SOWINE
SOWINE is a French marketing and communication consultancy exclusively dedicated to the wine, champagne, beer and spirits industry, providing strategy, press relations, digital, trade, events and design services, plus productized research (Barometer), training (Academy) and a B2B trade platform (SOWINE Trade) to producers, brands and trade actors across France, the UK and the US.
- Company typePrivate
- Founded2005
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SOWINE does
SOWINE is a Paris-headquartered marketing and communication consultancy exclusively dedicated to the wine, champagne, beer and spirits industry. Founded in 2005 by Marie Mascré (Fondatrice et Directrice Associée) and operating as a privately-held French SARL, the firm delivers end-to-end brand and communications services — strategy and positioning, market studies, press relations and influence, digital and social media, trade relations and events, plus design and creation — to producers, brands and trade actors in the alcoholic beverages value chain. Beyond core consulting, SOWINE operates a portfolio of sub-brands that productize its sector expertise: SOWINE Talks (a 120+ episode podcast on wine/spirits marketing launched in 2019), SOWINE Studies and SOWINE Trends (research, barometers and trend analysis), SOWINE Academy (DataDock-certified professional training with intra-company pricing starting at €1,250/day per person), SOWINE Trade (a B2B platform with ~8,000 qualified trade contacts across France and the UK), and the SOFOOD sister brand for the broader food and beverage vertical.
The business is a pure professional-services firm with no proprietary technology platform; its core "assets" are domain-specialized talent, an accumulated trade contact database, and recurring SOWINE/Dynata consumer Barometer studies covering France, the UK and the US. Revenue is generated through bespoke consulting engagements, productized research (Barometer/Studies/Trends sold to industry actors), and Academy training delivered as inter-company and intra-company programs. Go-to-market is sales-led and direct-to-client, supported by thought-leadership content (podcast, YouTube, LinkedIn, Instagram, Twitter, Facebook, SoundCloud), and event presence (e.g., Wine Paris & Vinexpo Paris). The firm maintains wholly-owned offices in Paris (3 rue de la Fidélité, 75010), Bordeaux (29 allées de Tourny, 33000), London (Becket House, 1 Lambeth Palace Rd, SE1 7EU) and New York (1411 Broadway, 16th Floor, NY 10018), giving it coverage of the three principal Western wine/spirits markets. In May 2023, SOWINE extended its platform with the acquisition of MyBalthazar for an undisclosed amount. The firm is bootstrapped with no disclosed external funding, and the share capital of €10,000 reflects a lean founder-controlled ownership structure.
SOWINE firmographics
Firmographics- Name
- SOWINE
- Legal name
- SOWINE
- Website
- https://sowine.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SOWINE is a French marketing and communication consultancy exclusively dedicated to the wine, champagne, beer and spirits industry, providing strategy, press relations, digital, trade, events and design services, plus productized research (Barometer), training (Academy) and a B2B trade platform (SOWINE Trade) to producers, brands and trade actors across France, the UK and the US.
- Ownership category
- akta.pro rank
SOWINE industry classification
Industry- Product category
- Beverage Industry Marketing Consultancy
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where SOWINE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
SOWINE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Marketing & Communication Consulting Services: SOWINE generates revenue through providing comprehensive marketing and communication consultancy services to wine, champagne, beer and spirits companies. Services include brand strategy, market studies, press relations, digital/social media management, trade relations, events, design and creation.
- Training Services (SOWINE Academy): SOWINE Academy provides professional training programs on marketing and communication for wine/spirits industry professionals. Training is offered as inter-company (public) and intra-company (in-house) programs, with pricing starting at 1,250€ per day per person for intra-company training.
- Custom Market Studies (SOWINE Studies): SOWINE produces and sells custom market research studies, barometers, and trend analyses to clients and on-demand to industry actors. Studies include consumer behavior research, market trends, and sector-specific analyses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Intra-company (in-house) training starting price |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
SOWINE product offering
Product offeringCore offering
SOWINE is a French marketing and communication consultancy exclusively dedicated to the wine, champagne, beer and spirits industry. The firm provides end-to-end services covering brand strategy, market studies, press relations, digital and social media, trade relations, events, design, and creation for beverage producers and brands. It also operates specialized sub-brands including a trade contact database, a consumer research barometer, a professional training academy, and a podcast series.
Product overview
SOWINE is a French marketing and communication consultancy dedicated to wine, champagne, beer and spirits. The company operates a platform of interconnected services organized around its core consultancy plus specialized sub-brands: SOWINE Talks (podcast series), SOWINE Studies (research and market analysis), SOWINE Barometer (consumer behavior studies across France, UK, and US), SOWINE Academy (professional training), SOWINE Trends (trend analysis tool), and SOWINE Trade (B2B connection platform with 8000 trade contacts). SOFOOD serves as a sister brand for the broader food and beverage sector. Service offerings span five expertises: Consulting & Studies, Press Relations & Influence, Digital & Social Media, Trade Relations & Events, and Design & Creation.
Differentiator
Problem solved
Functional benefit
Products and services
- SOWINE Marketing & Communication Consultancy Vertical marketing and communication consultancy exclusively dedicated to wine, champagne, beer and spirits, providing brand strategy, communication, press relations, digital, trade, events, design and creation services.
- SOWINE Talks Podcast Podcast series deciphering marketing and communication trends in the wine, champagne and spirits industry, available on major podcast platforms with 120+ episodes.
- SOWINE Studies
Quantifiable outcome
- 25 training completions with 100% accomplishment rate for 2023-2024 period
Companies that use SOWINE
Customer profileSegments4 records
Ideal customer profiles2 records
SOWINE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SOWINE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DynatacoreSOWINE partners with Dynata for annual consumer behavior barometer studies in France, UK and US markets. Dynata provides the research panel and methodology while SOWINE provides industry expertise and analysis for the SOWINE/Dynata Barometer studies on wine and spirits consumption.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SOWINE competitors and assessment
Company assessmentDirect peers
- Hot Pickle: UK-based drinks marketing specialist agency focused exclusively on the alcoholic and non-alcoholic drinks industry. Direct peer given shared vertical specialization and B2B brand-building service mix.
- BrandOpus: Independent branding agency with a dedicated drinks and spirits practice. Comparable on brand strategy, naming, identity and packaging for alcoholic beverage clients.
- Cirkle: UK drinks and food marketing agency serving brands across beer, wine and spirits. Comparable on vertical focus, geographic overlap in the UK, and end-to-end trade + consumer activation services.
- Liquid Agency: US-based brand-building agency exclusively focused on the drinks industry (wine, beer, spirits, RTDs). Closest US-side comparable given the New York presence of SOWINE.
- Sopexa: French-origin marketing and communications agency dedicated to wines, spirits, food and lifestyle. Closest comparable in scope and heritage, also serving French and international beverage producers with marketing services.
- Here Be Dragons: Independent creative agency built around drinks and lifestyle brands. Comparable on integrated creative, brand strategy and content for wine, spirits and beer producers.
Broad incumbents
- Pearlfisher: International branding and design agency with a long-standing drinks and spirits portfolio. Comparable on packaging, brand strategy and design execution for beverage brands, though it serves wider categories beyond alcohol.
- Lewis (Global Communications): Global communications agency with a strong consumer drinks and lifestyle vertical. Comparable on press relations, influencer and integrated communications for beverage brands, with broader scale and geography than SOWINE.
- W Communications: International lifestyle and consumer PR/communications agency with a strong drinks and spirits client base. Comparable on press relations and influence services for premium beverage brands.
- VMLY&R Commerce (WPP drinks vertical): Large global marketing network with dedicated wine and spirits commerce capabilities. Comparable on end-to-end marketing services for major alcoholic beverage brands, though operating at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SOWINE social profiles
Digital presenceSOWINE compliance and trust
Trust signalCompliance1 record
SOWINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOWINE leadership team
Management profileNumber of profiles
Profiles2 records
SOWINE subsidiaries and ownership
Company hierarchySubsidiaries2 records
SOWINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOWINE M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOWINE
What does SOWINE do?
SOWINE is a French marketing and communication consultancy exclusively dedicated to the wine, champagne, beer and spirits industry. The firm provides end-to-end services covering brand strategy, market studies, press relations, digital and social media, trade relations, events, design, and creation for beverage producers and brands. It also operates specialized sub-brands including a trade contact database, a consumer research barometer, a professional training academy, and a podcast series.
Is SOWINE a public or private company?
SOWINE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOWINE founded?
SOWINE was founded in 2005. It employs 11 to 50 people.
Where is SOWINE based?
SOWINE is headquartered in Paris, France, in the Europe region.
How does SOWINE make money?
Three revenue lines are on record. Marketing & Communication Consulting Services are the primary driver. The others are training Services (SOWINE Academy) and custom Market Studies (SOWINE Studies).
Who are SOWINE's main competitors?
Direct peers on record are Hot Pickle, BrandOpus, Cirkle, Liquid Agency, Sopexa and Here Be Dragons. Broad incumbents are Pearlfisher, Lewis (Global Communications), W Communications and VMLY&R Commerce (WPP drinks vertical).
Does SOWINE have an API?
No public API is recorded for SOWINE.
What industry is SOWINE in?
SOWINE's product category is Beverage Industry Marketing Consultancy. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.