VITCO / Vira Idea Trade Co.

What VITCO / Vira Idea Trade Co. does

VITCO / Vira Idea Trade Co. is a privately held B2B medical device distributor headquartered in Tehran, Iran, founded in 2005. The company specializes in importing and distributing assisted reproductive technology (ART) products and cytogenetics equipment from international manufacturers to Iranian fertility clinics, cytogenetics laboratories, and universities. Its product portfolio spans embryo transfer catheters, ovum pickup needles, IUI catheters, micromanipulation pipettes, vitrification devices, FISH probes, and Metasystems automated microscopy and karyotyping systems, sourced through exclusive distribution agreements with firms including Sunlight Medical, Biotech Inc., Birr Biosciences, Allwin Medical Devices, Metasystems, VITROMED, and ICSION Medical.

The company operates a direct B2B distribution model with exclusive registration in Iran's Medical Equipment Department (IMED), supplying what it claims to be all IVF clinics in Iran. Cumulative sales figures cited include nearly one million embryo transfer catheters over five years, nearly one million ICSI micropipettes, and nearly one million Cryolock vitrification devices, alongside over 120 installed Metasystems cytogenetic systems. Revenue is generated through hardware sales of medical devices and consumables at undisclosed pricing, with the company operating a lean structure of approximately five employees, two decades of in-market presence, and a bilingual English/Persian website as its primary digital channel.

Name

VITCO / Vira Idea Trade Co.

Legal name

Vira Idea Trade Co.

Website

https://vitcomed.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

VITCO / Vira Idea Trade Co. is a Tehran-based B2B medical device distributor, founded in 2005, that supplies assisted reproductive technology products and cytogenetics equipment from international manufacturers to IVF clinics across Iran.

Ownership category

akta.pro rank

Product category

IVF Medical Device Distribution

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Women’s Health & Reproductive Specialty Pharmaceuticals (HLAIACAN)

Keywords

• IVF medical devices
• Assisted reproduction products
• Medical device distribution
• Fertility treatment supplies
• Cytogenetic diagnostics

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Medical Device Distribution: VITCO distributes IVF and medical products from international manufacturers to Iranian healthcare facilities. Revenue is generated through the sale of medical devices and consumables including embryo transfer catheters, ovum pickup needles, vitrification devices, cytogenetic equipment and supplies. The company acts as an exclusive distributor for multiple international brands in Iran.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VITCO / Vira Idea Trade Co. is an Iran-based medical device distribution company that supplies assisted reproductive technology (ART) and cytogenetic products to fertility clinics, cytogenetics laboratories, and universities across Iran. The company acts as the exclusive IMED-registered distributor for international manufacturers and offers embryo transfer catheters, ovum pickup needles, IUI catheters, micromanipulation pipettes, vitrification devices, culture media, FISH probe kits, IVF labware, and women's health catheters. Revenue is generated by reselling these third-party manufactured medical devices and consumables to healthcare providers under exclusive Iranian distribution agreements.

Product overview

VITCO / Vira Idea Trade Co. is a medical device distributor and supplier specializing in IVF (In Vitro Fertilization) and assisted reproduction technology products. The company operates as a distribution company serving IVF clinics, fertility centers, and medical laboratories across Iran. Their product portfolio consists of medical devices and laboratory consumables across several interconnected categories: (1) Assisted Reproduction devices including embryo transfer catheters (multiple models such as ECHO TRANS, BULB TRANS series, TWINKLE series), follicle aspiration needles (single and double lumen), IUI catheters, micromanipulation pipettes for ICSI and biopsy procedures, and vitrification devices (S-Cryolock, SURELOCK, SURESTRIP) for embryo and oocyte cryopreservation; (2) Cytogenetics products including Xcyting FISH probes for aneuploidy detection and Metasystems software for karyotyping and automated microscopy; (3) IVF Labware including specialized dishes, tubes, and laboratory equipment; (4) Women's Health devices including hysterosalpingography catheters and endometrial biopsy samplers. The company distributes products from international manufacturers including Allwin Medical Devices (USA), Sunlight Medical (US), Biotech Inc. (US), Metasystems (Germany), VITROMED (Germany), and Birr Biosciences (Netherlands).

Differentiator

Problem solved

Functional benefit

Products and services

• Embryo Transfer Catheters Catheters used to introduce in-vitro fertilized (IVF) embryos into the uterine cavity. Available in multiple models including ECHO TRANS, EMBRYO TRANS, TWINKLE EMBRYO TRANS, PRO EMBRYO TRANS, PRO ECHO TRANS, BULB TRANS series (ULTRA, STAR, STAR PLUS), and trial transfer catheters. Distributed to Iranian IVF clinics as exclusive IMED-registered supply.
• Follicle Aspiration Needles Needles used for laparoscopic or ultrasound-guided transvaginal retrieval of oocytes from ovarian follicles. Available in single lumen (ACE, ACE-FL with flushing line) and double lumen (OVUMPICK) configurations, with echogenic tips and Luer lock connectors.
• IUI Catheters Intrauterine insemination catheters for introducing sperm into the uterine cavity. Models include INSEMINA, IUI CURVED, FLEXI, and TRACKABLE variants with various tip configurations.
• Micromanipulation Pipettes (ICSI, holding, PZD) Micropipettes for IVF procedures including ICSI (intracytoplasmic sperm injection), embryo biopsy, assisted hatching, denudation, polar body biopsy, blastomere biopsy, zona drilling, and sperm injection. Includes ICSI pipettes, holding pipettes, and PZD pipettes.
• Vitrification Devices (S-Cryolock, SURELOCK, SURESTRIP) Cryopreservation storage devices for vitrification procedures to contain and maintain oocytes and embryos. Includes S-Cryolock and SURELOCK vitrification straws, and SURESTRIP embryo vitrification devices.
• IVF Culture Media Culture media products for IVF laboratory procedures, distributed from partner manufacturers for use in embryo culture workflows.
• Xcyting FISH Probe Kits Fluorescence in situ hybridization (FISH) DNA probe kits for cytogenetic analysis, including Xcyting DNA Probe Kits XA for aneuploidy detection, used with Metasystems automated microscopy systems.
• Metasystems Cytogenetic Software and Imaging Systems Karyotyping and FISH analysis software from Metasystems GmbH Germany for automated microscopy, FISH analysis, karyotyping, and automated slide scanning; supplied together with associated imaging hardware.
• IVF Dishes Specialized cell culture dishes used in IVF laboratory procedures for gamete and embryo handling.
• IVF Labware Laboratory ware including tubes, containers, samplers, and calibration devices for IVF labs.
• IVF Tubes Tubing products for IVF laboratory procedures, including cryopreservation and sample handling tubes.
• Women's Health Catheters (Hysterosalpingography, Endometrial Biopsy, Fallopian Tube Recanalization) Catheters and devices for hysterosalpingography (HYSTERO CATH), endometrial biopsy sampling (THE SAMPLER, PRO-VAC), and fallopian tube recanalization (SALPINX CATH) used during assisted reproduction procedures.

Quantifiable outcome

• Nearly 1,000,000 Embryo Transfer Catheters sold to Iranian IVF clinics in 5 years
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Sunlight Medical Inc.coreChannel Partner/ Reseller/ DistributorSunlight Medical manufactures and supplies a complete line of micropipettes for IVF procedures including ICSI, embryo biopsy, assisted hatching. VITCO distributes their micropipettes in Iran and has sold nearly 1,000,000 ICSI Micropipettes, being the market leader since 2010.
• Biotech Inc.coreChannel Partner/ Reseller/ DistributorBiotech Inc. produces Cryolock Family Devices for cryopreservation storage, intended for vitrification procedures to contain and maintain human 1-cell stage embryos. VITCO has sold nearly 1,000,000 Cryolock devices in Iran.
• Birr Biosciences B.VcoreChannel Partner/ Reseller/ DistributorBIRR is a family-owned Netherlands-based company specializing in supply of products for Assisted Reproductive Technologies (ART), including broad IVF Labware portfolio and ART procedure sets.
• Allwin Medical DevicescoreChannel Partner/ Reseller/ DistributorAllwin Medical Devices, headquartered in Anaheim, California, manufactures embryo transfer catheters including Bulb Transfer Star Ecogenic models. VITCO distributes their products including multiple catheter variants.
• Metasystems Probes GmbHcoreChannel Partner/ Reseller/ DistributorMetaSystems FISH Probes develops DNA probe kits that help achieve fast and accurate results in molecular diagnostic and research laboratories. VITCO achieved highest sales of Xcyting DNA probes in Middle East.
• Metasystems GmbHcoreChannel Partner/ Reseller/ DistributorMetaSystems has been developing system software for automated microscopy since 1986, with users in over 100 countries. VITCO has installed over 120 Metasystems systems in Iran including FISH, Karyotyping and Automated slide Scanning systems.
• ICSION Medical Pty. Ltd.supportingChannel Partner/ Reseller/ DistributorICSION manufactures micromanipulation pipettes used in assisted reproductive technology in ISO 14644 certified cleanroom in Australia. VITCO distributes their products in Iran.
• IVF PRIME Inc.supportingChannel Partner/ Reseller/ DistributorIVF PRIME specializes in manufacturing high-quality products for IVF laboratories with 20+ years market experience, aiming to specify quality standards and bring novelties to IVF world.
• VITROMED GmbHsupportingChannel Partner/ Reseller/ DistributorVITROMED is a leading global company manufacturing high-quality medical devices used during all stages of fertility treatment, from IVF to embryo development. Based in Germany with global presence.
• Vira Medical Pty. Ltd.supportingChannel Partner/ Reseller/ DistributorVira Medical is an Australian distribution company founded in 2015, active in marketing and sales of medical equipment and disposables, focused on ART, Mama Interventions, Soft tissue biopsy, and Prenatal operations.
• Biobsybell S.r.LsupportingChannel Partner/ Reseller/ DistributorBPB MEDICA is an Italian biomedical manufacturing company specializing in design, production, and marketing of high-quality healthcare products for medical use and medical surgery devices in Minimally Invasive Surgery.
• Sunshine AustradesupportingChannel Partner/ Reseller/ DistributorInternational general trading company specializing in global trade, providing efficient marketing and distribution solutions for products.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vitco-vira-idea-trade-co.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VITCO / Vira Idea Trade Co.