Violectric, Inc.
Violectric, Inc. is a privately held Orlando-based live entertainment company operating a 7-piece string rock ensemble that performs on proprietary LED-lighted electric instruments for corporate events, conventions, festivals, sports venues, private clients, and educational institutions.
- Company typePrivate
- Founded2008
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Violectric, Inc. does
Violectric, Inc. is a privately held live entertainment company founded in 2008 by Michelle Jones and headquartered in Orlando, Florida. The company operates a 7-piece string rock ensemble that performs custom rock arrangements entirely live (no backing tracks) on proprietary wireless, DMX-controlled LED-lighted string instruments branded as "Violuminescence," paired with trademarked "LaserBows" technology that illuminates performance bows without altering balance or weight. The ensemble is anchored by classically trained musicians with 20+ years of performance experience and GRAMMY nominations across multiple categories, performing on Bridge Instruments UK electric instruments (Lyra 5-string violins, Draco cello/bass) and Camac DHC 36 electric harp, integrated with Sennheiser wireless audio systems, PreSonus digital mixing, and QSC amplification capable of covering events of 500-1,000 attendees.
The business generates revenue across five streams: (1) quote-based live performance fees for corporate events, conventions, festivals, private events, and public concerts (the primary revenue driver); (2) e-commerce merchandise including CDs at $15, apparel at $20-$30, and accessories priced $1-$6; (3) recorded music distributed through iTunes, Amazon, Spotify, and SiriusXM; (4) educational programming delivered through a separately incorporated 501(c)(3) entity, Violectric Education Programs, Inc., funded via grants and donations; and (5) branded content including the SPARKS online educational video series, music workshops, and original score composition services (e.g., 2015 Busch Gardens Howl-O-Scream). Customer segments span enterprise (Disney Cruise Line, Walt Disney World, Universal Orlando, Royal Caribbean, Dolby Laboratories, Amway/Amway Center, Hard Rock International, Diamond Resorts, Busch Gardens), sports franchises (Orlando Magic, Tampa Bay Lightning), government (City of Orlando), and educational institutions (University of Central Florida, Orange County Public Schools, Dr. Phillips Center, Rollins College, Full Sail University).
Distribution is primarily direct via phone/email booking ([email protected], (407) 434-1261), with the Fretless Rock sub-brand offering scalable configurations from solo violin to 6-piece ensembles with optional DJ accompaniment. The company performs internationally across the US, China, Japan, the Caribbean, and the Virgin Islands. Marketing leverages organic social media (Facebook, X, Instagram, YouTube, SoundCloud), PR representation through Passion PR Consulting, public performances as marketing events (notably the annual Holiday Show at Lake Eola Amphitheatre), and educational outreach as a community engagement and top-of-funnel awareness channel.
Violectric, Inc. firmographics
Firmographics- Name
- Violectric, Inc.
- Legal name
- Violectric, Inc.
- Website
- https://violectric.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Violectric, Inc. is a privately held Orlando-based live entertainment company operating a 7-piece string rock ensemble that performs on proprietary LED-lighted electric instruments for corporate events, conventions, festivals, sports venues, private clients, and educational institutions.
- Ownership category
- akta.pro rank
Violectric, Inc. industry classification
Industry- Product category
- Live Music Entertainment
- NAICS
- Musical Groups and Artists (71113)
- akta.pro primary industry
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)
- akta.pro secondary industry
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
Keywords
Where Violectric, Inc. is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Violectric, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Live Performance Fees: Revenue from performing at corporate events, conventions, private events, festivals, and public concerts. Booking handled directly through [email protected] with quote-based pricing.
- Educational Programs: Fees from workshops, master classes, and combined performances with student groups. Programs cover music technique, business of music, and performance topics.
- Merchandise Sales: E-commerce sales through their online store including CDs ($15), t-shirts ($20-$30), stickers ($1-$6), tote bags ($5), and neck wallets ($5).
- Album Sales & Streaming: Revenue from album sales through iTunes, Amazon, Spotify, and direct CD purchases. First album 'Violectric One' reached #6 on iTunes Rock New Releases chart.
- Donations & Grants: Violectric Education Programs, Inc. is a 501(c)(3) that relies on grants, sponsorships and donations to provide educational programs at little to no cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Violectric One CD |
| Unit Pricing | Pay-as-you-go | Merchandise items |
| Other | Multi-year contract | Live performance booking |
| Other | Multi-year contract | Educational workshops |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Violectric, Inc. product offering
Product offeringCore offering
Violectric, Inc. is a live entertainment company that books a seven-piece string rock ensemble performing proprietary arrangements of rock music on wireless, LED-lighted Violuminescence string instruments for corporate events, conventions, festivals, private events, and public concerts. The company also operates a 501(c)(3) education division delivering music workshops and the SPARKS video series, sells branded merchandise and recorded music, and provides bespoke music composition and scoring services.
Product overview
Violectric, Inc. is a live entertainment company offering performances by a seven-piece string rock band featuring proprietary LED-lighted Violuminescence instruments. The company operates two ensembles: Violectric (full seven-piece band) and Fretless Rock (smaller flexible ensemble), both performing live rock arrangements unavailable elsewhere. Core offerings include live performances with wireless, individually-addressable DMX-controlled LED instruments, and the LaserBows accessory line. The portfolio extends to recorded music (albums available on streaming platforms and CD), a non-profit education division (Violectric Education Programs, Inc.) providing workshops and SPARKS video series, branded merchandise, and music composition services including TV/film scoring.
Differentiator
Problem solved
Functional benefit
Brands
- Fretless Rock: Smaller ensemble under the Violectric brand, offering performances from solo violin to full six-piece string ensemble with LED instruments. Can perform with custom backing tracks or with a DJ.
Products and services
- Violectric Full Band Performances Seven-piece live string ensemble performing proprietary arrangements of classic and modern rock music (Beatles to The Weeknd) on electrified, wireless Violuminescence LED instruments. All performances are played live from memory with no backing tracks. Booked for corporate events, conventions, festivals, private events, and public concerts.
- Fretless Rock Smaller ensemble offering under the Violectric brand, ranging from solo violin up to a six-piece string ensemble. Can perform with custom backing tracks or alongside a DJ, and uses the same Violuminescence LED instruments.
- LaserBows Illuminated performance bows for string instruments. First technology to light bows without changing weight or balance. Available in single colors (red, green, blue, white) and multi-color wireless controllable versions. Sold direct at LaserBows.com.
- Violectric One (Album) Debut album featuring classic and modern rock hits arranged by the band and performed on electrified string instruments. Available on iTunes, Amazon, Spotify, and as a physical CD ($15). Reached #6 on iTunes Rock New Releases chart.
- Magic, Music and a Little Mayhem (Album) Soundtrack album from the 2016 Orlando International Fringe Theatre Festival theatrical show produced by Fretless Rock with magicians of Magic & Mayhem. Recorded live during performances; currently out of stock.
- Violectric Education Programs Non-profit 501(c)(3) organization delivering music education through workshops, master classes, and combined performances with student groups. Topics cover arranging, improvisation, electric instruments, recording, contracts, touring, marketing, choreography, and show production. Reaches students in the U.S. and Asia.
- Violectric Music Workshops Workshop catalog covering musical, business, technique, and performance topics, including Electrify Your Sound, Destructuring Modern Music, Nerves, Useful Vibrato, How Sound Works, Stage Presence, Tour Logistics, Creating a Show, Promotions, Booking Gigs, Contracts and Riders, Creating a Brand, Arranging, Basic Improvisation, Pitch Singing, Emotion and Music, Rhythm and Movement, and Advanced String Techniques.
- Note-Worthy with Michelle Jones Talk show produced and hosted by Michelle Jones, dedicated to one artist/act per episode. Airs on several networks and streaming services.
- Violectric Merchandise Store Online store selling branded merchandise including laminated stickers ($1), vinyl stickers ($6), t-shirts ($20-$30), tote bags ($5), neck wallets ($5), and albums (CD $15).
- Music Composition and Scoring Services Bespoke original music composition and scoring for theme parks, television, and live events, including the original score composed by Michelle Jones for the 2015 Busch Gardens-Seaworld Howl-O-Scream event, promo videos, commercials, and in-park music.
Quantifiable outcome
- Album reached #6 on iTunes Rock New Releases chart
- +3 more outcomes
Companies that use Violectric, Inc.
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Violectric, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Violectric, Inc. partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, primary, secondary and minor.
- Cosplay RecordscoreCo-founded by Michelle and Jerry Jones in 2013 to facilitate production of music for commercial release, motion pictures, television, theme parks, and partnerships with other artists. Jerry serves as Engineer for worldwide projects.
- Bridge Instruments UKcoreBridge Instruments creates hollow-body carbon and Kevlar electric instruments. Violectric performs exclusively on Bridge Lyra 5-String Violins combining violin and viola, plus Draco Electric Cello and custom Draco Electric Bass. These instruments feature proprietary Bridge electronics and pickups.
- SennheisercoreSennheiser EW-500 G3 wireless instrument systems provide 1675 available frequencies for clean signal transmission. EW-300 IEM G3 in-ear monitor system used for musician monitoring.
- InEarzcoreCustom-molded in-ear headphones used with Sennheiser IEM systems for musician monitoring, allowing hours of comfortable playing with mobility throughout venues.
- PreSonuscorePreSonus mixers (RML32AI, StudioLive 24, and 16-channel) used for clean, balanced mixes with wireless Apple iPad control for audio flexibility.
- QSCcoreQSC powered audio speakers used for front-of-house sound when venue doesn't have speakers. Provide clear, balanced sound from compact footprint.
- CamaccoreCamac DHC 36 Electric Harp used by Violectric's harpist. Custom harness allows mobile performance with wireless technology for stage and audience interaction.
- University of Central FloridaprimaryEducational partnership for master classes, unique education programs, and combined performances. UCF is a key institutional partner for Violectric Education Programs.
- Orange County Public SchoolsprimaryPartnership with OCPS providing music education programs, workshops, and student performance opportunities in the Orlando area.
- Central Florida Community ArtsprimaryPartnership with CFCArts for summer education programs supported by Orange County grants. Combined performances and community engagement.
- Full Sail UniversitysecondaryPartnership for educational programs. Jerry Jones serves as Course Director for Web and Media Design Program. 2009 MTV event sponsored by Microsoft and Full Sail University.
- Dr. Phillips Center for the Performing ArtsprimaryFirst official Artists-in-Residence. Paul Cuevas is one of the first Artists-in-Residence. Educational programs and performances at the center.
- Brevard Music CentersecondaryEducational partnership for music education programs and combined performances at the North Carolina music camp.
- Rollins CollegesecondaryEducational partnership for master classes and combined performances with college music programs.
- Sinfonia Gulf CoastsecondaryPartnership for education programs. Sponsored Violectric Music Education Programs in Walton County Schools.
- International Schools (China)secondaryInternational educational partnership providing programs and performances in Asia, including 2011 performances in mainland China.
- Pet Alliance of Greater OrlandominorAnnual charity beneficiary of Violectric Holiday Shows. Partnership for fundraising through performances.
- One Pulse FoundationminorCharitable organization Violectric supports through performances and fundraising efforts.
- Make-a-Wish FoundationminorCharitable organization supported through Violectric performances and fundraising.
Scale indicators5 records
Violectric, Inc. competitors and assessment
Company assessmentDirect peers
- 2Cellos: Cello duo (Luka Šulić and HAUSER) performing rock, pop, and classical crossover arrangements on electric string instruments with a high visual performance aesthetic. Closest direct peer in terms of concept, instrumentation novelty, and live concert touring model.
- Escala: String quartet performing contemporary pop/rock arrangements, known from Britain's Got Talent and live touring. Similar ensemble-sized offering of rock-on-strings content.
- Apocalyptica: Finnish cello-metal group performing rock/metal arrangements on classical cellos. Comparable as a string-led ensemble that translates rock repertoire to classical instruments in a live performance format.
- Postmodern Jukebox: Rotating ensemble producing vintage-style covers of modern hits. Comparable concept of reinterpreting contemporary rock/pop through an unusual ensemble format for live audiences.
- Lindsey Stirling: Solo electric violinist blending classical technique with dubstep, rock, and pop in a visually distinctive live format with major touring. Comparable as a single-string-instrument live entertainment act with crossover appeal.
- Vitamin String Quartet: Studio-based string ensemble producing covers of modern rock/pop hits. Most directly comparable to Violectric's core concept of classical instrumentation performing rock arrangements that audiences wouldn't otherwise hear in that format.
- Black Violin: Violin/viola duo blending classical and hip-hop with a high-energy live show format and strong school program/education arm. Closely comparable to Violectric on both the ensemble format and the education/community engagement extension.
Broad incumbents
- Pentatonix: Grammy-winning a cappella group performing unique arrangements of modern hits. Compares as a scaled, mainstream ensemble built around proprietary arrangements of contemporary music — the structural analog of Violectric at much larger scale.
- Trans-Siberian Orchestra: Large-scale rock/classical fusion act built around orchestral arrangements of rock music with elaborate stage production. Comparable as a mature, scaled version of the classical-meets-rock live entertainment concept.
Emerging players
- Bond (String Quartet): Classical crossover string quartet performing cinematic/rock-influenced arrangements. Comparable on instrumentation and crossover genre positioning, though more classical-leaning than Violectric.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Violectric, Inc. social profiles
Digital presenceViolectric, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Violectric, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Violectric, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Violectric, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Violectric, Inc.
What does Violectric, Inc. do?
Violectric, Inc. is a live entertainment company that books a seven-piece string rock ensemble performing proprietary arrangements of rock music on wireless, LED-lighted Violuminescence string instruments for corporate events, conventions, festivals, private events, and public concerts. The company also operates a 501(c)(3) education division delivering music workshops and the SPARKS video series, sells branded merchandise and recorded music, and provides bespoke music composition and scoring services.
Is Violectric, Inc. a public or private company?
Violectric, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Violectric, Inc. founded?
Violectric, Inc. was founded in 2008. It employs 1 to 10 people.
Where is Violectric, Inc. based?
Violectric, Inc. is headquartered in Orlando, United States, in the North America region.
How does Violectric, Inc. make money?
Five revenue lines are on record. Live Performance Fees are the primary driver. The others are educational Programs, merchandise Sales, album Sales & Streaming and donations & Grants.
Who are Violectric, Inc.'s main competitors?
Direct peers on record are 2Cellos, Escala, Apocalyptica, Postmodern Jukebox, Lindsey Stirling, Vitamin String Quartet and Black Violin. Broad incumbents are Pentatonix and Trans-Siberian Orchestra. Bond (String Quartet) is listed as an emerging player.
Does Violectric, Inc. have an API?
No public API is recorded for Violectric, Inc..
What industry is Violectric, Inc. in?
Violectric, Inc.'s product category is Live Music Entertainment. Its primary akta.pro industry code is EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir), with a secondary code of MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar). Its NAICS code is 71113.