VitaFruits.fr

What VitaFruits.fr does

VitaFruits.fr, operating under the legal entity Les Jardins de Thomas (SARL), is a fresh fruit and vegetable delivery service founded in 2019 and headquartered in Cagnes-sur-Mer, France. The company primarily serves businesses on the Côte d'Azur through a tiered B2B subscription program (Vitabox Solo, Duo, Team, and Custom) delivering seasonal fruit baskets sourced from Provence producers and the Nice wholesale market (MIN) on a weekly or bi-weekly cadence with no commitment. Customer segments range from small offices (5-person TPEs) to enterprise accounts such as Booking, Crédit Agricole, Galeries Lafayette, Pro BTP, and Bouygues Immobilier, supplemented by hotels, coworking spaces, law firms, and tech companies in Sophia Antipolis. The firm also offers household boxes, individual à la carte produce, gift baskets, event catering, and a €5 membership card for consumer-side revenue.

The business is a founder-led, bootstrapped SARL with €1,000 share capital, six employees, and no external funding. Co-founders Julia and Thomas are operationally hands-on: Thomas also runs Mateca, a wholesale produce business in Carros that supplies VitaFruits and provides short supply-chain advantages. Distribution is direct-to-customer via an in-house delivery fleet, with orders placed through the e-commerce website, phone, or email and a 23h cutoff for next-day delivery. Marketing relies on content (blog), organic social (Facebook, Instagram), email, and founder-led outreach. There is no AI, API, or developer-facing integration; the technology layer is a conventional e-commerce platform coupled to a delivery management workflow. Profitability or revenue figures are not disclosed, and growth is regionally concentrated across nine communes of the Côte d'Azur.

Name

VitaFruits.fr

Legal name

Les Jardins de Thomas (SARL)

Website

https://vitafruits.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

VitaFruits.fr is a Cagnes-sur-Mer-based B2B fresh fruit subscription and delivery service serving businesses across the Côte d'Azur, with a secondary offering for households, events, and gift baskets.

Ownership category

akta.pro rank

Product category

Workplace Wellness Fruit Delivery

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Retailers (445230)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industries

Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Office fruit delivery
• Corporate fruit subscription
• Fresh produce delivery
• Workplace wellness fruit baskets
• Local seasonal produce

Headquarters

HQ city

Cagnes-sur-Mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vitabox Subscription: Recurring weekly or bi-weekly delivery of fresh fruit baskets to businesses. Subscription model with no commitment - clients can modify, suspend, or cancel at any time. Billed monthly.
2. One-time Orders: Individual fruit and vegetable purchases through the website. Gift baskets for special occasions. Event catering with fruit platters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VitaFruits.fr delivers seasonal, locally sourced fresh fruit baskets to businesses and households across the Côte d'Azur via recurring weekly or bi-weekly subscriptions with no commitment. The product lineup includes the Vitabox corporate tiered subscriptions (Solo, Duo, Team, Custom for 5 to 50+ employees), household VitaBox subscriptions (Famille, Duo, Solo), gift baskets (Paniers Cadeaux), and a-la-carte individual fruits and vegetables sourced from Provence producers and the Nice wholesale market (MIN). Founders Julia and Thomas personally manage sales, sourcing, and client relationships for free next-day delivery within the served zone.

Product overview

VitaFruits.fr is a fresh fruit and vegetable delivery service for businesses and individuals on the French Riviera (Côte d'Azur), founded in 2019 and operated by SARL Les Jardins de Thomas based in Cagnes-sur-Mer. The core offering is the Vitabox subscription program—comprising Vitabox Solo (5-10 people), Vitabox Duo (10-20 people), Vitabox Team (20-50 people), and Vitabox Custom (50+ people)—delivering seasonal fruit baskets to offices on a weekly or bi-weekly basis with no commitment required. For households, smaller VitaBox Famille, Duo, and Solo boxes are available via direct online purchase. The company also offers gift baskets (Paniers Cadeaux) for corporate events, individual fruit and vegetable a-la-carte ordering, and exotic fruits and fresh herbs sourced from Provence producers. All products are selected daily from the Nice wholesale market (MIN) with emphasis on local Provence sourcing, seasonal availability, and short supply chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitabox Corporate Fruit Basket Subscription Tiered subscription of fresh seasonal fruit baskets delivered to offices, sized for teams of 5 to 50+ employees. Includes Vitabox Solo (5-10 people, 40-70€ HT), Vitabox Duo (10-20 people, 70-120€ HT), Vitabox Team (20-50 people, 120-250€ HT), and Vitabox Custom (50+ people, custom pricing with multi-site options). No commitment, billed monthly, with free delivery in the Côte d'Azur zone.
• VitaBox Household Fruit Box Subscription Subscription boxes of seasonal fruits and vegetables from local Provence producers, delivered to households. Available in VitaBox Solo (single person, 12€), VitaBox Duo (two people, 20€), and VitaBox Famille (family, 30€) sizes.
• Paniers Cadeaux (Gift Baskets) Customizable fruit gift baskets for corporate events, client appreciation, year-end gifts, and seminars, with elegant presentation and direct delivery to partners or offices.
• Carte Membre Membership card providing access to subscriber benefits and pricing, priced at 5€.
• Individual Fruits and Vegetables (A-la-carte) A-la-carte ordering of individual fruits and vegetables from the website, including exotic fruits (mango, pineapple, passion fruit, avocado), French herbs (basil, parsley, chives), salads, and seasonal produce from Provence producers.

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MatecacoreOthersMateca is a fruit and vegetable wholesaler based in Carros, operated by Thomas (co-founder). It is a historic partner of the Nice wholesale market (MIN). Provides supply chain expertise and sourcing for Vitafruits products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seazon: French weekly meal-kit and fresh produce subscription service. Comparable to VitaFruits in the recurring subscription cadence, French-local sourcing emphasis, and direct-to-consumer (and increasingly B2B) delivery model.
• Bergamotte: French subscription-based flower and plant delivery company offering weekly/bi-weekly boxes to consumers and businesses. Comparable to VitaFruits in the recurring box-to-office subscription model and reliance on short supply chains from producers.
• Locavor: French online platform aggregating local producers for fresh produce delivery. Directly comparable short-supply-chain, local-producer positioning to VitaFruits' Côte d'Azur model.
• La Ruche qui dit Oui: French network connecting consumers and businesses directly to local farmers and food artisans via weekly "ruche" pickups and delivery. Highly comparable short-supply-chain positioning to VitaFruits' Provence-sourced produce model.
• Quitoque: French weekly subscription-box service delivering fresh groceries and recipes to households and businesses. Highly comparable to VitaFruits in subscription mechanics, French market focus, and dependence on local/seasonal sourcing, though broader in assortment.

Broad incumbents

• Too Good To Go: European surplus-food marketplace allowing businesses to sell unsold fresh food at discount. Operates in the same fresh-food delivery space as VitaFruits with a much larger scale, B2B supply side, and brand recognition.
• Pomona: France's largest B2B fresh and specialty food distributor serving foodservice and retail. Comparable as a fresh-produce distribution business serving businesses, but at national scale and across all food categories rather than specializing in workplace fruit baskets.
• Frichti: French prepared-meal and grocery delivery subscription company serving both consumers and corporate clients (Frichti Pro). Comparable B2B workplace food delivery motion and subscription pricing to VitaFruits, but with a broader prepared-meal catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vitafruits.fr
• Instagraminstagram.com/vitafruits.fr
• LinkedInlinkedin.com/company/vitafruits-nice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VitaFruits.fr