Visitodsherred

What Visitodsherred does

VisitOdsherred is the official tourist information service and destination marketing organization for the Odsherred region on Northwest Zealand (Nordvestsjælland), Denmark, headquartered in Nykøbing Sjælland. The organization operates a digital-first tourism platform at visitodsherred.dk that aggregates information on accommodations, dining, events, attractions, and local producers across Odsherred, complemented by a physical tourist office and multilingual presence (Danish, English, German). Its core technology stack is a standard web-based content platform with two notable proprietary components: the BookOdsherred ticketing platform that centralizes booking for regional events and experiences, and the Kunstdage App for navigation during the annual art days festival. The portfolio also extends to editorial content products, including a published regional guidebook (2019) and a two-volume culinary book series produced in collaboration with Michelin chef Claus Henriksen.

The organization is not a commercial business in the conventional sense; it is funded through partnership arrangements with VisitDenmark (the national tourism board) and Odsherred Municipality. Visitor-facing services are provided free of charge, and there is no disclosed pricing model, B2B customer base, or revenue-generating commercial transaction layer. Its customer base consists of consumer segments — primarily Danish holiday tourists seeking summer cottage stays (Odsherred is Denmark's largest summer cottage area), Copenhagen-area day trippers (Odsherred is approximately one hour from Copenhagen), and a secondary segment of food and wine enthusiasts drawn by two Michelin-starred restaurants (Restaurant MOTA and Dragsholm Slot Gourmet).

The organization's strategic positioning leans heavily on three structural assets: the UNESCO Global Geopark Odsherred designation covering the entire region, the Michelin gastronomic credentials anchored at Anneberg Kulturpark, and proximity to the Copenhagen catchment area. Its 2025 hosting of the MICHELIN Guide Ceremony Nordic Countries at Anneberg Kulturpark represents the most visible recent strategic event. VisitOdsherred employs 7 people and has publicly adopted an explicit anti-AI editorial stance. The organization functions as a publicly-funded regional tourism authority rather than an investable commercial entity, and conventional revenue, funding, and headcount growth signals are absent from the available data.

Name

Visitodsherred

Legal name

VisitOdsherred

Website

https://visitodsherred.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VisitOdsherred is the publicly-funded official tourist information organization for Denmark's Odsherred region (a UNESCO Global Geopark), operating a free multilingual website, booking platform, and mobile apps to promote accommodations, dining, events, and local producers to domestic and international tourists.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

Keywords

• Destination marketing services
• Tourism information
• Visitor information center
• Regional tourism promotion
• Travel guide platform

Headquarters

HQ city

Nykøbing Sjælland

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism promotion services: VisitOdsherred operates as the official tourist information service for the Odsherred region, funded by VisitDenmark and local municipality partnerships to promote tourism in the area.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

VisitOdsherred is the official tourist information organization for the Odsherred region on Northwest Zealand, Denmark. It provides free digital and in-person visitor information services — through the visitodsherred.dk portal, a physical tourist office in Nykøbing Sjælland, and event ticketing via BookOdsherred — promoting accommodations, dining, events, nature-based experiences, and local producers across the UNESCO Global Geopark Odsherred destination.

Product overview

VisitOdsherred is a tourism information portal for Odsherred, Denmark, offering a comprehensive digital platform that showcases the region's tourism offerings. The primary product is the VisitOdsherred.dk website and its associated services, which function as a unified destination marketing and information platform. The portfolio includes: dining guides featuring Michelin-starred restaurants (Restaurant MOTA and Dragsholm Slot Gourmet) and the FiO local food producer network; the Anneberg Kulturpark cultural and gastronomic hub; event calendars with ticket sales through BookOdsherred.dk; the Kunstdage i Odsherred annual art festival with dedicated mobile app; accommodation guides covering Denmark's largest summer house area; and UNESCO Global Geopark experiences. The platform also promotes local producers including multiple wineries (Ørnberg Vin, Vejrhøj Vingård, Rørmosegård VIN, Agerbo Vingaard), the Lammefjorden Distillery, and restaurants. Additional offerings include the Hempel Glasmuseum, hiking trails like Kulturstien, the 17 GOALS ON MY MIND sculpture park, Geopark Bjerg Grand Prix cycling event, and comprehensive swimming facilities. The site serves as the primary interface between visitors and Odsherred's tourism ecosystem, providing information about events, attractions, dining, accommodations, and local products.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitOdsherred Destination Portal Official free visitor-facing destination portal for the Odsherred region, providing curated content on events, experiences, dining, and accommodations; targeted at domestic and inbound tourists planning a visit to the UNESCO Global Geopark Odsherred area.
• BookOdsherred Event & Experience Booking Centralized ticketing and experience booking platform that allows visitors to purchase tickets to festivals, concerts, theater performances, guided tours, and other bookable experiences across Odsherred via the visitodsherred.dk event calendar.
• Odsherred Event Calendar Comprehensive event calendar for Odsherred covering festivals, concerts, theater, and cultural events year-round, with integrated ticket purchasing routed to BookOdsherred.
• Odsherred Accommodation Guide Comprehensive guide and lead-generation service for accommodations across Odsherred, covering summer houses, hotels, bed & breakfasts, camping sites, hostels, cabins, and shelters in Denmark's largest summer cottage area.
• Odsherred Dining Guide Curated dining guide covering restaurants, cafés, local producers, farm shops, and wineries in Odsherred, promoting the area as 'Denmark's kitchen garden' and emphasizing Lammefjord agricultural heritage.
• Odsherred Experiences & Attractions Guide Activities and attractions guide for Odsherred covering beaches, museums, hiking trails, cycling routes, swimming facilities, and UNESCO Global Geopark landscapes, supporting planning of nature-based and cultural experiences.
• Kunstdage i Odsherred (Art Days) Annual multi-day art event across Odsherred where local artists open their studios and galleries, supported by a dedicated mobile app (Kunstdage App) for planning art routes between venues.
• Geopark Bjerg Grand Prix Professionally organized cycling event route through the UNESCO Global Geopark Odsherred's ice age landscape, featuring around 520 altitude meters and marketed to cyclists and spectators.
• VisitOdsherred Newsletter Free email newsletter subscription for visitors to receive updates on events, attractions, and special offers across Odsherred.
• VisitOdsherred Tourist Office (Nykøbing Sjælland) Walk-in tourist information office in Nykøbing Sjælland offering visitors in-person guidance, printed materials, and booking support for accommodations, events, and experiences in Odsherred.

Quantifiable outcome

• Hosting MICHELIN Guide Ceremony Nordic Countries 2025

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• MICHELINflagshipStrategic or Co-development Partner · 16 June 2025Geopark Odsherred hosted the MICHELIN Guide Ceremony Nordic Countries 2025 at Anneberg Kulturpark, a major event showcasing Nordic gastronomy.
• VisitDenmarkcoreGTM or Marketing PartnerVisitOdsherred operates as part of the official Danish tourism network under VisitDenmark, promoting the Odsherred region as a destination within Denmark's national tourism framework.
• Odsherred MunicipalitycoreStrategic or Co-development PartnerLocal government partnership supporting tourism infrastructure and promotion in the Odsherred region.
• Anneberg KulturparkflagshipStrategic or Co-development PartnerAnneberg Kulturpark serves as a key venue for gastronomic and cultural events, housing Restaurant MOTA, food producers hub, and artistic facilities.
• FiO - Fødevareproducenter i OdsherredcoreStrategic or Co-development PartnerNetwork of local food producers in Odsherred promoting regional gastronomy and culinary experiences.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• VisitNordjylland: Regional DMO for North Jutland, Denmark. Comparable in scale and function: a VisitDenmark-affiliated regional destination marketing organization operating a tourism portal covering events, dining, and accommodations.
• VisitVestjylland: Regional DMO for West Jutland. Comparable as a Danish regional tourism information organization offering event calendars, dining, and accommodation guides.
• VisitAarhus: Regional DMO serving Aarhus and the surrounding region in Jutland. Operates a similar tourism portal with events, dining, and accommodation information, and is part of the same VisitDenmark-affiliated DMO network as VisitOdsherred.
• VisitSønderjylland: Regional DMO for Southern Jutland, Denmark. Operates a directly comparable tourism portal structure with event listings, accommodation guides, and attraction information under the Danish national tourism system.
• VisitFyn: Regional DMO for the island of Funen (Fyn), Denmark. Provides directly comparable visitor information, accommodation guides, and event promotion services, and operates under the same Danish national tourism framework as VisitOdsherred.
• Destination Bornholm: Regional DMO for the Danish island of Bornholm. Comparable as an island/region destination marketing organization with its own tourism portal, event calendar, and booking/recommendation infrastructure within Denmark's national tourism system.
• Wonderful Copenhagen: Official DMO for the Copenhagen region. Operates a comparable visitor information and destination marketing platform, including event listings, attraction guides, and accommodation discovery — making it the closest functional peer to VisitOdsherred in terms of platform structure.
• VisitLolland-Falster: Regional DMO for the Lolland-Falster islands in southern Denmark. Provides comparable visitor information, accommodation booking, and event promotion services within the same Danish regional DMO network.

Broad incumbents

• VisitDenmark: Denmark's national tourism board and VisitOdsherred's direct funding/strategic partner. Operates at a country level rather than a regional level, but offers overlapping destination-marketing services and serves as the umbrella brand under which VisitOdsherred operates.

Others

• UNESCO Global Geoparks (network): Comparable UNESCO-designated geoparks worldwide (e.g., Magma UNESCO Global Geopark in Norway, Katla UNESCO Global Geopark in Iceland, Trollfjell UNESCO Global Geopark in Norway) share similar nature-based, glacial-landscape, geotourism positioning with VisitOdsherred's Geopark Odsherred offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visitodsherred
• LinkedInlinkedin.com/company/visitodsherred

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visitodsherred