VISUAL EDGE - Creative Studio

What VISUAL EDGE - Creative Studio does

Visual Edge is a London-based digital content studio specialising in bespoke visual production for live events, broadcast, sports presentation, and entertainment. The company designs and delivers 2D and 3D animation content for LED screens, projection mapping installations, motion capture-driven virtual production, and visual effects for ceremonies and brand campaigns. Its technical stack centres on industry-standard creative tools — Xsens motion capture suits integrated with Unreal Engine, LED Volume virtual production environments, and 3D modelling workflows — complemented by its proprietary React fan engagement mobile app platform. The company explicitly serves enterprise clients across verticals including international sports federations (Olympic Games Tokyo 2020, Wimbledon, World Athletics, European Athletics, Saudi Games), entertainment and music (Eurovision Song Contest, BAFTA, Hans Zimmer Live, Duran Duran, Spotify Live), luxury fashion (Prada, Miu Miu, Burberry, Hublot), and global brands (BBC Earth, Wagamama, DeWalt, Workday, NASA Space Centre).

The company operates as a project-based professional services studio with bespoke, non-publicly-disclosed pricing. Revenue is generated through individual creative content engagements rather than recurring contracts, with the React app positioned as a potential additional licensing/white-label revenue stream. Visual Edge is incorporated in the United Kingdom as Visual Edge Media Ltd, is privately held with no disclosed external venture or private equity investment, and is founder-led by Rob Currie (Founder & Director) alongside Creative Directors Nick Clark-Lowes and Andy Taplin. With only nine employees reported, the studio operates at a boutique scale, relying on its portfolio of high-profile international events as its primary go-to-market credential. The GTM motion is enterprise field sales, executed directly from the London headquarters, targeting event organisers, production houses, and digital agencies globally, with no channel partners or resellers.

Name

VISUAL EDGE - Creative Studio

Legal name

Visual Edge Media Ltd

Website

https://visualedge.media

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Visual Edge is a London-based digital content studio specialising in bespoke 2D/3D visual content, projection mapping, motion capture, and virtual production for live events, broadcast, and sports presentation. It serves enterprise clients including the Olympic Games, Eurovision, Wimbledon, and luxury brands like Prada and Burberry.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Content Production Services: Project-based professional services revenue generated through the design, pre-visualisation, and delivery of bespoke visual content for live events, broadcasts, ceremonies, sports presentations, and entertainment productions. Revenue is derived from individual project engagements with global brands, sports federations, and production houses.
2. React App Fan Engagement Platform: Revenue potentially generated through licensing or white-labelling of the React fan engagement app to event organisers, sports federations, and entertainment brands for audience interaction at live events.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Visual Edge is a London-based digital content studio that designs and produces bespoke visual content for live events, broadcasts, and entertainment productions. The studio delivers projection mapping, 2D and 3D animation for LED screens, sports presentation packages (athlete entrances, ceremonies, multi-sport event content), broadcast graphics, virtual production and motion capture services, and CGI/VFX, complemented by its proprietary React fan engagement mobile app for real-time audience interaction.

Product overview

Visual Edge is an award-winning digital content studio specializing in the live events industry, offering a portfolio of integrated creative services. The core offerings include Projection Mapping (3D surface transformation for events), Entertainment Content (2D/3D animation for music, ceremonies, fashion), Broadcast (TV and LED screen content in HD/4K), Sport Presentation (athlete entrances, multi-sport event delivery), Innovation Studio (motion capture, virtual production, Unreal Engine integration), and Storytelling/Visual Production (CGI and VFX). The React fan engagement mobile app complements these services by enabling real-time audience interaction via QR codes. These services are delivered by a team of versatile professionals leveraging expertise in video post-production, 3D modelling, projection mapping, and virtual production, serving international sports events, television shows, online campaigns, ceremonies, and special events.

Differentiator

Problem solved

Functional benefit

Brands

• React: Fan engagement mobile app that transforms passive spectators into active participants with real-time interactive features like custom face filters, trivia quizzes, and live-to-screen selfies.

Products and services

• Projection Mapping Bespoke 2D and 3D projection mapping visual content design that transforms any surface into a dynamic canvas, including 3D mapping, concept design, technical consultancy, and live show mapping for global events. Targeted at sports federations, entertainment producers, and cultural institutions.
• Entertainment Content 2D and 3D animation and content design for LED screens, timecoded and sequenced for live performances. Services cover music shows, ceremonies, fashion shows, and music video shoots with pre-visualisation capabilities. Targeted at music artists, concert promoters, fashion houses, and entertainment producers.
• Broadcast Visual Content High-quality 2D and 3D visual content for LED screens, television shows, music shows, game shows, and sports broadcasts. Specialises in HD and 4K TV outputs tailored to fit any screen size and aspect ratio. Targeted at television networks and production companies.
• Sport Presentation Visual design for sports presentation including bespoke athlete entrances, green rooms, tunnels, headshot studios, and multi-sport event delivery, with the ability to scale across 1-20 sports simultaneously for a single championship. Targeted at international sports federations, organising committees, and major sports venues.
• Innovation Studio (Motion Capture & Virtual Production) High-quality motion capture solutions using Xsens suits, full body and facial capture, Unreal Engine integration, and virtual production with LED Volume 3D environments and plate playback for commercial, film, and music shoots. Targeted at production houses, brands, and entertainment clients.
• Storytelling / Visual Production (VFX & CGI) Visual effects content production including CGI sequences and seamless live-action footage integration, from design to delivery, for advertising campaigns, branded content, and event visuals. Targeted at global brands, agencies, and broadcasters.
• React Fan Engagement App Proprietary mobile app platform for fan engagement at live events featuring custom face filters, trivia quizzes, and live-to-screen selfies, connecting fans via QR code scan for real-time interactive participation. Available to event organisers, sports federations, and entertainment brands for licensing or white-label use.

Quantifiable outcome

• Trusted in delivering engaging content to some of the biggest global TV audiences at the Olympic Games and Eurovision Song Contest
• +3 more outcomes

Named customers35 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Digital AgenciescoreGTM or Marketing PartnerVisual Edge partners with leading digital agencies to deliver comprehensive creative solutions for clients, leveraging agency relationships to access project opportunities and expand its client base in the digital content space.
• Production HousescoreStrategic or Co-development PartnerVisual Edge collaborates with production houses to provide visual content production services, including video post-production, 3D modelling, and virtual production capabilities for live events and broadcasts.
• Sports FederationscoreStrategic or Co-development PartnerVisual Edge partners with international sports federations and organisations to deliver sports presentation packages, athlete entrance designs, and venue visual experiences for global sporting events.
• Global BrandscoreGTM or Marketing PartnerVisual Edge collaborates with leading global brands including luxury fashion houses (Prada, Miu Miu, Burberry), watch brands (Hublot), and consumer brands (Philips, Wagamama, DeWalt) to create bespoke visual content for advertising, events, and brand activations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Resolume: Real-time video mixing and visual performance software used for VJing, concerts, and large-scale projection mapping. Comparable on the live event visual content workflow, particularly projection mapping and LED-screen show content.
• Seeper: UK-based creative technology studio producing immersive and interactive experiences for live events, brand activations, and broadcasts. Comparable boutique-scale studio focused on projection mapping, real-time visuals, and audience engagement.
• Pixomondo: Virtual production and VFX studio operating LED Volume stages globally for film, broadcast, and live events (e.g., Star Trek, House of the Dragon). Directly comparable to Visual Edge on LED Volume, Unreal Engine, and live broadcast virtual production work.
• Final Pixel: Virtual production and content studio specializing in LED Volume, Unreal Engine, and real-time workflows for film, episodic, and live projects. Closely comparable on virtual production service offering and technology stack.
• Disguise: Technology and creative services company behind the disguise media server platform used for projection mapping, LED stages, and live events. Direct peer on the technology backbone Visual Edge uses, with overlapping services in live event and broadcast visual production.
• Zero Density: Real-time broadcast graphics and virtual production platform (RealityHub, Reality Engine). Direct peer on virtual production for broadcast and live shows, where Visual Edge delivers LED Volume and Unreal Engine workflows.
• Notch: Real-time creative production tool widely used for live concerts, tours, and broadcast graphics. Direct peer on the live event and concert visual workflow that Visual Edge delivers, including projection mapping and show content.

Broad incumbents

• NEP Group: Global broadcast services and live event production group providing outside broadcast, displays, and visual solutions for major sports and entertainment events. Larger incumbent with broader broadcast services portfolio overlapping Visual Edge's sport presentation and broadcast work.
• Framestore: Major VFX and immersive content studio working across film, advertising, and experiential/live events. Broader incumbent with overlapping virtual production and live event capabilities but at significantly larger scale and across wider formats.
• Vizrt: Broadcast graphics and live production software/platform provider serving news, sports, and entertainment. Comparable on broadcast graphics and live visual content workflows, though operates primarily as a technology platform rather than a creative studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/VisualEdgeMedia
• LinkedInlinkedin.com/company/visual-edge-media
• Instagraminstagram.com/visual.edge

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VISUAL EDGE - Creative Studio