What Visual Projects - Qatar does

Visual Projects is a Qatar-based construction and aquatic engineering company founded in 2011 and headquartered in Doha, operating with approximately 26 employees. The company provides end-to-end services for swimming pools, spas, water features, lagoons, water theme parks, and broader residential/commercial construction, serving residential property owners, commercial developers, hospitality operators, and sports facilities across the Qatari market. All projects are positioned as compliant with the Qatar National Master Plan (QNMP) and Ministry of Municipality regulations, and the company works with licensed local architects and engineers. Its business operates two primary revenue streams: project services (design, construction, periodic maintenance, and renovation, classified as professional services) and equipment and product sales (hardware including pumps, filters, LED lights, heat/chill pumps, valves, and chemical dispensers). Products are sold directly through a bilingual English-Arabic website with WhatsApp Business integration for sales inquiries, while project services are delivered through direct enterprise sales engagement. The company has expanded its portfolio to include solar solutions, moving pool bulkhead systems, and general villa/compound construction, diversifying beyond pure aquatic work while maintaining a single-country (Qatar) operating geography. The equipment portfolio includes climate-specialized products such as air-to-water heat pumps rated for ambient temperatures of -15 to 53°C, designed for Middle East conditions.

Name

Visual Projects - Qatar

Legal name

Visual Projects

Website

https://visualprojects-qa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual Projects is a Qatar-based construction and aquatic engineering company that designs, builds, and maintains swimming pools, spas, water features, and residential/commercial properties for property owners, developers, and hospitality operators across the Qatari market.

Ownership category

akta.pro rank

Product category

Aquatic Construction and Pool Equipment

NAICS

Landscape Architectural Services (54132), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ), Pool Decking & Surrounds (HSAPALAK), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Swimming pool construction
• Pool equipment supply
• Aquatic facility design
• Water feature construction
• Spa wellness facilities

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Project Services: Design, build, periodic maintenance, technical support, and renovation services for swimming pools, spas, water features, lagoons, and construction projects. This is the primary revenue stream encompassing the company's core competencies in pool construction, compound development, and villa construction.
2. Equipment and Product Sales: Sale of pool equipment including pumps (self-priming and centrifugal), sand filters, valves, LED lights, heat pumps, and chemical dispensers. Products are available for purchase through the company website with WhatsApp inquiry integration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Visual Projects designs, constructs, and maintains swimming pools, spas, water features, lagoons, water theme parks, and residential buildings in Qatar, while also selling pool equipment (pumps, filters, LED lights, heat/chill pumps, valves, chemical dispensers) through its website and WhatsApp inquiry channel. Services span nine project categories from private villas through commercial compounds, hospitality, and competition-grade aquatic facilities, with all work engineered for Middle East climate and compliant with the Qatar National Master Plan.

Product overview

Visual Projects - Qatar is a construction and aquatic facilities company offering a comprehensive portfolio of swimming pool equipment and construction services. Their product portfolio includes eight distinct pool equipment lines: Victoria Plus Silent self-priming pumps (0.5-3 HP), Maxim centrifugal pumps (3.5-5.5 HP), Dossi chlorine/bromine dispensers (3.5-10 kg capacity), Laminated Sand filters (350-900mm), Vesubio Sand filters (450-1200mm), underwater LED lights, swimming pool heat/chill pumps (up to 52.1 kW cooling), and Classic multiport valves. Their construction services span ten categories: swimming pool design/construction/maintenance (including private, stainless steel, therapy, competition, and diving pools), spa and wellness facilities (hammam, sauna, steam, salt, snow rooms), water features/lagoons/artificial lakes, solar solutions, water theme parks/wave pools, moving pool bulkhead systems, and residential construction (villas, apartments, compounds). The company operates primarily in Qatar, with all projects designed to comply with Qatar National Master Plan (QNMP) and Ministry of Municipality regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Victoria Plus Silent Self-priming Pump 230/400 Self-priming pump with single-phase and three-phase motors from 0.5 HP to 3 HP, IP-55 protection rating, low noise level of 61-70 dB, and prefilter with 2-lever cap. Designed for swimming pool applications and compatible with Victoria Plus pump installations.
• Maxim Centrifugal Pumps Centrifugal pump with plastic body and supports from 3.5 HP to 5.5 HP, AISI-316 stainless steel motor shaft with double insulation, IP-55 protection, and 8-litre prefilter basket. Models include Maxim 3.5 HP (08003), Maxim 4.5 HP (08004), and Maxim 5.5 HP (08005).
• Dossi Chlorine and Bromine Dispensers ABS plastic chlorine and bromine dispensers including Dossi-3 (3.5 kg tablets), Dossi-5 inline and off-line variants, and Dossi-10 inline and off-line variants with capacities from 3.5 kg to 10 kg of tablets. Suitable for pools up to 90 m3.
• Laminated Sand Filters Sand filters laminated in polyester and fiberglass from Ø 350mm to Ø 900mm for pool volumes up to 240 m3. Grey polypropylene base, screw-free lid, pressure gauge, and side selector valve. Maximum pressure 2.5 bar; complies with EN 16713-1.
• Underwater Swimming Pool LED Lights Flat 14.5W surface-mounted LED projectors rated IP-68, powered at 12Vac. Available in white, warm white, RGB, and RGB RC1100 (remote control) variants, with decorative rings in white, beige, grey, or anthracite and 2.5m cable included.
• Laminated Vesubio Sand Filters Sand filters manufactured using simultaneous projection of resin and fibreglass, ranging from Ø 450mm to Ø 1200mm for pool volumes up to 448 m3. Threaded lid with high-resistance screws; maximum pressure 2.5 bar; suitable for both public and private pool sectors.
• Swimming Pool Heat and Chill Pump Air-to-water heat pump designed for Middle East climatic conditions with ambient temperature range of -15 to 53°C. Cooling power input up to 52.1 kW and heating power input up to 44.8 kW. Available with R410A and R134A refrigerants; capable of both heating and cooling pool water.
• Classic Multiport Valve (1.5", 2", and 2.5") Six-position multiport valve (1.5", 2", and 2.5") for filtration, empty, closed, backwashing, and rinsing. ABS body, lid and handle, PPO distributor, EPDM gaskets, and stainless steel metal parts.
• Swimming Pool Design, Construction & Maintenance Complete swimming pool services covering design, construction, and periodic maintenance for private, commercial, and sports pools, including stainless steel pools, therapy pools, and competition/diving/training pools.
• Spa & Wellness Facilities Design and construction of spa and wellness facilities including experience showers, hammam rooms, salt rooms, sauna rooms, steam rooms, treatment rooms, scrub rooms, relaxation zones, and snow rooms.
• Water Features, Lagoons & Artificial Lakes Construction of man-made lakes, artificial lagoons, decorative fountains, dancing fountains, fire fountains, and water features for residential and commercial applications.
• Solar Solutions Solar energy solutions integrated with pool and water features systems for clients seeking renewable energy integration with aquatic facilities.
• Water Theme Park & Wave Pool Design and construction of water theme parks, wave pools, and aquarium facilities for entertainment operators.
• Moving Pool Bulkhead Systems & Movable Swimming Floor Installation of moving pool bulkhead systems and adjustable movable swimming floors for versatile pool configurations, typically used in competition and multi-purpose aquatic facilities.
• Design, Build, Maintenance & Technical Support Comprehensive services including design, construction, periodic maintenance, technical support, and renovation services for aquatic facilities.
• Construction - Villas, Residential Apartments & Compounds Construction services for private villas, residential apartments, residential compounds, and showrooms, adhering to Qatar's regulatory framework including the Qatar National Master Plan (QNMP) and Ministry of Municipality requirements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hayward Holdings: Global pool equipment OEM with broad pumps, filters, heaters, and lighting lines. Comparable to Visual Projects on equipment specifications and competing for the same residential and commercial pool installations in the Gulf region.
• AstralPool (Fluidra): Global pool equipment and water solutions major (now part of Fluidra). Competes with Visual Projects on the equipment catalog side (pumps, filters, heat pumps, chemical dosing) and on larger design-build projects in the Gulf.
• Waterco: Australia-headquartered pool and water-treatment equipment manufacturer with established Middle East distribution. Comparable product portfolio (pumps, filters, heat pumps, chemical dosing) targeting the same commercial and residential segments.
• Myrtha Pools: Global stainless-steel modular pool constructor, very active in sports, competition, and competition-diving pools — a category Visual Projects explicitly lists. Comparable on design-build for sports and competition facilities in the Gulf.
• Pentair: Major pool equipment manufacturer worldwide. Directly comparable product overlap (pumps, filters, automation, lighting) and an active commercial presence in Middle East residential and hospitality pool projects.
• Fluidra Middle East: Regional arm of Fluidra selling AstralPool and related brands across the Gulf. Competes with Visual Projects on the equipment catalog and increasingly on integrated pool construction services for the same hospitality and residential developers.

Regional players

• AquaTech Pools & Water Features: Middle East pool and water-feature contractor. Comparable service scope (design, construction, maintenance of pools and water features) and a directly competing regional footprint across the Gulf.
• Bluepools: Dubai-headquartered swimming pool construction and maintenance company. Directly comparable services and customer mix in the Gulf residential and hospitality segments, competing for the same Qatari/UAE project pipeline.

Direct peers

• Desert Group (UAE): Regional pool, landscape, and water-feature design-build specialist based in the UAE. Direct comparable to Visual Projects in scope (pools, water features, landscape) and in serving the same Middle East residential, commercial, and hospitality market.
• Al Taif Engineering: UAE-based swimming pool, landscape, and irrigation contractor. Directly comparable in residential compound pool construction and water-feature work for the same Gulf developer customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/visual-projects---qatar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Projects - Qatar