Vital Sports

What Vital Sports does

Vital Sports is a privately held single-location fitness and health studio operating in Hamm, North Rhine-Westphalia, Germany under the legal entity VITAL SPORTS UG & Co. KG, managed by co-directors Max and Anna Bielefeld. The studio delivers a broad fitness, prevention, and rehabilitation service portfolio to individual members and local corporate clients, with operating hours of 09:00-22:00 daily. Core offerings include the Vital Sports Premium Club membership, the milon Zirkel computer-controlled circuit training system (44-minute sessions with chip card personalization), ZPP-certified prevention courses eligible for 75-100% health insurance reimbursement, Rehasport rehabilitation programs via the RehaVitalisPlus e.V. partnership, and corporate wellness under the Business Sports program. Ancillary services include Tanita body composition analysis, Cardioscan heart screening, LES MILLS group fitness classes, BODYPUMP and Indoor Cycling, VIBRAFIT vibration training, sauna, solarium, nutrition programming, and equipment rental.

The technology stack is conventional for the German fitness sector, combining third-party measurement hardware (Tanita multi-frequency BIA, Cardioscan electrodes, Dr. Wolff BackCheck) with digital content partnerships (LES MILLS On Demand, Blackroll fascia app, praevention.digital prevention platform) and Google Analytics for web traffic. No proprietary AI/ML systems are in evidence; automation is limited to milon chip card-driven equipment settings and online booking workflows.

Revenue is generated through recurring subscription memberships (€7.50-€11.50/week across student, flexible, 12-month, and 24-month tiers), insurance-reimbursable prevention courses, Rehasport billing via health/pension/accident insurance, corporate wellness contracts, ancillary service fees (body analysis, Cardioscan, sauna, solarium, equipment rental), and one-off programs such as the €39 "Deutschland nimmt ab" weight reduction course. The business operates as a direct-to-consumer studio with on-site sales, complemented by WhatsApp inquiry handling and a B2B corporate sales motion targeting employers in the Hamm region.

Name

Vital Sports

Legal name

VITAL SPORTS UG & Co. KG

Website

https://vital-sports.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vital Sports is a privately held single-location fitness and health studio in Hamm, Germany offering memberships, ZPP-certified prevention courses, rehabilitation sports, corporate wellness, and body analysis to individual consumers and local employers.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAK

Sports-Specific Group Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAGAA

General Health Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAGAH

Chronic Condition Lifestyle Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Fitness studio memberships
• Rehabilitation sports programs
• Certified prevention courses
• Corporate wellness programs
• Group fitness classes

Headquarters

HQ city

Hamm, North Rhine-Westphalia

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fitness Membership Subscriptions: Monthly membership fees for access to gym facilities, equipment, and standard services. Pricing tiers vary by contract length commitment (4-week flexible, 12-month, 24-month) with student discounts available.
2. Corporate Fitness Programs: Business Sports partnerships with companies providing employee wellness programs, customized activities, lectures on nutrition, Vitality Days with fitness assessments, and special corporate tariff rates.
3. Prevention Course Services: ZPP-certified prevention courses (Prävention Digital) where health insurance may reimburse 75-100% of costs. 8-week programs conducted by specially trained instructors for healthier lifestyle adoption.
4. Body Composition Analysis Services: BIA body analysis measurements using Tanita professional scale technology, providing detailed health metrics as an additional service to members.
5. Rehabilitation Sports: Rehasport services covered by health insurance providers, including partnerships with RehaVitalisPlus e.V. and cost coverage by various payers (health insurance, accident insurance, pension insurance).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vital Sports operates a physical fitness studio in Hamm, Germany, selling flexible memberships (4-week, 12-month, 24-month contracts, €7.50-€11.50/week) that grant access to gym equipment, group fitness classes (BODYPUMP, Indoor Cycling, Rückenfitness, Rehasport, B.O.P.), the milon Zirkel computer-controlled circuit training system, and wellness amenities including sauna and solarium. The studio also sells ZPP-certified prevention courses eligible for 75-100% health insurance reimbursement, insurance-covered Rehasport (rehabilitation sports) through a partnership with RehaVitalisPlus e.V., a corporate wellness program (Vital Sports Business Sports), body composition analysis (Tanita BIA), and a digital prevention program (Prävention Digital).

Product overview

Vital Sports is a premium fitness and health club in Hamm, Germany operating as a unified fitness studio with multiple integrated service modules. The core offering centers on the Vital Sports Premium Club providing comprehensive fitness facilities and memberships with flexible pricing tiers. This core is supplemented by health-specific modules including ZPP-certified prevention courses (Präventionskurse), digital prevention programs (Prävention Digital), rehabilitation sports (Rehasport), and nutrition programs (Ernährungsprogramm). Specialized assessment tools include the Eingangscheck, Cardioscan, and Tanita body analysis scale. The studio features the milon Zirkel circuit training system with chip-card automated equipment. Additional services include LES MILLS group fitness programs with online workouts, corporate fitness (Firmenfitness), VIBRAFIT vibration training, and wellness amenities including sauna and solarium. Prevention and health monitoring services are certified by the Bundesverband Gesundheitsstudios Deutschland e.V.

Differentiator

Problem solved

Functional benefit

Brands

• RehaVitalisPlus e.V. Rehabilitation and health sports association affiliated with Vital Sports, offering rehabilitationssport for individuals with physical impairments, chronic conditions, and post-operative recovery.

Products and services

• Vital Sports Premium Club Membership (Mitglietschaften)

Quantifiable outcome

• milon circuit training provides 60% more intensity than normal fitness equipment with 30% time savings
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RehaVitalisPlus e.V.coreStrategic or Co-development PartnerRehabilitation sports association (Verein für Rehabilitations- und Gesundheitssport) providing certified rehabilitation exercise programs. Services recognized by all cost carriers (health insurance, accident insurance, pension insurance, war victims' compensation). Quality ensured through disability sports association, attending physicians, and certified exercise instructors.
• praevention.digitalcoreGTM or Marketing PartnerDigital prevention platform enabling ZPP-certified prevention courses with online access. Platform provides health insurance cost coverage information and allows flexible, location-independent training participation through referral system.
• LES MILLScoreTechnology or IntegrationLES MILLS On Demand providing over 900 online workouts including Cardio, Core Training, Flexibility, and Indoor Cycling programs. Exclusive 60-day free training offer for studio members.
• BlackrollminorGTM or Marketing PartnerFree fascia training app partnership providing home exercise instructions for members. App offers exercises for each muscle group accessible via mobile device.
• German Health Insurance CompaniescoreChannel Partner/ Reseller/ DistributorPartnership with numerous health insurance providers (Krankenkassen) for health prevention funding. Many courses and programs eligible for health insurance subsidies and cost reimbursement.

Scale indicators5 records

Recent moves6 records

Direct peers

• Kieser Training: German strength-and-conditioning-focused fitness chain. Highly comparable to Vital Sports' emphasis on milon computer-controlled strength/endurance circuit training and health-oriented rather than bodybuilding positioning.
• Fitness First Germany: Premium-segment German fitness chain offering memberships, group classes, personal training, and wellness amenities. Comparable to Vital Sports' premium positioning and broad service mix under one roof.
• Mrs. Sporty: German women-only fitness franchise chain offering memberships, personal training, and weight-management programs. Comparable in targeting a defined member segment and bundling training with structured weight-loss/nutrition services.
• McFit / John Reed Fitness Studios: Germany's largest fitness chain (RSG Group), operating discount McFit clubs and premium-branded John Reed studios. Directly comparable in offering standard memberships, group classes (LES MILLS), and circuit/strength equipment across many German cities.
• clever fit: Mid-market German fitness chain with hundreds of studios across Germany. Comparable as a comparable-priced, full-service fitness membership operator serving the same broad consumer base as Vital Sports.

Emerging players

• Bodystreet: German EMS (electrical muscle stimulation) training franchise. Compares as an emerging niche fitness concept targeting time-poor consumers with short, technology-driven sessions — adjacent to Vital Sports' technology-led milon offering.

Regional players

• Pfitzenmeier: Long-established regional premium fitness and health club chain in Baden-Württemberg. Comparable in offering an integrated mix of fitness, prevention courses, Rehasport, and corporate wellness under one brand.
• InShape Studios: Premium regional fitness chain operating in select German regions. Comparable in mid-size premium positioning and service breadth including group fitness, wellness, and personal training.
• Just Fit Studios: German regional fitness chain operating studios across multiple Bundesländer. Comparable as a multi-site, membership-based fitness operator competing in the same mid-market German segment as Vital Sports.

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness operator, growing into Germany. A broad incumbent setting the price floor below which German studios (including Vital Sports) must differentiate on service quality, technology, and insurance-funded services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vital-sports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vital Sports