Virtue Yachts
Virtue Yachts is a Polish premium motorboat manufacturer (founded 2022) that designs and builds luxury dayboats and cruisers using licensed Petestep twin-step hull technology, selling to high-net-worth boating enthusiasts via a 20+ country authorized dealer network with production capped at roughly 60 boats per year.
- Company typePrivate
- Founded2022
- HeadquartersZielona Góra, Poland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Virtue Yachts does
Virtue Yachts Sp. z o.o. is a Polish premium motorboat manufacturer founded in 2022, producing luxury dayboats and cruisers from its craft-scale facility in Gajewo, Masuria, with registered offices in Giżycko and Zielona Góra. The company's product portfolio centers on the V33 series (Open, Top, and Cabin variants around 9.9–10m) and the larger V45 Hard Top (13.2m), with a V45 Cabin announced as forthcoming. Every hull is built on Petestep's patented Swedish twin-step technology, licensed exclusively for use across the lineup and engineered with CFD-optimized deflectors that reduce drag by 10–30%, improve fuel efficiency by up to 35%, and cut wave impact by 50%. Production is deliberately limited to approximately 60 boats per year, with water-testing of every unit and per-order customization.
The company operates an exclusively indirect go-to-market model through a global authorized dealer network covering more than 20 countries across Europe, the Middle East, North Africa, Australia/New Zealand, the United States, and Central America. Revenue is generated primarily through one-time sales of new motor yachts with quote-based pricing tied to model, engine configuration, and customization options, supplemented by certified pre-owned sales and dealer-led charter operations (e.g., Go Charter Mallorca). Primary customers are high-net-worth boating enthusiasts and all-season cruisers seeking Scandinavian-inspired design, performance at 50–60 knots, and luxury fit-and-finish, with secondary exposure to the superyacht tender segment via a 2024 partnership with Fraser Yachts Monaco.
Commercially, Virtue relies heavily on international boat shows (boot Düsseldorf, Cannes Yachting Festival, Monaco Yacht Show, Sanctuary Cove, Helsinki, Palm Beach) as the primary demand-generation channel, supported by social media, press coverage, and a direct-response newsletter. Strategic supplier partnerships underpin the product stack: an exclusive 2025 partnership with Garmin covers all marine electronics and JL Audio systems, while the Petestep AB licensing agreement is the central technical differentiator. The company has earned multiple industry awards since 2023, including the Gdynia Polboat Award 2024, the Cannes Moteur Boat de L'Année 2023, and finalist status at Best of Boats 2024 and Motor Boat Awards 2025, signaling rising brand credibility in a competitive European powerboat market.
Virtue Yachts firmographics
Firmographics- Name
- Virtue Yachts
- Legal name
- Virtue Yachts Sp. z o.o.
- Website
- https://virtue-yachts.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Virtue Yachts is a Polish premium motorboat manufacturer (founded 2022) that designs and builds luxury dayboats and cruisers using licensed Petestep twin-step hull technology, selling to high-net-worth boating enthusiasts via a 20+ country authorized dealer network with production capped at roughly 60 boats per year.
- Ownership category
- akta.pro rank
Virtue Yachts industry classification
Industry- Product category
- Luxury Motorboats
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Motor Yacht Manufacturing (IMAJAMAD)
- akta.pro secondary industry
- Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA)
Keywords
Where Virtue Yachts is headquartered
LocationHeadquarters
- HQ city
- Zielona Góra
- HQ country
- Poland
- HQ region
- Europe
Offices3 records
Markets served
Virtue Yachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Motor Yacht Sales: Virtue Yachts generates revenue through the direct sale of premium motorboats, including V10 Open, V10 Top, V10 Cabin, and V14 HT models. Each boat is built to individual order with extensive customization options. The company also offers charter services through dealer partnerships and sells certified pre-owned vessels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | V33/V10 Cabin starting price with single black Mercury V8 300HP engine |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Virtue Yachts product offering
Product offeringCore offering
Virtue Yachts designs, manufactures, and sells premium motorboats (dayboats and cruisers) built to individual order at its Gajewo, Poland facility, using licensed Swedish Petestep® twin-step hull technology. Its current lineup includes the V33 series (Open, Top, and Cabin variants) on a 9.9-meter platform and the larger V45 Hard Top at 13.2 meters, with optional Mercury, Yamaha, or Honda propulsion up to 600HP. The company distributes exclusively through a global dealer network spanning more than 20 countries.
Product overview
Virtue Yachts is a Polish premium motorboat manufacturer offering a range of luxury dayboats and cruisers built around patented Petestep® hull technology. The product portfolio includes the V10 series (Open, Top, and Cabin variants) featuring 10-meter luxury dayboats with Scandinavian-inspired design, and the larger V14/V45 Hard Top model at 14 meters designed by Guido de Gget. All models feature advanced Petestep twin-step hull technology developed by Swedish company Petestep, providing reduced drag (10-30%), improved fuel efficiency (up to 35%), and enhanced ride comfort. The company produces boats in limited quantities (approximately 60 boats per year) with full customization options, and has established an exclusive partnership with Garmin for marine electronics and audio systems across all models.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtue V33 Open Compact 9.9M (32.5FT) open-bow center console dayboat with Petestep hull technology, modern deck layout for up to 10 people, and multiple engine configurations from single 300HP to twin 300HP Racing V8 Mercury options. Maximum speed 54 knots.
- Virtue V33 Top Compact 9.9M dayboat with rigid T-Top hardtop configuration offering overhead protection. Combines Petestep hull performance with enhanced comfort and shade. Multiple engine options including Mercury Verado and Racing configurations.
- Virtue V33 Cabin All-year-round cabin explorer with gran tourismo design, 2M standing height in main cabin, berths for up to 4 people, wetbar, toilet facilities, and Petestep hull technology for improved performance and fuel efficiency. Starting price 197,605 EUR (ex-VAT).
- Virtue V45 Hard Top (V14 HT) 14-meter (45FT) luxury motorboat with hard top configuration, designed by Guido de Groot with Petestep naval architecture. Features electrically openable side terraces, main cabin, mid cabin, bathroom module, and bow/aft sunbeds. Standard engines 2x425HP Mercury Verado V10 with optional configurations up to 3x600HP.
Quantifiable outcome
- Up to 35% lower fuel consumption compared to traditional hull designs
- +5 more outcomes
Companies that use Virtue Yachts
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Virtue Yachts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Virtue Yachts partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- GarmincoreExclusive partnership established in early 2025 where Garmin supplies all marine electronics and audio systems for Virtue Yachts boats. Systems include GPSMAP 1223xsv chartplotters, GMR Fantom 18x solid-state radars, VHF 215i radios, AIS 800 transmitters, and JL Audio marine sound systems. Garmin has won NMEA Manufacturer of the Year award for ten consecutive years.
- Fraser Yachts MonacoflagshipVirtue Yachts became one of three official tender partners for Fraser Yachts at Monaco Yacht Show 2024. Virtue supplies exclusive tender boats for Fraser superyachts. Exclusive off-port testing of Virtue V10 Top was available to customers viewing Fraser superyachts during the show.
- Carbon YachtscoreOfficial partner in Australia representing Virtue Yachts at Sanctuary Cove International Boat Show and Sydney International Boat Show. Carbon Yachts specializes in premium performance and luxury boats with full sales, commissioning, and ownership experience support.
- Helios MarinecoreOfficial dealer for Virtue Yachts in both UAE and Egypt markets. Helios Marine is described as a young and fast-growing company with strong expertise in both markets, bringing valuable local knowledge and customer-focused approach.
- Wiszniewski Boat CentrecoreOfficial dealer for Virtue Yachts in Poland. Based in Augustów in Poland's lake region, offering sales, advisory support, after-sales service, charter opportunities, boating courses, electric engine upgrades, leasing support and financial advisory services.
- Marine Unlimited / Go Charter MallorcacoreOfficial dealer in Spain/Mallorca. Marine Unlimited has also launched Go Charter Mallorca offering daily Virtue Yachts boat charters from Puerto Portals marina. Fleet includes two Virtue V10 Top models available for charter including fuel, insurance, drinks, and watersports equipment.
- Bates Wharf LtdcoreUK dealer with multiple locations in Chertsey, Eastbourne, Poole, and Swanwick/Southampton. Represented Virtue Yachts at British Motor Yacht Show 2026 showcasing V10 Top and V10 Cabin models.
- Professional TeamcoreOfficial Virtue Yachts dealer for Croatia, based in Split. Represented Virtue at Croatia Nautic Show 2026 with Virtue V10 Top on display and sea trial opportunities on the Adriatic.
- Divine YachtcoreExclusive luxury yacht dealer based in Costa Smeralda, Italy. Represented Virtue Yachts at Sardinia Boat Show 2026, specializing in yacht sales, charter, and luxury nautical experiences with personalized approach.
- Petestep ABcoreSwedish hull innovation company that designed and patented the Petestep hull technology. Virtue Yachts has licensed this technology across all models. Petestep conducted sea trials of Virtue V10 Top at Cannes Yachting Festival, confirming excellent boat behavior with smooth landings and powerful acceleration.
Scale indicators2 records
Recent moves9 records
Expansion highlights6 records
Virtue Yachts competitors and assessment
Company assessmentBroad incumbents
- Sunseeker: Global UK-based luxury motor yacht builder with 10-50m+ portfolio. A broader incumbent overlapping with Virtue in the premium dayboat/sport yacht segment but competing on much greater scale, brand, and dealer infrastructure.
- Princess Yachts: Established UK luxury motor yacht manufacturer offering 10-30m+ flybridge and sports yachts. Overlaps with Virtue at the V45 Hard Top end of the lineup but operates at significantly larger scale, with broader portfolio and stronger global brand.
- Bavaria Yachts: German volume motorboat and sailboat builder offering sport boats and day cruisers in similar size brackets. Overlaps with Virtue on dayboat formats but at lower price points and much higher production scale.
- Jeanneau (Cap Camarat / Merry Fisher): French mass-market boat builder whose Cap Camarat and Merry Fisher lines cover 6-12m dayboats and outboard/weekender boats. Comparable product formats to Virtue's V33 range but at lower ASPs and far greater volume.
Direct peers
- Cranchi Yachts: Italian premium motor yacht builder producing 8-20m flybridges, hardtops, and dayboats. Closely comparable on European premium motor yacht positioning, semi-custom build approach, and dealer-driven distribution.
- Axopar Boats: Axopar is a Finnish premium dayboat builder specializing in 9-13m performance motorboats with advanced hull design. It is the closest direct competitor to Virtue's V33/V10 lineup in size, customer profile (affluent day-cruiser buyers), and stepped-hull performance positioning.
- Chris-Craft: American heritage builder of premium 7-13m runabouts and launch-style dayboats with strong brand equity in the HNW segment. Comparable premium pricing tier and target buyer to Virtue's dayboat lineup.
- Fjord (Hanse Group): Fjord builds premium performance dayboats around 10-13m with a comparable low-platform, high-performance design ethos. Direct overlap with Virtue's premium dayboat positioning, particularly the V33 Open/Top variants.
- Nimbus Boats: Swedish premium dayboat and commuter manufacturer offering similarly Scandinavian-designed 9-12m motorboats. Highly comparable to Virtue on design language, target buyer, and product format, and a fellow Northern European premium dayboat brand.
Emerging players
- Greenline Yachts: Slovenian premium dayboat and cruiser builder emphasizing efficiency and hybrid drive, overlapping with Virtue's fuel-efficiency narrative. Comparable size range and European premium positioning but with a distinct hybrid/diesel-electric technology angle.
Market position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Virtue Yachts social profiles
Digital presenceVirtue Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtue Yachts leadership team
Management profileNumber of profiles
Profiles7 records
Virtue Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtue Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtue Yachts
What does Virtue Yachts do?
Virtue Yachts designs, manufactures, and sells premium motorboats (dayboats and cruisers) built to individual order at its Gajewo, Poland facility, using licensed Swedish Petestep® twin-step hull technology. Its current lineup includes the V33 series (Open, Top, and Cabin variants) on a 9.9-meter platform and the larger V45 Hard Top at 13.2 meters, with optional Mercury, Yamaha, or Honda propulsion up to 600HP. The company distributes exclusively through a global dealer network spanning more than 20 countries.
Is Virtue Yachts a public or private company?
Virtue Yachts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtue Yachts founded?
Virtue Yachts was founded in 2022. It employs 1 to 10 people.
Where is Virtue Yachts based?
Virtue Yachts is headquartered in Zielona Góra, Poland, in the Europe region.
How does Virtue Yachts make money?
One revenue line is on record: motor Yacht Sales.
Who are Virtue Yachts's main competitors?
Broad incumbents on record are Sunseeker, Princess Yachts, Bavaria Yachts and Jeanneau (Cap Camarat / Merry Fisher). Direct peers are Cranchi Yachts, Axopar Boats, Chris-Craft, Fjord (Hanse Group) and Nimbus Boats. Greenline Yachts is listed as an emerging player.
Does Virtue Yachts have an API?
No public API is recorded for Virtue Yachts.
What industry is Virtue Yachts in?
Virtue Yachts's product category is Luxury Motorboats. Its primary akta.pro industry code is IMAJAMAD, Luxury Motor Yacht Manufacturing, with a secondary code of IMAJAMAA, Semi-Custom Luxury Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.