Name

Visit Sicily

Legal name

Visit Sicily

Website

https://visitsicily.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourism Marketplace

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

Keywords

• Tourism directory platform
• Travel guide listings
• Wine tourism content
• Sicily hospitality listings
• Tour operator directory

Headquarters

HQ city

Catania, Catania

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Business Listings and Promotions: Tourism businesses (restaurants, hotels, wineries, tour operators) pay to list their establishments on the platform. The site features a Submit Listing functionality for business registration and promotion.
2. Advertising and Featured Placement: Featured tours and recommended experiences are prominently displayed, suggesting a pay-to-promote model for tour operators and tourism providers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Visit Sicily operates a multilingual online tourism directory for Sicily, Italy, aggregating user-submitted listings of restaurants, hotels, bed & breakfasts, wineries, tour operators, attractions, beaches, and cultural sites across Sicilian provinces and towns. The platform combines a searchable business directory with curated editorial content (a magazine/blog, wine routes covering 13 Strade del Vino, Etna wine region profiles, and seasonal event coverage) and allows tourism businesses to self-submit and pay for listings and featured placements.

Product overview

Visit Sicily is a comprehensive online travel directory and guide platform for Sicily, Italy. The core product is the Visit Sicily Directory Platform, which enables users to discover and explore listings across multiple categories including accommodations (Hotels, Bed & Breakfasts, Apartments, Guesthouses), dining establishments (Restaurants, Bars, Wineries, Pizzerias), attractions (Museums, Archaeological Parks, Castles, Churches, Historic Buildings), activities (Tours, Trekking, Boat Tours), and specialized sections for Wine Tourism (Enoturismo) featuring the 13 official Sicilian Wine Routes (Strade del Vino) and Etna wine region profiles. The platform includes a Submit Listing feature for businesses to add their entries, a Magazine/Blog section with editorial stories about Sicilian culture and gastronomy, and multilingual support in Italian, English, French, and Spanish.

Differentiator

Problem solved

Functional benefit

Brands

• Visit Catania: Related destination guide website for Catania
• Visit Palermo
• Etna Walk
• Catania da Mangiare

Products and services

• Visit Sicily Directory Platform A web-based tourism marketplace and travel guide platform that lets domestic and international tourists discover, search, and explore listings of restaurants, bars, pizzerias, wineries, hotels, bed & breakfasts, apartments, camper areas, museums, archaeological parks, castles, churches, beaches, tours, trekking trails, and boat tours across Sicily's provinces and towns. The directory uses multi-level geographic browsing (province → town → specific location) and category filtering, supported by curated editorial content and multilingual interface (Italian, English, French, Spanish).
• Business Listing Submission & Featured Placement Service A B2B offering allowing Sicilian tourism businesses (restaurants, hotels, wineries, tour operators) to submit their own listings to the Visit Sicily directory and purchase featured/promoted placement to gain visibility with tourists browsing the platform.

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and moderate.

• Etna WalkminorOthersLinked site under the Visit Sicily network, focused on hiking and walking tours on Mount Etna.
• Catania da MangiareminorOthersLinked site in the network focused on Catania dining and food establishments.
• Visit CataniamoderateGTM or Marketing PartnerPartner site dedicated to Catania tourism, offering maps, downloadable resources, and local guides. Connected through the Visit Sicily network.
• Visit PalermomoderateGTM or Marketing PartnerPartner site dedicated to Palermo tourism, operating as part of the Visit Sicily network of regional Sicily travel guides.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Tripadvisor: Global travel review and discovery platform with extensive Sicily restaurant, attraction, and hotel coverage. A broad incumbent that competes for the same tourist intent that Visit Sicily captures.
• Italia.it: Official Italian government tourism portal promoting destinations, attractions, and experiences throughout Italy. A broad incumbent that overlaps with Visit Sicily's editorial/directory mission but operates at national scope with government backing.
• Booking.com: Global online travel agency dominating accommodation booking in Sicily and Italy broadly. A broad incumbent whose Sicily hotel/B&B listings directly overlap with Visit Sicily's accommodation directory.
• Lonely Planet: Global travel guide publisher with extensive destination content including Sicily coverage. A broad incumbent whose editorial content and destination guides overlap with Visit Sicily's magazine/stories and editorial offering.
• Airbnb: Global vacation rental and experiences marketplace covering accommodations and tours across Sicily. A broad incumbent whose Sicily accommodation listings compete directly with Visit Sicily's lodging category.

Emerging players

• TourRadar: Multi-day tour marketplace aggregating tour operators across global destinations including Italy/Sicily. Comparable as a tour marketplace model adjacent to Visit Sicily's tour/experiences listing category.

Direct peers

• The Thinking Traveller: Sicily- and Italy-focused luxury villa rental and concierge operator offering curated accommodations and experiences across Sicily. Highly comparable to Visit Sicily as a Sicily-specialist platform serving high-end inbound travelers.
• TravelLocal: Online marketplace connecting travelers with local tour operators across multiple destinations, emphasizing curated, locally-led experiences. Comparable business model to Visit Sicily's tour directory and curated listings approach.
• Wonderful Italy: Italy-focused tourism discovery and experience platform offering curated local experiences and accommodations across Italian regions. Comparable to Visit Sicily as a country/region-specific tourism marketplace serving inbound tourists with curated local listings.
• Visit Italy (visititaly.com): Geo-focused Italy travel guide and directory providing destination content and tourism listings similar to Visit Sicily. Closely aligned with Visit Sicily's model as a country/region-scoped travel discovery site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/visit-sicily

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Sicily