visitMons

What visitMons does

visitMons is the official Maison du Tourisme (Tourism Office) for the Mons-Borinage region in Belgium, legally constituted as L'ASBL Office du Tourisme de la Ville de Mons — a non-profit association under Belgian law operating under the responsibility of the Ville de Mons. The organization functions as a destination marketing and visitor services platform, covering 13 communes (Boussu, Colfontaine, Dour, Frameries, Hensies, Honnelles, Jurbise, Lens, Mons, Quaregnon, Quévy, Quiévrain, Saint-Ghislain) with a headquarters and main tourist office at Grand-Place 27, Mons, plus five satellite information points across the territory.

Its core product is the visitMons.be portal, an information and booking website that integrates a third-party billetterie ticketing system (visitmons.ticket.billetterie.io), content modules for events, heritage sites, dining, and accommodation, and reservation workflows for tours and group bookings. Ancillary services include the Mons Card tourist pass (24h/48h), guided tours and excursions delivered by a network of 113 certified guides, a free Greeters program powered by ~60 volunteer locals, a bike rental fleet (10 classic, 10 electric, 4 children's bikes), downloadable brochures and maps, and dedicated services for groups, school groups, and business tourism (MICE). Revenue is generated through ticket commissions, guided tour fees, bike rentals, and pass sales; the organization is additionally funded by municipal subsidies from the Ville de Mons.

visitMons serves individual tourists, group organizers (tour operators, travel agencies, corporate committees), school groups, and business tourism clients across Belgium and international markets. Customer acquisition is handled through a multi-channel presence (Instagram, Facebook, TikTok, YouTube, LinkedIn, email newsletter, downloadable brochures) and physical tourist offices. Strategic partnerships include SNCB (Belgian railways), TEC (public transport), Access-i (accessibility), and a curated restaurant and venue partner network for group excursions. The organization is not a technology company; its technology footprint consists of a standard CMS website, an integrated ticketing platform, and social media channels.

Name

visitMons

Legal name

L'ASBL Office du Tourisme de la Ville de Mons

Website

https://visitmons.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

visitMons is the official non-profit tourism office (ASBL) for Belgium's Mons-Borinage region, covering 13 communes. It runs tourist offices, an information and ticketing portal, guided tours, the Mons Card pass, bike rental, and a volunteer Greeters program serving individual tourists, groups, schools, and business visitors.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Destination marketing organization
• Tourism information services
• Guided city tours
• Visitor ticketing services
• Cultural heritage tourism

Headquarters

HQ city

Mons

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Ticket Sales: Sale of tickets for museums, sites, and spectacles through the tourist office
2. Guided Tour Services: Revenue from guided tours for groups and individuals, including 113 certified guides
3. Mons Card Pass: Sale of tourism passes (24h and 48h) providing access to attractions and benefits
4. Bike Rental: Rental of classic and electric bicycles for visitors

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

visitMons operates as the official non-profit tourism office for the City of Mons and 13 surrounding communes, providing visitor information, ticket sales for museums and events, guided tours conducted by certified guides, a tourist pass (Mons Card 24h/48h), bike rental, and downloadable brochures. It serves as the central destination gateway for both individual leisure travelers and organized groups seeking cultural, heritage, and gastronomy experiences in the Mons-Borinage region of Belgium.

Product overview

visitMons is a unified tourism information and booking platform operated by the ASBL Office du Tourisme de la Ville de Mons. The platform serves as the central hub for tourism promotion in the Mons-Borinage region across 13 communes. The core product is the visitMons.be portal, which integrates a billetterie ticketing system for direct ticket purchases. The offering extends through several interconnected services: the Mons Card tourist pass for bundled access, guided tours and excursions organized by 113 certified guides, a free Greeters volunteer program for authentic local experiences, and bike rental services. Additional modules include downloadable brochures, group booking services, and practical visitor information covering accommodation, dining, events, and accessibility services. The platform connects visitors to both its own services and third-party booking platforms like GetYourGuide for activities.

Differentiator

Problem solved

Functional benefit

Products and services

• visitMons.be Tourism Portal

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor, core and moderate.

• L'ExcelsiorminorChannel Partner/ Reseller/ DistributorRestaurant partner for group dining experiences, offering menus tailored for tour groups visiting Mons
• Le CarillonminorChannel Partner/ Reseller/ DistributorRestaurant partner included in the trade/partners section for group catering
• Le Saint-GermainminorChannel Partner/ Reseller/ DistributorRestaurant partner for group dining experiences
• L'Art des MetsminorChannel Partner/ Reseller/ DistributorRestaurant partner (rated 12/20) in the group dining network
• Le CopenhagenminorChannel Partner/ Reseller/ DistributorRestaurant partner for group dining
• Mel Oh CakeminorChannel Partner/ Reseller/ DistributorPatisserie partner offering sweet treats for groups
• La Vie est BelgeminorChannel Partner/ Reseller/ DistributorBeer-focused bar partner with terrace on Grand-Place
• La Marmite de SimoneminorChannel Partner/ Reseller/ DistributorFamily restaurant partner specializing in local products and seasonal cuisine
• Café La LorgnetteminorChannel Partner/ Reseller/ DistributorRock-themed bar partner with entertainment and games
• Château d'HavréminorChannel Partner/ Reseller/ DistributorHistoric site partner for visits and events
• Office du Tourisme de DourcoreOthersSatellite tourist office in the Dour commune, part of the 13-commune territory coverage network
• Royal Syndicat d'Initiative du Haut-PaysminorOthersSeasonal tourist information point in Roisin, active Easter to end of September
• SIPT - Syndicat d'Initiative et de Promotion Touristique de FrameriesminorOthersTourist initiative covering the 5 villages of Frameries municipality
• Maison du Parc naturelcoreOthersNatural park visitor center in Onnezies, gateway to the Hauts-Pays nature park
• Syndicat d'Initiative de Saint-GhislainminorOthersTourist initiative covering the 7 communes of the Saint-Ghislain area
• SNCB (Belgian National Railway Company)moderateStrategic or Co-development PartnerTrain connectivity partner for visitors traveling to Mons, with accessible train station facilities
• TEC (Transport En Commun)moderateStrategic or Co-development PartnerPublic transport partner providing accessibility information and services for visitors with reduced mobility
• Access-iminorStrategic or Co-development PartnerAccessibility information portal partnership providing detailed accessibility data for visitors with specific needs

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Brussels: Capital-city DMO for the Brussels region offering ticketing, museum passes (Brussels Card), guided tours, and visitor centers. Most analogous to visitMons in service architecture, though with broader scope and larger budget.
• Visit Gent: Tourism organization for the City of Ghent providing visitor information, museum passes, and guided tours. Comparable city-DMO role and service mix; targets similar cultural tourism segments as visitMons.
• Office du Tourisme de Namur: Tourism office for Namur, another Walloon provincial capital. Highly comparable in scale, services offered (guided tours, visitor information, group bookings), and governance structure.
• Visit Charleroi: DMO for the Charleroi region in Hainaut province, the same Walloon province as Mons. Comparable governance model, regional scope, and service portfolio targeting cultural tourism in a former industrial city context.
• Maison du Tourisme de la Ville de Liège: Tourism office for the City of Liège in Wallonia. Direct peer given the same regional/DMO role within Wallonia, similar non-profit ASBL structure, and comparable services (tours, info centers, passes).
• Visit Antwerp (Toerisme Antwerpen): Official tourism office for Antwerp providing visitor information, guided tours, and city cards. Same functional model as visitMons with comparable services (tours, passes, accessibility info) at a larger city scale.
• Leuven Tourism: Tourism office for Leuven, a Flemish mid-sized heritage city. Similar size and positioning to visitMons, with comparable services (visitor info, guided walks, city cards) targeting cultural and educational tourism.
• Visit Bruges (Toerisme Brugge): Regional destination marketing organization for Bruges, Belgium. Comparable in role (city-level DMO), non-profit status, and service mix (visitor info, ticketing, guided tours, city passes), though serving a higher-volume destination.

Broad incumbents

• Wallonie Belgique Tourisme (WBT): Regional tourism board for the entire Wallonia region. Sits one tier above visitMons as the broader regional authority that coordinates marketing, content (Pivotmedia platform), and strategy across Walloon DMOs including visitMons.
• Visit Luxembourg: National tourism board for Luxembourg. Comparable in DMO function and service architecture (visitor info, tours, passes, accessibility), though operating at a country level rather than city-region level like visitMons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYjfRLOzeBXc1kVe13jC7hQ
• Facebookfacebook.com/visitmons
• LinkedInlinkedin.com/company/visitmons
• Instagraminstagram.com/visitmons
• TikToktiktok.com/@visitmons

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about visitMons