What Visiba Sverige does

Visiba Sverige (legal entity Visiba Group AB) is a Swedish healthcare SaaS company founded in 2014 and headquartered in Gothenburg, Sweden, with 53 employees. The company builds digital care and triage platforms for healthcare providers, with two principal products: Visiba Care, a digital care platform that enables video consultations and asynchronous messaging between patients and clinicians, and Visiba Triage, which uses the company's proprietary Red Robin AI engine for automated patient triage and routing. The Red Robin engine is CE-marked as a Class IIa medical device, and the platform holds ISO 13485, ISO 27001, ISO 14971, and DCB0129 certifications, with an open-API architecture designed to integrate into existing clinical workflows.

Visiba serves a mix of public-sector and private healthcare customers across Sweden, the United Kingdom, Norway, Finland, and the Netherlands, with reported reach of 7 million+ patients, 2,500+ clinics, and 34,000+ healthcare professionals. Notable customers include NHS 111 in the UK; Swedish regions such as Jönköping, Örebro, Västerbotten, Värmland, Blekinge, and Västra Götaland; private operators including Aleris, Capio, Sophiahemmet, Pihlajalinna, Falck Helse, and Familjeläkarna; and municipal deployments including Kalmar, Sollentuna, Östersund, and Stockholm. The company reports serving roughly half of Sweden's regions and providing a care interaction every 25 seconds through its platforms.

The company operates a B2B SaaS business model, licensing its platforms to healthcare providers and public-sector organizations through multi-year contracts. Its technology architecture combines open APIs with the Red Robin AI engine, which has been under development since 2018 and incorporates natural language processing, recommendation capabilities, and workflow automation. Visiba has raised SEK 100 million in disclosed funding (September 2020), with investors including CNI, Swedbank Robur, Starbright Invest, Blue, and JCE Ventures. Founder Johan Gustafsson remains Chief Executive Officer, alongside a management team that includes a Chief Medical Officer, Chief Product Officer, Chief Operating Officer, Chief Commercial Officer, and a dedicated Director of Clinical AI Strategy.

Name

Visiba Sverige

Legal name

Visiba Group AB

Website

https://visibagroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Visiba Sverige is a Swedish healthcare SaaS company providing video consultation and AI-powered triage platforms to healthcare providers across Northern Europe, serving 2,500+ clinics and 34,000+ healthcare professionals in Sweden, the UK, Norway, Finland, and the Netherlands.

Ownership category

akta.pro rank

Product category

Digital Healthcare Software

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Virtual Urgent Care & Triage Platforms (HLALABAB)

akta.pro secondary industries

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Patient Communications (Reminders/Confirmations/Recalls) (HLACADAH)

Keywords

• Digital healthcare software
• AI triage platform
• Virtual care solutions
• Patient communication software
• Medical device platform

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Visiba operates as a SaaS company providing intelligent healthcare software on a subscription basis to healthcare providers, regions, and municipalities. Revenue is generated through recurring software platform fees for access to Visiba Triage and Visiba Care platforms.
2. Platform Licensing and Deployment: The company licenses its platform to healthcare organizations. As of 2020, the platform was used by more than half of Sweden's regions and several private healthcare providers. Capital injection was used to enable increased commercial investment across Europe and the Nordics.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Visiba provides two core SaaS offerings to healthcare organizations: Visiba Care, a digital care platform enabling secure text messaging, video consultations, appointment booking, and case management between patients and healthcare providers; and Visiba Triage, an AI-powered triage and decision-support tool with automated patient history-taking, urgency assessment, and clinical decision support powered by the CE-marked Red Robin Class IIa medical device engine.

Product overview

Visiba is a pioneering Swedish SaaS company offering two core products: Visiba Triage (AI-powered triage and decision-support tool) and Visiba Care (digital care platform). The Visiba Triage product includes the Red Robin AI triage engine as its core technology component. Visiba Care provides the digital infrastructure for secure patient-provider communication, appointment booking, video consultations, and case management. Together, these products enable healthcare providers to deliver timely, effective care through intelligent triage, secure communication, and workflow automation across primary care, mental health, specialist services, and dental care.

Differentiator

Problem solved

Functional benefit

Brands

• Visiba Triage: AI-powered triage and decision-support tool that helps clinicians work more efficiently and patients get to the right care faster. Features include automated patient history-taking, clinical decision support with suggested diagnosis and images, urgency assessment for smarter routing, and seamless integration into care workflows.
• Visiba Care
• Red Robin

Products and services

• Visiba Triage AI-powered triage and decision-support tool that helps clinicians work more efficiently and patients get to the right care faster through automated patient history-taking, clinical decision support with suggested diagnoses and images, urgency assessment, and seamless integration into care workflows. Designed for healthcare providers, regions, and municipalities.
• Visiba Care Leading digital care platform that makes interactions between patients and healthcare providers simple, secure and effective. Includes secure text and messaging, appointment booking and management, video consultations, and access via app or desktop. Used across primary care, mental health, dental care, youth clinics, and specialist services.
• Red Robin CE-marked Class IIa medical device AI triage engine that provides automated triage, medical history assessment, urgency evaluation, and clinical decision support. Evaluates clinical performance against potential risks per ISO 14971:2020 and supports automated anamnesis, urgency assessment, and care routing.

Quantifiable outcome

• A person is provided care through a Visiba Care-powered patient portal every 25 seconds
• +5 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FlowmedikcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Flowmedik, a leading supplier of digital solutions to both public and private sectors in Finland. Flowmedik serves as the channel partner enabling Visiba Triage expansion into the Finnish market and scaling services across Finnish healthcare.
• LeyrcoreTechnology or IntegrationLeyr and Visiba joined forces to transform the future of healthcare integration. The partnership focuses on enabling seamless data exchange and workflow integration between healthcare systems, strengthening the overall digital health ecosystem.
• Hardian HealthminorStrategic or Co-development PartnerHardian Health co-produced AI triage buyer guidance content with Visiba, providing a buyer's guide to AI triage medical devices in the EU and UK, focusing on compliance, safety, and effective procurement practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ada Health: Ada Health provides AI-powered symptom assessment and triage technology used by health systems, insurers, and governments globally. It is the most direct competitor to Visiba's Red Robin AI triage engine, with overlapping use cases in primary care routing and urgent care navigation.
• LIVI (formerly KRY): LIVI/KRY is a digital primary care provider operating across Sweden, UK, Norway, France, and Germany, offering video consultations and AI-assisted triage. It is a direct competitor in the Nordic primary care and virtual consultation space.
• eConsult Health: eConsult Health provides online triage and consultation platforms used across NHS primary care. It is a direct competitor in the UK NHS online triage and consultation space, with overlapping NHS 111 and GP deployment use cases.
• accuRx: accuRx is a UK healthcare communication platform used by GPs and primary care teams for patient messaging, video consultations, and triage. It is a direct competitor in the UK NHS-integrated messaging and triage market that Visiba targets via NHS 111.
• Push Doctor: Push Doctor is a UK-based digital GP service offering video consultations and triage via NHS partnerships. It competes with Visiba Care in the UK primary care and NHS-integrated virtual consultation segment.
• Doccla: Doccla provides virtual care and remote patient monitoring services across the UK and Europe. It overlaps with Visiba Care's video consultation and case management capabilities for health systems seeking integrated virtual care infrastructure.

Broad incumbents

• Babylon Health: Babylon Health operates AI-driven triage and virtual care services globally, with a broad product portfolio including NHS partnerships. It overlaps with Visiba on AI triage and virtual consultations, particularly in NHS-related deployments.
• Tunstall Healthcare: Tunstall Healthcare is an established European provider of telehealth, telecare, and remote patient monitoring solutions for public health systems. It competes with Visiba in the broader Nordic/UK remote care and digital health infrastructure market.
• Doctolib: Doctolib is the leading European healthcare booking, telehealth, and patient management platform with a strong footprint across France, Germany, Italy, and the Netherlands. It competes with Visiba Care on video consultations, appointment booking, and patient-provider messaging in overlapping European markets.

Emerging players

• Health Navigator: Health Navigator provides AI-guided triage and clinical decision support for urgent and emergency care settings in the UK. It is an emerging player in NHS 111-style triage with similar technology positioning to Visiba's Red Robin engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visibacare
• Facebookfacebook.com/teamvisiba
• LinkedInlinkedin.com/company/visiba-sverige
• Instagraminstagram.com/teamvisiba

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiba Sverige