Westchester County Tourism & Film

What Westchester County Tourism & Film does

Westchester County Tourism & Film is the official county government destination marketing organization (DMO) for Westchester County, New York, operating under Westchester County government and headquartered at 148 Martine Ave, Suite 107, White Plains. The organization promotes tourism, film production, meetings, and events across the county's 500 square miles, which include six cities, 19 towns, and 20 villages spanning urban centers in the south, Hudson River and Long Island Sound waterfronts, and rural landscapes in the north. Its primary end audiences are leisure tourists, meeting and convention planners, and the film and production industry, with secondary audiences including wedding and social event planners; the organization explicitly does not charge visitors for its promotional services and is funded through the county government budget rather than commercial revenue.

The core product is the VisitWestchesterNY.com website, built on the Simpleview destination marketing platform, supplemented by print and digital collateral including the Westchester County Destination Guide, themed brochures (Historic Homes & Gardens, Farm Trail, African American Heritage Trail with 16 sites, Hike Bike Explore), and a monthly e-newsletter. The digital experience is augmented by Threshold 360-powered 360-degree virtual tours, Issuu-hosted digital brochures, Google Maps integration, AudioEye-powered accessibility tools certified to WCAG 2.2 Level AA, and a Bandwango-powered Westchester Craft Beverage Trail passport. Specialized service lines include a film office that facilitated nearly $1.1B in film industry economic impact, a meeting planner RFP submission system, group travel planning resources, and wedding planning resources. Marketing is delivered through a multi-channel mix spanning the website, social media (Facebook, Instagram, YouTube), PR handled by the Mower agency with placements in Parade, USA Today, Forbes, and Travel & Leisure, email, and event participation.

The business model is non-commercial by design: the entity is a public-sector bureau funded through county appropriations, and its outputs (visitor guides, itineraries, partner promotion, film office support) are provided free of charge. Distribution to visitors is self-serve via the website and mail-order physical guides, with inside-sales-style phone support (toll-free 800 number and local line) handling visitor inquiries and meeting RFPs. Strategic partnerships with I Love New York, Travel Hudson Valley, and Brand USA extend reach at the state, regional, and international levels, while transit partnerships with Metro-North Railroad, Amtrak, Bee-Line Bus, and ParaTransit are integrated into accessible tourism itineraries. The organization has won multiple industry awards, including the SIA Gold Award for the 2024 Westchester Visitor Guide and the 2025 NYSTIA Excellence in Tourism Marketing award for the Craft Beverage Trail social media campaign.

Name

Westchester County Tourism & Film

Legal name

Westchester County Tourism & Film

Website

https://visitwestchesterny.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Westchester County Tourism & Film is the official county government destination marketing organization for Westchester County, NY, promoting tourism, film production, meetings, and events across 500 square miles through its website, print and digital guides, social media, and accessibility-focused itineraries.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City Squares, Old Towns & Landmark Districts (THAJACAJ)

akta.pro secondary industries

Cultural Heritage & Historic District Tours (THAJAAAB), Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

Keywords

• Destination marketing services
• Film commission services
• Meeting planning resources
• Travel guide publishing
• Tourism promotion bureau

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Tourism Promotion Services: Westchester County Tourism & Film operates as a government tourism bureau promoting Westchester County as a travel destination. The organization does not generate revenue directly but supports local businesses, hotels, restaurants, and attractions through marketing and promotion.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Westchester County Tourism & Film is the official county government destination marketing organization that promotes Westchester County, NY as a leisure, meeting, group, wedding, and film production destination. It operates the VisitWestchesterNY.com website, publishes print and digital visitor guides and themed trail brochures, and provides specialized services including film location/permit support, meeting/convention RFP handling, group travel planning, and wedding planning resources for the county.

Product overview

Westchester County Tourism & Film operates a destination marketing platform centered on VisitWestchesterNY.com, complemented by print and digital collateral including the official Westchester County Destination Guide, themed brochures (Historic Homes & Gardens, Farm Trail, African American Heritage Trail, Hike Bike Explore), and the Westchester Craft Beverage Trail digital passport. The organization provides specialized services for film production, meetings/conventions, group travel, and weddings. Marketing efforts include social media campaigns and a monthly e-newsletter. The portfolio is structured as a unified destination marketing ecosystem rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitWestchesterNY.com Website Platform Official destination marketing website providing comprehensive travel planning resources including itineraries, accommodations, attractions, events, and booking information for Westchester County visitors.
• Film Industry Services Services supporting film and television production in Westchester County including location scouting assistance, permit facilitation, crew connections, and economic development programs. The county's film industry generated nearly $1.1B in economic impact.
• Meetings & Conventions Services RFP submission system and planning resources for meeting planners, group events, and conventions in Westchester County venues.
• Group Travel Planning Planning services and resources for group travel including motorcoach tours, sports teams, and special interest groups visiting Westchester County.
• Wedding Planning Services Venue and vendor resources for wedding planning including ceremony and reception locations throughout Westchester County.
• Westchester County Destination Guide Official print and digital travel guide featuring comprehensive destination information, itineraries, and travel planning resources for visitors.
• Westchester Craft Beverage Trail Passport Digital passport program allowing visitors to earn rewards by visiting participating craft beverage locations throughout Westchester County.
• Hike, Bike, Explore Guide Outdoor adventure guide covering hiking, biking, and exploration opportunities across Westchester County parks and trails.
• African American History & Heritage Trail Guide Guide highlighting 16 historic sites along the African American Heritage Trail documenting contributions of people of African descent in Westchester County.
• Splendor: Historic Homes & Gardens Brochure Brochure featuring Westchester's historic mansions, estates, and botanical gardens open to visitors.
• Farm Trail Map and Guide Guide to farms, orchards, and farm-to-table experiences throughout Westchester County.
• Travel Itineraries Curated multi-day trip plans covering themes including family fun, historic homes, accessible travel, dog-friendly adventures, romantic retreats, and seasonal experiences.
• Tourism e-Newsletter Monthly digital newsletter providing tourism updates, event announcements, and travel inspiration to subscribers.

Quantifiable outcome

• $1.1B economic impact from film industry

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• SimpleviewcoreTechnology or IntegrationWebsite platform provider powering visitwestchesterny.com with digital destination marketing technology
• AudioEyecoreTechnology or IntegrationDigital accessibility testing and monitoring platform providing WCAG 2.2 Level AA compliance certification and accessibility tools for website visitors
• I Love New YorkmajorGTM or Marketing PartnerOfficial New York State tourism marketing partner with co-branded logo and shared promotional initiatives
• Travel Hudson ValleyminorGTM or Marketing PartnerRegional tourism marketing partnership with Hudson Valley tourism organization
• Brand USAminorGTM or Marketing PartnerNational tourism marketing partnership promoting USA as a destination internationally
• MowerminorGTM or Marketing PartnerPR agency handling press inquiries for Westchester County Tourism & Film at [email protected]
• Metro-North RailroadmajorGTM or Marketing PartnerPublic transportation partner providing rail access to Westchester from Grand Central Terminal, featured in accessible tourism itineraries
• AmtrakminorGTM or Marketing PartnerRail service partner with stops in Yonkers, New Rochelle, and Croton Harmon
• Bee-Line Bus SystemminorGTM or Marketing PartnerWestchester County accessible bus system featured in car-free accessible tourism itineraries
• ParaTransitminorGTM or Marketing PartnerAccessible transportation service for visitors with disabilities, referenced in accessible itinerary planning

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hudson Valley Tourism: Regional DMO covering the Hudson Valley corridor adjacent to Westchester. Already co-markets with Westchester County Tourism & Film (mutual partnership), making it the most directly comparable peer in terms of geography, audience, and county/regional DMO structure.
• Dutchess County Tourism: County-level DMO in the Hudson Valley north of Westchester. Most structurally comparable peer in terms of county-level DMO governance, team size, and reliance on a single county's attractions and accommodations.
• Long Island Tourism: Regional DMO covering Long Island within New York State. Comparable in organizational form (regional tourism marketing body) and in serving a NYC-adjacent, drive-to market with similar mix of beaches, dining, and family attractions.
• Putnam County Tourism: Adjacent county-level DMO immediately north of Westchester in the Hudson Valley. Comparable in size, governance, and target market, and competes for the same drive-market visitor looking for outdoor and small-town experiences.

Broad incumbents

• Brand USA: National destination marketing organization for the United States. Westchester is a formal Brand USA partner, and Brand USA's international campaigns funnel inbound interest to U.S. destinations including Westchester. Operates at far greater scale and scope.
• I LOVE NY (New York State Division of Tourism): State-level tourism marketing organization that Westchester formally partners with and co-brands. Sets the statewide marketing agenda and campaigns that frame Westchester's positioning, while operating at a much broader scope.
• NYC & Company: Official DMO for New York City, the same core source market that Westchester targets. Operates at significantly greater scale and budget but competes for the same NYC-metro traveler, making it the dominant incumbent in Westchester's feeder market.

Regional players

• Visit Connecticut: State-level DMO for Connecticut, which competes with Westchester for NYC weekend and drive-market travelers. Operates in a different geography but targets overlapping consumer segments with comparable tourism marketing functions.
• Visit New Jersey: State DMO for New Jersey, a neighboring state competing for NYC-metro travelers. Differentiated by geography but structurally comparable as a state-level DMO targeting overlapping drive-market and weekend-getaway segments.

Others

• New York State Film Office: State-level film commission that sets tax credit policy and production incentives driving Westchester's film office outcomes. Not a direct competitor, but the upstream policy authority that the Westchester Film Office's $1.1B impact depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visitwestchesterny
• Instagraminstagram.com/visitwestchesterny
• YouTubeyoutube.com/visitwestchesterny
• LinkedInlinkedin.com/company/westchester-county-tourism-film

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westchester County Tourism & Film