What Stichting Vitalis does

Stichting Vitalis (operating as Vitalismaatjes) is a Dutch non-profit foundation established in 1978 (originally under the name Piggelmee) that recruits, screens, and matches adult volunteer mentors ("maatjes") with vulnerable children aged 5 to 18 who lack adequate parental attention due to psychological, financial, or social challenges. The organization operates across 11 municipalities in South Holland and North Holland, including Den Haag, Delft, Leiden, Westland, and Haarlem, delivering ~200+ matches per year through a team of 10 case managers handling intake, screening, matching, coaching, and evaluation. Its core methodology, the Positieve Gezondheid (Positive Health) framework introduced in 2025 with the spinnenweb assessment tool, monitors child well-being across six dimensions.

The organization's product portfolio centers on the Maatjes Matching Program (the 1-1.5 year weekly mentor relationship) and is augmented by specialized variants: Vakantiemaatjes (3-week summer vacation), Flexmaatjes (irregular-schedule volunteers), and MDT Traject (a 6-month development trajectory for volunteers aged 18-30 delivered via the national Maatschappelijke Diensttijd program). Technology is minimal — Vitalis uses a standard administrative tool, Automaatje, for case management, and standard web/social analytics for marketing; no proprietary technology platform exists.

The business model is a multi-stream non-profit funding structure rather than a commercial pricing model. Services are provided free of charge to children and families. Revenue is sourced from (i) municipal contracts with Den Haag, Delft, Leiden, Westland, and seven surrounding municipalities; (ii) foundation grants from Oranjefonds, Dioraphte, Fonds1818, Pro Juventute, Kinderpostzegels and others; and (iii) corporate sponsorships (NIBC, Madurodam, Ondernemersgala Den Haag) plus individual donations. The organization holds ANBI status (Dutch Tax Authority) and CBF Erkend Goed Doel certification, which together provide tax-deductible donation status and fundraising credibility.

Name

Stichting Vitalis

Legal name

Stichting Vitalis

Website

https://vitalismaatjes.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Vitalis (Vitalismaatjes) is a Dutch non-profit foundation, founded in 1978, that matches vulnerable children aged 5-18 with screened volunteer mentors across 11 municipalities in the Netherlands, delivering 200+ matches annually through a team of case managers.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: Vitalis operates as a non-profit organization funded primarily through donations from individuals, corporate sponsors, and the general public. The organization also receives support through fundraising events like the Ondernemersgala Den Haag.
2. Municipal Funding: The organization receives funding and support from multiple municipalities in the Netherlands including Den Haag, Delft, Leiden, Westland, and surrounding areas. This governmental support helps cover operational costs.
3. Foundation Grants: Vitalis receives grants from various foundations and funds including Oranjefonds, Dioraphte, Fonds1818, Pro Juventus, and other charitable organizations dedicated to youth welfare.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Stichting Vitalis operates a volunteer matching program (Vitalismaatjes) that pairs vulnerable children aged 5-18 with screened adult volunteer mentors ("maatjes") for one-on-one weekly activities typically lasting 1-1.5 years. Professional case managers handle intake, screening, matching, coaching, and evaluation, supported by the Positieve Gezondheid (Positive Health) methodology and its "spinnenweb" assessment tool. Specialized variants include Vakantiemaatjes (vacation-only), Flexmaatjes (flexible scheduling), and MDT Traject (young adult volunteers aged 18-30).

Product overview

Stichting Vitalis (Vitalismaatjes) operates as a non-profit matching organization offering a single integrated service: pairing vulnerable children aged 5-18 with volunteer 'maatjes' (buddies) through professional case management. The core offering is the Maatjes Matching Program, which includes volunteer screening, intake, matching, coaching, and monitoring. Additional specialized variants include Vakantiemaatjes for vacation-only participation, Flexmaatjes for flexible scheduling, and MDT Traject for young adult volunteers. The organization implements the Positieve Gezondheid methodology using the 'spinnenweb' assessment tool to guide and monitor child development outcomes across six well-being dimensions. Services are delivered in-person across multiple Dutch municipalities (Den Haag, Delft, Leiden, Haarlem, Westland, and surrounding areas) with ongoing professional case management support.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitalismaatjes Matching Program A volunteer matching service that pairs vulnerable children (ages 5-18) with screened adult volunteers ("maatjes") for one-on-one mentorship relationships of typically 1-1.5 years, including intake, matching, monitoring, and evaluation. Services are free to children and families.
• Maatjes Begeleiding (Case Management) Professional case management service where casemanagers screen volunteers, conduct intake interviews with children and families, make matches, provide coaching, and monitor the buddy relationships through regular evaluations.
• Positieve Gezondheid Methodiek A positive health approach using the "spinnenweb" (spider web) tool with placemat and questionnaire to assess and monitor children's well-being across six domains: body, feelings, meaningful days, social participation, daily functioning, and future perspective.
• Vakantiemaatjes (Vacation Buddy Program) A vacation-only buddy program where volunteers commit for 3 weeks during summer holidays, spending one day per week with a child. Available in Den Haag, Leidschendam-Voorburg, and Rijswijk.
• Flexmaatjes (Flexible Buddy Program) A flexible volunteering option for people with irregular schedules (such as medical professionals like Nancy) who cannot commit to fixed weekly meetings but still want to spend time with a child when available.
• MDT Traject (Mees- Doe- en Ontwikkel-Traject) A development trajectory for volunteers aged 18-30, combining buddy mentoring with personal development goals over a 6-month period, in partnership with the national Maatschappelijke Diensttijd (MDT) program.

Quantifiable outcome

• Prevents children from entering professional youth care through early intervention
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Gemeente Den HaagcoreStrategic or Co-development PartnerPrimary municipal partner providing operational support and funding for services in Den Haag. Vitalis is headquartered in Den Haag.
• Gemeente DelftcoreStrategic or Co-development PartnerMunicipal partner providing support for Vitalis services in Delft.
• Gemeente LeidencoreStrategic or Co-development PartnerMunicipal partner supporting Vitalis operations in Leiden.
• Gemeente WestlandcoreStrategic or Co-development PartnerMunicipal partner for Vitalis services in the Westland region.
• Gemeente LeiderdorpminorStrategic or Co-development PartnerMunicipal partner in Leiderdorp.
• Gemeente Leidschendam-VoorburgminorStrategic or Co-development PartnerMunicipal partner in Leidschendam-Voorburg.
• Gemeente OegstgeestminorStrategic or Co-development PartnerMunicipal partner in Oegstgeest.
• Gemeente RijswijkminorStrategic or Co-development PartnerMunicipal partner in Rijswijk.
• Gemeente VoorschotenminorStrategic or Co-development PartnerMunicipal partner in Voorschoten.
• Gemeente WassenaarminorStrategic or Co-development PartnerMunicipal partner in Wassenaar.
• MadurodamminorOthersMiniature park offering activities for children and volunteers.
• Ondernemersgala Den HaagcoreStrategic or Co-development PartnerAnnual business gala selecting Vitalis as a charity beneficiary. The gala raises funds and provides visibility for Vitalis among the business community.
• My Lima LimaminorStrategic or Co-development PartnerCo-charity partner with Vitalis at Ondernemersgala Den Haag 2026.
• Maatschappelijke Diensttijd (MDT)minorStrategic or Co-development PartnerNational program offering youth (ages 18-30) the opportunity to volunteer as maatjes for 6 months, combining youth development with community service.
• 2SUR5minorOthersAdventure sports venue that hosted the Vitalis summer festival for volunteers and children.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kinderpostzegels: Major Dutch children's charity (already a Vitalis sponsor) funding projects for vulnerable children nationwide. Comparable donor/grant ecosystem and beneficiary mission, but operates as an intermediary funder rather than direct service provider.
• Stichting Leergeld: Large Dutch non-profit network enabling participation in social, educational, and cultural activities for children from low-income families. Similar beneficiary population and municipal funding model, but delivers material support rather than volunteer mentorship.
• Het Vergeten Kind: Dutch foundation focused on children growing up in unsafe or unstable situations in the Netherlands. Comparable vulnerable-children target segment and case-management-style interventions, with broader scope including residential and advocacy work.
• Save the Children NL: Large international NGO with a Netherlands chapter running youth welfare programs and advocacy. Comparable vulnerable-children mission and foundation/municipal donor base, but with global scale and a much broader programmatic portfolio.
• Timon Jeugdhulp: Dutch professional youth care organization providing intensive jeugdhulp across regions. Vitalis explicitly positions itself as preventing escalation into Timon-style professional care, making it a directly adjacent, complementary, and partially competitive player.

Direct peers

• NL voor Elkaar: National platform connecting volunteers with local social initiatives across the Netherlands. Comparable volunteer-matching function and broad community footprint, though operates as a digital platform rather than case-managed program.
• Stichting Present: National Dutch volunteer-mobilization organization matching community volunteers with people in vulnerable situations. Comparable volunteer-recruitment, screening, and matching infrastructure, though with broader client groups beyond youth.
• JINC: Dutch non-profit connecting children and young people from disadvantaged backgrounds with volunteer mentors and corporate professionals. Highly comparable target segment (vulnerable youth), one-on-one adult mentorship model, and case-managed matching process, but oriented toward career development.
• Humanitas: One of the largest Dutch volunteer-based support organizations, operating nationwide buddy/home-visit programs for vulnerable groups including youth, elderly, and refugees. Directly comparable to Vitalis's volunteer maatjes model and case-managed matching approach, but at much larger national scale.
• Stichting De Verre Naasten: Dutch foundation running long-term buddy relationships between volunteers and people in isolation, including vulnerable families and youth. Comparable one-on-one mentoring model and preventive case-management orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vitalismaatjes
• YouTubeyoutube.com/@VitalisMaatjes
• Facebookfacebook.com/Vitalismaatjes
• LinkedInlinkedin.com/company/stichting-vitalis
• Instagraminstagram.com/vitalismaatjes

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Vitalis