What Virtual Sound does

Virtual Sound Ltd. is a London-based integrated audio production company founded in 2020 by Alex Lodge and Toby Slade-Baker. The company delivers end-to-end audio services — sound design, creative voice consultancy, music supervision and licensing, localisation, and broadcast mixing — to advertising agencies, major consumer brands, and production companies. Its core differentiator is a single-contact, single-invoice workflow that consolidates typically fragmented audio production vendor relationships, supported by a global network of voice talent, studios, and music catalogues across more than 20 markets in Europe, Asia, the Americas, Middle East, and Oceania.

The company's product portfolio spans six core service lines: Integrated Audio Production, Sound, Creative Voice Consultancy, AI Voice Services, Localisation, and Broadcast Mix, with music services delivered through affiliated company Thirty Two Music. The technology stack combines traditional human-led audio production with an in-house AI voice creation workflow in which prompt engineers direct AI models to produce authentic intonation, emotion, and multilingual output for brand voice testing, voice cloning, localisation, and legal voiceovers. Notable technical capabilities include generative AI for breaking songs into useable stems, creating choir accompaniments, and generating character voices for multi-platform campaigns.

Virtual Sound generates revenue through project-based professional services fees negotiated per scope, deliverables, and usage rights. The go-to-market is sales-led via direct relationships with agency producers and creative directors, with preferred-supplier status at agencies with high demand for fast-turnaround, high-quality audio post-production. The client roster includes Disney, Ford, Unilever, AWS, Aston Martin F1, Balenciaga, Diageo, Standard Chartered, Cadbury, Epic Games (Fortnite), and National Highways, among others, demonstrating enterprise-grade demand for its integrated model.

Name

Virtual Sound

Legal name

Virtual Sound Ltd.

Website

https://virtualsound.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Virtual Sound is a London-based integrated audio production company serving advertising agencies and major brands globally, combining sound design, voice consultancy, music, AI voice creation, and localisation into a single-contact workflow.

Ownership category

akta.pro rank

Product category

Audio Post-Production Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (512290)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)

akta.pro secondary industries

Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK), AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

Keywords

• Audio post production
• Voiceover services
• Music supervision
• Advertising localisation
• AI voice creation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Integrated Audio Production Services: Project-based professional audio production services combining sound design, voiceover, music composition, localisation, and broadcast mixing. Revenue is generated through individual project fees based on scope, deliverables, and usage rights negotiation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Virtual Sound is an integrated audio production company that delivers sound design, creative voice consultancy, music (via sister company Thirty Two Music), localisation, and broadcast mixing for advertising agencies and major brands. Its proprietary AI voice creation workflow enables rapid voice generation, cloning, and multi-language localisation alongside traditional human-led audio production. The company operates a global network of voice talent, studios, and music catalogue partners, managing all production, rights, and administration from brief to delivery under a single contact and invoice.

Product overview

Virtual Sound is an integrated audio production company offering a holistic suite of audio services for advertising and media. Their core offering is Integrated Audio Production combining Sound, Voice Consultancy, Music (via sister company Thirty Two Music), and Localisation into a unified workflow. Additional services include AI Voice Services for rapid voice creation and cloning, Broadcast Mix for TV/radio delivery, and specialised showreels. The company manages all production, assets, and administration from brief to delivery with a single contact and invoice model.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Audio Production Primary integrated service combining sound design, voiceover, and music production into a streamlined workflow with a single contact and invoice, delivered to advertising agencies and major brands.
• Sound Design Creative sound design, detailed foley, and sound mixing services delivered by award-winning engineers with global roster capabilities for advertising and branded content.
• Creative Voice Consultancy Voice casting, recording, and usage negotiation service managing the entire process from creative brief through playout to contract renewals for advertising and branded content.
• AI Voice Services AI-powered voice creation workflow for tight deadlines, budget constraints, brand voice testing, localisation, voice cloning, and legal voiceovers, integrated with human-led professional audio production.
• Localisation Global localisation services including translation, voice casting, recording with native language directors, and subtitling across multiple markets for advertising and branded content.
• Broadcast Mix High-quality broadcast sound mixing for TV advertising, branded content, long-form television, radio commercials, mood films, and corporate communications.
• Music Services Music services delivered via sister company Thirty Two Music including bespoke composition, commercial research and licensing, and creative library search for advertising and branded content.
• Creative Library Search Library music search across hundreds of independent catalogues with licensing handling and bespoke edits to picture for advertising and branded content.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Thirty Two MusiccoreOthersThirty Two Music is Virtual Sound's sister company operating as a boutique music agency and music supervision partner. Virtual Sound leverages this relationship for bespoke composition, music supervision, and commercial research/licensing services. The companies share co-founders Alex Lodge and Toby Slade-Baker who serve as Music Supervisors across both entities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sound Lounge: London-based audio post-production studio specialising in sound design and mixing for commercials, broadcast and digital. Comparable in service mix and London agency client base.
• 750mph: London-based audio post-production facility focused on sound design and mixing for commercials and branded content. Competes for the same agency and brand advertisers.
• Lime Studios: Independent audio post-production company serving advertising and broadcast clients with sound design, mix and voice recording services. Overlaps directly with Virtual Sound's core integrated offering.
• Antfood: Creative audio studio specialising in sound design, music composition and audio branding for advertising and digital content. Directly comparable service mix for brand campaigns.
• Jungle Group: Integrated music and sound post-production house for advertising and broadcast. Overlaps with Virtual Sound on music supervision, sound design and mix.
• Wave Studios: Global audio post-production house offering sound design, music and mixing for advertising and film. Directly competes with Virtual Sound on integrated audio production for major brand campaigns.

Broad incumbents

• MassiveMusic: Global music agency within Sony Music offering music supervision, sonic branding and licensing for brands. Adjacent overlap with Virtual Sound's music and licensing capabilities.

Emerging players

• ElevenLabs: AI voice synthesis platform offering voice cloning, dubbing and multilingual TTS. Competes with Virtual Sound's AI voice creation workflow on the generative side of the offering.
• Resemble AI: AI voice cloning and generative voice platform. Partial overlap with Virtual Sound's AI voice creation and localisation workflow.

Others

• Studio Babelsberg / Boom Library: Sound effects and audio post-production library supplier serving the same advertising and film post-production market; ecosystem participant rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/virtualsound

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Sound