality/taste matching mechanic (Vinovore's Spirit Animals) and recurring monthly wine delivery.
• Le Du's Wines: Le Du's is a New York wine merchant specializing in small-production and natural wines. Comparable to Vinovore in curating low-intervention wines from small producers and serving an enthusiast consumer.
• Chambers Street Wines: Chambers Street Wines is a long-standing NYC natural wine shop with a curated international list and in-store tastings. Directly comparable as a small-footprint natural wine retailer with an educational, enthusiast-focused positioning.
• Plonk Wine Shop: Plonk is a small natural and orange wine-focused retailer with both an NYC storefront and online shop. Closely comparable to Vinovore in curating natural wines, offering food pairings, and running a small physical + e-commerce retail format.

Emerging players

• Wine Folly: Wine Folly is a wine education media brand that has expanded into curated wine subscriptions and merchandise. Comparable to Vinovore in combining educational content with bottle sales, though at a much larger audience scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vinovorela
• LinkedInlinkedin.com/company/vinovore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinovore